Outdoor markets as a regional food distribution channel in Poland between 2004 and 2013
Annals of Marketing Management and Economics, 2015, vol.1, nr 2, s. 5-14
The article examines the importance of all-year and seasonal outdoor markets in the supply chain of regional food with PDO and PGI geographical indications. The author elaborates on changes to sales levels and the structure of outdoor markets in Poland in the years 2004–2013. She looks at the role outdoor markets play in the food supply chain, including the supply of regional food, especially agricultural products. She used consumer surveys as a primary source of information and data from Poland’s Central Statistical Office as a secondary source. The article concludes with reflections on the possibility of developing direct sales of regional foods in Poland’s outdoor markets in the context of consumer expectations.