An interdisciplinary approach to marketing

Joanna Szwacka-Mokrzycka
Warsaw University of Life Sciences – SGGW, Poland
Szwacka-Mokrzycka, Joanna (Warsaw University of Life Sciences – SGGW, Poland)
An interdisciplinary approach to marketing
Annals of Marketing Management and Economics, 2015, vol.1, nr 1, s. 85-92

Key words

the concept of “marketing” interdisciplinary approach to marketing market mechanism

Abstract

This article looks at the issue of the interdisciplinary approach to marketing. The purpose of this study is to present the contribution of various sciences to the creation and emergence of marketing as an independent discipline of science. The subsequent parts of this study are devoted to the relationship between marketing and related sciences. In addition, this paper illustrates a pioneering approach to marketing and the directions of its evolution, including the emergence of the extended concept of marketing.