Kapaj A., Muca E., Thoma L. EXPORT OPPORTUNITY AND CONSTRAINTS FOR FRUIT AND VEGETABLE PRODUCERS IN ALBANIA
| Autor | Ana Kapaj, Etleva Muca, Ledia Thoma |
| Tytuł | EXPORT OPPORTUNITY AND CONSTRAINTS FOR FRUIT AND VEGETABLE PRODUCERS IN ALBANIA |
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| Słowa kluczowe | exportation, fruit and vegetable producer, distribution channel |
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| Abstrakt | Albania has considerable potential for growth in the fruit and vegetable market. Its climate-arable conditions are very adequate for the successful growth of a wide range of fruits and vegetables. Albania has an interior market in development and a non structured exporting market. The study is aimed at estimating and identifying export growth opportunities and constraints for fruit and vegetable exporters. The paper investigates the opinions of producers and exporters in south-west Albania. A face-to-face interview survey method was conducted. Database elaboration was made through the SPSS program. An ordinary probit regression was used to evaluate the constraints of fruit and vegetable producers in Albania. We conclude that there are several problems that hamper exportation growth in Albania. Albanian producers are usually not able to penetrate into foreign markets because they are not part of consolidated marketing distribution channels. |
| Abstract | |
| Cytowanie | Kapaj A., Muca E., Thoma L. |
| HTML | wersja html |
| Pełny tekst | AMME_2018_n1_s65.pdf |
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Boshnjaku A., Kapaj A., Muca E., Thoma L. Brand awareness and consumer profile for milk: case of the Tirana market, Albania
| Autor | Anila Boshnjaku, Ana Kapaj, Etleva Muca, Ledia Thoma |
| Tytuł | Brand awareness and consumer profile for milk: case of the Tirana market, Albania |
| Title | Brand awareness and consumer profile for milk: case of the Tirana market, Albania |
| Słowa kluczowe | |
| Key words | brand awareness, milk sector in Albania |
| Abstrakt | |
| Abstract | Nowadays, it is quite important that business companies understand brand awareness and consumer profile for their products and services. They can take advantage of this information to properly adapt their marketing strategies to the needs of their targetedmarkets and segments. This research paper aims at measuring brand awareness and consumer profile for different types of milk in Tirana. Through a set of face to face questionnaires, it is revealed that those in charge of purchases in the household are pretty aware of the vast majority of the milk brands available in Tirana market. They also give high evaluation scores to the most known brands. On the other hand, consumers’ profile for different types of milk (UHT vs. pasteurized or fresh) seems to differ based on some specific socio-economic variables of the household and the person in charge of the purchases. The consumers with the highest income and education level are more aware about food safety importance. Such consumers are leaned more towards purchasing UHT milk. |
| Cytowanie | Boshnjaku A., Kapaj A., Muca E., Thoma L. |
| HTML | wersja html |
| Pełny tekst | AMME_2017_n2_s113.pdf |
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