Teoria a praktyka wobec koncepcji społecznej odpowiedzialności w biznesie

Abstract

The knowledge about the concept of Corporate Social Responsibility (CSR) grows in importance, particularly due to technological progress and the necessity of the required co-operation of different group of economic subjects in a more and more complicated global economic system. Interest in the idea grows permanently, because all people should be conscious, that balancing economic growth, social life and ecological environmental protection is not only possible, but it is a duty common to all of them. The application of CSR positively affects the competitiveness of enterprises. It allows them to improve products, boosts satisfaction and loyalty of clients. All the above mentioned, lead to increases in sales and strengthen the company’s competitive position on the market