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Autor	S.H. Pushpa Malkanthi, S.D. Dilini Rathnachandra, W.A. Ruwani N. Weerasinghe
Tytuł	Consumers’ Awareness on Organic Food: Case of Urban Sri Lanka
Title	Consumers’ Awareness on Organic Food: Case of Urban Sri Lanka
Słowa kluczowe	consumers’ awareness, organic food, regression analysis, urban consumer, Sri Lanka
Key words	consumers’ awareness, organic food, regression analysis, urban consumer, Sri Lanka
Abstrakt	The organic food market is rapidly expanding all over the world with the recent rise of concern in food safety and environmental protection. Thus, examining information about consumers’ awareness on organic food is one of the inspiring areas for producers and marketers to capture a greater market share successfully. Therefore, this study aimed at analyzing the consumer awareness towards organic food products while addressing socio-demographic factors affecting consumer awareness on organic food, knowledge of consumers about organic food, and their purchasing pattern. A sample of 600 consumers was selected from the main cities of six urban districts in Sri Lanka for the study. Data were collected via a consumer survey using a pre-tested questionnaire, from November 2018 to May 2019. The data analysis was carried out using frequencies, percentages, and multiple linear regression analysis. According to the results, the majority of the respondents were married females. The results revealed that Sri Lankan consumers have a better awareness on organic food. The results of the regression analysis highlighted that the consumers’ awareness is significantly affected by factors such as gender, marital status, education, and monthly income. Although most respondents have a good level of awareness on organic food, their buying trend is at a lower level. The findings of the study play an important role in promoting the organic food market and are essential for food marketing planners, researchers, and policymakers to enhance the organic food industry in the country in the future.
Abstract	The organic food market is rapidly expanding all over the world with the recent rise of concern in food safety and environmental protection. Thus, examining information about consumers’ awareness on organic food is one of the inspiring areas for producers and marketers to capture a greater market share successfully. Therefore, this study aimed at analyzing the consumer awareness towards organic food products while addressing socio-demographic factors affecting consumer awareness on organic food, knowledge of consumers about organic food, and their purchasing pattern. A sample of 600 consumers was selected from the main cities of six urban districts in Sri Lanka for the study. Data were collected via a consumer survey using a pre-tested questionnaire, from November 2018 to May 2019. The data analysis was carried out using frequencies, percentages, and multiple linear regression analysis. According to the results, the majority of the respondents were married females. The results revealed that Sri Lankan consumers have a better awareness on organic food. The results of the regression analysis highlighted that the consumers’ awareness is significantly affected by factors such as gender, marital status, education, and monthly income. Although most respondents have a good level of awareness on organic food, their buying trend is at a lower level. The findings of the study play an important role in promoting the organic food market and are essential for food marketing planners, researchers, and policymakers to enhance the organic food industry in the country in the future.
Cytowanie	Malkanthi S., Rathnachandra S., Weerasinghe W. (2021) Consumers’ Awareness on Organic Food: Case of Urban Sri Lanka.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 21(36), z. 4: 25-36
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Pełny tekst	PRS_2021_T21(36)_n4_s25.pdf

Autor	Kazimierz Cyran, Marta Kawa
Tytuł	Wiedza konsumentów jako determinanta decyzji zakupowych na rynku żywności ekologicznej
Title	Consumers’ knowledge as a determinant of purchasing decisions on the organic food market
Słowa kluczowe	żywność ekologiczna, rolnictwo ekologiczne, zachowanie konsumenta, wiedza
Key words	organic food, organic farming, consumer behavior, knowledge
Abstrakt	W Polsce żywność ekologiczna cieszy się rosnącym zainteresowaniem konsumentów przyczyniając się do dynamicznego rozwoju tego rynku. Celem artykułu jest określenie wpływu poziomu wiedzy konsumentów na temat produktów ekologicznych na decyzje zakupowe. Z przeprowadzonych badań wynika, że stan wiedzy na temat żywności ekologicznej jest nadal zbyt niski. Poziom wiedzy determinuje właściwe określenie cech żywności jakie powinny charakteryzować żywność ekologiczną. Z badań wynika, że konsumenci charakteryzujący się wyższym poziomem wiedzy na temat produktów ekologicznych jako najważniejsze kryterium produktu podają naturalny sposób produkcji, bez dodatków chemicznych oraz przywiązują większą wagę do cech zdrowotnych takich jak wartość odżywcza i świeżość produktów. Ważne są działania zmierzające do podnoszenia poziomu wiedzy i zwiększenia zainteresowania ekologicznymi produktami żywnościowymi.
Abstract	In Poland, a growing consumer interest in organic food is observed, contributing to the development of this market. The aim of this article is to determine the influence of the level of consumer awareness of organic products on the purchasing decisions. The study shows that the state of knowledge about organic food is still too low. The level of knowledge determines appropriate defining the characteristics of organic food. The research shows that consumers characterized by higher level of knowledge on organic products, state that the most important product criterion is a natural way of production, without chemical additives. They pay more attention to health characteristics such as nutritional value and freshness of the products. The efforts to raise the consumers’ awareness and increase their interest in organic food products is also important.
Cytowanie	Cyran K., Kawa M. (2015) Wiedza konsumentów jako determinanta decyzji zakupowych na rynku żywności ekologicznej.Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, nr 112: 63-74
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Pełny tekst	EIOGZ_2015_n112_s63.pdf

Autor	Mariya Peneva
Tytuł	Animal welfare: the EU policy and consumers perspectives
Title	Animal welfare: the EU policy and consumers perspectives
Słowa kluczowe	brak
Key words	animal welfare, consumers, willingness to pay, Bulgaria
Abstrakt	brak
Abstract	The awareness of animal welfare and animal well-being is growing all over Europe and the world. The concerns are related to the applied policy regimes, economic sustainability of the production methods, food quality and safety, consumers’ health and behaviour and their willingness to pay for animal products obtained in animal-friendly conditions. The paper aims to analyse the consumers’ awareness and its effect on consumers’ purchasing behaviour in Bulgaria. The data were collected under the WELANIMAL project, based on a questionnaire. Later a statistical analysis was done. At the end it is concluded that consumers still need to be educated and there are opportunities to enhance their awareness of animal welfare standards through marketing actions
Cytowanie	Peneva M. (2011) .Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 11(26), z. 3: 98-106
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Pełny tekst	PRS_2011_T11(26)_n3_s98.pdf