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Autor	Karol Sołek, Bogusław Ślusarczyk
Tytuł	THE DEVELOPMENT OF ENTREPRENEURSHIP IN RURAL AREAS IN PODKARPACKIE PROVINCE
Title
Słowa kluczowe	entrepreneurship, rural areas, enterprise, Podkarapckie province, development
Key words
Abstrakt	The study is devoted to the diagnosis of entrepreneurship development in rural areas.The aim of the work is to analyze and evaluate the dynamics and directions ofentrepreneurship development in rural areas of the Podkarpackie province as well as toidentify changes and trends as well to present the strengths and weaknesses of rural areas inthe studied area. On the basis of the conducted research, it can be concluded that the numberof business entities in rural areas is systematically growing, and forecasts indicate furtherdevelopment. Assessment of directions and dynamics of entrepreneurship development basedon the number of entities by selected NACE sections in 2009-2017 showed no significantvariation in trends in all counties the trends are similar. The largest growth dynamics relat tocommunication and information services on, the real estate market as well as rental servicesfor buildings, machines or devices, job market mediation, tourist services, detective orsecurity services, maintenance of cleanliness and order, development of green areas, andoffice administration. In turn, industries such as agriculture, forestry, hunting and fishing,wholesale and retail trade, vehicle repairs, financial and insurance activities werecharacterized by a reverse tendency - a systematic decline in the number of business entitiesoccurred. The remaining sections of PKD maintained a stable, unchanging level.
Abstract
Cytowanie	Sołek K., Ślusarczyk B.
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Pełny tekst	ESARE_2019_n3_s131.pdf

Autor	Czesław Nowak
Tytuł	Dziedzictwo kulinarne i przyrodnicze w zarządzaniu rozwojem turystykiwiejskiej na przykładzie Norwegii
Title	Culinary and natural heritage in managing the development of rural tourism using Norway as an example
Słowa kluczowe	Norwegia, turystyka wiejska, dziedzictwo kulinarne, dziedzictwo przyrodnicze
Key words	Norway, rural tourism, culinary heritage, natural heritage
Abstrakt	Norwegia jest państwem o największym na świecie ekwiwalencie subwencji dla producentów rolnych – PSE w państwach OECD. Pomimo to od lat zmniejsza się tam zatrudnienie w rolnictwie i następuje wyludnianie obszarów wiejskich. Rozwój turystyki wiejskiej przyczynia się zarówno do spowolnienia tego procesu poprzez zwiększanie dochodów wiejskich gospodarstw domowych, jak i do zachowania tradycyjnego krajobrazu, wartości ekologicznych oraz dziedzictwa kulturowego, szczególnie kulinarnego. Za zarządzanie rozwojem turystyki na poziomie krajowym odpowiedzialne są głównie Ministerstwo ds. Klimatu i Środowiska, a szczególnie Departament Dziedzictwa Kulturowego i Środowiska Kulturowego i Departament Bioróżnorodności, a także Ministerstwo Rolnictwa i Żywności1. Na poziomie lokalnym dzięki innowacyjnemu podejściu do zarządzania przedsiębiorstwa turystyczne, chcąc ograniczyć negatywne skutki dużej sezonowości w tym sektorze gospodarki, przygotowują zarówno oferty typowe dla sezonu zimowego, jak i letniego. Umożliwia to zarówno lepsze wykorzystanie takich zasobów jak baza hotelowa oraz restauracje, jak i utrzymanie poziomu zatrudnienia pracowników.
Abstract	Of the OECD countries Norway has the world’s largest Producer and Support Estimate (PSE). Despite this, employment in agriculture has been decreasing for years and the rural population is dwindling. The development of rural tourism contributes to the slowing down of this process by increasing the income of rural households, as well as preserving the traditional landscape, ecological values and cultural heritage, especially culinary heritage. The Ministry of Climate and Environment (Department of Cultural heritage and cultural environment) and the Ministry of Agriculture and Food are mainly responsible for managing the development of tourism at the national level. At the local level – thanks to an innovative approach to management – tourism enterprises, wanting to limit the negative impact of high seasonality in this sector of the economy, are engaged in the preparation of not only typical winter sport offers, such as skiing, but also of summer sports. This facilitates the better use of resources such as hotels and restaurants, and also helps to maintain employment levels.
Cytowanie	Nowak C.
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Pełny tekst	TIRR_2019_n11_s85.pdf

Autor	Raisa Kozhukhіvska, Vitalii Rybchak, Оlena Sakovska
Tytuł	Using of modern information and communication technologiesin the tourism
Title
Słowa kluczowe	tourism, consumer, Internet, information technologies, Internet service
Key words
Abstrakt	The importance of modern information and communication technologies in the economic and social life has steadily increased. The Internet creates new opportunities to provide services and meet needs. Tourism enterprises are interested in making a big profit from their sales and want the customers to give their preferences to them. The article deals with the peculiarities of Internet use by the tourism services consumers. Determined that the compared to traditional advertising technologies, Internet makes it possible to provide a dialogue with the consumer, to establish feedback and, in terms of investment, it is much cheape. The data representing the social characteristics of the sphere of Ukrainian Internet consumers are generalized. The main reasons and motives for making online purchases by tourism services consumers are indicated. The barriers that hinder the further development of Internet commerce and the promotion of online tourism services have been identified. Quantitative and qualitative research on the use of tourism Internet services in Ukraine has been carried out.
Abstract
Cytowanie	Kozhukhіvska R., Rybchak V., Sakovska О.
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Pełny tekst	TIRR_2019_n11_s97.pdf

Autor	Tetiana Baklytska, Olena Bohdaniuk
Tytuł	Competitivness and prospects for development of berry production in Ukraine
Title
Słowa kluczowe	Ukraine, berries, prospects of development, competitiveness, export, organic production
Key words
Abstrakt	The demand for raspberries and blackberries has risen sharply in Europe and North America in recent years. Ukraine is almost one third of the world’s black earth, a favorable climate for growing vegetables, fruits and berries, as well as a good ratio of daytime and nighttime temperatures and optimal length of sunny day. Therefore, the authors consider that Ukraine could become a reliable supplier of berries in Europe and America. Berries will not give the same high gross production as cereals. But these products are perspective in terms of processing, value added and profitability for the manufacturer. Considering the strategic importance of growing berries in Ukraine the subject of the research is to study the competitiveness and prospects for production of berries in Ukraine. The conducted assessment of the status and prospects of growing berries shows that Ukraine has been steadily producing within the range of 130-135 thousand tons of berries in recent years. Due to the fact that the products of private households and horticultural societies are not actually taxed, they have significant competitive advantages over agricultural enterprises, which is one of the reasons for the curtailment of industrial horticulture in Ukraine. But, on the other hand, they are inferior to large enterprises because of not failing to implement sanitary, technical standards, certification etc. In order to ensure the competitiveness of domestic producers in the external market, berry producers need to be more actively involved in the process of improving product quality, since in Ukraine only five agribusinesses have a Global GAP certificate, which is a minimum condition for access to the EU market. According to the results of the study, the authors consider organic production of berries as another perspective direction for the development of domestic berries.
Abstract
Cytowanie	Baklytska T., Bohdaniuk O.
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Pełny tekst	TIRR_2019_n12_s15.pdf

Autor	Agnieszka Werenowska
Tytuł	Social media marketing (SMM) jako narzędzie komunikacji przedsiębiorstwaz grupami otoczenia
Title	Social media marketing (SMM) as a tool for communiacation between an enterprise and environmental groups
Słowa kluczowe	social media, komunikacja, przedsiębiorstwo, grupy otoczenia
Key words	social media, communication, eterprise, environment groups
Abstrakt	Media społecznościowe są miejscem, które pozwala na realizację potrzeb biznesowych. Przedsiębiorstwa nieustannie poszukują nowych rozwiązań mających na celu poprawę komunikacji z klientami. W artykule przedstawiono możliwości wykorzystania social media w celach komunikacyjnych przedsiębiorstwa z użytkownikami. Szczególną uwagę zwrócono na portal Facebook jako popularny instrument komunikacji.
Abstract	Social media are a place that allows you to meet your business needs. Companies are constantly looking for new solutions to improve their communikcation with customers. That article presents the possibilities of using social media for communication between the company and its users. Special attention was paid to Facebook as a popular communication tool.
Cytowanie	Werenowska A.
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Pełny tekst	TIRR_2019_n12_s95.pdf

Autor	Justyna Franc - Dąbrowska, Małgorzata Porada - Rochoń, Beata Świecka
Tytuł	Niewypłacalność przedsiębiorstw i gospodarstw domowych - Analiza porównawcza
Title	INSOLVENCY OF ENTERPRISES AND HOUSEHOLDS - COMPARATIVE ANALYSIS
Słowa kluczowe	niewypłacalność, gospodarstwa domowe, przedsiębiorstwa
Key words	insolvency households, enterprises
Abstrakt	Celem badań było zebranie badań dotyczących niewypłacalności przedsiębiorstw i gospodarstw domowych na podstawie literatury krajowej i międzynarodowej. Stwierdzono, że gospodarstwa domowe i przedsiębiorstwa łączy podatność na zjawisko niewypłacalności. Mimo, że różnią się od siebie w sensie podmiotowości, to jednak funkcjonują w tym samym otoczeniu. Gospodarstwa domowe, są bardzo zróżnicowane, rozdrobnione i jest ich znacznie więcej niż przedsiębiorstw. W obu wypadkach niewypłacalność jest determinowana wieloma zmiennymi, a nie jest tylko funkcją dochodu. Ponadto niewypłacalność jest zjawiskiem stopniowalnym, nie pojawia się od razu i nagle, dlatego też, rozwój badań i dopracowanie metodyki pozwala na predykcję tego zjawiska i rozpoznanie czynników sygnalizujących o pojawiającym się niebezpieczeństwie. Wśród determinant niewypłacalności wspólnych dla przedsiębiorstw i gospodarstw domowych należy zaliczyć problem z terminowym regulowaniem zobowiązań. Jest to skutek innych problemów finansowych tych podmiotów, a szczególnie poziomu i struktury zadłużenia, które nie zawsze jest dopasowane do możliwości płatniczych przedsiębiorcy, czy przeciętnego człowieka. Problem nadmiernego zadłużenia i złej jego struktury współcześnie wydaje się problemem ogólnoświatowym, dotyczącym w szczególności państw wysoko rozwiniętych, cechujących się wysokim poziomem dobrobytu mieszkańców i przedsiębiorców.
Abstract	The aim of the research was to collect research on insolvency of enterprises and households based on national and international literature. It was found that households and enterprises combine vulnerability to the phenomenon of insolvency. Although they differ from each other in the sense of subjectivity, they function in the same environment. Households are very diverse, fragmented and there are many more than enterprises. In both cases, insolvency is determined by many variables, and is not just a function of income. In addition, insolvency is a gradual phenomenon, does not appear immediately and suddenly, therefore, the development of research and refinement of the methodology allows the prediction of this phenomenon and identification of signaling factors about the emerging danger. Among the insolvency determinants common for enterprises and households, the problem of timely payment of liabilities should be included. This is the result of other financial problems of these entities, especially the level and structure of debt, which is not always matched to the payment options of the entrepreneur or the average person. The problem of over-indebtedness and its poor structure currently seems to be a global problem, in particular for highly developed countries characterized by a high level of welfare of residents and entrepreneurs.
Cytowanie	Franc - Dąbrowska J., Porada - Rochoń M., Świecka B. (2018) Niewypłacalność przedsiębiorstw i gospodarstw domowych - Analiza porównawcza.Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 19(68): 19-31
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Pełny tekst	PEFIM_2018_n68_s19.pdf

Autor	Urszula Konarzewska, Grażyna Michalczuk
Tytuł	Komunikowanie działań CSR w procesie społecznie odpowiedzialnego inwestowania
Title	COMMUNICATION OF CSR ACRIVITIES IN THE PROCESS OF SOCIALLY RESPONSIBLE INVESTING
Słowa kluczowe	społeczna odpowiedzialność biznesu, społecznie odpowiedzialne inwestowanie, komunikowanie działań społecznie odpowiedzialnych
Key words	corporate social responsibility, socially responsible investing, communication of socially responsible activities
Abstrakt	Efektywność bieżącej działalności przedsiębiorstwa oraz realizacja jego celów rozwojowych wiąże się nierozerwalnie z pozyskiwaniem odpowiednich zasobów kapitału. Znalezienie inwestorów w coraz większym stopniu uwarunkowane jest nie tylko budowaniem wizerunku firmy wiarygodnej finansowo. Wielu inwestorów w procesie wyboru portfela tradycyjne kryteria finansowe uzupełnia również zasadami społecznej odpowiedzialności biznesu. Rozwój koncepcji społecznie odpowiedzialnego inwestowania wywołuje zainteresowanie zwiększoną aktywnością przedsiębiorstw w zakresie dostarczania informacji nie tylko w perspektywie finansowej, ale też społecznej i środowiskowej. Celem artykułu jest przedstawienie znaczenia komunikacji działań CSR w procesie społecznie odpowiedzialnego inwestowania. Punktem wyjścia do realizacji tak sformułowanego celu było przedstawienie teoretycznych podstaw koncepcji społecznie odpowiedzialnego inwestowania, jak i zagadnień związanych z komunikowaniem informacji z zakresu CSR, mogących w istotny sposób wspierać ten proces. W dalszej części artykułu skoncentrowano się na analizie podejścia do komunikowania działań społecznie odpowiedzialnych przez spółki wchodzące w skład indeksu RESPECT . Badania wykazały, że spółki Indeksu RESPECT są świadome znaczenia ujawniania informacji z obszaru społecznej odpowiedzialności biznesu. Większość z nich nie ogranicza się do komunikowania kwestii ekonomicznych, społecznych i środowiskowych w sprawozdaniach z działalności, ale publikuje dodatkowo odrębne raporty CSR, bądź też raporty zintegrowane, które za pomocą jednego dokumentu prezentują zarówno finansowe, jak i niefinansowe aspekty prowadzonej działalności gospodarczej.
Abstract	The effectiveness of the enterprise's current activity and achieving its development objectives is inextricably linked to the raising the adequate amount of capital. Finding investors increasingly is determined not only by building financial credibility. During the process of selecting the portfolio, many investors complements traditional financial criteria by additional set of corporate social responsibility rules. The development of socially responsible investing causes the interest in increased activity of enterprises in providing information not only in the financial but also in the social and environmental perspective. The aim of the article is to present the importance of communication of CSR activities in the process of socially responsible investing. The starting point for the implementation of a such formulated purpose was to present theoretical basis of the concept of socially responsible investing as well as the issues related to CSR communication, which may support this type of investing. Next, the paper focuses on the analysis of approach to communication of socially responsible activities by companies included in RESPECT Index. Results of the research lead to the conclusion that companies included in the RESPECT Index are aware of the importance of disclosing information concerning corporate social responsibility. Most of them are not limited to communicating economic, social and environmental issues within activity reports, but in addition, publish separate CSR reports or integrated reports which present in one document both financial and non-financial aspects of business activity.
Cytowanie	Konarzewska U., Michalczuk G. (2018) Komunikowanie działań CSR w procesie społecznie odpowiedzialnego inwestowania.Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 19(68): 132-142
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Pełny tekst	PEFIM_2018_n68_s132.pdf

Autor	Joanna Bereżnicka, Tomasz Pawlonka
Tytuł	Zarządzanie oparte na wartości - filozofia i wyzwanie w zarządzaniu finansami współczesnego przedsiębiorstwa
Title	VALUE-BASED MANAGEMENT - PHILOSOPHY OR THE CHALLENGE OF MANAGING THE FINANCES OF TODAY'S BUSINESS
Słowa kluczowe	Wartość przedsiębiorstwa, zarządzanie przez wartość dla właścicieli, zysk
Key words	Value of enterprise, value based management, profit
Abstrakt	Prowadzenie działalności gospodarczej wymaga uprzedniego zdefiniowania celu działania przedsiębiorstwa oraz określenia środków którymi ten cel (te cele) będą osiągane. Odzwierciedleniem filozofii działania przedsiębiorstwa są zatem misja i wizja zdefiniowane w postaci celów strategicznych oraz celów operacyjnych umożliwiających realizację długoterminowych planów i zamierzeń . Sama strategia z kolei jest wyrazem przyjętej koncepcji biznesu oraz określonych sposobów umożliwiających przedsiębiorstwu zachowanie korzystnej stabilności względem otoczenia . Celem artykułu jest prezentacja różnych koncepcji zarządzania wartością w kontekście traktowania ich jako istoty funkcjonowania przedsiębiorstwa. Praca ma charakter przeglądowy, a przy realizacji celu posłużono się analizą opisową.
Abstract	Business activity requires the prior definition of the aim of the company and identify the measures to achieve this goal. The reflects of the philosophy of the company activities are mission and vision defined as the strategic aims and operational aims. The strategy is a kind of expression of accepted business concept and the specific ways in which the companies maintain favorable stability from their surroundings. The aim of the article is to present different concepts of value management in the context of treating them as the essence of the enterprise being. This scientific article is a review.
Cytowanie	Bereżnicka J., Pawlonka T. (2018) Zarządzanie oparte na wartości - filozofia i wyzwanie w zarządzaniu finansami współczesnego przedsiębiorstwa.Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 19(68): 199-210
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Pełny tekst	PEFIM_2018_n68_s199.pdf

Autor	Maciej Pawłowski
Tytuł	Modele dyskryminacyjne w ocenie ryzyka upadłości emitentA OBLIGACJI KORPORACYJNYCH
Title	Discriminatory models as an evaluation method of corporate bond issuers bankruptcy risk
Słowa kluczowe	modele dyskryminacyjne, upadłość przedsiębiorstw, obligacje korporacyjne.
Key words	discriminatory models, enterprise bankruptcy, corporate bonds.
Abstrakt	Przedmiotem opracowania jest weryfikacja przydatności wybranych modeli dyskryminacyjnych w ocenie ryzyka upadłości emitenta obligacji korporacyjnych. W artykule omówiono istotę upadłości przedsiębiorstwa jako przedmiotu badań ekonomicznych oraz dokonano charakterystyki wybranych modeli wczesnego ostrzegania. Na podstawie wyselekcjonowanych modeli przeprowadzono badania empiryczne na grupie pięciu celowo dobranych spółek reprezentujących emitentów obligacji korporacyjnych notowanych na rynku Catalyst. Przeprowadzone analizy skłoniły do wniosku, że największą skutecznością w zakresie identyfikacji ryzyka upadłości emitenta obligacji korporacyjnych charakteryzował się model B. Prusaka.
Abstract	The subject of the study is a verification of selected discriminatory models in assessing the bankruptcy risk of corporate bond issuers. This article discusses the essence of corporate bankruptcy and characterises a selected discriminatory models. Further more an empirical studies were carried out on a group of 5 companies representing corporate bond issuers listed on the Catalyst Bond Market. The analyze led to the conclusion that the B. Prusak's model was the most effective in identifying the bankruptcy risk of the corporate bond issuer.
Cytowanie	Pawłowski M. (2018) Modele dyskryminacyjne w ocenie ryzyka upadłości emitentA OBLIGACJI KORPORACYJNYCH.Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 19(68): 211-222
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Pełny tekst	PEFIM_2018_n68_s211.pdf

Autor	Dariusz Strzębicki
Tytuł	Rola postów facebookowych w komunikacji marketingowej przedsiębiorstw przemysłu spożywczego
Title	THE ROLE OF FACEBOOK POSTS IN MARKETING COMMUNICATION OF FOOD INDUSTRY ENTERPRISES
Słowa kluczowe	portale społecznościowe, Facebook, posty, komunikacja marketingowa, spółdzielnie mleczarskie.
Key words	social networks, Facebook, posts, marketing communication, dairy cooperatives.
Abstrakt	Celem artykułu było określenie aktywności przedsiębiorstw przemysłu spożywczego w zakresie zamieszczania postów na stronach facebookowych. Analizie treści poddano pięć stron facebookowych polskich spółdzielni mleczarskich. Strony facebookowe różniły się od siebie pod względem częstości publikacji postów, ich zróżnicowania tematycznego oraz zaangażowania konsumentów w postaci liczby „polubień”, komentarzy i udostępnień. Główną funkcją publikowanych postów była reklama produktów oraz promocja określonych wzorców konsumpcji związanych z oferowanymi produktami. Spółdzielnie mleczarskie poprzez posty dzieliły się chętnie z konsumentami swą wiedzą ekspercką w zakresie przygotowywania posiłków.
Abstract	The purpose of the article was to determine the activity of food industry enterprises in the area of posting on Facebook pages. Five fanpages of Polish dairy cooperatives were analyzed. Fanpages differed from each other in terms of the frequency of posting, their thematic diversity and consumer engagement in the form of a number of "likes", comments and sharing. The main function of published posts was to advertise products and promote specific consumption patterns related to the products offered. In their posts, dairy co-operatives shared their expert knowledge with consumers in the field of meal preparation.
Cytowanie	Strzębicki D. (2018) Rola postów facebookowych w komunikacji marketingowej przedsiębiorstw przemysłu spożywczego.Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 19(68): 262-271
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Pełny tekst	PEFIM_2018_n68_s262.pdf

Autor	Nadiia Davydenko, Natalia Wasilewska
Tytuł	FINANCIAL MANAGEMENT MODELING FOR ENTERPRISES
Title
Słowa kluczowe	financial modeling, financial resources, liquidity coefficients, financial sustainability, scenario modeling, power, logarithmic and polynomial trends
Key words
Abstrakt	The purpose of the study was to model the financial management processes of enterprises to ensure the qualitative and complete forecasting of enterprise development. The analysis of the strategic matrix of interconnections through the use of power, logarithmic and polynomial trends during the determination of the tightness of the connection between the financial resources’ volumes and the coefficients of liquidity and financial sustainability at the enterprise was carried out. It is established that effective organization of scenario activity as an element of strategic planning is one of the main factors that will allow improving the system of financial management at the enterprise.
Abstract
Cytowanie	Davydenko N., Wasilewska N. (2018) FINANCIAL MANAGEMENT MODELING FOR ENTERPRISES.Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 19(68): 272-285
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Pełny tekst	PEFIM_2018_n68_s272.pdf

Autor	Tetyana Bilyk, Volodymyr Ivanyshyn, Oleg Kucher
Tytuł	MARKETING STRATEGY FORMATION FOR THE DEVELOPMENT OF ORGANIC PRODUCTION IN THE UKRAINE
Title
Słowa kluczowe	marketing strategies, organic production, organic product sales, government support
Key words
Abstrakt	The article examines the state and prospects of organic production by agricultural enterprises in the Ukraine. Existing natural, climatic and soil potential for the production of organic agricultural products as well as their export and consumption in the domestic market are characterized. It was noted that the development of organic production is one of the main priorities of the agrarian sector of the Ukrainian economy. State support for the development of this type of production is being implemented, as reflected in ‘3 + 5’ as a strategy for the development of the agrarian sector of the economy for the period until 2020. Attention is drawn to the instability of the environment, insufficient development of demand and limitations of financial resources, which hinder the realization of Ukraine’s potential in this segment of the agrarian sector. The conclusion on the necessity of applying marketing strategies for promoting and marketing organic products on domestic and foreign markets is drawn. The model of forming a marketing strategy of organic production development in the Ukraine is offered.
Abstract
Cytowanie	Bilyk T., Ivanyshyn V., Kucher O.
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Pełny tekst	ESARE_2018_n1_s34.pdf

Autor	Oleksandra Mandych, Arkadii Mykytas, Liliia Prokopchuk
Tytuł	THE ECONOMIC ASPECTS OF SOLAR ENERGY PRODUCTION BY HOUSEHOLDS IN UKRAINE
Title
Słowa kluczowe	solar power, electricity, household electric energy, solar panels, bioeconomics
Key words
Abstrakt	In recent decades considerable attention has been paid to alternative and renewable energy. Among the alternative sources, the sun’s energy is most appealing. Therefore, the development of solar energy, in the long run, is one of the top priorities. In practice, there are numerous barriers to the growth of the solar energy market. First of all, economic: fairly high prices for solar systems and payback period; the absence of working capital from manufacturing enterprises, the absence of specific mechanisms for stimulating production in the form of subsidies, tax exemptions, preferential tariff policies, etc. Therefore, research into the development of solar energy, as a real tool for a comprehensive solution to economic and environmental problems, is becoming increasingly relevant. The paper considers the energy policy of the use of renewable energy sources in rural areas. The theoretically feasible and technically achievable potential of solar energy in the territory of Ukraine was characterized. It was noted that the sun is the most affordable supplier of energy on earth today. The use of solar radiation is expedient for the development of thermal and electric energy and is possible throughout the territory of Ukraine. The dynamics of the commissioning of solar power plants by private households was analysed. The attention is focused on the application of the ‘green’ tariff, which stimulates the increase in the number of solar projects implemented in households. A financial model of private households of choosing a solar power plant option was proposed. The problems were identified and the possibilities of using solar energy for ensuring energy independence of households and profit generation were assessed. The forecast for the development of solar energy of the period up to 2020 was made.
Abstract
Cytowanie	Mandych O., Mykytas A., Prokopchuk L.
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Pełny tekst	ESARE_2018_n1_s231.pdf

Autor	Yuriy Klapkiv, Yaroslav Kostetskyi, Petro Putsenteilo
Tytuł	MODERN CHALLENGES OF AGRARIAN BUSINESS IN UKRAINE ON THE WAY TO EUROPE
Title
Słowa kluczowe	agrarian sector, agro-industrial complex, agricultural enterprises, institutional structures, EU, economic policy, export
Key words
Abstrakt	It is established that the Ukrainian agrarian sector in recent years suffered quite serious reformational impacts on the institutional environment of the functioning of economic actors, in particular the influence of regulators on the transformation of agricultural development. It is substantiated that under institutional transformations it is appropriate to understand the changes that occur as part of the creation of new rules of conduct of participants, containing a specific mechanism for ensuring compliance with these rules, as well as improving organizational and economic regulators within the existing set of rules for all participants It is determined that the institutional system is a structured set of interrelated informal rules that determine, on the one hand, a system of incentives for increasing the efficiency of interaction between subjects of the agrarian economy, and, on the other hand, restricts the activities of economic agents, which create a certain framework for implementation their target functions in accordance with the law and public interests.
Abstract
Cytowanie	Klapkiv Y., Kostetskyi Y., Putsenteilo P.
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Pełny tekst	ESARE_2018_n1_s250.pdf

Autor	Agnieszka Bobola, Olena Kulykovets, Irena Ozimek, Julita Szlachciuk
Tytuł	INTELLECTUAL PROPERTY PROTECTION TOOLS IN THE ACTIVITIES OF INNOVATIVE GASTRONOMIC ENTERPRISES OF THE MAZOWIECKIE VOIVODESHIP
Title
Słowa kluczowe	intellectual property, intellectual property protection tools, innovations, catering company
Key words
Abstrakt	The aim of the article is to evaluate the use of intellectual property protection tools to secure innovations in catering companies. The first part of the work presents the analysis of selected scientific publications that characterize innovations and tools for intellectual property protection. The second part of the article presents the results of qualitative research, which was obtained from 50 individual in-depth interviews conducted among representatives of gastronomic companies from Mazovian Voivodeship. The research was conducted between April and July 2017. The analysis of the collected research material indicates that catering companies have the potential to create innovations that could be protected by intellectual property tools. Unfortunately the scale of practical use of this tool is small.
Abstract
Cytowanie	Bobola A., Kulykovets O., Ozimek I., Szlachciuk J.
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Pełny tekst	ESARE_2018_n1_s281.pdf

Autor	Olha Babytska, Tamara Prykhodko, Olena Shust, Serhiy Zabolotnyy
Tytuł	ENVIRONMENTAL POLICY IMPLEMENTATION BASED ON INNOVATIVE COMPONENT – EXPERIENCE OF UKRAINE
Title
Słowa kluczowe	environmental policy, sustainability, innovation, effect
Key words
Abstrakt	The article presents the principles of environmental policy implementation in Ukraine and its social, economic and ecological impact in accordance with objectives of the Environmental Strategy of Ukraine for 2020. It is stated that activities of industrial enterprises lead to the most significant negative influence on the environment. The relation between environmental policy and atmospheric air emissions is determined using regression analysis. It is also proved that innovations can be viewed as a driver for realization of environmental policy. Measures for the environmental policy improvement in Ukraine refer to state and local control and imply a set of innovative actions in industrial production.
Abstract
Cytowanie	Babytska O., Prykhodko T., Shust O., Zabolotnyy S.
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Pełny tekst	ESARE_2018_n1_s287.pdf

Autor	Pavlina Fugelo, Svitlana Savitska
Tytuł	ECONOMIC EVALUATION OF INVESTMENT ACTIVITY OF AGRICULTURAL ENTERPRISES IN THE UKRAINE
Title
Słowa kluczowe	investment, investment activity, agricultural enterprises
Key words
Abstrakt	The article specifies that intensive development of the economy can be achieved by attracting and effectively using investment resources. Based on the indicator of the level of investment sufficiency, it was established that, in the period under review, the level of investment adequacy in the country is less than the established ‘threshold’ value, which indicates a shortage of investment funds. The study analysed the dynamics of investment attraction in agriculture. It was found that the main source of financing for investment is own funds of enterprises and organizations. However, they are too insufficient to ensure the intensive development of the economy. An analysis of growth dynamics of the total volume of investment in agricultural enterprises per 100 ha of agricultural land and their financial provision was carried out. Research showed that the increase in the value of fixed assets is more intensive than the increase in the inflow of investment in fixed assets, which indicates additional sources of growth in the value of fixed assets. It was noted that the potential sources of investment resources should be the funds of foreign investors, which currently stand at an extremely low growth level. A number of negative factors influencing the process of attracting foreign direct investment were identified. The main current requirements of the Ukraine in the process of integration into the world economic space, is the formation of a mechanism of investment activity, an important component of which is the mechanism of investment provision.
Abstract
Cytowanie	Fugelo P., Savitska S.
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Pełny tekst	ESARE_2018_n1_s303.pdf

Autor	Andriy Popovych
Tytuł	CROSS BORDER LISTING AS MEANS OF AGRICULTURAL ENTERPRISE FINANCING
Title
Słowa kluczowe	agriculture holding, international IPO, ARIMA model
Key words
Abstrakt	The international shares placement via IPO on the WSE by several Ukrainian companies, mainly from the sector of agricultural production and processing, makes an appealing case of relatively quick and inexpensive access to foreign borrowing markets. The WIG Ukraine index shows optimistic start, period of positive gains, dramatic fall at one point and significant volatility afterwards due to both the political and macroeconomic upheavals in the home country as well as internal problems of emitents. The comparison with other indexes of WSE and other exchanges reasonably suggests that the latter reason was the main cause of the deterioration of the indicator. The investigation on the parameters of the regression model that describe time series of WIG-Ukraine index with the help of the ARIMA model reveals that short-time predictions dominate investors decisions.
Abstract
Cytowanie	Popovych A.
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Pełny tekst	ESARE_2018_n1_s309.pdf

Autor	Volodymyr Kharchenko, Hanna Kharchenko
Tytuł	MODELLING OF INVESTMENT SUPPORT OF USE OF RESOURCE POTENTIAL OF AGRICULTURAL ENTERPRISES
Title
Słowa kluczowe	modelling, investment support, capital investment, resource potential, agricultural enterprise
Key words
Abstrakt	In the study the features and dynamics of investment support of Ukrainian agricultural enterprises are investigated. It concerns estimated investment in fixed assets of Ukrainian agrarian enterprises by sources of financing. It is proved that investment support is the most important prerequisite for the effective functioning and development of agricultural enterprises, as it contributes to an increase in resource potential, thus increasing industry efficiency, strengthening the country’s food security, creating preconditions for the development of the social sphere and increasing soil fertility. The main problems of enticing investments in the agrarian sphere are considered. Integral indicators of ensuring and efficiency of the use of resources in agricultural production is calculated. Modelling of investment support for the use of resource potential of agricultural enterprises is carried out. The optimal directions of increase of investment support of use of resource potential of Ukrainian agricultural enterprises are offered.
Abstract
Cytowanie	Kharchenko V., Kharchenko H.
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Pełny tekst	ESARE_2018_n1_s321.pdf

Autor	Robert Nowacki
Tytuł	USE OF ICT SERVICES AT FOOD PROCESSING ENTERPRISES AND THE INFORMATION SOCIETY DEVELOPMENT
Title
Słowa kluczowe	food processing, ICT, ICT services, information society
Key words
Abstrakt	The aim of the article is to analyse the scale of use and to assess the services related to modern information and communication technologies at food processing enterprises and to identify the dependencies between the obtained indices and the features characterising the entities surveyed. The grounds for considerations are findings of the surveys with 201 managers of enterprises of this sector, differentiated in terms of size. The analysis comprised the three areas of ICT services: telecommunications services, services related to software and consultancy in the IT area, and information-related services. The results indicate a wide scope of the use of ICT services – telecommunication services are used by all the entities surveyed, those related to software and consultancy – by three quarters, while information-related services – by almost 60%. In case of all entities there are noted growing outlays on their application, justified, on the one side, by the demand, and, on the other side, by high appraisals of their quality and up-to-datedness (more than 70% of indications) as well as their impact on competitiveness of the entities using them (percentages at the level of more than 60%). It must be said that there occur quite big differences in the indices obtained, due to the features of the enterprises in question. Most often statistically significant dependencies appear in case of information-related services – they are determined by the size of enterprises and the origin of their capital. In case of the services related to software and IT consultancy, the said dependencies also concern the enterprises’ size and, additionally, the range of their activities. Definitely most seldom the statistically significant dependencies occur in case of telecommunication services.
Abstract
Cytowanie	Nowacki R.
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Pełny tekst	ESARE_2018_n2_s51.pdf