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Autor	Michal Borychowski
Tytuł	LABOUR PRODUCTIVITY IN THE LIQUID BIOFUELS SECTOR IN SELECTED EUROPEAN UNION COUNTRIES
Title
Słowa kluczowe	biofuels, production, turnover, job creation, labour productivity in the liquid biofuel sector
Key words
Abstrakt	The development of the liquid biofuels sector has been dynamic for more than 10 years, but from the very beginning of this process has been accompanied by a number of controversies as the production and use of liquid biofuels have both positive and negative effects. These consequences primary concern socio-economic and environmental areas. The most important economic benefits are connected with production, turnover and employment in the biofuels industry and the development of agriculture through higher demand on agricultural commodities. The aim of the paper was to quantify labour productivity in the liquid biofuels sector in European Union countries. It is hypothesized that highly developed countries (measured by GDP per capita) have higher labour productivity in the liquid biofuels industry than poorer European Union countries. The second hypothesis states that countries with high liquid biofuel production have higher labour productivity than other countries. The period under research covered the years 2009–2015. The data are mainly from Eurostat, EurObserv’ER consortium and World Bank. This research provides the general conclusion that a high level of economic development is not accompanied by high labour productivity (two types) in the liquid biofuels sector (there is no significant positive correlation). The same applies to the relation between biofuel production volume and labour productivity. The research proves that a high level of GDP per capita or the big scale of biofuel production (and use) is not a determinant of high labour productivity in this sector.
Abstract
Cytowanie	Borychowski M.
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Pełny tekst	ESARE_2018_n1_s116.pdf

Autor	Alicja Baranowska, Stanisław Kondracki, Daniel Rogoznicki
Tytuł	COMMON AGRICULTURAL POLICY AS A DETERMINANT OF TRANSFORMATION IN POLISH AGRICULTURE
Title
Słowa kluczowe	rural areas, Common Agricultural Policy, direct payments
Key words
Abstrakt	The impact assessment of the Common Agricultural Policy on transformation process of Polish agriculture following Poland’s accession to European Union has been carried out. The analysis took into account the changes of the Common Agricultural Policy in terms of goals and the directions of its evolution. In the paper the alterations in land, labour and capital resources of Polish agriculture were also analysed. It has been established that funds coming from the Community budget allowed Polish agriculture to adjust to the requirement of new environment. Integration into the European Union has created good conditions to dynamic development of the agri-food sector as a whole. Acceleration of the modernization and restructuring processes of Polish farms has taken place. These developments have resulted in a reduction in the total number of farms (by 52%) at the simultaneous rise in their average area (by 78%). Union financial measures have also influenced on generational renewal amongst farms managers. The funds considerably enhanced farmers’ incomes, which increased by 156%, thus promoting expenditure on investments. As a result the improvement of technical utilities of farms has been achieved. Consequently, labour productivity growth in Polish agriculture has also been recorded. A wide range of measures within the framework of the Common Agricultural Policy enables to overcome many obstacles of the rural areas in Poland. It also creates possibilities to take advantage of naturally occurring assets in order to effectively compete on the external market.
Abstract
Cytowanie	Baranowska A., Kondracki S., Rogoznicki D.
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Pełny tekst	ESARE_2018_n1_s168.pdf

Autor	Emmanuel Essel
Tytuł	IMPACT OF LAND CONFLICT ON AGRICULTURE PRODUCTION: A CASE STUDY OF THE ALAVANYOS AND NKONYAS OF GHANA
Title
Słowa kluczowe	impact, land conflict, agricultural production
Key words
Abstrakt	Conflict largely is and has always been part of all human endeavours, however one particular area where conflict has created problems has been land conflict where tribes owing to their beliefs and cultures feel that lands they occupy has been a heritage property that had been handed down from generation. Land remains an important natural capital for every nation and individuals, and because of this, it is not unusual that there is land conflict across the world, especially in developing nations like Ghana where a huge population depends on agriculture for their livelihood. A case of a protracted land conflict in Ghana is between the people of Nkonya. and Alavanyo. The objective of this paper was to access the impact of land conflict between the Nkonyans and Alavanyos of Ghana on agriculture production. It also professes some recommendations. The paper was conducted as a desk study and the author relied mainly on secondary data.
Abstract
Cytowanie	Essel E.
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Pełny tekst	ESARE_2018_n1_s182.pdf

Autor	Mieczyslaw Adamowicz
Tytuł	EUROPEAN FUNDS FOR RURAL AREAS VERSUS REGIONAL CONVERGENCE OF AGRICULTURE IN POLAND
Title
Słowa kluczowe	convergence, rural areas, European Funds
Key words
Abstrakt	The objective of the work is the assessment of the phenomenon of convergence of agriculture in the provinces/ voivodeship (NUTS 2) in Poland in the years 2003–2014 in relation to the use of European funds designated for development of agriculture and rural areas. The study specified dimensions of support under the European Funds granted for agriculture and rural areas in individual regions, which were compared to the size of gross added value of agriculture, forestry, hunting and fishery. Within the analysis, data of the Agency for the Restructuring and Modernisation of Agriculture as well as The Local Data Bank of Central Statistical Office were used. Data regarding productivity of agriculture and other rural sectors in the regions as well as data on the used resources from the European funds were availed of in the assessment of the correlation between these expectations and the phenomena of sigma-convergence and beta-convergence in the regional system. The conducted analysis confirmed the occurrence of a phenomenon of convergence in the tested scope.
Abstract
Cytowanie	Adamowicz M.
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Pełny tekst	ESARE_2018_n1_s212.pdf

Autor	Oleksandra Mandych, Arkadii Mykytas, Liliia Prokopchuk
Tytuł	THE ECONOMIC ASPECTS OF SOLAR ENERGY PRODUCTION BY HOUSEHOLDS IN UKRAINE
Title
Słowa kluczowe	solar power, electricity, household electric energy, solar panels, bioeconomics
Key words
Abstrakt	In recent decades considerable attention has been paid to alternative and renewable energy. Among the alternative sources, the sun’s energy is most appealing. Therefore, the development of solar energy, in the long run, is one of the top priorities. In practice, there are numerous barriers to the growth of the solar energy market. First of all, economic: fairly high prices for solar systems and payback period; the absence of working capital from manufacturing enterprises, the absence of specific mechanisms for stimulating production in the form of subsidies, tax exemptions, preferential tariff policies, etc. Therefore, research into the development of solar energy, as a real tool for a comprehensive solution to economic and environmental problems, is becoming increasingly relevant. The paper considers the energy policy of the use of renewable energy sources in rural areas. The theoretically feasible and technically achievable potential of solar energy in the territory of Ukraine was characterized. It was noted that the sun is the most affordable supplier of energy on earth today. The use of solar radiation is expedient for the development of thermal and electric energy and is possible throughout the territory of Ukraine. The dynamics of the commissioning of solar power plants by private households was analysed. The attention is focused on the application of the ‘green’ tariff, which stimulates the increase in the number of solar projects implemented in households. A financial model of private households of choosing a solar power plant option was proposed. The problems were identified and the possibilities of using solar energy for ensuring energy independence of households and profit generation were assessed. The forecast for the development of solar energy of the period up to 2020 was made.
Abstract
Cytowanie	Mandych O., Mykytas A., Prokopchuk L.
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Pełny tekst	ESARE_2018_n1_s231.pdf

Autor	Andriy Popovych
Tytuł	CROSS BORDER LISTING AS MEANS OF AGRICULTURAL ENTERPRISE FINANCING
Title
Słowa kluczowe	agriculture holding, international IPO, ARIMA model
Key words
Abstrakt	The international shares placement via IPO on the WSE by several Ukrainian companies, mainly from the sector of agricultural production and processing, makes an appealing case of relatively quick and inexpensive access to foreign borrowing markets. The WIG Ukraine index shows optimistic start, period of positive gains, dramatic fall at one point and significant volatility afterwards due to both the political and macroeconomic upheavals in the home country as well as internal problems of emitents. The comparison with other indexes of WSE and other exchanges reasonably suggests that the latter reason was the main cause of the deterioration of the indicator. The investigation on the parameters of the regression model that describe time series of WIG-Ukraine index with the help of the ARIMA model reveals that short-time predictions dominate investors decisions.
Abstract
Cytowanie	Popovych A.
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Pełny tekst	ESARE_2018_n1_s309.pdf

Autor	Andriy Popovych
Tytuł	Zastosowanie modelu grawitacyjnego do analizy międzynarodowego handlu miodem pszczelim
Title	The Application of a Gravitational Model for Analyzing of International Trade in Bee Honey
Słowa kluczowe	miód pszczeli, międzynarodowy handel, model grawitacyjny
Key words	bee honey, international trade, gravitational model
Abstrakt	Celem artykułu jest określenie cech funkcjonowania i identyfikacja trendów w rozwoju światowego rynku miodu. Aby zidentyfikować czynniki wpływające na światowy handel miodem, zastosowano model grawitacyjny, a mianowicie jego odmianę dla pojedynczego produktu. Dane statystyczne dotyczące handlu międzynarodowego pozyskano z baz światowych organizacji i użyto do ilościowego określenia tego modelu. W wyniku analizy ekonometrycznej danych panelowych zidentyfikowano determinanty światowego handlu miodem i potwierdziła zasadność zastosowania modelu grawitacyjnego do oceny tego rynku.
Abstract	The aim of the article is to analyze the characteristics of functioning and to identify trends in the development of the global honey market. To analyze the factors affecting global trade in honey, the gravity model was used, namely its variation for a single product. Statistics on international trade from databases of leading international organizations were used to quantify this model. As a result of econometric analysis of panel data, the determinants of global trade in honey were identified and the use of the gravity model was justified in assessing this market.
Cytowanie	Popovych A. (2018) Zastosowanie modelu grawitacyjnego do analizy międzynarodowego handlu miodem pszczelim.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 18(33), z. 4: 395-406
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Pełny tekst	PRS_2018_T18(33)_n4_s395.pdf

Autor	Volodymyr Kharchenko, Hanna Kharchenko
Tytuł	MODELLING OF INVESTMENT SUPPORT OF USE OF RESOURCE POTENTIAL OF AGRICULTURAL ENTERPRISES
Title
Słowa kluczowe	modelling, investment support, capital investment, resource potential, agricultural enterprise
Key words
Abstrakt	In the study the features and dynamics of investment support of Ukrainian agricultural enterprises are investigated. It concerns estimated investment in fixed assets of Ukrainian agrarian enterprises by sources of financing. It is proved that investment support is the most important prerequisite for the effective functioning and development of agricultural enterprises, as it contributes to an increase in resource potential, thus increasing industry efficiency, strengthening the country’s food security, creating preconditions for the development of the social sphere and increasing soil fertility. The main problems of enticing investments in the agrarian sphere are considered. Integral indicators of ensuring and efficiency of the use of resources in agricultural production is calculated. Modelling of investment support for the use of resource potential of agricultural enterprises is carried out. The optimal directions of increase of investment support of use of resource potential of Ukrainian agricultural enterprises are offered.
Abstract
Cytowanie	Kharchenko V., Kharchenko H.
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Pełny tekst	ESARE_2018_n1_s321.pdf

Autor	Przemysław Suchodolski
Tytuł	OVERVIEW OF ECONOMICAL THEORETICAL CONCEPTS ASSOCIATED WITH THE ECONOMIC EFFICIENCY RESEARCH OF STATE FORESTS NATIONAL FOREST HOLDING
Title
Słowa kluczowe	State Forest National Forest Holding, economic efficiency, monopoly, transaction costs
Key words
Abstrakt	The State Forests National Forest Holding is responsible for the management of forests owned by the State Treasury. The assessment of the economic effectiveness is difficult due to characteristic of Stare Forests, which is surrounded through legal restrictions. Economic efficiency in relation to National Forest Holding is understood as an activity aimed at achieving the goal by available resources. Evaluation of economic efficiency is based on technical, production and allocation efficiency. Economic theories, most suitable for the specification of National Forest Holding, focus around the New Institutional Economy. Economic concepts which solve sub-problems related to the research, refer to the monopolistic character of the entity and its basic function, that is self-financing.
Abstract
Cytowanie	Suchodolski P.
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Pełny tekst	ESARE_2018_n1_s175.pdf

Autor	Alesia Efremova
Tytuł	ROLE OF POULTRY INDUSTRY IN PUBLIC FOOD SUPPLY
Title
Słowa kluczowe	livestock, poultry industry, poultry meat, egg, food supplies
Key words
Abstrakt	Within the framework of implementation of overarching national tasks, special attention is paid to the food production and the matter of keeping up with the consumer demand for quality food, which is of national significance. The poultry industry is able to make its fairly considerable contribution into solving the problems of the consumer demand for valuable healthy food products; and to create conditions for the national food security owing to this industry economic growth based on its production potential development and strengthening. The domestic and foreign practice clearly demonstrates that it is possible to provide the population with quality food within a relatively short term, primarily due to the increase of egg and poultry meat production. The poultry industry is not only the most dynamic and fast-growing branch of the livestock farming, but also it has the most intensive production methods. The aim of this article is to determine the influence and the role of the poultry industry on providing the population with food supplies in present-day conditions in the world.
Abstract
Cytowanie	Efremova A.
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Pełny tekst	ESARE_2018_n2_s29.pdf

Autor	Aleksandra Kowalska
Tytuł	UNFAIR INFORMATION PRACTICES RELATED TO MEAT AND MEAT PRODUCTS IN POLAND
Title
Słowa kluczowe	food adulteration, mislabelling, meat and meat products
Key words
Abstrakt	The aim of this paper was to recognize the scale and types of the food adulteration practices associated with meat and meat products from Poland. The vulnerability of food supply chains to fraud/adulteration is growing as a result of globalisation, which is expanding the scope and scale of the incidence of food fraud/adulteration. Both the intentional and unintentional adulteration of food can lead to a public health threat, and cause severe economic consequences. Meat and meat products are the most common targets for adulteration in Poland and the EU. Since meat and meat products hold a key position in food production and consumption in Poland, it is in both the industry’s and government’s interests to eliminate adulteration in the meat supply chain. The methodological approach was to first review the literature to define and outline the challenge of food adulteration, and then to build a database on the basis of IJHARS decisions regarding adulterated meat and meat products, and to analyse them in detail. An analysis of the data revealed that most cases infringed Article 7.1(a) of Regulation (EU) 1169/2011 on the provision of food information to consumers concerning fair information practices.
Abstract
Cytowanie	Kowalska A.
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Pełny tekst	ESARE_2018_n2_s37.pdf

Autor	Ilir Kapaj, Maksim Meco, Ilir Tomorri
Tytuł	THE FARM TYPOLOGIES AND ITS PERFORMANCE IN ALBANIA (CASE OF ELBASAN)
Title
Słowa kluczowe	Elbasani region, farm typology, farm performance
Key words
Abstrakt	The aim of this paper is to determine the farm typology in Elbasan region and orient policy maker’s agriculture support scheme. Albania is divided into 12 regions and 61 municipality. Region of Elbasan is one of the intermediate ones4 and consists of 4 districts (district of Elbasan, Gramsh, Librazhd and Peqin). Elbasan ranked third by the availability of agricultural land in the country after Fier and Korca (72,872 ha or 10.4% of the agricultural land area at country level). Despite the size of the agricultural land area, it should be considered that a good part of it lies in hilly and mountainous part especially in Librazhd and Gramsh districts. Besides construction and development services, there is observed a growing trend of agricultural activity especially in terms of olive and vegetables cultivation in open field and greenhouses. In this region operate about 32,439 farms. The average farm family size is 4.9 persons, while the national average farm size is 4.5 persons (MAFCP, 2012). The farm typology was determined using nine indicators. Based on these indicators are identified the following type of cluster/typology for Elbasani district: poly-culture for market; livestock; leisure farms; fruit trees; arable crop farm; self-sufficiency. The farm performance was determined using factors productivity which reveals that farms that belong to the poly-culture for market, livestock and self-sufficient clusters are performing better than other clusters.
Abstract
Cytowanie	Kapaj I., Meco M., Tomorri I.
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Pełny tekst	ESARE_2018_n2_s59.pdf

Autor	Magdalena Jaworska
Tytuł	FOOD IMPORTS AND FOOD SECURITY OF MAIN GLOBAL MARKET PLAYERS
Title
Słowa kluczowe	food, food security, importers, international trade
Key words
Abstrakt	The main purpose of this paper was to assess the openness of trade in food products in the context of changes in food security levels. The period covered by this study is 1995–2015. The research was based on outcomes reported by main players of the global market. The basic source of data were online databases and reports. Once collected, the data was analysed with the use of quantitative and qualitative research methods. Selected statistical methods, indices of structure and dynamics, indicators of economic openness and indicators related to three dimensions of security (availability, access and stability) were used. The analysis resulted in numerous conclusions. In the study period, food imports followed a global growth trend with alternating periods of contrasting developments. In the countries covered by this study, the openness of trade in food was higher than that of global imports and followed a growth trend. The singularities of the development of the agri-food sector were reflected in decreasing values of the exports-to-imports ratio, and were decisive for the positive growth rate of per capita agri-food output. According to the analysis of relationships between changes in trade levels and selected food security indicators, imports proved to be positively correlated with physical and economic availability, and negatively correlated with stability. Based on the results, a general conclusion may be drawn that economic growth resulted in structural changes which contributed to improving access to food.
Abstract
Cytowanie	Jaworska M.
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Pełny tekst	ESARE_2018_n2_s245.pdf

Autor	Tsvihun Inna
Tytuł	SOCIAL-DEMOGRAPHIC FACTORS FOR DEVELOPMENT OF AGRICULTURAL TERRITORIES OF POLAND AND UKRAINE
Title
Słowa kluczowe	rural areas, depopulation, birth rate, mortality, population structure, aging
Key words
Abstrakt	Rural areas are an important component of the national economy and perform the following functions: efficient and competitive production; rational saving and protection of natural resources; assistance to rural population expanded reproduction; insurance of employment, proper level and quality of life as well as the revival of historical and the formation of new cultural traditions. The aim of the study is to assess the sociodemographic development of rural areas of the Ukraine and Poland and to identify common and distinctive features of their development. In order to assess the level of rural area development, the following indicators were used: rural population size and structure, fertility, mortality and expected life expectancy of the rural population. The aim of the study is to assess trends in the development of demographic processes and to develop proposals for the sustainable development of Ukrainian rural areas, taking into account the experience of Poland.
Abstract
Cytowanie	Inna T.
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Pełny tekst	ESARE_2018_n2_s294.pdf

Autor	Sebastian Jarzebowski
Tytuł	ECONOMIC PERSPECTIVE OF SHORT SUPPLY CHAINS
Title
Słowa kluczowe	short food supply chain, supply chain management, sustainable development
Key words
Abstrakt	Within the framework of the paper, the author introduces issues connected to short food supply chains. There are many different forms of short food supply chains (SFSC), but they share a common characteristic of reduced numbers of intermediaries between the farmer or food producer, and the consumer. The growing interest in SFSCs is shown in the paper – this reflects mainly the consumer demand for quality and traceability, given the alarming health crises in food markets. From a customers’ point of view, SFSCs transfer more complete information about the origin of the food and, for producers, SFSCs retain a higher share of added value. The overview on the impact of short supply chains is provided in the paper. The results of the analysis show that the supply chain may have some beneficial economic effects. It is noticed that the SFSCs have potential to increase farm value added (profit allocation), promote sustainable farming systems, diversify production and contribute to local economic development.
Abstract
Cytowanie	Jarzebowski S.
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Pełny tekst	ESARE_2018_n2_s360.pdf

Autor	Anna Roth, Tomasz Zawadzki
Tytuł	INSTAGRAM AS A TOOL FOR PROMOTING SUPERFOOD PRODUCTS
Title
Słowa kluczowe	superfood, instagram, online communication, social selling
Key words
Abstrakt	Social media, Instagram included, are more and more often used by enterprises to promote their own products. Year by year there has been an increase in the rate of the use of the analysed channels of marketing, which seem to be one of the most basic forms of spreading information about their products for enterprises active in the field of superfood products. Superfoods are products containing elements characterised by a wealth of nutritional values, e.g. chia seeds or goji berries. The article presents a short characteristic of social media and defines the eponymous superfood category. The research section of the publication analyses the Instagram activity of three Polish producers of food containing superfood elements, namely Chias – a snack producer, ZmianyZmiany – a producer of plant bars, and PowerWaters – a producer of water with caffeine. The current state of affairs with respect to Instagram profiles of the three discussed brands are studied comprehensively and several applicable recommendations are presented. The research also touches upon the issue of improving customer engagement levels as well as the issue of barter exchange as a way to increase sales and brand awareness in the virtual world.
Abstract
Cytowanie	Roth A., Zawadzki T.
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Pełny tekst	AMME_2018_n1_s101.pdf

Autor	Saliha Çelik, Hatice Öztemiz, Harun Uçak
Tytuł	MONITORING THE FRESH FRUITS AND VEGETABLES SUPPLY CHAIN IN TURKEY
Title
Słowa kluczowe	agricultural supply chain, fresh fruits and vegetables, Turkey, restructuring of agricultural supply chains, food safety and food losses.
Key words
Abstrakt	Turkey’s bio-diversity, geographical structure and climatic conditions, makes it possible to produce a wide variety of fruits and vegetables. Although, the high production capacity, half of the vegetables and fruits are lost during the supply chain processes from farmer to the end consumer because of the long and complex structure of the supply chain. At the same time the current supply chain structure leads to huge gaps between producer and consumer prices. The aim of this study is to determine the structure of the fresh fruit and vegetable supply chain in Turkey and develop alternative supply chain forms to prevent the “price differences” and “product losses” from farmer to the final consumer. The study included descriptive analyses with secondary data as well as literature review. In addition, this study emphasizes the asymmetric power relationship in the agricultural supply chain. The asymmetric power relationship is explained by the price differences between the farmer and the final consumer. The research findings suggest that the transition from the existing multi-intermediated supply chain to the non-intermediated model must be done in a gradual way and through strengthening of the farmers.
Abstract
Cytowanie	Çelik S., Öztemiz H., Uçak H.
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Pełny tekst	AMME_2018_n1_s149.pdf

Autor	Agnieszka Drzymała
Tytuł	Handel żywnością między UE a Japonią
Title	Food Trade between the European Union and Japan
Słowa kluczowe	współpraca gospodarcza, handel, żywność, Japonia, Unia Europejska
Key words	economic cooperation, trade, food, Japan, EU
Abstrakt	Ważnym zagadnieniem jest handel żywnością w skali świata. Jeśli chodzi o Unię Europejską to posiada ona odpowiednie zasoby wystarczające na pokrycie zapotrzebowania ludności UE na żywność, nadwyżki produkcji własnej może eksportować i wymieniać na inne produkty bądź usługi z innymi krajami. Natomiast egzotyczny dla Europejczyków azjatycki kraj, jakim jest Japonia wydaje się nie być istotnym partnerem pod względem wymiany handlowej żywnością. Celem opracowania jest zaprezentowanie dokładnej analizy wielkości eksportu i importu żywności według nomenklatury SITC oraz HS oraz perspektyw rozwoju wzajemnej współpracy między Unią Europejską a Japonią.
Abstract	Food trade is an important element of the global economy. As far as the European Union is concerned, it has sufficient resources to cover the EU population's demand for food, and it can export and exchange its own excess production for other products or services with other countries. However, Japan does not appear to be a significant partner in terms of food imports and exports. The aim of the study is to present a detailed analysis of the volume of food exports and imports according to the SITC and HS nomenclature and the perspectives for the development of mutual cooperation between the European Union and Japan.
Cytowanie	Drzymała A. (2018) Handel żywnością między UE a Japonią.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 18(33), z. 3: 91-101
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Pełny tekst	PRS_2018_T18(33)_n3_s91.pdf

Autor	Beata Kuziemska, Krzysztof Pakuła, Krystyna Pieniak-Lendzion, Joanna Trębicka
Tytuł	Produkcja jabłek w Polsce – aspekty środowiskowe, ekonomiczne i logistyczne
Title	The production of apple in Poland – environmental, economics and logistics aspects
Słowa kluczowe	jabłka, rynek, produkcja, opłacalność, perspektywy rozwoju
Key words	apples, market, production, profitability, development perspectives
Abstrakt	Celem pracy była ocena warunków środowiskowo-ekonomicznych uprawy jabłek w Polsce, w tym warunków glebowo-klimatycznych, poziomu produkcji i jej opłacalności oraz struktury zagospodarowania na podstawie materiałów źródłowych za pomocą metody opisowej i porównawczej. Polska ze względu na swoje dobre warunki glebowo-klimatyczne jest największym producentem jabłek w Unii Europejskiej i jednym z większych w skali świata. W strukturze zagospodarowania tych owoców dominuje przetwórstwo (produkcja soku zagęszczonego), następnie export i bezpośrednie spożycie. Zwiększenie wartości współczynnika opłacalności produkcji jabłek wymaga stałej optymalizacji warunków uprawy, wprowadzenia koncepcji logistyki do sprawnego zarządzania zaopatrzeniem, produkcją i dystrybucją oraz poszukiwania nowych rynków zbytu i efektywnych sposobów zagospodarowania nadpodaży owoców.
Abstract	The aim of this paper was to assess the environmental and economic conditions of apple cultivation in Poland, including soil and climate conditions, production level and its profitability, the structure of management based on source materials using a descriptive and comparative method. Due to good soil and climatic conditions, Poland is the largest producer of apples in the EU and one of the largest in the world. In the utilization structure of these fruits is dominated by food processing (especially production of concentrated juice), followed by export and direct consumption. Increasing the values of profitability production index, requires optimization of cultivation conditions, introduction of the logistics concept for efficient management of supply, production and distribution as well as searching for new markets and effective ways of managing the oversupply of fruit.
Cytowanie	Kuziemska B., Pakuła K., Pieniak-Lendzion K., Trębicka J. (2018) Produkcja jabłek w Polsce – aspekty środowiskowe, ekonomiczne i logistyczne.Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, nr 122: 81-93
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Pełny tekst	EIOGZ_2018_n122_s81.pdf

Autor	Marcin Chrząścik
Tytuł	Kluczowe bariery komunikacyjne w zarządzaniu procesami produkcji reklam audiowizualnych w sektorze usług multimedia design
Title	KEY COMMUNICATION BARRIERS IN MANAGING THE PRODUCTION PROCESSES OF AUDIOVISUAL ADVERTISING IN THE MULTIMEDIA DESIGN SERVICES SECTOR
Słowa kluczowe	komunikacja, zarządzanie procesami, reklama audiowizualna, multimedia design
Key words	communication, process management, audiovisual advertisement, multimedia design
Abstrakt	Studia przypadków wielu twórców projektów reklamowych oraz doświadczenie rynkowe autora pozwoliły postawić pewne hipotezy na temat istnienia barier w kooperacji pomiędzy zamawiającymi usługi reklamowe, a ich faktycznymi zleceniobiorcami. Istnieje też szereg legend rynkowych na temat konfliktów pomiędzy tymi graczami. W artykule przedstawiono zarówno teoretyczne ujęcie procesów komunikacyjnych zachodzących pomiędzy uczestnikami rynku oraz wyniki badań własnych.
Abstract	Case studies of many creators of advertising projects and market experience of the author allowed to make some hypotheses about the existence of barriers in cooperation between contracting advertising services and their actual contractors. There are also many original market legends on the conflicts between these players. The article presents both: the theoretical approach to communication processes occurring between market participants and the results of own research on the subject.
Cytowanie	Chrząścik M. (2018) Kluczowe bariery komunikacyjne w zarządzaniu procesami produkcji reklam audiowizualnych w sektorze usług multimedia design.Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 20(69): 37-47
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Pełny tekst	PEFIM_2018_n69_s37.pdf