Społeczno-kulturowe uwarunkowania rozwoju bezpośredniej sprzedaży produktów rolniczych
SOCIO-CULTURAL DEVELOPMENT’S CONDITIONS OF DIRECT SALE OF AGRICULTURAL PRODUCTS
Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, 2008, vol., nr 67, s. 117-125
Abstract
The contemporary enterprises which represent sector of agricultural products direct sales are forced to act properly within dynamic milieu to analyze it. The authors’ strategic analysis was carried out to simulate further phenomenon in the external milieu of agricultural enterprise which is dealing with direct sales of agricultural products. There was also defined their strategic importance for enterprise. PEST analysis was conducted in the context of socio-cultural dimension by use of expert method. The detailed outcomes from analysis were presented in the article