Gotwald B., Gregor B. ADVERTASING AIMED AT CHILDREN - BETWEEN EFFICIENCY AND ETHICS OF MARKETING ACTIVITIES
| Autor | Beata Gotwald, Bogdan Gregor |
| Tytuł | ADVERTASING AIMED AT CHILDREN - BETWEEN EFFICIENCY AND ETHICS OF MARKETING ACTIVITIES |
| Title | Reklama skierowana do dzieci – między efektywnością a etyką działań marketingowych |
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| Key words | marketing, children, efficiency and ethics, child’s development and marketing |
| Abstrakt | |
| Abstract | |
| Cytowanie | Gotwald B., Gregor B. (2013) ADVERTASING AIMED AT CHILDREN - BETWEEN EFFICIENCY AND ETHICS OF MARKETING ACTIVITIES.Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 10(59): 747-754 |
| HTML | wersja html |
| Pełny tekst | PEFIM_2013_n59_s747.pdf |
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