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Annals of Marketing Management and Economics, 2017 |
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Li X., Rembielak G., Wilson J. International students and motivation to study at postgraduate level – some evidence from China
Autor | Xiang Li, Grażyna Rembielak, John Wilson |
Tytuł | International students and motivation to study at postgraduate level – some evidence from China |
Title | International students and motivation to study at postgraduate level – some evidence from China |
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Key words | international students, international branch campuses, students’ decision, influencers, motivators |
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Abstract | This paper investigates reasons why students decide to study abroad, taking into consideration push, pull and individual psychological factors. The research took place in China in a European university branch in Shanghai, where international students weresurveyed. Although up to date there was a lot of research on international students’ motivations to study abroad, testing various push and pull factors models, and there is only one piece of research looking specifically at students motivations with regards to international branch campuses but at Arabic context. The gap created the opportunity for the present investigation. This paper is the first piece of research that examines international students’ motivations to select a European university branch in China. The findings indicate that pull factors could be more important in influencing students to study at international branches of European universities. |
Cytowanie | Li X., Rembielak G., Wilson J. |
HTML | wersja html |
Pełny tekst | AMME_2017_n2_s73.pdf |
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Annals of Marketing Management and Economics, 2015 |
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Rembielak G. Insights into the choice and decision making to study at a selected British university in the example of Polish students at the university global fair in Poland
Autor | Grażyna Rembielak |
Tytuł | Insights into the choice and decision making to study at a selected British university in the example of Polish students at the university global fair in Poland |
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Słowa kluczowe | |
Key words | Polish students, UK Higher Education, study motivation, push factors, pull factors |
Abstrakt | |
Abstract | The paper investigates what motivates Polish students to study in the UK. The research is based on Polish students who attended the University Global Fair in Warsaw, Poland in 2015, and were inclined to study at one British university in north-west England. The paper examines these students’ motivation for their choice and investigates their decision-making process in this case. According to the literature, two main types of factors influence students’ decision-making process: push and pull factors. Push factors are created by the students’ country of origin, and are the ones that persuade them to move abroad. Pull factors, in turn, are those which operate within the host country and encourage students to consider it as their new residence Though the UK is one of the main destinations to study for Polish students, little research has been done on this particular group. That gap created the opportunity for the present investigation, for which I interviewed a group of students. Their answers indicate that, contrary to what a number of other studies have suggested, pull factors could be more important in influencing Polish students to study at British universities. |
Cytowanie | Rembielak G. |
HTML | wersja html |
Pełny tekst | AMME_2015_n2_s69.pdf |
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