Bilushchak Т., Kolos S. Functioning of book trailers in the development of literarytourism popularization in the context of hashtag analysis
| Autor | Тetiana Bilushchak, Sofia Kolos |
| Tytuł | Functioning of book trailers in the development of literarytourism popularization in the context of hashtag analysis |
| Title | |
| Słowa kluczowe | multimedia presentation, social networks, video advertising of books, book trailer,hashtags, statistics, literary tourism |
| Key words | |
| Abstrakt | Based on the analysis of hashtags, it was found that the use of a multimedia formatof book presentation as a book trailer on social networks is an effective means of promotingliterary tourism. With the help of the “goal tree” method, an information model of thefunctioning of book trailers in the development of literary tourism popularization was created.The creation of a “goal tree” in the study provided an opportunity at the stage of informationmodeling to show the subordination and relationship of goals, which demonstrates the divisionof the overall goal into sub-goals, objectives and individual actions. |
| Abstract | |
| Cytowanie | Bilushchak Т., Kolos S. |
| HTML | wersja html |
| Pełny tekst | TIRR_2020_n13_s19.pdf |
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