Witkowski, Janusz
Rozpoznawalność marek wybranych produktów (wyniki badań ankietowych)
Recognition of the Selected Brands of Products (the Results of Inquiry)
Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, 2007, vol., nr 62, s. 97-117
Abstract
In the paper we present the results of the inquiry concerning 67 selected brands of products. The respondents were asked to evaluate the recognition and the frequency of purchasing products belonging to the analyzed brands, as well as the market position of selected brands and the quality of products. The analysis of questionnaires is provided applying relative frequency measures and correlation analysis