Annals of Marketing Management and Economics 2016 2 (2)

Autor	Agnieszka Biernat-Jarka, Paulina Trębska,
Tytuł	The professional activity of women in NGOs in Poland
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Słowa kluczowe
Key words	labour market, non-governmental organisation, women
Abstrakt
Abstract	The aim of the article is to assess the professional situation of women in non-governmental agencies in Poland. The study draws on data from Poland Central Statistical Office for empirical evidence. A review of the subject literature is done, and additional reports and published material from the Klon/Jawor Society complement the research. NGOs are a welcome manifestation of civic life in the European Union. In the development of the NGO sector, as in other sectors, the issue of diversity management, including equal opportunities for men and women, cannot be swept aside. In Poland there are tens of thousands of non-governmental organisations involved in sports, arts and culture, education, social assistance and healthcare.
Cytowanie	Biernat-Jarka A., Trębska P.
Pełny tekst	AMME_2016_n2_s5.pdf
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Autor	Piotr Gołasa,
Tytuł	Economic determinants in the support of organic orchards laid down in the Rural Development Programme 2014–2020
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Słowa kluczowe
Key words	Common Agricultural Policy, organic farming, orchard production
Abstrakt
Abstract	The aim of the article is to describe measures aimed at supporting organic orchards in the the RDP 2014–2020 and how that support differs from that offered by the RDP 2007–2013. Drawing on FADN data, the article presents the current economic situation fruit farms face and discusses the importance of subsidies for organic production for those farms’ incomes. The second part of the article examines the reasons the system of support for organic fruit farms was reformed and looks at the most important changes to the economic and legal determinants in the RDP 2014–2020 as they apply to the production of organic fruit farms. I assert that most of the new changes are justified and will allow real organic fruit farms to develop while also doing away with the planting of crops by farmers seeking merely to collect the subsidies for them.
Cytowanie	Gołasa P.
Pełny tekst	AMME_2016_n2_s15.pdf
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Autor	Karolina Jakubowska,
Tytuł	Organizational practice and employee expectations in the processes of preparation and implementation of evaluation systems
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Słowa kluczowe
Key words	employee assessment, employee assessment methods, employees’ expectations, feedback, sense of justice
Abstrakt
Abstract	The aim of this work was to explore employee evaluation as they are used in organizations. The research method was a survey, and the research tool was a questionnaire. Results from the studies show that there is a discrepancy between employee expectations of the evaluation processes and their real effects. This can cause employees to feel a sense of injustice with regard to evaluations, which, according to research, is quite common. A lack of analysis of the evaluation practice from the organizational perspective was a substantial limitation of the research conducted for this article. Nevertheless, conclusions from the research can be used as pointers in creating and correcting evaluation systems in organizational practice.
Cytowanie	Jakubowska K.
Pełny tekst	AMME_2016_n2_s25.pdf
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Autor	Tomasz Jaroszewski,
Tytuł	An education voucher as a way to increase competitiveness in upper secondary schools educational services market
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Słowa kluczowe
Key words	educational services, education voucher, local finance
Abstrakt
Abstract	The goal of the article is to present the proposition of reform in the system of financing educational services by local governments, which could contribute to increasing the market share of private entities. Currently, the majority of educational services in Poland are provided by public institutions, which is contrary to the general trend towards liberalisation of economic policy and the privatisation associated with it. The article proposes an education voucher and presents one way to reform education, which would not generate any organisational problems for local governments and would not have a negative impact on public finances.
Cytowanie	Jaroszewski T.
Pełny tekst	AMME_2016_n2_s35.pdf
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Autor	Karolina Kaczmarek,
Tytuł	Evaluation of the level of socio-economic development in the counties of Wielkopolska Province in 2014
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Słowa kluczowe
Key words	Wielkopolska province, socio-economic development, local development, TOPSIS, synthetic development indicator
Abstrakt
Abstract	The concept of socio-economic development refers to the qualitative and quantitative measure of progress. The main objective of the study was to assess the level of socio-economic development of thirty-one counties of Wielkopolska province in 2014. A synthetic indicator based on TOPSIS (Technique for Order of Preference by Similarity to Ideal Solution), a multi-criteria decision analysis method, was used in the analysis. The statistical data were taken from the Local Data Bank of the Central Statistical Office. The counties were classified into four groups depending on their level of development. The study revealed that the most developed county of Wielkopolska province was Poznań county, while Koło county was the least developed. The socio-economic development in most counties of Wielkopolska province was at a medium level in 2014.
Cytowanie	Kaczmarek K.
Pełny tekst	AMME_2016_n2_s47.pdf
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Autor	Justyna Balcerzak, Piotr Bórawski, Zdzisław Kochanowicz,
Tytuł	The Influence of Milk Packaging on Purchase Decisions of University Students in Ostrołęka County
Title
Słowa kluczowe
Key words	packaging, consumers, milk market
Abstrakt
Abstract	The aim of this study was to evaluate the influence of milk packaging on the buying decisions of university students in Ostrołęka county. The group surveyed consisted of 98 university students who purchased milk in Ostrołęka. The respondents were secondyear and third-year students majoring in business management at the Higher School of Economics and Social Studies in Ostrołęka. The respondents were selected by purposive sampling from the population of second-year and third-year students willing to participate in the study. Most respondents were of the opinion that milk packaging was neither a significant determinant of their buying decisions nor a major indicator of product quality.
Cytowanie	Balcerzak J., Bórawski P., Kochanowicz Z.
Pełny tekst	AMME_2016_n2_s63.pdf
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Autor	Anna Korzeniewska, Kinga Wierzchowska,
Tytuł	Performance measurement and high team performance building using the Prism Team Performance Diagnostic
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Słowa kluczowe
Key words	team performance, PRISM Team Performance Diagnostic, high performance, performance management, team development
Abstrakt
Abstract	The aim of this article is to present the use of PRISM Team Performance Diagnostic to diagnose the team performance of the employees of an IT company. The article presents the different stages of team performance diagnosis with results and identifies possible solutions to the problem of poor performance of the team and the precise actions which should be taken by the leader. The teams managed with traditional methods never obtain high performance. The implementation of enterprise performance management tools using the PRISM Team Performance Diagnostic allows an organisation to build a high-performance team and achieve better business results. In companies using this tool, the involvement of employees, the company’s revenues, customer satisfaction and the level of customer retention can be increased from 1 up to 20%.
Cytowanie	Korzeniewska A., Wierzchowska K.
Pełny tekst	AMME_2016_n2_s73.pdf
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Autor	Paulina Mazur,
Tytuł	A comparative analysis of targeting measures and the absorption of funds under the Rural Development Plan 2004–2006 and the Rural Development Programme 2007–2013
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Słowa kluczowe
Key words	RDP 2004–2006, RDP 2007–2013, rural development, balanced development, European funds in Poland
Abstrakt
Abstract	The development of rural areas is currently one of the more important priorities in the Common Agricultural Policy. In Poland, precisely drawn up rural development policy coupled with complex instruments have been implemented since Poland joined the EU on 1 May 2004. The aim of this article is to present the widely defined activities and measures implemented in the framework of the Rural Development Plan 2004–2006 and the Rural Development Programme 2007–2013. It also compares how they were shaped during the two financial frameworks. The article also presents the spatial absorption of the funds intended for their realisation and the beneficiaries by voivodship. Finally, the article defines the interdependencies between the amount of funds paid by voivodship in both of the programming periods.
Cytowanie	Mazur P.
Pełny tekst	AMME_2016_n2_s89.pdf
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Autor	Justyna Salamon,
Tytuł	The economic dimension of the EU cooperation with the Maghreb countries
Title
Słowa kluczowe
Key words	Barcelona Declaration, Euro-Mediterranean Agreement, Euro-Mediterranean partnership, Maghreb
Abstrakt
Abstract	The present article discusses the collaboration between the Maghreb countries (the region is defined in broad terms, including the member states of the Union Arab Maghreb – Algieria, Libya, Morocco, Mauritania and Tunisia) and the European Union in terms of economic development. Of essential importance is the year 1995, when the countries signed the Barcelona Declaration. One of its priorities was “(…) the creation of a free trade area, the aim of which is the gradual elimination of customs barriers (tariff and non-tariff) in relation to the trade of manufactured products. Partners also provide for progressive liberalization of trade in agricultural products and services (…)”. The Union for the Mediterranean and the European Neighbourhood Policy evolved gradually. The article examines bilateral documents (in particular in terms of financial assistance) and economic indicators such as the Index of Economic Freedom.
Cytowanie	Salamon J.
Pełny tekst	AMME_2016_n2_s111.pdf
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Autor	Anna Szwajlik,
Tytuł	Creating consumer values in the process of developing product innovation
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Słowa kluczowe
Key words	customer values, innovation development process, system products
Abstrakt
Abstract	The article examines the building of consumer values in the process of developing product innovations at various stages. Values are created in cooperation with the consumer in the process described. Customers may be included in two ways: first, it can be an interpretation of thoughts and a way of action being an expression of hidden needs that is the voice of the consumer, or, second, it can be through the concept of the lead user – which consists in consumers sharing their own suggestions and ideas during the development process. In both cases, including consumers in the innovation development process at its every stage increases the degree of acceptance of the finished product and the chance to satisfy the buyer, which in turn creates value for both the customer and the company.
Cytowanie	Szwajlik A.
Pełny tekst	AMME_2016_n2_s121.pdf
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Autor	Jakub Bis, Tomasz Żminda,
Tytuł	Regional convergence in Poland and Ukraine after 2004 – a comparative analysis
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Słowa kluczowe
Key words	regional convergence, GDP, region, economic growth, Poland, Ukraine
Abstrakt
Abstract	The aim of the paper is to compare the process of regional convergence in Poland and Ukraine, with special regard to its direction and dynamics. Regional convergence is widely discussed in the literature, and has gained in importance in the context of European integration, especially in the past decade. Less attention is devoted to the process of convergence of regions of European states which are not associated with the European Union. The authors attempt to fill this gap, in particular to the extent to which they devote attention to the processes of regional convergence in Ukraine. In the study the authors put forward the hypotheses that the processes of regional convergence in Poland and in Ukraine occur in entirely different economic conditions, and therefore their direction and dynamics differ significantly. The target period of the analysis covered the years 2004–2013, while the scope of this research was extended into the 1990s and described in the section of the article which presents the specifics of economic growth and changes in the three-sector structures, providing the context for regional convergence in comparable countries.
Cytowanie	Bis J., Żminda T.
Pełny tekst	AMME_2016_n2_s133.pdf
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