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Annals of Marketing Management and Economics, 2017 |
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Galchynska J. Methodogical frameworks of marketing research in the bioenergy market
Autor | Julia Galchynska |
Tytuł | Methodogical frameworks of marketing research in the bioenergy market |
Title | Methodogical frameworks of marketing research in the bioenergy market |
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Key words | marketing research, methods, SWOT analysis, PEST analysis, bioenergy |
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Abstract | The paper summarises and analyzes the methodological bases of marketing research of the bioenergy market. One of the key elements of such research is the study of the environment in which the biofuel manufacturer operates. The article examines SWOT andPEST analyses as marketing research methods and tools of Ukraine’s bioenergy market. The process of implementing marketing research in the biofuels market is investigated, and the impact of macro factors on the results of current and future activities of the industry is considered and evaluated.environment in which the biofuel manufacturer operates. The article examines SWOT andPEST analyses as marketing research methods and tools of Ukraine’s bioenergy market.The process of implementing marketing research in the biofuels market is investigated, andthe impact of macro factors on the results of current and future activities of the industry isconsidered and evaluated. |
Cytowanie | Galchynska J. |
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Pełny tekst | AMME_2017_n1_s5.pdf |
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Scientific Journal Warsaw University of Life Sciences SGGW - Problems of World Agriculture, 2015 |
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Galchynska J., Maciejczak M., Orlikowskyi M. Development of Bioenergy from Biomass in Ukraine
Autor | Julia Galchynska, Mariusz Maciejczak, Mykola Orlikowskyi |
Tytuł | Development of Bioenergy from Biomass in Ukraine |
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Cytowanie | Galchynska J., Maciejczak M., Orlikowskyi M. (2015) Development of Bioenergy from Biomass in Ukraine.Scientific Journal Warsaw University of Life Sciences SGGW - Problems of World Agriculture, t. 15(30), z. 4: 56-61 |
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Pełny tekst | PRS_2015_T15(30)_n4_s56.pdf |
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