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Autor	Urszula Konarzewska, Grażyna Michalczuk
Tytuł	Inwestowanie społecznie odpowiedzialne jako kierunek rozwoju rynku kapitałowego
Title	SOCIALLY RESPONSIBLE INVESTING AS THE DI-RECTION OF CAPITAL MARKET DEVELOPMENT
Słowa kluczowe	inwestowanie społecznie odpowiedzialne, strategie inwestowania społecznie odpowiedzialnego, rynek kapitałowy
Key words	socially responsible investing, socially responsible investing strategies, capital market
Abstrakt	Inwestowanie społecznie odpowiedzialne (SRI) staje się coraz szybciej rozwijającym się segmentem rynku kapitałowego. Dotyczy ono transakcji, w których cel inwestycyjny jest determinowany nie tylko kryteriami finansowymi (oczekiwaną stopą zwrotu i ryzykiem), ale również aspektami pozafinansowymi dotyczącymi kwestii środowiskowych, społecznych i związanych z ładem korporacyjnym (ESG).Celem artykułu jest diagnoza inwestowania społecznie odpowiedzialnego na rynkach kapitałowych w ujęciu przestrzennym. Dodatkowym celem jest identyfikacja strategii implementowanych przez inwestorów na poszczególnych rynkach.W artykule zastosowano klasyczne metody badawcze, takie jak: studium literatury odnoszącej się do problematyki inwestowania społecznie odpowiedzialnego, a także metoda analizy desk research oparta na dokumentach ukazujących tendencje w zakresie społecznie odpowiedzialnego inwestowania na świecie w ujęciu wartościowym oraz w przekroju strategii inwestycyjnych stosowanych przez inwestorów.Odnosząc się do statystyk, można zauważyć, że inwestowanie społecznie odpowiedzialne staje się znaczącą formą lokowania środków finansowych na globalnym rynku kapitałowym. W roku 2020 globalna wartość rynku SRI wyniosła ponad 35 bln dolarów. Nie jest to jednak rynek jednolity, o czym świadczy zróżnicowane tempo rozwoju inwestowania społecznie odpowiedzialnego w poszczególnych regionach świata. Jest to też rynek, który ewoluuje pod względem stosowanych strategii inwestycyjnych. Znajduje to odzwierciedlenie w odchodzeniu od podejmowania decyzji inwestycyjnych głównie z wykorzystaniem selekcji negatywnej na rzecz inwestycji dokonanych w oparciu o strategię związaną z integracją czynników ESG z tradycyjną analizą finansową.
Abstract	Socially responsible investing (SRI) is becoming an increasingly fast-growing segment of the capital market. It refers to transactions in which the investment objective is determined not only by financial criteria (expected rate of return and risk) but also by non-financial aspects related to environmental, social and corporate governance (ESG) issues.The aim of the article is to diagnose socially responsible investing in the capital markets in spatial terms. An additional aim is to identify the strategies implemented by investors in individual markets.The classical methods of research were used in this article, such as the study of the literature concerning socially responsible investing and the method of desk research based on documents showing global trends in socially responsible investing in terms of value and investment strategies used by investors.Referring to statistics, it can be seen that socially responsible investing becomes a significant form of locating funds in a global capital market. In 2020, the global value of the SRI market amounted to over USD 35 trillion. However, it is not a homogeneous market, as evidenced by thevarying rates of development of socially responsible investing in different regions of the world. It is also a market that evolves in terms of the investment strategies used. This is reflected in moving away from making investment decisions mainly with the use of negative/exclusionary screening toinvestments made on the basis of ESG integration.
Cytowanie	Konarzewska U., Michalczuk G. (2022) Inwestowanie społecznie odpowiedzialne jako kierunek rozwoju rynku kapitałowego.Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 27(76): 43-57
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Pełny tekst	PEFIM_2022_n76_s43.pdf

Autor	Aldona Zawojska
Tytuł	Zwycięzcy i przegrani pandemii Covid-19: perspektywa globalna z uwzględnieniem gospodarki rolno-żywnościowej
Title	Winners and Losers from Covid-19 Pandemic: A Global Perspective Considering the Agri-Food Economy
Słowa kluczowe	kryzys Covid-19, biznes międzynarodowy, sektory gospodarki, epidemie chorób, globalizacja, gospodarka żywnościowa, siła robocza w sektorze rolno-spożywczym, dystrybucja kosztów i korzyści
Key words	Covid-19 crisis, international business, economic sectors, disease epidemics, globalization, food economy, agri-food labour force, cost-benefit distribution
Abstrakt	Światowa literatura na temat społeczno-ekonomicznych konsekwencji Covid-19 jest bogata i odnosi się do poszczególnych przedsiębiorstw i rynków, sektorów lub gałęzi gospodarki oraz gospodarek narodowych i globalnej. Niniejsze studium jest unikatowe, gdyż zawiera wszechstronne zestawienie informacji dotyczących podmiotów i sektorów gospodarki o znaczeniu globalnym lub międzynarodowym oraz grup społecznych z punktu widzenia tego, co nazywam „grą pandemiczną”, z jej określonymi implikacjami dla sektora rolno-żywnościowego. Ma ono na celu identyfikację rzeczywistych bądź potencjalnych zwycięzców i przegranych pandemii. Kategoria zwycięzców obejmuje aktorów, m.in. sektory gospodarki, w tym rolno-żywnościowy lub grupy ludzi, którzy wyjątkowo skorzystali bądź skorzystają na pandemii, wyraźnie poprawiając wyniki finansowe lub inne. Przegranymi są podmioty lub osoby, które poniosły nadzwyczajne koszty lub straty, pogorszyły wyniki lub prawdopodobnie w przyszłości staną przed takimi skutkami pandemii. Uwzględnione są również niektóre idee ekonomiczne. Artykuł powstał na podstawie przeglądu literatury naukowej i popularnej, raportów, doniesień prasowych oraz publicznie dostępnych danych, wspierających badania. Wykorzystano dedukcyjne metody wyjaśniania. Wyniki wskazują, że branża biofarmaceutyczna, wiodące korporacje technologiczne, udziałowcy międzynarodowych sieci detalicznych, globalne holdingi finansowe, podmioty dostarczające żywność i najbogatsi na świecie należą do wyjątkowo dobrze prosperujących w nowych warunkach życia i prowadzenia działalności, a tym samym można uznać ich za zwycięzców obecnego kryzysu. W odróżnieniu, ofiary zdrowotne Covid-19, sektor energetyki i transportu lotniczego oraz zatrudnieni w przetwórstwie spożywczym, fatalnie dotknięci pandemią, są egzemplifikacją przegranych. Przedstawieni zwycięzcy i pokrzywdzeni przez Covid-19 reprezentują różne sfery życia gospodarczego, jednak w mniejszym lub większym stopniu są powiązani z rolnictwem i przetwórstwem spożywczym. Badanie potwierdza, że funkcjonowanie i kondycja tych ostatnich zależą od sytuacji innych sektorów i różnych rynków oraz od zakłóceń międzynarodowych rozprzestrzenianych w warunkach otwartej gospodarki. Artykuł może zainteresować tak społeczność naukową, jak i decydentów w różnych obszarach polityki gospodarczej i społecznej.
Abstract	The worldwide literature on the socio-economic impacts of the Covid-19 is extensive, covering individual enterprises and markets, economic sectors or branches, or the national and global economy. The current study is unique as it is a comprehensive compilation of the relevant evidence regarding economic entities and sectors of global or international significance and the societal groups from an angle of so-called "pandemic game" with some implications for the agri-food economy. Its main aim is to identify the actual and potential winners and losers of the pandemic. The winners’ notion covers actors, e.g. economic sectors or people groups those extraordinarily benefited or will benefit from a pandemic, extremely upgrading their financial or other performance. In turn, the losers include individuals or entities that incurred unusual costs or losses, worsened their results, or probably will face such pandemic consequences in the future. Some economic ideas also are considered. The article is based on the scientific, popular and grey literature as well as publicly available data to support research. The research uses deductive explanation methods. Results show that the biopharmaceutical industry, leading digital companies, shareholders in international retail chains, global financial holdings, food delivery companies, and the World’s richest people are among those who thrived exceptionally well in the new living and doing business conditions and can therefore be admitted as the current crisis’ winners. Adversely, the coronavirus victims, energy and air transport sectors, and food processing labour, all of them being harmfully affected by the pandemic, are examples of losers. Albeit the presented winners and losers represent various spheres of economic life, they are more or less related to the agriculture and food processing industry. The study confirms that the functioning and condition of the latter depend on the situation of other economic sectors, agents, and markets, and international disturbances spreading within an open economy. The paper can be of interest both to the research community, and decision-makers in different economic and social policy areas.
Cytowanie	Zawojska A. (2021) Zwycięzcy i przegrani pandemii Covid-19: perspektywa globalna z uwzględnieniem gospodarki rolno-żywnościowej.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 21(36), z. 4: 54-75
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Pełny tekst	PRS_2021_T21(36)_n4_s54.pdf

Autor	Arkadiusz Weremczuk, Michał Wielechowski, Joanna Wrzesińska-Kowal
Tytuł	Developments and convergence of real housing pricesin Poland during the COVID-19 pandemic:focus on voivodeship capitals
Title
Słowa kluczowe	real estate market, housing prices, regional price convergence in housing market, COVID-19, voivodeship capitals, Poland
Key words
Abstrakt	The paper aims to present and assess the changes in real housing prices in Poland during the COVID-19 pandemic. We analyse transaction prices of residential premises in a multi-family housing (apartments) in the primary and secondary markets within 16 administrative capitals of voivodeships. We use quarterly data on House Prices Database collected by the National Bank of Poland and data on quarterly price indices of consumer goods and services from Statistics Poland. The research period covers the period 2018-2021, with distinction into COVID-19- and pre-COVID-19 periods. We observe the highest housing prices in Warszawa, Gdańsk, Kraków, and Wrocław, while the lowest in Zielona Góra and Kielce. Surprisingly, the growth rate in real housing prices in the pandemic sub-period is lower than in corresponding pre-COVID-19 period. In the COVID-19 sub-period, we observe the most significant increases in real estate prices in Zielona Góra and Szczecin in the primary market, and Kraków, Lublin, and Łódź in the secondary market. Additionally, we reveal the existence of regional price convergence in the housing market in analysed cities, both in primary and secondary markets. However, we do not observe a common price convergence, but only convergence clubs (city-groups) where the housing prices tend to converge in the COVID-19 sub-period.
Abstract
Cytowanie	Weremczuk A., Wielechowski M., Wrzesińska-Kowal J.
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Pełny tekst	TIRR_2021_n16_s111.pdf

Autor	Ewa Cieślik
Tytuł	Mapowanie produktów polskiego eksportu produktów rolno spożywczych kierowanego do wybranych krajów Unii Europejskiej w 2020 roku
Title	Mapping of the Products of Polish Agri-Food Exports to Selected European Union Countries in 2020
Słowa kluczowe	eksport, produkty rolno-spożywcze, mapowanie produktów
Key words	export, agri-food products, product mapping
Abstrakt	W artykule skupiono się na poszukiwaniu perspektyw wzrostu polskiego eksportu produktami rolno-spożywczymi z gospodarkami należącymi do Unii Europejskiej i będącymi najważniejszymi rynkami eksportowymi dla Polski w zakresie dóbr rolno-spożywczych. Zidentyfikowano grupy tych towarów, które charakteryzują się dodatnimi i ujemnymi wskaźnikami ujawnionych przewag komparatywnych oraz wskaźnikami bilansu handlowego. W badaniu zastosowano metodę opartą o macierz mapowania produktów.
Abstract	The article focuses on the search for growth prospects for Polish exports of agri-food products with economies belonging to the European Union and being the most important export markets for Poland in terms of agri-food products. Groups of these goods were identified that are characterized by positive and negative indicators of revealed comparative advantages and indicators of the trade balance. The study used a method based on the product mapping matrix.
Cytowanie	Cieślik E. (2021) Mapowanie produktów polskiego eksportu produktów rolno spożywczych kierowanego do wybranych krajów Unii Europejskiej w 2020 roku.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 21(36), z. 4: 37-53
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Pełny tekst	PRS_2021_T21(36)_n4_s37.pdf

Autor	S.H. Pushpa Malkanthi
Tytuł	Outlook of Present Organic Agriculture Policies and Future Needs in Sri Lanka
Title	Outlook of Present Organic Agriculture Policies and Future Needs in Sri Lanka
Słowa kluczowe	conventional agriculture, organic agriculture, organic farming policies, Sri Lanka
Key words	conventional agriculture, organic agriculture, organic farming policies, Sri Lanka
Abstrakt	Many countries are formulating organic agriculture or organic farming policies aimed at sustainable agricultural development. Therefore, the objectives of this study were: to understand the present situation of organic agriculture policies in Sri Lanka and also in other countries where successful organic agriculture is operating; identify problems in the organic agriculture sector; and suggest potential policy measures to be implemented in Sri Lanka in future. The research was conducted in two stages. In the first stage, a thorough literature review was conducted to study the suitable policies available in other countries and also in Sri Lanka at present. In the second stage, two field surveys were carried out using pre-tested questionnaires, from December 2019 to May 2020, in order to gather farmers’ and extension officers’ information related to organic farming policy suggestions. According to the findings of the literature review, organic systems in some countries are more integrated with national strategic plans and visions. Those governments are more involved in new initiatives and farmers are encouraged to go organic through reliable and feasible policies. Although Sri Lanka has a high potential for organic agriculture, at present it is at an initial stage. While most organic products in Sri Lanka go to the export market, a small portion is kept at local markets. Demand for organic products in export as well as domestic markets is increasing. Even though there are seven international food certification agencies operating in the country as external inspection and certification bodies, a limited number of accredited certifications exist for products on the domestic market. Results of the farmers’ survey showed that even if farmers have a significant level of knowledge, few of them practice organic farming due to several existing problems. Moreover, extension officers have also identified similar types of problems that are faced by the farmers related to organic farming. Evaluation of Strengths, Weaknesses, Opportunities and Threats (SWOT) related to organic agriculture in the country helped to identify key problems facing policy-makers when balancing the supply and demand sides of organic products. Also, in developing organic agriculture, an effective linkage and coordination among government and private participants is crucial. Therefore, in Sri Lanka in this context, strategic focus on policy support for organic agriculture is needed. Current organic farming programs need to be revised in order to formulate policies covering all areas related to production, handling, processing, certification, labeling and marketing, in order to bring the benefits of organic agriculture to farmers, marketers and consumers in a fair manner.
Abstract	Many countries are formulating organic agriculture or organic farming policies aimed at sustainable agricultural development. Therefore, the objectives of this study were: to understand the present situation of organic agriculture policies in Sri Lanka and also in other countries where successful organic agriculture is operating; identify problems in the organic agriculture sector; and suggest potential policy measures to be implemented in Sri Lanka in future. The research was conducted in two stages. In the first stage, a thorough literature review was conducted to study the suitable policies available in other countries and also in Sri Lanka at present. In the second stage, two field surveys were carried out using pre-tested questionnaires, from December 2019 to May 2020, in order to gather farmers’ and extension officers’ information related to organic farming policy suggestions. According to the findings of the literature review, organic systems in some countries are more integrated with national strategic plans and visions. Those governments are more involved in new initiatives and farmers are encouraged to go organic through reliable and feasible policies. Although Sri Lanka has a high potential for organic agriculture, at present it is at an initial stage. While most organic products in Sri Lanka go to the export market, a small portion is kept at local markets. Demand for organic products in export as well as domestic markets is increasing. Even though there are seven international food certification agencies operating in the country as external inspection and certification bodies, a limited number of accredited certifications exist for products on the domestic market. Results of the farmers’ survey showed that even if farmers have a significant level of knowledge, few of them practice organic farming due to several existing problems. Moreover, extension officers have also identified similar types of problems that are faced by the farmers related to organic farming. Evaluation of Strengths, Weaknesses, Opportunities and Threats (SWOT) related to organic agriculture in the country helped to identify key problems facing policy-makers when balancing the supply and demand sides of organic products. Also, in developing organic agriculture, an effective linkage and coordination among government and private participants is crucial. Therefore, in Sri Lanka in this context, strategic focus on policy support for organic agriculture is needed. Current organic farming programs need to be revised in order to formulate policies covering all areas related to production, handling, processing, certification, labeling and marketing, in order to bring the benefits of organic agriculture to farmers, marketers and consumers in a fair manner.
Cytowanie	Malkanthi S. (2021) Outlook of Present Organic Agriculture Policies and Future Needs in Sri Lanka.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 21(36), z. 3: 55-72
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Pełny tekst	PRS_2021_T21(36)_n3_s55.pdf

Autor	Bozhidar Ivanov, Vassil Stoychev
Tytuł	COMPARISON OF COMPETITIVENESS BETWEEN BULGARIA, EU, USA, AND NEW ZEALAND DAIRY SECTORS
Title
Słowa kluczowe	dairy, index of competitiveness
Key words
Abstrakt	Defining the state of competitiveness for a particular agricultural sector is of great importance. By retaining a competitive market position sustainable economic development of the specific agricultural production is supported. Continuation of its multiple economic functions like providing raw materials for the processing industry, securing rural employment, and utilization of scarce agricultural resources is the focus of competi_x0002_tiveness goals. In the economic theory, there is no unified definition for competitiveness, while there are a va_x0002_riety of approaches to measure it, which is reflected in different applied theoretical frameworks. The research aims to compare the competitiveness of the Bulgarian dairy sector versus the EU, the USA, and New Zealand dairy sectors on the world market for the period after the accession of Bulgaria in the EU. Therefore, a con_x0002_ceptual framework has been chosen developed by Canada’s Task Force for Competitiveness. The framework is based on the ability to gain and sustainably maintain market share. For the chosen period the results show a trend of decline in the competitiveness of the Bulgarian dairy sector and improvement in the competitive_x0002_ness of the EU dairy sector. For the EU comparison, indexes of competitiveness have been calculated for the USA and New Zealand. The USA’s index slightly decreased at the end of the explored period reflecting the increased competition on the world markets while New Zealand’s high index values reveal its position as a leading dairy products exporter.
Abstract
Cytowanie	Ivanov B., Stoychev V.
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Pełny tekst	ESARE_2021_n5_s70.pdf

Autor	Paweł Kraciński, Ludwik Wicki
Tytuł	Pozycja konkurencyjna jabłek i zagęszczonego soku jabłkowego na rynkach zagranicznych
Title	Competitive position of apples and concentrated apple juice on foreign markets
Słowa kluczowe	eksport jabłek, eksport zagęszczonego soku jabłkowego, pozycja konkurencyjna
Key words	apple export, export of concentrated apple juice, competitive position
Abstrakt	Celem opracowania była ocena pozycji konkurencyjnej polskich jabłek i zagęszczonego soku jabłkowego (ZSJ) na rynkach zagranicznych. W pracy zidenty-fikowano tendencje na rynku jabłek i ZSJ w Polsce i na świecie. Dokonano także oceny potencjału konkurencyjnego polskiego sadownictwa. Określono pozycję konku-rencyjną polskiego eksportu jabłek i ZSJ oraz czynniki wpływające na pozycję konkurencyjną eksportu tych produktów na rynku światowym. Analizą objęto okres 2005-2017. Stwierdzono, że Polska należała do czołówki największych eksporterów jabłek i ZSJ na świecie, a w badanym okresie pozycja konkurencyjna Polski na rynku zagęszczonego soku jabłkowego rosła. Rosła także pozycja konkurencyjna Polski na rynku jabłek, ale tylko do wprowadzenia w 2014 roku rosyjskiego embargo na ich import z Polski. Pozycja konkurencyjna polskich jabłek na rynku światowym w latach 2005-2017 zależała od cen tych owoców, wielkości zbiorów, ale także kursu walu-towego (PLN/USD) oraz wolumenu importu jabłek w Rosji, a na rynku ZSJ od cen eksportowych i kursu walutowego (PLN/EUR).
Abstract	The aim of the study was to assess the competitive position of Polish apples and apple juice concentrate (CAJ) on foreign markets. The study identifies trends in the apple market and CAJ in Poland and in the world. The competitive potential of Polish horticulture was also assessed. The competitive position of Polish exports of apples and CAJ was determined as well as factors influencing the competitive position of exports of these products on the world market. The analysis covered the period 2005-2017. It was found that Poland was one of the leading exporters of apples and CAJ in the world, and in the analyzed period, Poland's competitive position on the apple juice concentrated market was growing. Poland's competitive position on the apple market also increased, but only until the Russian embargo on apple imports from Poland was introduced in 2014. The competitive position of Polish apples on the world market in 2005-2017 depended on the prices of these fruits, the size of the harvest, but also the exchange rate (PLN / USD) and the volume of apple imports in Russia, and on the CAJ market on export prices and the exchange rate (PLN / EUR).
Cytowanie	Kraciński P., Wicki L. (2020) Pozycja konkurencyjna jabłek i zagęszczonego soku jabłkowego na rynkach zagranicznych.
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Pełny tekst	MONO_2020_pkracinski_pozycja_konkurencyjna_jablek.pdf

Autor	Tetyana Kuts, Oksana Makarchuk
Tytuł	Ukrainian Sunflower Market on the Background of EU and US Markets
Title	Ukrainian Sunflower Market on the Background of EU and US Markets
Słowa kluczowe	market integration, Ukraine, European Union, United States, sunflower oil market
Key words	market integration, Ukraine, European Union, United States, sunflower oil market
Abstrakt	This paper aims to provide market analysis of the sunflower market in Ukraine (UA) and research the existence of integration between the sunflower oil markets in Ukraine, the European Union (EU) and the United States (US). To fulfill the aims in the paper, yearly balances of sunflower seed, sunflower oil and sunflower cake were analyzed and price analysis was conducted. Price integration was assessed with the use of the error correction model (ECM) which was applied to monthly prices for sunflower oil from 2000 to 2020. Our findings provide evidence of high price transmission between the UA and EU markets, conversely lower price transmission was observed between the UA and the US.
Abstract	This paper aims to provide market analysis of the sunflower market in Ukraine (UA) and research the existence of integration between the sunflower oil markets in Ukraine, the European Union (EU) and the United States (US). To fulfill the aims in the paper, yearly balances of sunflower seed, sunflower oil and sunflower cake were analyzed and price analysis was conducted. Price integration was assessed with the use of the error correction model (ECM) which was applied to monthly prices for sunflower oil from 2000 to 2020. Our findings provide evidence of high price transmission between the UA and EU markets, conversely lower price transmission was observed between the UA and the US.
Cytowanie	Kuts T., Makarchuk O. (2020) Ukrainian Sunflower Market on the Background of EU and US Markets .Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 20(35), z. 3: 4-15
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Pełny tekst	PRS_2020_T20(35)_n3_s4.pdf

Autor	Agnieszka Maciąg, Dagmara Stangierska
Tytuł	Assessment of the place of purchase of vegetables and fruits as expressed by consumers
Title	Ocena miejsca zakupu warzyw i owoców w opinii konsumentów
Słowa kluczowe	place of purchase, fruits and vegetables, consumers
Key words	miejsce zakupu, warzywa i owoce, konsumenci
Abstrakt	According to studies, Poland is the leader in the production of certain fruits and vegetables as well as certain food products. The development of discount chains is where the changes are visibly heading. The article presents the results of the most common places to buy fruits and vegetables. The research was carried out on a sample of 812 people. Research shows that consumers most often buy fruits and vegetables in super and hypermarkets, with supermarkets being chosen most often when purchasing all food products. The smallest percentage of respondents declared making food purchases in bazaars and markets. The place of purchase is an important factor for choosing food.
Abstract	Jak wynika z badań, Polska jest liderem w produkcji niektórych owoców i warzyw, a także producentem wybranej żywności. Najbardziej widoczny kierunek zmian stanowi rozwój sieci dyskontowych. W artykule zaprezentowano wyniki dotyczące najczęstszego miejsca zakupu żywności owoców i warzyw, które uzyskano na próbie 812 osób. Jak wynika z badań, konsumenci najczęściej kupują owoce i warzywa w super- i hipermarketach, markety natomiast są wybierane najczęściej w przypadku zakupu całej żywności. Najmniejszy odsetek respondentów dokonuje zakupu żywności na bazarach i targowiskach. Dla 70% respondentów miejsce zakupu jest istotnym czynnikiem decydującym o wyborze żywności.
Cytowanie	Maciąg A., Stangierska D.
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Pełny tekst	EIOL_2020_T5_n3_s57.pdf

Autor	Yuriy Hubeni, Oksana Krupa, Volodymyr Krupa, Nataliia Raiter
Tytuł	Globalization and Local Determinants of HORECA Customers Market Behavior in the Wholesale Food Market
Title	Globalization and Local Determinants of HORECA Customers Market Behavior in the Wholesale Food Market
Słowa kluczowe	globalization, HoReCa, wholesale trade, wholesale market of agricultural production, wholesale purchase, customers’ market behavior
Key words	globalization, HoReCa, wholesale trade, wholesale market of agricultural production, wholesale purchase, customers’ market behavior
Abstrakt	The article is devoted to the research of local determinants of HoReCa sphere subject economic behavior in the wholesale markets of agricultural production under hospitality sphere globalization in Ukraine. The authors generalized the key provisions of consumer market behavior theories and its formation factors in HoReCa sphere. The peculiarities of agricultural wholesale market functioning are defined and the competitive surrounding of wholesale food market in western region of Ukraine is characterized. Main principles of business organization in HoReCa sphere are studied; the impact of globalization and foreign economic activity vectors on this sphere internationalization is outlined. The results of research project made by the authors are given, which was aimed at examining motives and peculiarities of HoReCa customers market behavior when wholesale purchasing agricultural production for their own business. The research was conducted on the basis of “Shuvar” market of agricultural production Ltd. - the largest in Western Ukraine wholesale agricultural market. It consists of several specialized food halls, including HoReCa centre. The structure of HoReCa establishments, that are “Shuvar” wholesale market clients, is analyzed. The factors influencing their managers’ decisions, concerning purchase assortment, its frequency, the most convenient time of goods delivery, are investigated. The evaluation of significance degree of certain products purchase, including price, products homogeneity, their constant availability, exclusiveness, is received. HoReCa sphere subjects’ wishes were studied, concerning purchase information support in the wholesale market, for service quality improvement.
Abstract	The article is devoted to the research of local determinants of HoReCa sphere subject economic behavior in the wholesale markets of agricultural production under hospitality sphere globalization in Ukraine. The authors generalized the key provisions of consumer market behavior theories and its formation factors in HoReCa sphere. The peculiarities of agricultural wholesale market functioning are defined and the competitive surrounding of wholesale food market in western region of Ukraine is characterized. Main principles of business organization in HoReCa sphere are studied; the impact of globalization and foreign economic activity vectors on this sphere internationalization is outlined. The results of research project made by the authors are given, which was aimed at examining motives and peculiarities of HoReCa customers market behavior when wholesale purchasing agricultural production for their own business. The research was conducted on the basis of “Shuvar” market of agricultural production Ltd. - the largest in Western Ukraine wholesale agricultural market. It consists of several specialized food halls, including HoReCa centre. The structure of HoReCa establishments, that are “Shuvar” wholesale market clients, is analyzed. The factors influencing their managers’ decisions, concerning purchase assortment, its frequency, the most convenient time of goods delivery, are investigated. The evaluation of significance degree of certain products purchase, including price, products homogeneity, their constant availability, exclusiveness, is received. HoReCa sphere subjects’ wishes were studied, concerning purchase information support in the wholesale market, for service quality improvement.
Cytowanie	Hubeni Y., Krupa O., Krupa V., Raiter N. (2020) Globalization and Local Determinants of HORECA Customers Market Behavior in the Wholesale Food Market.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 20(35), z. 1: 25-39
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Pełny tekst	PRS_2020_T20(35)_n1_s25.pdf

Autor	Yuriy Hubeni, Volodymyr Krupa, Oksana Krupa, Sofiia Tsiolkovska
Tytuł	The Foreign Economic Vector of Agribusiness Activity in the Western Region of Ukraine
Title	The Foreign Economic Vector of Agribusiness Activity in the Western Region of Ukraine
Słowa kluczowe	foreign economic activity, agribusiness, international trade, export and import of agricultural products, Western region of Ukraine
Key words	foreign economic activity, agribusiness, international trade, export and import of agricultural products, Western region of Ukraine
Abstrakt	The article is devoted to researching peculiarities and trends of foreign economic activity of agribusinesses in the Western region of Ukraine according to the terms of the Ukraine-European Union Association Agreement. The authors discuss the theoretical essence of agribusiness, as a kind of entrepreneurship, and the nature of foreign economic activity of enterprises. The main conditions of free trade in agricultural products introduced by the terms of the Agreement are determined and their influence on agribusiness export-import operation dynamics in the Western economic region is analyzed. The contribution of certain regions to forming agrarian product export and import volume and structure is considered and the reasons for the considerable advantages of the Lviv region in foreign trade turnover of the Western region are elucidated. It was found that agribusiness cooperation with foreign partners is mainly realized by indirect methods through trade agency organizations or agrarian holding companies. The structure dynamics of production goods for export and import by agribusinesses was studied. Based on the results, some negative tendencies for the Ukrainian economy were noted. They include the preservation of raw exports with a high share of plant origin products and timber, and the predominance of ready-made products with high added value in the import structure. It was established that the Agreement and social political events in Ukraine changed the direction of some export-import flows of agribusiness from CIS countries towards the markets of the European Union and Asian countries. According to the scale of external trade operations with enterprises of the Western region of Ukraine, in general, and within certain trade groups, in particular, country-leaders are defined. Some positive and negative consequences of changes in the foreign economic activity vector are described. And finally, measures which will ensure an expansion and strengthening of Ukraine’s agribusiness presence on international market, are suggested.
Abstract	The article is devoted to researching peculiarities and trends of foreign economic activity of agribusinesses in the Western region of Ukraine according to the terms of the Ukraine-European Union Association Agreement. The authors discuss the theoretical essence of agribusiness, as a kind of entrepreneurship, and the nature of foreign economic activity of enterprises. The main conditions of free trade in agricultural products introduced by the terms of the Agreement are determined and their influence on agribusiness export-import operation dynamics in the Western economic region is analyzed. The contribution of certain regions to forming agrarian product export and import volume and structure is considered and the reasons for the considerable advantages of the Lviv region in foreign trade turnover of the Western region are elucidated. It was found that agribusiness cooperation with foreign partners is mainly realized by indirect methods through trade agency organizations or agrarian holding companies. The structure dynamics of production goods for export and import by agribusinesses was studied. Based on the results, some negative tendencies for the Ukrainian economy were noted. They include the preservation of raw exports with a high share of plant origin products and timber, and the predominance of ready-made products with high added value in the import structure. It was established that the Agreement and social political events in Ukraine changed the direction of some export-import flows of agribusiness from CIS countries towards the markets of the European Union and Asian countries. According to the scale of external trade operations with enterprises of the Western region of Ukraine, in general, and within certain trade groups, in particular, country-leaders are defined. Some positive and negative consequences of changes in the foreign economic activity vector are described. And finally, measures which will ensure an expansion and strengthening of Ukraine’s agribusiness presence on international market, are suggested.
Cytowanie	Hubeni Y., Krupa V., Krupa O., Tsiolkovska S. (2020) The Foreign Economic Vector of Agribusiness Activity in the Western Region of Ukraine.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 20(35), z. 4: 29-46
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Pełny tekst	PRS_2020_T20(35)_n4_s29.pdf

Autor	Taras Hutsol, Vitalii Kovalenko, Nataliia Kovalenko, Michal Zasada
Tytuł	Economic efficiency of production of herbal granules
Title
Słowa kluczowe	managerial decision making, feed production, the efficiency of the production ofgranulated feed
Key words
Abstrakt	Improving production efficiency, increasing gross and marketable output is inextricablylinked to comprehensive intensification, that is, with the growth of additional investmentsin the development of agricultural production. The increase in capital investments isthe basis for strengthening and improving the material and technical base, and for implementingscientific and technological progress. Increasing the intensity of agriculture and animalhusbandry contributes to more efficient use of land and livestock, increasing crop yields andlivestock productivity. The main link between crop production and animal husbandry is feedproduction. Creating a solid feed base is the most important condition for the development ofanimal husbandry. Its state and level of development determine the possibility of increasingthe number of animals, increasing their productivity, improving the quality of products andreducing the cost of the latter. It is proved that the level of productivity of animals by 50-80%is determined by their feeding. Due to the importance of feed, it is necessary that their productionis ahead of the pace of needs (growth of livestock and its productivity). When forminga feed base, it is important to take into account not only the total volume of feed that willensure the production of a certain amount of products, but also their balance with nutrients.As a rule, feed, namely green feed, silage, haylage, is not a commodity product, that is, thereare no permanent markets for them. These types of feed are grown by those farms that areengaged in animal husbandry and must create their own raw material base for obtaining themain feed.
Abstract
Cytowanie	Hutsol T., Kovalenko V., Kovalenko N., Zasada M.
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Pełny tekst	TIRR_2020_n14_s127.pdf

Autor	Mariusz Hamulczuk, Oksana Makarchuk, Edgardo Sica
Tytuł	Price Behaviour and Market Integration: Preliminary Evidencefrom the Ukrainian and European Union Rapeseed Markets
Title	Price Behaviour and Market Integration: Preliminary Evidencefrom the Ukrainian and European Union Rapeseed Markets
Słowa kluczowe	price behavior, horizontal market integration, Ukraine, European Union, rapeseed market
Key words	price behavior, horizontal market integration, Ukraine, European Union, rapeseed market
Abstrakt	This paper aims to provide preliminary evidence about the existence of horizontal integration between the rapeseed markets in Ukraine (UA) and the European Union (EU). To this end, both a trade analysis and a price analysis were carried out. In particular, the trade analysis was performed using yearly trade flows between the UA and EU, whereas price co-movement was assessed by means of linear vector error correction model (VECM) applied to weekly prices for rapeseed from 2008 to 2018. Our findings provide evidence of strong integration between the UA and EU markets in terms of the trade of rapeseeds, rape cake, and rape oil, as well as high horizontal rapeseed price transmission between the two economies.
Abstract	This paper aims to provide preliminary evidence about the existence of horizontal integration between the rapeseed markets in Ukraine (UA) and the European Union (EU). To this end, both a trade analysis and a price analysis were carried out. In particular, the trade analysis was performed using yearly trade flows between the UA and EU, whereas price co-movement was assessed by means of linear vector error correction model (VECM) applied to weekly prices for rapeseed from 2008 to 2018. Our findings provide evidence of strong integration between the UA and EU markets in terms of the trade of rapeseeds, rape cake, and rape oil, as well as high horizontal rapeseed price transmission between the two economies.
Cytowanie	Hamulczuk M., Makarchuk O., Sica E. (2019) Price Behaviour and Market Integration: Preliminary Evidencefrom the Ukrainian and European Union Rapeseed Markets.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 1: 47-58
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Pełny tekst	PRS_2019_T19(34)_n1_s47.pdf

Autor	Urszula Konarzewska, Grażyna Michalczuk
Tytuł	Znaczenie raportowania niefinansowego w inwestowaniu społecznie odpowiedzialnym
Title	THE IMPORTANCE OF NON-FINANCIAL REPORTING IN SOCIALLY RESPONSIBLE INVESTING
Słowa kluczowe	inwestowanie społecznie odpowiedzialne, raportowanie niefinansowe, rynki finansowe, społeczna odpowiedzialność biznesu
Key words	socially responsible investing, non-financial reporting, financial markets, corporate social responsibility
Abstrakt	Inwestorzy coraz częściej opierają swoje decyzje nie tylko na parametrach finansowych, ale również na kryteriach społeczno-środowiskowych, związanych ze zdolnością danego podmiotu do tworzenia wartości dla społeczeństwa, a także łagodzenia negatywnych skutków prowadzonej działalności gospodarczej. Podejmowanie racjonalnych decyzji inwestycyjnych zwiększa zapotrzebowanie na informacje niefinansowe, dające możliwość obiektywnej oceny, czy i w jakim stopniu przedsiębiorstwo respektuje aspekty związane z obszarem środowiskowym, odpowiedzialnością społeczną i ładem korporacyjnym. Celem artykułu jest identyfikacja trendów związanych z funkcjonowaniem rynku inwestycji społecznie odpowiedzialnych oraz roli jaką w procesie jego rozwoju pełnić może raportowanie niefinansowe. Punktem wyjścia do tak sformułowanego celu była analiza literatury przedmiotu, umożliwiająca przedstawienie teoretycznych podstaw koncepcji społecznie odpowiedzialnego inwestowania. W dalszej części artykułu skoncentrowano się na analizie raportów oraz baz danych ukazujących tendencje w zakresie społecznie odpowiedzialnego inwestowania, a także raportowania niefinansowego na świecie, a także w Polsce. Przeprowadzone badania wykazały, że inwestowanie społecznie odpowiedzialne cieszy się coraz większą popularnością wśród inwestorów na całym świecie. Istotny z punktu widzenia podejmowania decyzji inwestycyjnych staje się dostęp do wiarygodnych informacji niefinansowych. Jak pokazały badania, raportowanie niefinansowe jest dziedziną rozwijającą się zarówno na świecie, jak i w Polsce. Istotną kwestią staje się jednak zapewnienie odpowiedniej jakości, przejrzystości oraz porównywalności danych tego typu. Rozwiązaniem jest sporządzanie raportów w oparciu o standardy, zwłaszcza te opracowywane przez GRI.
Abstract	Investors increasingly base their decisions not only on financial parameters, but also on socio-environmental criteria related to company’s ability to create value for society and to limit the negative effects of business activity. Making the rational investment decisions increases the need for non-financial information which provide the possibility of objective evaluation of whether and to what extent company respects the issues connected with environmental area, social responsibility and corporate governance. The aim of the article is to identify trends associated with the functioning of the socially responsible investments market and the role non-financial reporting can play in its development. The starting point for the implementation of a such formulated purpose was the analysis of the subject-related literature which allowed to present theoretical basis of the concept of socially responsible investing. Next, the paper focuses on the analysis of reports and databases showing trends of socially responsible investing and non-financial reporting both globally and in Poland. The conducted analysis showed that socially responsible investing is becoming increasingly popular among investors around the world. An important aspect in the process of investment decision‐making is to provide access to reliable non-financial information. As demonstrated by research, non-financial reporting is a rapidly growing field in the world and in Poland. However, it is important to ensure the suitable quality, transparency and comparability of this type pf data. The solution is to prepare reports on the basis of standards, especially those developed by GRI.
Cytowanie	Konarzewska U., Michalczuk G. (2019) Znaczenie raportowania niefinansowego w inwestowaniu społecznie odpowiedzialnym.Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 21(70): 146-159
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Pełny tekst	PEFIM_2019_n70_s146.pdf

Autor	Sylwia Kierczyńska
Tytuł	Zmiany w produkcji i eksporcie malin i wiśni w krajach Europy Południowej i Wschodniej i ich znaczenie dla produkcji w Polsce
Title	Changes in Raspberry and Sour Cherry Production and Export in Southern and Eastern Europe and Implications for Polish Production
Słowa kluczowe	produkcja malin, eksport malin, produkcja wiśni, eksport wiśni
Key words	raspberry production, raspberry export, sour cherry production, sour cherry export
Abstrakt	Celem pracy było zbadanie jak zmieniała się produkcja i eksport owoców, które są domeną polskiej produkcji na rynku międzynarodowym, czyli malin i wiśni, w krajach Europy Wschodniej i Południowej w okresie 2006-2017. Do analizy produkcji owoców wykorzystano dane pochodzące z bazy Faostat, a wielkości eksportu – dane z bazy Comtrade. Przeprowadzona analiza wskazała na rozwój produkcji oraz wzrost eksportu malin w krajach o mniejszym areale upraw tych owoców oraz stabilizację w krajach posiadających dużą powierzchnię upraw malin. W przypadku wiśni, w większości krajów, zarówno o dużej jak i małej powierzchni nasadzeń, potencjał produkcyjny oraz zbiory owoców tego gatunku zmniejszały się. Eksport wiśni zwiększał się szczególnie z krajów o mniejszym potencjale w produkcji wiśni. Rozwój produkcji i eksportu malin z krajów o dotychczas mniejszym potencjale produkcyjnym może w przyszłości stanowić konkurencję dla Polski na rynkach międzynarodowych.
Abstract	The aim of the study was to examine the changes in production and export of raspberries and sour cherries, which are the domain of Polish production on the international markets, in the countries of Eastern and Southern Europe during the 2006-2017. There was used data from Faostat database for the analysis of fruit production, and from Comtrade database for the analysis of export volume. Study points to the development of production and an increase in the export of raspberries in countries with a smaller area of cultivation of this fruit crops and stability in countries with a large area of crops of raspberries. In the case of sour cherries, in most countries, both large and small area plantings, production potential, and volume of production of fruit of this species declined. The export of sour cherries increased particularly from countries with less potential in the production of sour cherries. The development of the production and export of raspberries from countries with lower production capacity may in the future be competition for Poland on the international markets.
Cytowanie	Kierczyńska S. (2019) Zmiany w produkcji i eksporcie malin i wiśni w krajach Europy Południowej i Wschodniej i ich znaczenie dla produkcji w Polsce.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 2: 65-76
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Pełny tekst	PRS_2019_T19(34)_n2_s65.pdf

Autor	Piotr Szajner
Tytuł	Wahania cykliczne na światowym rynku cukru
Title	Cyclical Changes on the World Market of Sugar
Słowa kluczowe	cukier, trzcina cukrowa, buraki cukrowe, rynek światowy, cykl koniunkturalny, zmienność cen
Key words	sugar, sugar cane, sugar beets, world market, business cycle, price volatility
Abstrakt	W historii gospodarczej świata cukier jest uznawany za jeden z pierwszych produktów globalnych, a sytuacja podażowo-popytowa na światowym rynku miała duży wpływ na rozwój rynków lokalnych. Polski sektor cukrowniczy od wielu lat pozostaje pod wpływem rynku światowego. Reforma systemu regulacji rynku cukru w UE spowodowała, że rynek unijny i krajowy w coraz większym stopniu są uzależnione od sytuacji na rynku światowym. Potencjał produkcyjny krajowego przemysłu cukrowniczego jest większy od zapotrzebowania na rynku wewnętrznym i nadwyżki podaży są kierowane na eksport. Światowy rynek charakteryzuje się wahaniami koniunkturalnymi, które są determinowane cyklicznością uprawy trzciny cukrowej. Długość cyklu koniunkturalnego skróciła się do 2-3 lat. Ceny rynku światowego wpływają na ceny zbytu i eksportowe w kraju i wyniki finansowe branży cukrowniczej.
Abstract	In the economic history of the world, sugar is considered one of the first global products, and the supply-demand in the global market has had a major impact on the development of local markets. The Polish sugar sector has been under the influence of the world market for many years. The reform of the sugar market regulation system in the EU has made the EU and domestic markets increasingly dependent on the world market. The production potential of the domestic sugar industry is greater than the demand on the internal market and the excess supply is directed to exports. The global market is characterized by cyclical fluctuations, which are determined by the cyclical nature of sugar cane cultivation. The length of the business cycle has been reduced to 2-3 years. The world market prices affect domestic sales and export prices and the financial performance of the sugar industry.
Cytowanie	Szajner P. (2019) Wahania cykliczne na światowym rynku cukru.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 2: 186-195
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Pełny tekst	PRS_2019_T19(34)_n2_s186.pdf

Autor	Krystyna Świetlik
Tytuł	Zmienność światowych cen żywności w latach 2000-2018
Title	Changeability of World Food Prices During 2000-2018
Słowa kluczowe	żywność, ceny żywności, indeksy cen, niestabilność cen, rynek światowy
Key words	food, food prices, price indices, instability of prices, global market
Abstrakt	Celem artykułu jest przedstawienie głównych kierunków zmian światowych cen artykułów rolno-spożywczych w latach 2000-2018, określenie stopnia ich zmienności i wskazanie przyczyn tych zjawisk. Głównym źródłem danych były średnie roczne indeksy cen żywności FAO. Przeprowadzone analizy pokazały, że w 2011 r. światowe ceny żywności osiągnęły poziom ponad dwuipółkrotnie wyższy niż w 2000 r., a w całym badanym okresie zwiększyły się o 85%. Najbardziej wzrosły ceny olejów roślinnych na skutek rozwoju produkcji biopaliw. Największe fluktuacje cen odnotowano na rynkach cukru i produktów mlecznych, a najmniejsze na rynku mięsa. Stwierdzono, że w długim okresie decydujący wpływ na kształtowanie się światowych cen żywności miały uwarunkowania popytowe, natomiast w okresach krótkich – szoki podażowe.
Abstract	The aim of the paper is to present the main direction of change in global prices of farm and food products during 2000-2018, determination of the level of change and indication of the reasons for these phenomena. The main source for the data was average annual indices of food prices from the FAO. The analyses showed that in 2011 global food prices reached a level over two and a half times higher than in 2000, but during the period under investigation they increased by 85%. The greatest increase was in the price of vegetable oils due to the development of biofuels. The largest fluctuations in prices were noted in the sugar and dairy markets, and the smallest in the meat market. It was concluded that during longer periods demand had the greatest influence on global food prices, while during shorter periods it was drastic changes in supply.
Cytowanie	Świetlik K. (2019) Zmienność światowych cen żywności w latach 2000-2018.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 2: 196-209
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Pełny tekst	PRS_2019_T19(34)_n2_s196.pdf

Autor	Paweł Jankowski, Agnieszka Tul-Krzyszczuk
Tytuł	The Impact of Innovation on the Global Competitiveness of Polish Meat and Dairy Enterprises
Title	The Impact of Innovation on the Global Competitiveness of Polish Meat and Dairy Enterprises
Słowa kluczowe	innovation, competitiveness, meat, dairy, enterprise, global market, Poland
Key words	innovation, competitiveness, meat, dairy, enterprise, global market, Poland
Abstrakt	The aim of the study was to analyse innovations implemented in the milk and meat industries, and their impact on increasing competitiveness. The study showed that the 2010-12 period saw the most product and process innovations being introduced. On the other hand, innovations in marketing were found to be more popular in 2013. Three groups of similar innovations were distinguished. The milk industry stood out when it comes to the extent of innovations implemented. Fewer innovations were found in the poultry meat industry. Beef and pork meat processing was the least innovative. The innovativeness of enterprises is greater with larger numbers of employees and the increase in scope of their field of operation. The implementation of innovations resulted in: improvement of the quality of goods (services), increase in stock, productive capabilities and revenues from sales, emergence of new markets, increase in competitiveness and prestige of the firm. Those are confirmed by the very good performance of foreign trade and better competitiveness rates of Polish meat producers.
Abstract	The aim of the study was to analyse innovations implemented in the milk and meat industries, and their impact on increasing competitiveness. The study showed that the 2010-12 period saw the most product and process innovations being introduced. On the other hand, innovations in marketing were found to be more popular in 2013. Three groups of similar innovations were distinguished. The milk industry stood out when it comes to the extent of innovations implemented. Fewer innovations were found in the poultry meat industry. Beef and pork meat processing was the least innovative. The innovativeness of enterprises is greater with larger numbers of employees and the increase in scope of their field of operation. The implementation of innovations resulted in: improvement of the quality of goods (services), increase in stock, productive capabilities and revenues from sales, emergence of new markets, increase in competitiveness and prestige of the firm. Those are confirmed by the very good performance of foreign trade and better competitiveness rates of Polish meat producers.
Cytowanie	Jankowski P., Tul-Krzyszczuk A. (2019) The Impact of Innovation on the Global Competitiveness of Polish Meat and Dairy Enterprises.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 1: 120-132
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Pełny tekst	PRS_2019_T19(34)_n1_s120.pdf

Autor	Yuriy Klapkiv, Petro Putsenteilo, Viktoriia Vovk
Tytuł	ADAPTATION PROCESSES OF THE AGRARIAN SECTOR FOR REALIZATION OF THE EXISITING POTENTIAL
Title
Słowa kluczowe	agricultural sector, adaptation processes, agricultural insurance, global agri-food system, potential
Key words
Abstrakt	The agrarian sector of Ukraine with its basic component of agriculture is increasingly becoming the systemformingfactor in the national economy. It creates the factors for maintaining the sovereignty of the state: foodand, within certain limits, the economic and ecological, energy security of the state, ensures the developmentof technologically related branches of the national economy. The main aim of the study was to compare thediversity of agrarian structure and land productivity in Ukraine. The basic commodity positions of agrarianproducts and the existing potential for development are determined. The measures necessary for the developmentof the agrarian sector of Ukraine, the expansion of markets and the successful promotion of agrarianproducts to the world food markets are singled out.
Abstract
Cytowanie	Klapkiv Y., Putsenteilo P., Vovk V.
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Pełny tekst	ESARE_2019_n3_s112.pdf

Autor	Tatiana Bludova, Oleksiy Kudenko, Volodymyr Tokar, Natalia Wasilewska
Tytuł	EVALUATION OF TARGET MARKET SEGMENTS FOR ENTERPRISES
Title
Słowa kluczowe	market segmentation, psychographic factors, relevant factors, questionnaires, respondents.
Key words
Abstrakt	The purpose of the article is to substantiate the emergence of new – and the development of existing – factors and segmentation criteria for meeting consumer needs and increasing the efficiency of marketing activities for Ukrainian enterprises under modern market conditions. The object of the research is to analyze the process of development and any increases in the effectiveness of marketing segmentation. The subject of research is the theoretical, methodical and practical provisions of the formation of targeted marketing segmentation for the markets of Ukrainian enterprises. The goal of the research is to evaluate the direction and type of market segmentation that determines future target segments for enterprises and their share of existing markets. We present the characteristics of enterprises that work on market relations for the production and sale of computer devices that provide network connections. Our method was to estimate the direction and type of market segmentation in order to determine the prospective segments for such enterprises and their share of the existing market. In order to evaluate the attractiveness of target segments for Ukrainian enterprises, a survey was conducted to validate customer reactions. The analyzed variables included: the length of time a person uses his/her computer device; the reasons for possible changes and important settings when choosing a computer device; the timeframe for buying a computer device. The results of the questionnaire are separated by gender, social and geographic factors, as well as by family composition and age of respondents, taking into account the stages of their life cycle, as well as their educational level and professions – for three enterprises. Particular attention was paid to the psychographic factors of occupation and social class. The questionnaire also contained a self-assessment section on the psychological qualities of the consumer and on their psychography, which we analyzed. The hypotheses presented by individual factors and the consumer segment, separated by the results of the survey, and the analysis of the respondents' answers, are presented. Confirmation of the hypotheses and isolation of the consumer segment are given.
Abstract
Cytowanie	Bludova T., Kudenko O., Tokar V., Wasilewska N. (2019) EVALUATION OF TARGET MARKET SEGMENTS FOR ENTERPRISES.Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 22(71): 223-237
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Pełny tekst	PEFIM_2019_n71_s223.pdf