CERTIFICATION OF HIGH-QUALITY FOOD PRODUCTSIN THE PERCEPTION OF STUDENTS

Agata Balińska1, Wioletta Olejniczak2
1, 2 Institute of Economics and Finance, Warsaw University of Life Sciences - SGGW
Balińska, Agata; ORCID: 0000-0002-8777-9955 (Institute of Economics and Finance, Warsaw University of Life Sciences - SGGW)
Olejniczak, Wioletta; ORCID: 0000-0001-5184-6776 (Institute of Economics and Finance, Warsaw University of Life Sciences - SGGW)
CERTIFICATION OF HIGH-QUALITY FOOD PRODUCTSIN THE PERCEPTION OF STUDENTS
Economic Sciences for Agribusiness and Rural Economy, 2021, vol., nr 5, s. 15-21

Słowa kluczowe

food products high quality certification

JEL Classification

E2 R22 Q18

Streszczenie

This study aimed to investigate the perception of high-quality food products by young consumers, theirrecognition of logos assigned to registered products, and their experience in purchasing this type of product.The study involved desk research, computer-assisted web interviews (CAWI), and observation. The resultsof the survey conducted on a sample of 329 students of Warsaw University of Life Sciences (SGGW) showedthat the respondents’ recognition of high-quality food products was low. More than half of the respondentsdeclared that they do not pay attention to labels when shopping for food, while those who buy certified foodproducts indicated the following reasons: curiosity, promotion, or loyalty to a specific product. Almost one infour respondents declared that they do not buy imitations of original products covered by the registration.