Dziwulski J., Harasim W. Modern marketing strategies and organizational management in the era of globalization
| Autor | Janek Dziwulski, Wiesław Harasim |
| Tytuł | Modern marketing strategies and organizational management in the era of globalization |
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| Key words | modern marketing strategies, intellectual capital, human capital |
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| Abstract | The article highlights the importance of components of intellectual capital in developing the organisation’s strategy. Information and modern technologies are the key to effective implementation of the marketing strategy of the company. |
| Cytowanie | Dziwulski J., Harasim W. |
| HTML | wersja html |
| Pełny tekst | AMME_2015_n2_s25.pdf |
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