10.22630/EIOGZ.1711662926
1711662926
sggw
wwwwne@mail.sggw.pl
Tomasz Ruchniewicz
Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej
Zeszyty Nauk. SGGW w Warszawie, Ekon. i Organiz. Gosp. Żywn.
2081-6979
2543-9863
10.22630/EIOGZ
http://eiogz.wne.sggw.pl/
09
26
2015
10
14
2015
111
10.22630/EIOGZ.2015.111
https://sj.wne.sggw.pl/eiogz/2015/vol/issue111
Sytuacja społeczno-ekonomiczna podatnika a udział podatku PIT w płacy brutto w krajach OECD
Anna
Bischoff
Katedra Ekonomiki i Organizacji Przedsiębiorstw, Szkoła Główna Gospodarstwa Wiejskiego w Warszawie
The paper presents an analysis of personal income tax burden for taxpayers from OECD countries, depending on their socio-economic situation. Taxpayers were divided into 7 socio-economic groups. Each group represented a certain level of income, an additional criterion was whether the taxpayer was materially responsible for children or not. The study was conducted based on the data provided by OECD for the years 2000–2013. The study shows that the overall PIT burden fell in years 2000–2010, however since 2011 to 2013 there was an increase in both the level of taxation and the number of tax rates for all analyzed groups. This increase related mainly to people working and raising children.
10
14
2015
5
17
10.22630/EIOGZ.2015.111.30
https://sj.wne.sggw.pl/article-EIOGZ_2015_n111_s5
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https://sj.wne.sggw.pl/article-EIOGZ_2015_n111_s5
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https://sj.wne.sggw.pl/pdf/EIOGZ_2015_n111_s5.pdf
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https://sj.wne.sggw.pl/pdf/EIOGZ_2015_n111_s5.pdf
Rozwój rolnictwa ekologicznego w Polsce
Katarzyna
Drabarczyk
Wydział Nauk Ekonomicznych, Szkoła Główna Gospodarstwa Wiejskiego w Warszawie
https://orcid.org/0000-0002-2760-8409
Joanna
Wrzesińska-Kowal
Wydział Nauk Ekonomicznych, Szkoła Główna Gospodarstwa Wiejskiego w Warszawie
https://orcid.org/0000-0001-5492-8187
The aim of the article is to present the state of and reasons for the development of organic farming in Poland in the years 2003–2014 in selected countries. It shows the factors conducive to the development of organic production, the conditions for the certification of products, development of organic production in the world and the structure and prospects of development of the Polish farming.
10
14
2015
19
31
10.22630/EIOGZ.2015.111.31
https://sj.wne.sggw.pl/article-EIOGZ_2015_n111_s19
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https://sj.wne.sggw.pl/article-EIOGZ_2015_n111_s19
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https://sj.wne.sggw.pl/pdf/EIOGZ_2015_n111_s19.pdf
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https://sj.wne.sggw.pl/pdf/EIOGZ_2015_n111_s19.pdf
Wpływ fuzji i przejęć banków w Polsce na wynagrodzenie kadry zarządzającej
Mateusz
Folwarski
Katedra Finansów, Uniwersytet Ekonomiczny w Krakowie
Remuneration of managers in financial institutions during the financial crisis 2007–2009 was subject to strong criticism. High wages often did not depend on the economic situation of the banks. This paper analyses the level of wages in Polish banks in years 2004–2013. Particular attention was paid to the moment of the merger/acquisition of a financial institution. Annual total remuneration of management of the financial institutions were analysed, as well as annual total remuneration of the presidents of the banks. It was revealed that the wages have risen significantly, particularly in banks PEKAO S.A. and BPH S.A. after taking over part of BPH S.A. by a strategic Italian investor of the bank PEKAO S.A.
10
14
2015
33
41
10.22630/EIOGZ.2015.111.32
https://sj.wne.sggw.pl/article-EIOGZ_2015_n111_s33
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https://sj.wne.sggw.pl/article-EIOGZ_2015_n111_s33
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https://sj.wne.sggw.pl/pdf/EIOGZ_2015_n111_s33.pdf
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https://sj.wne.sggw.pl/pdf/EIOGZ_2015_n111_s33.pdf
Marketingowe determinanty wprowadzania na rynek nowych produktów w przedsiębiorstwach sektora zbożowego
Hanna
Górska-Warsewicz
Katedra Organizacji i Ekonomiki Konsumpcji, Szkoła Główna Gospodarstwa Wiejskiego w Warszawie
Monika
Świątkowska
Katedra Organizacji i Ekonomiki Konsumpcji, Szkoła Główna Gospodarstwa Wiejskiego w Warszawie
The aim of this study was to analyze selected marketing conditions of introducing new products into market in cereals sector companies. Special attention was given to promotional and branding activities. Empirical research was conducted via computer assisted telephone interviews in project POIG.01-14-041/12 of European Regional Development Fund. The research sample of 200 companies was selected due to the size of companies: 20% of the sample were micro-companies, 30% small companies, 30% medium size companies, and 20% large companies. This study refers to the data concerning the marketing determinants of new products development and introduction into market in the cereals sector. Introducing new products concerned mostly bread and the like – 90% of the companies stated so. The highest expected effectiveness of promotional activities was noticed in the case of advertising in purchasing places, price promotion and degustation. The brand was the most important from the point of view of maintaining consumers, company development, improving sales, as well as possibilities of gaining new consumers.
10
14
2015
43
60
10.22630/EIOGZ.2015.111.33
https://sj.wne.sggw.pl/article-EIOGZ_2015_n111_s43
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https://sj.wne.sggw.pl/article-EIOGZ_2015_n111_s43
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https://sj.wne.sggw.pl/pdf/EIOGZ_2015_n111_s43.pdf
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https://sj.wne.sggw.pl/pdf/EIOGZ_2015_n111_s43.pdf
Postęp w uprawie róż szklarniowych i jego efekty produkcyjno-ekonomiczne na przykładzie wybranego gospodarstwa
Lilianna
Jabłońska
Samodzielna Pracownia Organizacji i Ekonomiki Ogrodnictwa, Szkoła Główna Gospodarstwa Wiejskiego w Warszawie
https://orcid.org/0000-0001-6757-7734
Lidia
Gunerka
Samodzielna Pracownia Organizacji i Ekonomiki Ogrodnictwa, Szkoła Główna Gospodarstwa Wiejskiego w Warszawie
Krystian
Leasing
Samodzielna Pracownia Organizacji i Ekonomiki Ogrodnictwa, Szkoła Główna Gospodarstwa Wiejskiego w Warszawie
The aims of the study were to present innovative solutions in the cultivation of greenhouse roses implemented by the Polish producer on the example of a chosen farm and to assess economic effects of this progress. The study has shown that technical and technological progress has made possible to maintain profitability of roses production (higher in year-round production). However, gradual increase in imports of cheap roses from Africa and the increase in electricity prices make shrubs engineering lighting unjustified.
10
14
2015
61
70
10.22630/EIOGZ.2015.111.34
https://sj.wne.sggw.pl/article-EIOGZ_2015_n111_s61
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https://sj.wne.sggw.pl/article-EIOGZ_2015_n111_s61
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https://sj.wne.sggw.pl/pdf/EIOGZ_2015_n111_s61.pdf
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https://sj.wne.sggw.pl/pdf/EIOGZ_2015_n111_s61.pdf
Konsumencka percepcja nowych technologii stosowanych w produkcji żywności
Marzena
Jeżewska-Zychowicz
Katedra Organizacji i Ekonomiki Konsumpcji, Szkoła Główna Gospodarstwa Wiejskiego w Warszawie
Maria
Królak
Katedra Organizacji i Ekonomiki Konsumpcji, Szkoła Główna Gospodarstwa Wiejskiego w Warszawie
The aim of the study was to investigate consumers’ attitudes to novel technologies used in food production. They were measured using a scale of Food Technology Neophobia Scale. The survey was conducted in 2013 in a nationwide group of 1000 consumers. For data analysis the frequency analysis, cross tables and factor analysis were used. To determine statistically significant differences between the variables, Chi-square test was used at p < 0.05. It revealed neutral or even negative consumers’ attitude to novel technologies used in food production. More positive attitudes were represented by women and those aged 26–35, while more negative ones by men, the elderly and people with lower levels of education. It can be concluded that exposing information about the method of food production can be a barrier to purchasing food products within people with negative or even neutral attitudes towards novel technologies. A monitored use of this information in marketing communications and/or conducting consumer education in this area is needed.
10
14
2015
71
80
10.22630/EIOGZ.2015.111.35
https://sj.wne.sggw.pl/article-EIOGZ_2015_n111_s71
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https://sj.wne.sggw.pl/article-EIOGZ_2015_n111_s71
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https://sj.wne.sggw.pl/pdf/EIOGZ_2015_n111_s71.pdf
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https://sj.wne.sggw.pl/pdf/EIOGZ_2015_n111_s71.pdf
Powiązanie kondycji finansowej spółek giełdowych określonej syntetycznym miernikiem atrakcyjności inwestowania (TMAI) z kształtowaniem się kursów ich akcji
Marta
Juszczyk
Katedra Ekonomiki i Organizacji Przedsiębiorstw, Szkoła Główna Gospodarstwa Wiejskiego w Warszawie
Financial performance as a complex phenomenon requires consideration of many factors. An aggregate indicator can be calculated for an easy evaluation of financial situation of companies. The article presents the possibility of using a selected method of multivariate analysis. The empirical part is illustrated with an example of the companies from food industry listed on Warsaw in 2012. The evaluation of financial standing of corporations composing this sector has been carried out using the idea of Taxonomic Measure of Investment Attractiveness (TMAI) and within its context effective rates of return have been compared.
10
14
2015
81
95
10.22630/EIOGZ.2015.111.36
https://sj.wne.sggw.pl/article-EIOGZ_2015_n111_s81
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https://sj.wne.sggw.pl/article-EIOGZ_2015_n111_s81
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https://sj.wne.sggw.pl/pdf/EIOGZ_2015_n111_s81.pdf
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https://sj.wne.sggw.pl/pdf/EIOGZ_2015_n111_s81.pdf
Zmiany dochodowości gospodarstw mlecznych w Polsce i wybranych krajach europejskich należących do Europejskiego Stowarzyszenia Producentów Mleka w latach 2006–2012
Sylwia
Małażewska
Wydział Nauk Ekonomicznych, Szkoła Główna Gospodarstwa Wiejskiego w Warszawie
https://orcid.org/0000-0001-9586-9101
Edyta
Gajos
Wydział Nauk Ekonomicznych, Szkoła Główna Gospodarstwa Wiejskiego w Warszawie
The aim of the article was to present the changes in the profitability of milk production in farms associated in EDF and situated in Poland and selected European countries in 2006–2012. It was found that after the Polish accession to the EU, the situation has improved for milk producers – economic and production results have risen. In 2008–2009, there was a significant deterioration in the profitability of milk production due to, among others, significant declines in milk prices. Since 2010, gradual improvement of the situation is observed. Similar changes occur in dairy farms in other European countries, such as Germany, France and the United Kingdom. This shows how big the interconnectedness between countries is and that the situation of agricultural producers in Poland does not depend only on the local and national market fluctuations, but primarily on fluctuations in the European and global markets.
10
14
2015
97
109
10.22630/EIOGZ.2015.111.37
https://sj.wne.sggw.pl/article-EIOGZ_2015_n111_s97
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https://sj.wne.sggw.pl/article-EIOGZ_2015_n111_s97
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https://sj.wne.sggw.pl/pdf/EIOGZ_2015_n111_s97.pdf
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https://sj.wne.sggw.pl/pdf/EIOGZ_2015_n111_s97.pdf
Cykl koniunkturalny w rolnictwie z perspektywy austriackiej szkoły ekonomii
Jacek
Maśniak
Katedra Ekonomii i Polityki Gospodarczej, Szkoła Główna Gospodarstwa Wiejskiego w Warszawie
https://orcid.org/0000-0002-2226-0618
The aim of the article is to present the business cycle in Polish agriculture from the Austrian school of economics perspective. According to the Austrian business cycle theory, the main cause of business cycle is an expansionary monetary policy. It leads to lengthening the production structure in the growth phase. The largest growth is observed in sectors situated far away from the consumer. However, in the recession phase these sectors face the biggest downswings. The agriculture is relatively prone to fluctuations of production. A study carried out for the Polish economy in years 1999–2013 showed that the fluctuations of global and final agriculture output was larger than the food production, but smaller than the industry production.
10
14
2015
111
121
10.22630/EIOGZ.2015.111.38
https://sj.wne.sggw.pl/article-EIOGZ_2015_n111_s111
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https://sj.wne.sggw.pl/article-EIOGZ_2015_n111_s111
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https://sj.wne.sggw.pl/pdf/EIOGZ_2015_n111_s111.pdf
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https://sj.wne.sggw.pl/pdf/EIOGZ_2015_n111_s111.pdf
Sytuacja ekonomiczna gospodarstw owczarskich w Polsce
Tomasz
Rokicki
Wydział Nauk Ekonomicznych, Szkoła Główna Gospodarstwa Wiejskiego w Warszawie
https://orcid.org/0000-0003-3356-2643
The article presents economic situation of sheep farms in Poland. The best period for sheep production were the 1980s. Drastic decline in wool prices caused the reduction of sheep population. At the time of the Polish accession to the EU, the sheep population counted only 311 thousand heads. While entering the EU Poland had to change the rules of financial support for sheep production. The new rules had an impact on the profitability of production and population of sheep. In the article the author presents the changes that have taken place in the system of support of sheep production in first years of membership and their impact on the economic situation of sheep farms.
10
14
2015
123
130
10.22630/EIOGZ.2015.111.39
https://sj.wne.sggw.pl/article-EIOGZ_2015_n111_s123
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https://sj.wne.sggw.pl/article-EIOGZ_2015_n111_s123
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https://sj.wne.sggw.pl/pdf/EIOGZ_2015_n111_s123.pdf
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https://sj.wne.sggw.pl/pdf/EIOGZ_2015_n111_s123.pdf
Oferta produktowa jako element marketingu-mix w gospodarstwach agroturystycznych obszarów przyrodniczo cennych województwa lubelskiego
Agnieszka
Siedlecka
Wydział Nauk Ekonomicznych i Technicznych, Państwowa Szkoła Wyższa im. Papieża Jana Pawła II w Białej Podlaskiej
Conducting economic activity, regardless of its nature, is connected with creating a product which will be of particular interest to its future consumers. According to the Tourist Institute’s data, the number of inbound tourists in the forthcoming years will be on the increase. Particularly interesting seems to be the trend indicated by The European Travel Commission (ETC) according to which the increase of awareness connected with environmental protection will result in a bigger interest of tourists in the spots with balanced development being of great importance. As regards Lubelskie region (NUTS 2), it is crucial to develop tourism in rural areas, ecotourism as well as agritourism. In order to acquire customers, agricultural households need to take actions to create and promote an interesting offer. Only if they propose the product attractive to customers, will it be possible. The purpose of the following article is to analyse the offer of products provided by agricultural households located in high nature value areas of Lubelskie region and to answer the question whether doing business in those areas positively influences the product offer range. To achieve the aforementioned objective, the research in agricultural households from high nature value municipalities and those with lower environmental values was carried out. It was conducted in November and December 2013. The results obtained by the author indicate that the location of households offering tourist services in high nature value areas has a significant impact on an extended product offer. It may be influenced by both environmental factors as well as household owners’ activity.
10
14
2015
131
142
10.22630/EIOGZ.2015.111.40
https://sj.wne.sggw.pl/article-EIOGZ_2015_n111_s131
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https://sj.wne.sggw.pl/article-EIOGZ_2015_n111_s131
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https://sj.wne.sggw.pl/pdf/EIOGZ_2015_n111_s131.pdf
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https://sj.wne.sggw.pl/pdf/EIOGZ_2015_n111_s131.pdf
Młodzi Polacy wobec wyzwań współczesnego rynku – wybrane zachowania i ich determinanty w latach 2004–2014
Izabela
Sowa
Katedra Badań Konsumpcji, Uniwersytet Ekonomiczny w Katowicach
Jolanta
Zrałek
Katedra Badań Konsumpcji, Uniwersytet Ekonomiczny w Katowicach
Young consumers’ behaviors are a subject of academic interest since several decades. The purpose of this article is to indicate the changes which occurred in behaviors of young Poles during the last 10 years, to identify chosen determinants of their behaviors and to specify a way of these determinants’ influences. The basis for drawing conclusions on this topic are outcomes of field research conducted in a group of consumers aged from 14 to 19. Those research projects took place in years 2004, 2006 and 2014, and with the use of auditorium questionnaire. The main finding of the analyses is that young consumers efficiently adapt to the challenges of the modern market. Symptoms of virtualization, servitization as well as a trend connected with healthy lifestyle can be observed. Simultaneously it is hard to indicate a constant set of determinants shaping behaviors of young Poles. Only chosen factors (e.g. age or sex) affect more than one type of behavior. Other factors, like place of living or parent’s educational level, influence only single behaviors and this influence changes over time. It also happens that an influence of given factor changes its direction.
10
14
2015
143
159
10.22630/EIOGZ.2015.111.41
https://sj.wne.sggw.pl/article-EIOGZ_2015_n111_s143
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https://sj.wne.sggw.pl/article-EIOGZ_2015_n111_s143
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https://sj.wne.sggw.pl/pdf/EIOGZ_2015_n111_s143.pdf
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https://sj.wne.sggw.pl/pdf/EIOGZ_2015_n111_s143.pdf
Wykorzystanie mediów społecznościowych w komunikacji z klientem na przykładzie firm sektora piwowarskiego
Piotr
Szamrowski
Wydział Nauk Ekonomicznych, Uniwersytet Warmińsko-Mazurski w Olsztynie
Adam
Pawlewicz
Wydział Kształtowania Środowiska i Rolnictwa, Uniwersytet Warmińsko-Mazurski w Olsztynie
The main objective of this paper is to identify the platforms and social media tools utilized by the brewing industry in communication with the stakeholders, mainly with potential clients. In addition, the study sought to determine the nature of the published content, identify those responsible for their management, and present the advantages and disadvantages of their conduct in communication and creating the image of the company. The results indicate that only 25% of the surveyed companies do not use social media in PR. This applies only to small enterprises, with regional character. All the major brewing companies in their public relations activities use at least one type of social media, focusing in most cases on social networking (Facebook) and Video Sharing (YouTube). In addition, some of the largest brands included in the individual equity groups have their own social media channels used to communicate with the stakeholders. General promotion of company products and, what is very important, creating a dialogue with social media platform community, were seen as the most important benefits of using social media.
10
14
2015
161
176
10.22630/EIOGZ.2015.111.42
https://sj.wne.sggw.pl/article-EIOGZ_2015_n111_s161
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https://sj.wne.sggw.pl/article-EIOGZ_2015_n111_s161
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https://sj.wne.sggw.pl/pdf/EIOGZ_2015_n111_s161.pdf
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https://sj.wne.sggw.pl/pdf/EIOGZ_2015_n111_s161.pdf
Polscy konsumenci wobec globalizacji konsumpcji
Katarzyna
Włodarczyk
Wydział Nauk Ekonomicznych i Zarządzania, Uniwersytet Szczeciński
In modern times, firms that want to attract new clients and encourage them to buy their products should design global marketing strategies. This stems from the fact that in the era of globalisation consumers communicate with one another easily thanks to multi-media devices (mainly via the Internet), which enables particular cultures (and hence consumer patterns and behaviours) to interpenetrate. Consumers making similar buying choices form groups that share interests, experiences and needs. Since they exchange their experiences and reveal their buying habits, products that do not meet their expectations are pushed from the market. In this way, consumers have influence on the functioning of producers. The article is aimed at stating: how do Polish consumers evaluate globalisation of consumption in the prospect of time? The paper includes a theoretical deliberation based on the literature on the subject as well as data derived from the author’s own research and from reports published by Public Opinion Research Centre (CBOS), WVS and EVS surveys, the Globalisation Institute and Eurobarometer. Polish consumers’ opinions concerning globalisation were changing in period 2005–2015. Consequently, it is expected that the opinions about globalisation of consumption will be still evolving in Polish society.
10
14
2015
177
191
10.22630/EIOGZ.2015.111.43
https://sj.wne.sggw.pl/article-EIOGZ_2015_n111_s177
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https://sj.wne.sggw.pl/article-EIOGZ_2015_n111_s177
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https://sj.wne.sggw.pl/pdf/EIOGZ_2015_n111_s177.pdf
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https://sj.wne.sggw.pl/pdf/EIOGZ_2015_n111_s177.pdf