461. |
Economic Sciences for Agribusiness and Rural Economy, 2018 |
|
Inna T. SOCIAL-DEMOGRAPHIC FACTORS FOR DEVELOPMENT OF AGRICULTURAL TERRITORIES OF POLAND AND UKRAINE
Autor | Tsvihun Inna |
Tytuł | SOCIAL-DEMOGRAPHIC FACTORS FOR DEVELOPMENT OF AGRICULTURAL TERRITORIES OF POLAND AND UKRAINE |
Title | |
Słowa kluczowe | rural areas, depopulation, birth rate, mortality, population structure, aging |
Key words | |
Abstrakt | Rural areas are an important component of the national economy and perform the following functions: efficient and competitive production; rational saving and protection of natural resources; assistance to rural population expanded reproduction; insurance of employment, proper level and quality of life as well as the revival of historical and the formation of new cultural traditions. The aim of the study is to assess the sociodemographic development of rural areas of the Ukraine and Poland and to identify common and distinctive features of their development. In order to assess the level of rural area development, the following indicators were used: rural population size and structure, fertility, mortality and expected life expectancy of the rural population. The aim of the study is to assess trends in the development of demographic processes and to develop proposals for the sustainable development of Ukrainian rural areas, taking into account the experience of Poland. |
Abstract | |
Cytowanie | Inna T. |
HTML | wersja html |
Pełny tekst | ESARE_2018_n2_s294.pdf |
|
 |
462. |
Economic Sciences for Agribusiness and Rural Economy, 2018 |
|
Jędrych E., Klimek D. SOCIAL CAPITAL IN THE COMPANY (MEAT AND VEGETABLE PROCESSING INDUSTRY)
Autor | Elżbieta Jędrych, Dariusz Klimek |
Tytuł | SOCIAL CAPITAL IN THE COMPANY (MEAT AND VEGETABLE PROCESSING INDUSTRY) |
Title | |
Słowa kluczowe | social capital, structure of social capital, value of social capital |
Key words | |
Abstrakt | This article presents the research results of authors on the structure and value of social capital in the company. The research shows that there is a link between a relatively new level of such capital obtained on the basis of questionnaires among company employees analysed and the low value of this capital in the socio-economic approach. The authors also point out the possible ways of improving this level and increasing its financial value. The research was conducted in the first half of 2018, in Pamapol, a joint-stock company, which is one of the biggest companies from the branch of meat and food processing. In the research, the triangulation method of research methods was used, already known in research practice but in an innovative character, mainly referring to the measurement of capital value. |
Abstract | |
Cytowanie | Jędrych E., Klimek D. |
HTML | wersja html |
Pełny tekst | ESARE_2018_n2_s300.pdf |
|
 |
463. |
Economic Sciences for Agribusiness and Rural Economy, 2018 |
|
Becker A., Becker J. REGIONAL DIFFERENTIATION OF POLAND IN TERMS OF THE DEGREE OF DIGITAL EXCLUSION OF HOUSEHOLDS IN 2017
Autor | Aneta Becker, Jarosław Becker |
Tytuł | REGIONAL DIFFERENTIATION OF POLAND IN TERMS OF THE DEGREE OF DIGITAL EXCLUSION OF HOUSEHOLDS IN 2017 |
Title | |
Słowa kluczowe | ICT, digital divide, households, ELECTRE TRI |
Key words | |
Abstrakt | Nowadays, the digital economy plays a significant role in economic life. It is determined by the intensive development of modern ICT (Information and Communication Technology). Thus, the importance of the information society using techniques of information communication and processing that arose from the connection of other households is increasing. These households participate and form the basis for the process of creating social capital. Therefore, it seems interesting to examine the socio-economic space of Polish households due to the existence of disproportions in ICT development. The article presents the results of the classification of Polish voivodeships in terms of the degree of digital exclusion understood as lack of access or the ability to use ICT in households in 2017. The research used the ELECTRE TRI method, which is an example of a multicriteria decision support method used to classify decision variants based on a relationship of exceedance. The obtained results allowed for the identification of regions that are characterized by the highest degree of exclusion of digital households (the lowest use of ICT). This group includes the following provinces: Podlasie, Lublin and Lubusz. Into the analyses carried out additionally and deliberately introduced the region of Masovia Province without the capital city and separately the region of Warsaw (the capital city), which clearly different from other units. Thus, it served as a reference point in the study, which represents highly urbanized areas of voivodeships characterized by a low degree of digital exclusion. |
Abstract | |
Cytowanie | Becker A., Becker J. |
HTML | wersja html |
Pełny tekst | ESARE_2018_n2_s306.pdf |
|
 |
464. |
Economic Sciences for Agribusiness and Rural Economy, 2018 |
|
Milewska A. KNOWLEDGE BASED ECONOMY: OPPORTUNITIES AND CHALLENGES
Autor | Anna Milewska |
Tytuł | KNOWLEDGE BASED ECONOMY: OPPORTUNITIES AND CHALLENGES |
Title | |
Słowa kluczowe | knowledge management, shared services centres, business process outsourcing |
Key words | |
Abstrakt | Nowadays, we can observe in different business and academicals environments an ongoing dialog about knowledge – based economy, due to the fact, that economies are increasingly based on knowledge and information. Practically it means, that companies have started looking for answers for plenty important questions – what ‘knowledge’ exactly means and what kind of knowledge is significant from business continuity perspective? What exactly is a driver of productivity and economic growth? Business executives have to face also other challenges: how all this knowledge has to be managed and how to adapt to swiftly changing circumstances? Should it be centralized in shared services centres forms or maybe outsourced based on business process outsourcing strategy? Do companies should establish cooperation with universities or R&D institutes based on the cluster structure? In this article the author will characterized the knowledge as a source of competitiveness, increasing importance of science and try to summarize best practices in that field. |
Abstract | |
Cytowanie | Milewska A. |
HTML | wersja html |
Pełny tekst | ESARE_2018_n2_s313.pdf |
|
 |
465. |
Economic Sciences for Agribusiness and Rural Economy, 2018 |
|
Będzik B., Gołąb S. WELL-BEING AS EXPERIENCED IN THE CONTEXT OF AN ORGANISATION AND MOTIVATION TO IMPROVE PROFESSIONAL QUALIFICATIONS
Autor | Beata Będzik, Sylwia Gołąb |
Tytuł | WELL-BEING AS EXPERIENCED IN THE CONTEXT OF AN ORGANISATION AND MOTIVATION TO IMPROVE PROFESSIONAL QUALIFICATIONS |
Title | |
Słowa kluczowe | well-being at work, job satisfaction, undertaking training |
Key words | |
Abstrakt | The study aims to clarify the relationship between well-being at work and motivation to undertake additional learning activities. It was conducted among 96 professionally active individuals, students of Bachelor’s and supplementary Master’s degree studies with majors in Economics and Management as well as Master’s degree students having an Individual Course of Studies majoring in Psychology. The hypotheses have been verified using: the Well-being in the Workplace Questionnaire by Czerw (2017), the Job Satisfaction questionnaire by Bajcar et al. (2011) and an original questionnaire of activity and motivation in the field of learning. The study results indicate that there is a relationship between certain dimensions of well-being at work and motivation to undertake additional learning activities. |
Abstract | |
Cytowanie | Będzik B., Gołąb S. |
HTML | wersja html |
Pełny tekst | ESARE_2018_n2_s319.pdf |
|
 |
466. |
Economic Sciences for Agribusiness and Rural Economy, 2018 |
|
Dziura B., Ślusarczyk B. SOCIAL CAPITAL AS A STIMULANT FOR THE DEVELOPMENT OF ENTERPRISES IN THE PODKARPACKIE PROVINCE
Autor | Bernadetta Dziura, Bogusław Ślusarczyk |
Tytuł | SOCIAL CAPITAL AS A STIMULANT FOR THE DEVELOPMENT OF ENTERPRISES IN THE PODKARPACKIE PROVINCE |
Title | |
Słowa kluczowe | social capital, intellectual capital, enterprise, development |
Key words | |
Abstrakt | Social capital is one of the essential elements of an enterprise’s development. Enterprises with a high level of social capital, due to the smooth flow of information, are predisposed to achieve higher innovation, gaining an advantage over competitors (Przybysz, 2011). The social capital affects the creation of the unique value of an enterprise, mainly through the structures of the connections network, social and cultural norms as well as trust (Dziura, 2016). Nowadays, it is analysed at various levels and in varying degrees, also in relation to territorial systems, including the provincial level. The present paper is an attempt to analyse and describe the impact of social capital on development of selected enterprises in the Podkarpackie province. Authors of the article, due to the conducted surveys, application of statistical methods and analysis of financial reports, aim at presenting the effects of investing in social capital. |
Abstract | |
Cytowanie | Dziura B., Ślusarczyk B. |
HTML | wersja html |
Pełny tekst | ESARE_2018_n2_s326.pdf |
|
 |
467. |
Economic Sciences for Agribusiness and Rural Economy, 2018 |
|
Imbeah N. A STUDY OF TOURISTS’ SAFETY IN THE AHANTA WEST DISTRICT IN GHANA
Autor | Nicholas Imbeah |
Tytuł | A STUDY OF TOURISTS’ SAFETY IN THE AHANTA WEST DISTRICT IN GHANA |
Title | |
Słowa kluczowe | glocalization, Ahanta, Ghana |
Key words | |
Abstrakt | Issues of tourists’ safety are gaining grounds in Ghana especially in the Ahanta West District in the Western Region where Ghana discovered commercial crude oil in Cape Three Points in 2007 and started drilling in 2010. Using purposive sampling method, observation, interviews and questionnaires, this study sought to examine the extent to which tourists perceive their own safety in this destination which is old but now renewed tourist destination due to the oil find in Ghana. Welcoming and friendly atmosphere to tourists was indicative of a safe and a secured destination for tourists. The display of globalization showed in the form of ‘glocalization’ in this destination. There is a conflict between land use for agricultural purposes and tourist facilities since the predominant cash crop in this area is oil palm, hence a threat to agricultural sustainability. It is recommended that the security agents should as a matter of urgency put in place the appropriate structures in this tourist destination and farming area for safety. |
Abstract | |
Cytowanie | Imbeah N. |
HTML | wersja html |
Pełny tekst | ESARE_2018_n2_s335.pdf |
|
 |
468. |
Economic Sciences for Agribusiness and Rural Economy, 2018 |
|
Majewski J., Sobolewska A. COMPARATIVE LIFECYCLE ASSESSMENT OF APPLE PACKAGING
Autor | Janusz Majewski, Agnieszka Sobolewska |
Tytuł | COMPARATIVE LIFECYCLE ASSESSMENT OF APPLE PACKAGING |
Title | |
Słowa kluczowe | environment, packaging, life cycle assessment (LCA) |
Key words | |
Abstrakt | In the paper was presented a comparative analysis of the impact on the environment of the life cycle assessment of boxes made of polypropylene, re-HDPE and cardboard, which are used to transport of dessert apples. For this purpose, the SimaPro 7.1 computer program and attached databases were used. The calculations were made for 48 trading circulations. The obtained results indicate that the biggest negative impact on the environment among the analysed packaging was caused by cardboard boxes. Also packaging from recycled material (re-HDPE) is less friendly to environment than boxes made from new polypropylene. The estimated environmental impact of polypropylene boxes was 4.42 Pt (eco-indicator point), for re- HDPE and cardboard packaging it was 7.5 and 19.7% higher, respectively. The most important factor for the differences between the boxes was the durability of the packaging and the eventual need for multiple repeats of production phase, which include the acquisition of raw materials and processes related to the manufacturing of products. |
Abstract | |
Cytowanie | Majewski J., Sobolewska A. |
HTML | wersja html |
Pełny tekst | ESARE_2018_n2_s340.pdf |
|
 |
469. |
Economic Sciences for Agribusiness and Rural Economy, 2018 |
|
Rokicki T. THE ORGANISATION OF TRANSPORT IN THE AGRIBUSINESS SECTOR IN THE RESEARCH OF THE FACULTY OF ECONOMIC SCIENCES OF WULS-SGGW IN THE 21ST CENTURY
Autor | Tomasz Rokicki |
Tytuł | THE ORGANISATION OF TRANSPORT IN THE AGRIBUSINESS SECTOR IN THE RESEARCH OF THE FACULTY OF ECONOMIC SCIENCES OF WULS-SGGW IN THE 21ST CENTURY |
Title | |
Słowa kluczowe | transport cost, agribusiness, food processing, own and external transport |
Key words | |
Abstrakt | Transport is a very important branch of the economy. It was quite well recognized in the case of industry services, however, there have been few studies on transport services provided in the agribusiness sector. This gap was filled by employees of the Faculty of Economic Sciences at WULS-SGGW. The subjects of interest were entities dealing in food processing. The study reviewed research and publications of the Faculty’s employees that were created in the 21st century. The majority of enterprises did not have a separate department dealing with transport. Apart from own transportation, small and micro enterprises also combined their own and external transport means. Forwarding services were used to a small extent in the shipping process organisation. The results of the research at WULS-SGGW and other studies were quite similar. |
Abstract | |
Cytowanie | Rokicki T. |
HTML | wersja html |
Pełny tekst | ESARE_2018_n2_s347.pdf |
|
 |
470. |
Economic Sciences for Agribusiness and Rural Economy, 2018 |
|
Klepacki B. THE ROLE OF LOGISTIC FOR POLISH ECONOMY DEVELOPMENT
Autor | Bogdan Klepacki |
Tytuł | THE ROLE OF LOGISTIC FOR POLISH ECONOMY DEVELOPMENT |
Title | |
Słowa kluczowe | logistics, transport infrastructure, storage, Logistic Performance Index (LPI) |
Key words | |
Abstrakt | One of the most important sectors currently determining the economic situation of countries, regions, including rural areas and enterprises is logistics. The study presents the directions of the impact of logistics on the economy and changes in equipping Poland with more important elements of the logistics infrastructure, namely transport and storage infrastructure. The place of the logistics sector in the national economy was presented, measured by the share of transport, storage, information and communication, against the background of industry, trade and construction, in the creation of the Net Domestic Product. The logistic competitive position of Poland against the background of neighbouring countries was also determined. It was found that it is high, and logistics can be an important factor in the development of the country. The development of logistics at the Faculty of Economic Sciences at SGGW was also presented. |
Abstract | |
Cytowanie | Klepacki B. |
HTML | wersja html |
Pełny tekst | ESARE_2018_n2_s353.pdf |
|
 |
471. |
Economic Sciences for Agribusiness and Rural Economy, 2018 |
|
Jarzebowski S. ECONOMIC PERSPECTIVE OF SHORT SUPPLY CHAINS
Autor | Sebastian Jarzebowski |
Tytuł | ECONOMIC PERSPECTIVE OF SHORT SUPPLY CHAINS |
Title | |
Słowa kluczowe | short food supply chain, supply chain management, sustainable development |
Key words | |
Abstrakt | Within the framework of the paper, the author introduces issues connected to short food supply chains. There are many different forms of short food supply chains (SFSC), but they share a common characteristic of reduced numbers of intermediaries between the farmer or food producer, and the consumer. The growing interest in SFSCs is shown in the paper – this reflects mainly the consumer demand for quality and traceability, given the alarming health crises in food markets. From a customers’ point of view, SFSCs transfer more complete information about the origin of the food and, for producers, SFSCs retain a higher share of added value. The overview on the impact of short supply chains is provided in the paper. The results of the analysis show that the supply chain may have some beneficial economic effects. It is noticed that the SFSCs have potential to increase farm value added (profit allocation), promote sustainable farming systems, diversify production and contribute to local economic development. |
Abstract | |
Cytowanie | Jarzebowski S. |
HTML | wersja html |
Pełny tekst | ESARE_2018_n2_s360.pdf |
|
 |
472. |
Annals of Marketing Management and Economics, 2018 |
|
Freund B. INFLUENCE OF COMMUNICATION OF MEDICAL PERSONNEL WITH PATIENTS ON HEALTH CARE UNITS MANAGEMENT PROCESSES
Autor | Bożena Freund |
Tytuł | INFLUENCE OF COMMUNICATION OF MEDICAL PERSONNEL WITH PATIENTS ON HEALTH CARE UNITS MANAGEMENT PROCESSES |
Title | |
Słowa kluczowe | communication, health care, patients, medical personnel, management |
Key words | |
Abstrakt | A health care is characterised of creating an individual, specific relation between representatives of health care units and patients, which means that not only medical staff professionalism but also an empathetic attitude towards patients are important questions. Literature regarding the issue of communication with patients is growing, there are as well workshops in an effective communication, nevertheless the topic is still of minor importance. Meanwhile, relations between medical personnel and patients may put a major impact on the quality of health care as well as patients satisfaction with medical services, what is important from a management point of view. A proper way of patients’ treatment by medical personnel may result not only in better attitude towards therapy, but also it may influence a more efficient management of health care facilities, as patient satisfied with medical services may recommend an organisation, which may have a positive impact on an institution’s image, allowing a manager to focus on more important aspects of an institution management. For the above reasons it is important to get to know medical personnel’s attitude to developing as well as improving communication skills in order to provide a holistic patients care, what can significantly influence a health care units management. Medical staff communication skills are important not only from a treatment perspective, but they can also be significant from the perspective of health care organisations management. The study material was gathered in the first quarter of 2014. In the final analysis questionnaires from 113 representatives of various medical professions were taken into consideration. The study results show that in the process of medical professionals education there is only a little attention paid to acquiring communication skills regarding communication between a patient and medical personnel. Also, the hypothesis according to which medical personnel is satisfied with communication with patients was confirmed. Furthermore, medical staff agree in stating that they care for a proper communication with patients. Conclusions coming from the study results may define a specific way of health care units management, which should comprise, among others, financial resources for trainings in medical personnel soft skills improvement. |
Abstract | |
Cytowanie | Freund B. |
HTML | wersja html |
Pełny tekst | AMME_2018_n1_s5.pdf |
|
 |
473. |
Annals of Marketing Management and Economics, 2018 |
|
Kaźmierczak J., Łabuz A. MULTI-LEVEL MARKETING. FEATURES AND CONTROVERSY
Autor | Justyna Kaźmierczak, Artur Łabuz |
Tytuł | MULTI-LEVEL MARKETING. FEATURES AND CONTROVERSY |
Title | |
Słowa kluczowe | marketing, network of connections, commission system, business model. |
Key words | |
Abstrakt | Multi-Level Marketing is a kind of novelty in the business reality. The greatest popularity gained in Western countries, where it functions as a kind of hybrid method in distribution of the goods with the design of the sales network. It is one of the most secure business models. In Poland the awareness of this type of activity is still small and remains a wide spectrum of scientific research. This situation has led to the creation of this article. The aim of the publication is to highlight the problems of Multi-Level Marketing, an indication of the essence of this phenomenon, and show how far is different than traditional marketing. The article presents the system of functioning of this kind of business, how it works a system of charging commissions and indicated a practical example of this system. Considerations based on literature studies and case studies. |
Abstract | |
Cytowanie | Kaźmierczak J., Łabuz A. |
HTML | wersja html |
Pełny tekst | AMME_2018_n1_s25.pdf |
|
 |
474. |
Annals of Marketing Management and Economics, 2018 |
|
Leśniewski M., Pacholarz W. SYNERGY AND DIVERSITY OF THE RESOURCES OF AN ENTERPRISE. KNOWLEDGE MANAGER – MODEL APPROACH
Autor | Michał Leśniewski, Wioletta Pacholarz |
Tytuł | SYNERGY AND DIVERSITY OF THE RESOURCES OF AN ENTERPRISE. KNOWLEDGE MANAGER – MODEL APPROACH |
Title | |
Słowa kluczowe | manager knowledge, diversity enterprise resource, business management |
Key words | |
Abstrakt | One of the fundamental problems relating to the management of the company is the manager and its employees’ as the human resource of the organisation. Managers with their staff and particularly positive relationship between them are able to build constructive foundation of the future undertakings. The aim of the white paper is to provide a fault energy and diversity of companies with the presentation of his concept of manager’s model knowledge. In the development of the adopted research hypotheses formulated as follows: First hypothesis research area: knowledge manager is a wizard synergetic and diversity of companies, second hypothesis research area: meteoric manager is provided through knowledge and be able to use this knowledge, Third research hypothesis: manager knowledge can be reflected in the form of a concept of material and the concept of an intangible asset. The development of a conceptual design and is based on the method of interpretation literature |
Abstract | |
Cytowanie | Leśniewski M., Pacholarz W. |
HTML | wersja html |
Pełny tekst | AMME_2018_n1_s35.pdf |
|
 |
475. |
Annals of Marketing Management and Economics, 2018 |
|
Lyulyov O. MACROECONOMIC STABILITY AND SOCIAL PROGRESS IN THE EU MEMBER STATES AND UKRAINE
Autor | Oleksii Lyulyov |
Tytuł | MACROECONOMIC STABILITY AND SOCIAL PROGRESS IN THE EU MEMBER STATES AND UKRAINE |
Title | |
Słowa kluczowe | economic growth, unemployment, macroeconomic stability, social factors, European Union, Ukraine. |
Key words | |
Abstrakt | The main purpose of the study is the role and influence of social factors on macroeconomic stability. The research is based on the hypothesis that countries with greater macroeconomic stability achieve greater social progress. The integrated index of human capital is proposed as a target for the construction of an appropriate system for monitoring social progress, and in the future – identifying the impact on macroeconomic stability. The main stages of estimating the integral index of human capital are: identification of relevant indicators that will form each of the sub-indices; filtering the selected indicators in the previous stage based on the analysis of the correlation matrix of each of the subindices; normalization of indicators in each of the subindices, calculation of the integral index for each of the subindices, calculation of the final integral index of human capital. The calculations of the integrated capital human capital index for some of the EU countries (Latvia, Lithuania, Poland, Croatia, Romania) and Ukraine for the period 2000–2015 allowed us to conclude that Romania and Ukraine were on a marginal level of social progress, while Lithuania, Poland and Croatia in the range of moderate level. The use of the OLS (the least squares) method to determine the significance of changes in social progress to macroeconomic stability has revealed a positive and statistically significant impact of social progress on macroeconomic stability. |
Abstract | |
Cytowanie | Lyulyov O. |
HTML | wersja html |
Pełny tekst | AMME_2018_n1_s53.pdf |
|
 |
476. |
Annals of Marketing Management and Economics, 2018 |
|
Kapaj A., Muca E., Thoma L. EXPORT OPPORTUNITY AND CONSTRAINTS FOR FRUIT AND VEGETABLE PRODUCERS IN ALBANIA
Autor | Ana Kapaj, Etleva Muca, Ledia Thoma |
Tytuł | EXPORT OPPORTUNITY AND CONSTRAINTS FOR FRUIT AND VEGETABLE PRODUCERS IN ALBANIA |
Title | |
Słowa kluczowe | exportation, fruit and vegetable producer, distribution channel |
Key words | |
Abstrakt | Albania has considerable potential for growth in the fruit and vegetable market. Its climate-arable conditions are very adequate for the successful growth of a wide range of fruits and vegetables. Albania has an interior market in development and a non structured exporting market. The study is aimed at estimating and identifying export growth opportunities and constraints for fruit and vegetable exporters. The paper investigates the opinions of producers and exporters in south-west Albania. A face-to-face interview survey method was conducted. Database elaboration was made through the SPSS program. An ordinary probit regression was used to evaluate the constraints of fruit and vegetable producers in Albania. We conclude that there are several problems that hamper exportation growth in Albania. Albanian producers are usually not able to penetrate into foreign markets because they are not part of consolidated marketing distribution channels. |
Abstract | |
Cytowanie | Kapaj A., Muca E., Thoma L. |
HTML | wersja html |
Pełny tekst | AMME_2018_n1_s65.pdf |
|
 |
477. |
Annals of Marketing Management and Economics, 2018 |
|
Przybytniowski J. ECONOMIC KNOWLEDGE AND AWARENESS AND THE COMPETENCE OF THE YOUNG GENERATION OF THE ŚWIĘTOKRZYSKIE VOIVODESHIP IN THE ACHIEVEMENT OF FINANCIAL STABILITY
Autor | Jarosław Przybytniowski |
Tytuł | ECONOMIC KNOWLEDGE AND AWARENESS AND THE COMPETENCE OF THE YOUNG GENERATION OF THE ŚWIĘTOKRZYSKIE VOIVODESHIP IN THE ACHIEVEMENT OF FINANCIAL STABILITY |
Title | |
Słowa kluczowe | economy knowledge, objective knowledge, economic awareness, subjective knowledge |
Key words | |
Abstrakt | It has been found that the financial education increases substantially the economic knowledge to build awareness and competence of the younger generation and therefore the dissemination of this knowledge. The aim of this paper is to identify the importance of the knowledge economy in the growth of the build awareness and competence of the students in the management of finances in the current, constantly changing environment. Design development was subject to the hypothesis in accordance with that – there is a relationship of the knowledge economy and the increase of awareness and competence of the younger generation in achieving financial stability and their independence. This problem will be implemented using the analysis of the state of the knowledge economy university students of the Świętokrzyskie on individual economic areas. Method applied research area is anonymous questionnaire survey addressed directly using a survey to students study desktop and portable exams I and II degree. |
Abstract | |
Cytowanie | Przybytniowski J. |
HTML | wersja html |
Pełny tekst | AMME_2018_n1_s89.pdf |
|
 |
478. |
Annals of Marketing Management and Economics, 2018 |
|
Roth A., Zawadzki T. INSTAGRAM AS A TOOL FOR PROMOTING SUPERFOOD PRODUCTS
Autor | Anna Roth, Tomasz Zawadzki |
Tytuł | INSTAGRAM AS A TOOL FOR PROMOTING SUPERFOOD PRODUCTS |
Title | |
Słowa kluczowe | superfood, instagram, online communication, social selling |
Key words | |
Abstrakt | Social media, Instagram included, are more and more often used by enterprises to promote their own products. Year by year there has been an increase in the rate of the use of the analysed channels of marketing, which seem to be one of the most basic forms of spreading information about their products for enterprises active in the field of superfood products. Superfoods are products containing elements characterised by a wealth of nutritional values, e.g. chia seeds or goji berries. The article presents a short characteristic of social media and defines the eponymous superfood category. The research section of the publication analyses the Instagram activity of three Polish producers of food containing superfood elements, namely Chias – a snack producer, ZmianyZmiany – a producer of plant bars, and PowerWaters – a producer of water with caffeine. The current state of affairs with respect to Instagram profiles of the three discussed brands are studied comprehensively and several applicable recommendations are presented. The research also touches upon the issue of improving customer engagement levels as well as the issue of barter exchange as a way to increase sales and brand awareness in the virtual world. |
Abstract | |
Cytowanie | Roth A., Zawadzki T. |
HTML | wersja html |
Pełny tekst | AMME_2018_n1_s101.pdf |
|
 |
479. |
Annals of Marketing Management and Economics, 2018 |
|
Bakti Tarigan R., Mangani K. OPERATIONAL RISK ANALYSIS OF NETWORK OPERATION CENTER DIVISION PT. IO
Autor | Rindu Bakti Tarigan, Ktut Mangani |
Tytuł | OPERATIONAL RISK ANALYSIS OF NETWORK OPERATION CENTER DIVISION PT. IO |
Title | |
Słowa kluczowe | risk, likelihood, impact, risk criteria, risk mitigation |
Key words | |
Abstrakt | This research is try to identify the operational risks in Network Operation Center division of PT. IO; measure and evaluate the risks, as well as make control and response measures to operational risks. The research method was a survey and Focus Group Discussion, by using a questionnaire as a research tool. The sample selection is done by Quota sampling and Convenience sampling methods to the employees in Division Network Operating Center PT.IO, which has had experience of at least 5 years. The results showed that as many as 40 out of 49 identified risks have been handled properly. Against these risks, the company have 35 standard operating procedure documents (SOPs) as a mitigation of those risks. Nonetheless, efforts are needed to improve and update mitigation strategies because of the possibility of new risks and increased risk levels. It becomes a suggestion for further research as well as suggestion to undertake further research on mitigation at the division and director level. |
Abstract | |
Cytowanie | Bakti Tarigan R., Mangani K. |
HTML | wersja html |
Pełny tekst | AMME_2018_n1_s115.pdf |
|
 |
480. |
Annals of Marketing Management and Economics, 2018 |
|
Boychenko V., Tsyhaniuk D. STRATEGIC MANAGEMENT OF TRANSNATIONAL BANKS IN THE INTERNATIONAL MARKET AFTER THE GLOBAL FINANCIAL CRISIS
Autor | Vita Boychenko, Dmytro Tsyhaniuk |
Tytuł | STRATEGIC MANAGEMENT OF TRANSNATIONAL BANKS IN THE INTERNATIONAL MARKET AFTER THE GLOBAL FINANCIAL CRISIS |
Title | |
Słowa kluczowe | strategic management, transnational banks, international market, financial crisis, post-crisis development. |
Key words | |
Abstrakt | The article identifies post-crisis determinants of strategic management of transnational banks in the market of direct investments by means of the correlation analysis of the dependence of growth of external assets of transnational banks of European countries on the indicators of profitability and financial stability of banking systems of the countries of placement of subsidiary banks, the efficiency of the transmission mechanism of monetary policy in these countries, the structure of a complex financial crisis and the speed of post-crisis recovery of the country, ease of doing business. There is no obvious connection between the presence of foreign banks in the banking system and indicators of profitability, ease of doing business and financial stability of banking systems. This is confirmed by the correlation analysis of 45 indicators on the example of 26 European countries for 2009–2011 (the period immediately after the end of the global financial crisis of 2008–2009). It is proved that in the post-crisis period, for transnational banks, the decision of increasing/decreasing the volume of assets in the banking system of the host country is dominated by: 1) the structure of a complex financial crisis; 2) the speed of post-crisis recovery of economies and banking systems of these countries; 3) the effectiveness of the transmission mechanism of monetary policy in these countries |
Abstract | |
Cytowanie | Boychenko V., Tsyhaniuk D. |
HTML | wersja html |
Pełny tekst | AMME_2018_n1_s131.pdf |
|
 |