Annals of Marketing Management and Economics 2018 4 (1)

Autor	Bożena Freund,
Tytuł	INFLUENCE OF COMMUNICATION OF MEDICAL PERSONNEL WITH PATIENTS ON HEALTH CARE UNITS MANAGEMENT PROCESSES
Title
Słowa kluczowe	communication, health care, patients, medical personnel, management
Key words
Abstrakt	A health care is characterised of creating an individual, specific relation between representatives of health care units and patients, which means that not only medical staff professionalism but also an empathetic attitude towards patients are important questions. Literature regarding the issue of communication with patients is growing, there are as well workshops in an effective communication, nevertheless the topic is still of minor importance. Meanwhile, relations between medical personnel and patients may put a major impact on the quality of health care as well as patients satisfaction with medical services, what is important from a management point of view. A proper way of patients’ treatment by medical personnel may result not only in better attitude towards therapy, but also it may influence a more efficient management of health care facilities, as patient satisfied with medical services may recommend an organisation, which may have a positive impact on an institution’s image, allowing a manager to focus on more important aspects of an institution management. For the above reasons it is important to get to know medical personnel’s attitude to developing as well as improving communication skills in order to provide a holistic patients care, what can significantly influence a health care units management. Medical staff communication skills are important not only from a treatment perspective, but they can also be significant from the perspective of health care organisations management. The study material was gathered in the first quarter of 2014. In the final analysis questionnaires from 113 representatives of various medical professions were taken into consideration. The study results show that in the process of medical professionals education there is only a little attention paid to acquiring communication skills regarding communication between a patient and medical personnel. Also, the hypothesis according to which medical personnel is satisfied with communication with patients was confirmed. Furthermore, medical staff agree in stating that they care for a proper communication with patients. Conclusions coming from the study results may define a specific way of health care units management, which should comprise, among others, financial resources for trainings in medical personnel soft skills improvement.
Abstract
Cytowanie	Freund B.
Pełny tekst	AMME_2018_n1_s5.pdf
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DOI	10.22630/AMME.2018.4.1.1

Autor	Justyna Kaźmierczak, Artur Łabuz,
Tytuł	MULTI-LEVEL MARKETING. FEATURES AND CONTROVERSY
Title
Słowa kluczowe	marketing, network of connections, commission system, business model.
Key words
Abstrakt	Multi-Level Marketing is a kind of novelty in the business reality. The greatest popularity gained in Western countries, where it functions as a kind of hybrid method in distribution of the goods with the design of the sales network. It is one of the most secure business models. In Poland the awareness of this type of activity is still small and remains a wide spectrum of scientific research. This situation has led to the creation of this article. The aim of the publication is to highlight the problems of Multi-Level Marketing, an indication of the essence of this phenomenon, and show how far is different than traditional marketing. The article presents the system of functioning of this kind of business, how it works a system of charging commissions and indicated a practical example of this system. Considerations based on literature studies and case studies.
Abstract
Cytowanie	Kaźmierczak J., Łabuz A.
Pełny tekst	AMME_2018_n1_s25.pdf
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DOI	10.22630/AMME.2018.4.1.2

Autor	Michał Leśniewski, Wioletta Pacholarz,
Tytuł	SYNERGY AND DIVERSITY OF THE RESOURCES OF AN ENTERPRISE. KNOWLEDGE MANAGER – MODEL APPROACH
Title
Słowa kluczowe	manager knowledge, diversity enterprise resource, business management
Key words
Abstrakt	One of the fundamental problems relating to the management of the company is the manager and its employees’ as the human resource of the organisation. Managers with their staff and particularly positive relationship between them are able to build constructive foundation of the future undertakings. The aim of the white paper is to provide a fault energy and diversity of companies with the presentation of his concept of manager’s model knowledge. In the development of the adopted research hypotheses formulated as follows: First hypothesis research area: knowledge manager is a wizard synergetic and diversity of companies, second hypothesis research area: meteoric manager is provided through knowledge and be able to use this knowledge, Third research hypothesis: manager knowledge can be reflected in the form of a concept of material and the concept of an intangible asset. The development of a conceptual design and is based on the method of interpretation literature
Abstract
Cytowanie	Leśniewski M., Pacholarz W.
Pełny tekst	AMME_2018_n1_s35.pdf
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DOI	10.22630/AMME.2018.4.1.3

Autor	Oleksii Lyulyov,
Tytuł	MACROECONOMIC STABILITY AND SOCIAL PROGRESS IN THE EU MEMBER STATES AND UKRAINE
Title
Słowa kluczowe	economic growth, unemployment, macroeconomic stability, social factors, European Union, Ukraine.
Key words
Abstrakt	The main purpose of the study is the role and influence of social factors on macroeconomic stability. The research is based on the hypothesis that countries with greater macroeconomic stability achieve greater social progress. The integrated index of human capital is proposed as a target for the construction of an appropriate system for monitoring social progress, and in the future – identifying the impact on macroeconomic stability. The main stages of estimating the integral index of human capital are: identification of relevant indicators that will form each of the sub-indices; filtering the selected indicators in the previous stage based on the analysis of the correlation matrix of each of the subindices; normalization of indicators in each of the subindices, calculation of the integral index for each of the subindices, calculation of the final integral index of human capital. The calculations of the integrated capital human capital index for some of the EU countries (Latvia, Lithuania, Poland, Croatia, Romania) and Ukraine for the period 2000–2015 allowed us to conclude that Romania and Ukraine were on a marginal level of social progress, while Lithuania, Poland and Croatia in the range of moderate level. The use of the OLS (the least squares) method to determine the significance of changes in social progress to macroeconomic stability has revealed a positive and statistically significant impact of social progress on macroeconomic stability.
Abstract
Cytowanie	Lyulyov O.
Pełny tekst	AMME_2018_n1_s53.pdf
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DOI	10.22630/AMME.2018.4.1.4

Autor	Ana Kapaj, Etleva Muca, Ledia Thoma,
Tytuł	EXPORT OPPORTUNITY AND CONSTRAINTS FOR FRUIT AND VEGETABLE PRODUCERS IN ALBANIA
Title
Słowa kluczowe	exportation, fruit and vegetable producer, distribution channel
Key words
Abstrakt	Albania has considerable potential for growth in the fruit and vegetable market. Its climate-arable conditions are very adequate for the successful growth of a wide range of fruits and vegetables. Albania has an interior market in development and a non structured exporting market. The study is aimed at estimating and identifying export growth opportunities and constraints for fruit and vegetable exporters. The paper investigates the opinions of producers and exporters in south-west Albania. A face-to-face interview survey method was conducted. Database elaboration was made through the SPSS program. An ordinary probit regression was used to evaluate the constraints of fruit and vegetable producers in Albania. We conclude that there are several problems that hamper exportation growth in Albania. Albanian producers are usually not able to penetrate into foreign markets because they are not part of consolidated marketing distribution channels.
Abstract
Cytowanie	Kapaj A., Muca E., Thoma L.
Pełny tekst	AMME_2018_n1_s65.pdf
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DOI	10.22630/AMME.2018.4.1.5

Autor	Paweł Pięta,
Tytuł	DEVELOPMENT OF SOCIAL CAPITAL BY STRENGTHENING OF DIGITAL COMPETENCES AMONG GROUPS EXPOSED TO SOCIAL EXCLUSION
Title
Słowa kluczowe	social capital, key competences, digital competences, digital exclusion, Łowicki county
Key words
Abstrakt	Competitive advantage in the professional market is shaped by the competences possessed, i.e. skills, qualifications, and permissions. One of the eight types of key competences mentioned in the European Union documents is digital competence.It is a collection of knowledge, skills, and rudiments necessary for both, the purposeful point of view and active participation of a given person in social life. The low level of digital competences possessed is particularly visible among groups at risk of digital exclusion, in particular among people living in rural areas, the elderly and people with low education. The difference between people who have access to a computer and the Internet and people who do not have the possibility to use these devices is affected by the dynamic development of information and communication technologies. Digital exclusion is not only the lack of access to the appropriate infrastructure but also the lack of computer and Internet skills. In order to counteract the exclusion of these groups, activities aimed at developing social capital by strengthening digital competences play an important role.
Abstract
Cytowanie	Pięta P.
Pełny tekst	AMME_2018_n1_s73.pdf
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DOI	10.22630/AMME.2018.4.1.6

Autor	Jarosław Przybytniowski,
Tytuł	ECONOMIC KNOWLEDGE AND AWARENESS AND THE COMPETENCE OF THE YOUNG GENERATION OF THE ŚWIĘTOKRZYSKIE VOIVODESHIP IN THE ACHIEVEMENT OF FINANCIAL STABILITY
Title
Słowa kluczowe	economy knowledge, objective knowledge, economic awareness, subjective knowledge
Key words
Abstrakt	It has been found that the financial education increases substantially the economic knowledge to build awareness and competence of the younger generation and therefore the dissemination of this knowledge. The aim of this paper is to identify the importance of the knowledge economy in the growth of the build awareness and competence of the students in the management of finances in the current, constantly changing environment. Design development was subject to the hypothesis in accordance with that – there is a relationship of the knowledge economy and the increase of awareness and competence of the younger generation in achieving financial stability and their independence. This problem will be implemented using the analysis of the state of the knowledge economy university students of the Świętokrzyskie on individual economic areas. Method applied research area is anonymous questionnaire survey addressed directly using a survey to students study desktop and portable exams I and II degree.
Abstract
Cytowanie	Przybytniowski J.
Pełny tekst	AMME_2018_n1_s89.pdf
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DOI	10.22630/AMME.2018.4.1.7

Autor	Anna Roth, Tomasz Zawadzki,
Tytuł	INSTAGRAM AS A TOOL FOR PROMOTING SUPERFOOD PRODUCTS
Title
Słowa kluczowe	superfood, instagram, online communication, social selling
Key words
Abstrakt	Social media, Instagram included, are more and more often used by enterprises to promote their own products. Year by year there has been an increase in the rate of the use of the analysed channels of marketing, which seem to be one of the most basic forms of spreading information about their products for enterprises active in the field of superfood products. Superfoods are products containing elements characterised by a wealth of nutritional values, e.g. chia seeds or goji berries. The article presents a short characteristic of social media and defines the eponymous superfood category. The research section of the publication analyses the Instagram activity of three Polish producers of food containing superfood elements, namely Chias – a snack producer, ZmianyZmiany – a producer of plant bars, and PowerWaters – a producer of water with caffeine. The current state of affairs with respect to Instagram profiles of the three discussed brands are studied comprehensively and several applicable recommendations are presented. The research also touches upon the issue of improving customer engagement levels as well as the issue of barter exchange as a way to increase sales and brand awareness in the virtual world.
Abstract
Cytowanie	Roth A., Zawadzki T.
Pełny tekst	AMME_2018_n1_s101.pdf
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DOI	10.22630/AMME.2018.4.1.8

Autor	Rindu Bakti Tarigan, Ktut Mangani,
Tytuł	OPERATIONAL RISK ANALYSIS OF NETWORK OPERATION CENTER DIVISION PT. IO
Title
Słowa kluczowe	risk, likelihood, impact, risk criteria, risk mitigation
Key words
Abstrakt	This research is try to identify the operational risks in Network Operation Center division of PT. IO; measure and evaluate the risks, as well as make control and response measures to operational risks. The research method was a survey and Focus Group Discussion, by using a questionnaire as a research tool. The sample selection is done by Quota sampling and Convenience sampling methods to the employees in Division Network Operating Center PT.IO, which has had experience of at least 5 years. The results showed that as many as 40 out of 49 identified risks have been handled properly. Against these risks, the company have 35 standard operating procedure documents (SOPs) as a mitigation of those risks. Nonetheless, efforts are needed to improve and update mitigation strategies because of the possibility of new risks and increased risk levels. It becomes a suggestion for further research as well as suggestion to undertake further research on mitigation at the division and director level.
Abstract
Cytowanie	Bakti Tarigan R., Mangani K.
Pełny tekst	AMME_2018_n1_s115.pdf
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DOI	10.22630/AMME.2018.4.1.9

Autor	Vita Boychenko, Dmytro Tsyhaniuk,
Tytuł	STRATEGIC MANAGEMENT OF TRANSNATIONAL BANKS IN THE INTERNATIONAL MARKET AFTER THE GLOBAL FINANCIAL CRISIS
Title
Słowa kluczowe	strategic management, transnational banks, international market, financial crisis, post-crisis development.
Key words
Abstrakt	The article identifies post-crisis determinants of strategic management of transnational banks in the market of direct investments by means of the correlation analysis of the dependence of growth of external assets of transnational banks of European countries on the indicators of profitability and financial stability of banking systems of the countries of placement of subsidiary banks, the efficiency of the transmission mechanism of monetary policy in these countries, the structure of a complex financial crisis and the speed of post-crisis recovery of the country, ease of doing business. There is no obvious connection between the presence of foreign banks in the banking system and indicators of profitability, ease of doing business and financial stability of banking systems. This is confirmed by the correlation analysis of 45 indicators on the example of 26 European countries for 2009–2011 (the period immediately after the end of the global financial crisis of 2008–2009). It is proved that in the post-crisis period, for transnational banks, the decision of increasing/decreasing the volume of assets in the banking system of the host country is dominated by: 1) the structure of a complex financial crisis; 2) the speed of post-crisis recovery of economies and banking systems of these countries; 3) the effectiveness of the transmission mechanism of monetary policy in these countries
Abstract
Cytowanie	Boychenko V., Tsyhaniuk D.
Pełny tekst	AMME_2018_n1_s131.pdf
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DOI	10.22630/AMME.2018.4.1.10

Autor	Saliha Çelik, Hatice Öztemiz, Harun Uçak,
Tytuł	MONITORING THE FRESH FRUITS AND VEGETABLES SUPPLY CHAIN IN TURKEY
Title
Słowa kluczowe	agricultural supply chain, fresh fruits and vegetables, Turkey, restructuring of agricultural supply chains, food safety and food losses.
Key words
Abstrakt	Turkey’s bio-diversity, geographical structure and climatic conditions, makes it possible to produce a wide variety of fruits and vegetables. Although, the high production capacity, half of the vegetables and fruits are lost during the supply chain processes from farmer to the end consumer because of the long and complex structure of the supply chain. At the same time the current supply chain structure leads to huge gaps between producer and consumer prices. The aim of this study is to determine the structure of the fresh fruit and vegetable supply chain in Turkey and develop alternative supply chain forms to prevent the “price differences” and “product losses” from farmer to the final consumer. The study included descriptive analyses with secondary data as well as literature review. In addition, this study emphasizes the asymmetric power relationship in the agricultural supply chain. The asymmetric power relationship is explained by the price differences between the farmer and the final consumer. The research findings suggest that the transition from the existing multi-intermediated supply chain to the non-intermediated model must be done in a gradual way and through strengthening of the farmers.
Abstract
Cytowanie	Çelik S., Öztemiz H., Uçak H.
Pełny tekst	AMME_2018_n1_s149.pdf
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DOI	10.22630/AMME.2018.4.1.11

Autor	Serhiy Lyeonov, Tetiana Vasylieva, Anna Vorontsova,
Tytuł	MANAGEMENT OF EDUCATION IN THE CONTEXT OF ITS FINANCIAL SUPPORT AS A PUBLIC-PRIVATE GOOD
Title
Słowa kluczowe	financial support, lifelong learning system, public goods, private goods.
Key words
Abstrakt	In the article the essence and main characteristics of public and private goods are investigated, their main differences are revealed. Based on this, the main features of public goods were identified, including the nature of consumption, exclusivity of consumption, level of competition in providing services, exhaustiveness of services, level of social significance, etc. A comparative analysis of the peculiarities of funding for education at different levels (primary, secondary education, post-secondary/total tertiary education) and funding sources (public and private expenditures) has been conducted. It is substantiated that the basis for determining the optimal financial support structure for LLS development should be the level of compliance of educational services with the criteria for meeting public and private goods. On the basis of this, it was found that the ratio of budget and extrabudgetary funding for basic education services should be 90 to 10%; for vocational education services – 60–70% to 30–40%; and for services of additional education – 20–40% to 60–80%.
Abstract
Cytowanie	Lyeonov S., Vasylieva T., Vorontsova A.
Pełny tekst	AMME_2018_n1_s163.pdf
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DOI	10.22630/AMME.2018.4.1.12