International competitive intelligence

Eugeniusz Michalski
Koszalin University of Technology, Poland
Michalski, Eugeniusz (Koszalin University of Technology, Poland)
International competitive intelligence
Annals of Marketing Management and Economics, 2016, vol.2, nr 1, s. 67-78

Key words

international trade market competition commercial risk price risk international environment

Abstract

Creating international competitive intelligence is the foundation of an enterprise’s entry and existence in a foreign market. Good preparation for international trade and the exchange of goods and services requires intelligence to be collected and examined. An enterprise needs to determine sources of competitive intelligence as well as set up foreign market entry strategies and activities under the existing conditions. For that, it must know the nature and scope of international competitive intelligence. To understand the factors shaping business activities, it should also study the competition between local and foreign enterprises in a foreign country, commercial organisations and risk in price fluctuations.