| Autor | Joanna Wiśniewska |
| Tytuł | The case study of the Polish fruit and vegetable producers competitive activities |
| Title | The case study of the Polish fruit and vegetable producers competitive activities |
| Słowa kluczowe | brak |
| Key words | fruit and vegetable producers, cost-price competitiveness, quality competitiveness, innovation competitiveness, marketing competitiveness |
| Abstrakt | brak |
| Abstract | This paper analyses the competitiveness of fruit and vegetable producers. Research was carried out as an attempt to identify the variables that determine companies’ ability to achieve a competitive advantage. The results of qualitative research are presented in the paper. Interdependence of entrepreneurs’ opinions for both domestic and foreign markets was examined by means of ordinal correlation measures. The paper evaluates the different forms of cost-price, quality, innovation and marketing competitiveness |
| Cytowanie | Wiśniewska J. (2011) .Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 11(26), z. 3: 170-181 |
| HTML | wersja html |
| Pełny tekst | PRS_2011_T11(26)_n3_s170.pdf |
