Holota, Tomáš (Slovak University of Agriculture in Nitra)
Marketing management as a strategic part of sustainable development in the conditions of rural tourism in Slovakia
Turystyka i Rozwój Regionalny, 2018, vol., nr 9, s. 13-22
Cytowania
- Briedenhann J., Wickens E.: Tourism routes as a tool for the economic development of rural areas – vibrant hope or impossible dream?, Tourism management 2004, no. 1, p. 71–79.
- Bulatović J., Rajović G.: Some aspects of rural tourism with emphasis on Serbia, World Scientific News 2017, no. 72, p. 184–193.
- Dashper K.: Rural tourism: an international perspective, Cambridge Scholars Publishing, Newcastle 2015, p. 192.
- Gavrila-Paven I., Constantin M.B., Dogaru L.: Advantages and limits for tourism development in rural Area, Procedia Economics and Finance 2015, no. 32, p. 1050–1059.
- Goebel P., Reuter C., Pibernik R., Sichtmann Ch.: The influence of ethical culture on supplier selection in the context of sustainable sourcing, International Journal of Production Economics 2012, vol. 140, no. 1, p. 7–17.
- Ionela P.G., Constantin M.B., Dogaru D.L.: Advantages and limits for tourism development in rural area, Procedia Economics and Finance 2015, no. 32. p. 1050–1059.
- Irshad H.: Rural tourism – an overview. Rural Development Division, Alberta 2010, p. 28.
- Jarábková J.: Vidiecky cestovný ruch, SPU v Nitre, Nitra 2016, p.15.
- Kuhn I., Tomášová P., Niňajová I.: Marketingový manažment a jeho uplatnenie v podmienkach vidieckeho cestovného ruchu. Občianske združenie Krajší vidiek, Kysucké Nové Mesto 2013, p. 46.
- Kurleto M.: The specificity of rural tourism development from the perspective of innovative driving forces, retrieved from: http://www.infoma.fri.uniza.sk/archive/mse/v3n2/051-057.pdf (accessed: 30.07.2018).
- Medojevic J., Milosavljevic S., Punisic M.: Paradigms of rural tourism in Serbia in the function of village revitalisation, Human Geographies – Journal of Studies and Research in Human Geography 2011, no. 2, p. 93–102.
- Mihailovic B., Moric I.: The role of marketing philosophy in rural tourism development, Tourism and Hospitality Management 2012, vol. 18, no. 2, p. 267–279.
- Pakurar M., Oláh J.: Definition of rural tourism and its characteristics in the northern great plain region, Fascicula: Ecotoxicologie, Zootehnie si Tehnologii de Industrie Alimentara 2008, no. 7, p. 777–782.
- Raffai C.: Innovation in rural tourism: a model for hungarian accommodation providers, Management & Marketing 2013, no. 4, p. 747–766.
- Roberts L., Hall D., Morag M.: New directions in rural tourism, Routledge, Oxford 2017, p. 165.
- Václavík T.: Agroturistika na ekofarmách: Jak na to. Ministerstvo zemědělství České republiky, Brno 2008, retrieved from: http://eagri.cz/public/web/le/38603/Agroturistika_na_ekofarmach.pdf (accessed: 10.08.2018).
- Vidiecky CR 2017: Ubytovacia štatistika CR na Slovensku, retrieved from: https://www.mindop.sk/ ministerstvo-1/ cestovny-ruch-7/statistika/ubytovacia-statistika/2018 (accessed: 30.07.2018).