The role of Hévíz sludge cosmetics in beauty care at the Danubius Health Spa Resort in Hévíz with special regard to the Kaviczky products
Annals of Marketing Management and Economics, 2018, vol.4, nr 2, s. 5-18
The paper presents the effect of the Hévíz Lake sludge on health and beauty,with particular emphasis on the beneficial properties of the Hévíz sludge ingredient In cosmetics, which is mainly presented with the Kaviczky treatments applied in Danubius Health Spa Resort in Hévíz and the ecological unevenness of Lake Hévíz. Agnes Kaviczky developed the Pannon Formula, which is composed of Hévíz sludge, Hévíz water, natural grain extracts and biologically pure essential oils. The unique features of the Lake Hévíz, its therapeutic effect, its unique flora and fauna are of great importance for those seeking healing, beauty, relaxation and excursions. From an environmental point of view, the sustainability, protection, conservation of its living and healing sludge for future generations must be sought.