21. |
Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing, 2019 |
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Michalski K. Megatrendy rozwojowe współczesnej branży pocztowej
Autor | Konrad Michalski |
Tytuł | Megatrendy rozwojowe współczesnej branży pocztowej |
Title | DEVELOPMENT MEGATRENDS OF THE CONTEMPORARY POSTAL INDUSTRY |
Słowa kluczowe | megatrendy rozwojowe, KEP, logistyka 4.0, komodyzacja, operator pocztowy |
Key words | development megatrends, CEP branch, logistics 4.0, commodization, postal operator. |
Abstrakt | Branża pocztowa, której tradycyjnym produktem są list i paczka, traktowana jest obecnie jako część szerszego rynku KEP (kurier, ekspres, paczka). Dla rynku KEP można zidentyfikować zjawiska rozwojowe (megatrendy) mające wpływ na jego funkcjonowanie w dłuższej perspektywie. Wiedza o tych zjawiskach powinna być podstawą każdej decyzji o strategicznym charakterze.Celem opracowania jest usystematyzowanie istoty zmian w otoczeniu branży pocztowej. Niektóre zjawiska w otoczeniu tego rynku już przyczyniły się do komodyzacji (utraty wartości i konieczności redefinicji podstawowych założeń) niektórych rodzajów usług, a w odniesieniu do innych, do ich całkowitego zniknięcia z rynku. Megatrendy w otoczeniu branży pocztowej decydują o tym, że publiczni operatorzy stoją dzisiaj przed koniecznością zmiany modeli funkcjonowania. Być może, w niedalekiej przyszłości, konieczność zmian będzie dotyczyć także paradygmatów zarządzania. Artykuł podejmuje tematykę branży pocztowej z perspektywy wyzwań w zakresie zarządzania, gdzie zauważyć można istotną lukę w polskim piśmiennictwie. Opracowanie ma charakter teoretyczny z aspektami praktycznymi i jest oparty na przeglądzie literatury naukowej oraz popularno-naukowej. W artykule dokonano aktualizacji literatury z punktu widzenia obecnego stanu rzeczy branży pocztowej. Wykorzystano wtórne źródła danych. |
Abstract | The postal industry, whose historical product are letter and parcel, is now treated as a part of the wider CEP market (courier, express, parcel). It is possible to identify, for the CEP market, development phenomena (megatrends) affecting its long-term functioning. The knowledge of these phenomena should be the basis for any strategic decision. The aim of the study is to systematize the essence of changes taking place in the environment of the postal industry. Some phenomena, surrounding this market, have already contributed to the commodization (the loss of value and the need to redefine the basic assumptions) of the certain types of services, and in relation to others, to their complete disappearance from the market. Megatrends in the environment of the postal industry decide that public operators face nowadays the necessity to change their operating models. Perhaps, in the near future, the need for a change will also apply to management paradigms. The article addresses the subject of the postal industry from the perspective of management challenges, where one can notice a significant gap in Polish literature. The study has a theoretical character with practical aspects and is based on a review of scientific and popular science literature. The article updates the literature taking into account the current state of the postal industry`s affairs. Secondary data sources were used. |
Cytowanie | Michalski K. (2019) Megatrendy rozwojowe współczesnej branży pocztowej.Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 21(70): 172-185 |
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Pełny tekst | PEFIM_2019_n70_s172.pdf |
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22. |
Roczniki Naukowe Ekonomii Rolnictwa i Rozwoju Obszarów Wiejskich, 2019 |
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Kubala S. Czynniki wytwórcze w branży przetwórstwa rybnego w Polsce w okresie poakcesyjnym
Autor | Sebastian Kubala |
Tytuł | Czynniki wytwórcze w branży przetwórstwa rybnego w Polsce w okresie poakcesyjnym |
Title | THE PRODUCTIVE FACTORS IN THE FISH PROCESSING INDUSTRY IN POLAND DURING THE POST-ACCESSION PERIOD |
Słowa kluczowe | czynniki produkcji, produktywność cząstkowa, produktywność całkowita, funkcja produkcji Cobba-Douglasa, gospodarka rybna |
Key words | factors of production, partial productivity, total productivity, Cobb-Douglas production function, fish economy |
Abstrakt | Badanie poziomu oraz tempa zmian poziomu produktywności poszczególnych sektorów umożliwia ocenę efektywności wykorzystywanych zasobów oraz identyfikację źródeł wzrostu produkcji. Obrazuje, w jakim stopniu poziom zmian w danej branży zależy od czynników pracy oraz kapitału. Celem opracowania jest określenie efektywności wykorzystania czynników produkcji w branży przetwórstwa rybnego w Polsce w latach 2005-2016. Do ustalenia tempa zmian efektywności czynników wytwórczych wykorzystano wskaźniki oparte na produkcji, zatrudnieniu oraz wartości brutto środków trwałych. Zaprezentowane badania wykazały, iż w branży przetwórstwa rybnego występowała generalna tendencja wzrostu produktywności pracy. Jednocześnie można było zaobserwować niekorzystne zmiany produktywności kapitału. Przeprowadzone badania wskazują, iż większy wpływ na poziom produkcji ma czynnik kapitału aniżeli poziom zatrudnienia. Ponadto wartość produkcji wzrastała w tempie szybszym niż łączne nakłady czynników ją kształtujących. |
Abstract | The study of the level and dynamics of changes of productivity of individual sectors allows to evaluate possible effectiveness of the resources used as well as identification of sources of production growth. It shows the extent to which changes in the level of the industry is dependent on factors of work and capital. The aim of the work was to study the efficiency of production factors in the fish processing industry in Poland in the years 2005-2016. To determine the rate of changes of the efficiency of the production factors there were indicators used that were based on production, employment and gross value of fixed assets. The study showed that in the fish processing industry there was a general growth tendency of labor productivity. There were also observed adverse changes in capital productivity. The greater impact on the level of production has a capital factor than the level of employment. In addition, the value of production increased at a rate faster than the total expenditure of factors shaping it. |
Cytowanie | Kubala S. (2019) Czynniki wytwórcze w branży przetwórstwa rybnego w Polsce w okresie poakcesyjnym.Roczniki Naukowe Ekonomii Rolnictwa i Rozwoju Obszarów Wiejskich, t. 106, z. 1: 51-61 |
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Pełny tekst | RNR_2019_n1_s51.pdf |
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23. |
Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, 2019 |
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Ceylan N. Revealed Comparative Advantage of Turkish and Hungarian Wheat Sectors
Autor | Nazli Ceylan |
Tytuł | Revealed Comparative Advantage of Turkish and Hungarian Wheat Sectors |
Title | Revealed Comparative Advantage of Turkish and Hungarian Wheat Sectors |
Słowa kluczowe | wheat sector, revealed comparative advantage, Hungary, Turkey |
Key words | wheat sector, revealed comparative advantage, Hungary, Turkey |
Abstrakt | Hungary and Turkey have a considerable share in world wheat markets. In 2018, Hungary’s export value of wheat and wheat flour reached to 411 million euros and it formed 32 per cent of overall cereal & milling industry export value of the country. Export value of Turkey for the same commodities was 875 million euros in the same period and it formed 77 per cent of total cereal & milling industry export value (International Trade Centre, 2019). Considering their potential and recent upward trends in trade, this study aims to determine the competitiveness of the wheat sectors in Hungary and Turkey. The study examines the competitiveness level of both countries by using Balassa’s Revealed Comparative Advantage index and Michaely index. The examination range covers the 10-year period between 2009 and 2018. Majority of data in this work was obtained and derived from International Trade Centre database. According to analysis results, Hungary has a higher degree of specialization vis-a-vis Turkey. |
Abstract | Hungary and Turkey have a considerable share in world wheat markets. In 2018, Hungary’s export value of wheat and wheat flour reached to 411 million euros and it formed 32 per cent of overall cereal & milling industry export value of the country. Export value of Turkey for the same commodities was 875 million euros in the same period and it formed 77 per cent of total cereal & milling industry export value (International Trade Centre, 2019). Considering their potential and recent upward trends in trade, this study aims to determine the competitiveness of the wheat sectors in Hungary and Turkey. The study examines the competitiveness level of both countries by using Balassa’s Revealed Comparative Advantage index and Michaely index. The examination range covers the 10-year period between 2009 and 2018. Majority of data in this work was obtained and derived from International Trade Centre database. According to analysis results, Hungary has a higher degree of specialization vis-a-vis Turkey. |
Cytowanie | Ceylan N. (2019) Revealed Comparative Advantage of Turkish and Hungarian Wheat Sectors.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 3: 16-22 |
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Pełny tekst | PRS_2019_T19(34)_n3_s16.pdf |
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24. |
Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing, 2019 |
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Lane P., Wyrobek J. IMPACT OF INTERNATIONALIZATION ON THE CAPITAL STRUCTURE OF COMMERCIAL COMPANIES
Autor | Paul Lane, Joanna Wyrobek |
Tytuł | IMPACT OF INTERNATIONALIZATION ON THE CAPITAL STRUCTURE OF COMMERCIAL COMPANIES |
Title | |
Słowa kluczowe | multinational companies, indebtedness, corporate finance, capital structure |
Key words | |
Abstrakt | International enterprises (in this paper, international companies are understood as companies that sell their products and services abroad) are precious for the national economy because, through their experience in international sales, they stimulate the development of other companies in the same industry and their subcontractors. The knowledge that these companies have gained on international markets through the spillover effect spreads on their suppliers, as well as through imitation or cooperation on their competitors. Also, international companies (in the meaning: domestic export companies) are often the first to use new technological solutions and product innovations, which contributes to the modernization of products in the entire business sector. Dynamic and robust international companies usually also build networks with entities from different countries in order to cooperate on development, negotiation, and sales, which also encourages similar activities of their competitors. For all these reasons, national governments should take action to help to export companies, or at least monitor the problems that such entities report. The purpose of the publication is to draw attention to the higher demand for the debt that exists in such enterprises and to discuss the reasons for this. In particular, the purpose of the publication was to verify 2 research hypotheses: H1: Internationalization increases indebtedness of a company measured with the debt to equity ratio, and H2: The scale of internationalization (measured with the share of foreign sales to total sales) is positively related to the level of indebtedness (measured with the debt to equity ratio). For both hypotheses we found no grounds to reject these hypotheses. In the opinion of the authors, the demand for debt from exporters should be monitored, especially in terms of the availability of this form of financing for exporters from the SME sector. The paper used the Arellano-Bond model and data downloaded from the Orbis database for years 2007 – 2017. |
Abstract | |
Cytowanie | Lane P., Wyrobek J. (2019) IMPACT OF INTERNATIONALIZATION ON THE CAPITAL STRUCTURE OF COMMERCIAL COMPANIES.Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 22(71): 250-267 |
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Pełny tekst | PEFIM_2019_n71_s250.pdf |
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25. |
Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, 2019 |
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Florkowski W., Klepacka A. The Wood Pellet Sector: Barriers to Growth and Opinions of Manufacturers in Poland
Autor | Wojciech Florkowski, Anna Klepacka |
Tytuł | The Wood Pellet Sector: Barriers to Growth and Opinions of Manufacturers in Poland |
Title | The Wood Pellet Sector: Barriers to Growth and Opinions of Manufacturers in Poland |
Słowa kluczowe | renewable energy, wood pellet stoves, raw material, imports, quality, rural household |
Key words | renewable energy, wood pellet stoves, raw material, imports, quality, rural household |
Abstrakt | Biomass is a major source of renewable energy in the EU and Poland, stimulating the growth of the wood pellet sector. Wood pellet demand is stimulated by a complex interaction of market forces and policies including EU climate, energy, and environmental regulations, Poland’s program to improve air quality, and subsidies for the replacement of inefficient stoves used by households. This article focuses on the growth of the wood pellet industry, imports and exports in Poland, and wood pellet quality and use by households. The main issues faced by the EU wood pellet sector between 2013 and 2016 are further considered in the context of opinions of Polish wood pellet manufacturers. Industry opinions were collected in response to an open-ended question that probed for the main issues faced by wood pellet producers during the survey implemented by the authors in 2019. Respondents identified difficulties in obtaining raw material for pellet production and poor pellet quality as major problems. Although the majority did not feel concerned about competition from imported wood pellets, a small number of respondents viewed such competition as a problem reflecting the reversal of decreasing imports in 2017. Overall, the domestic wood pellet industry can be expected to grow because of increasing pressure to expand the use of renewable energy and will be driven by the household sector switching to more efficient, wood burning stoves. Additionally, the expanding area of private Polish forests may become a source of much-needed raw material for wood pellet manufacturing. |
Abstract | Biomass is a major source of renewable energy in the EU and Poland, stimulating the growth of the wood pellet sector. Wood pellet demand is stimulated by a complex interaction of market forces and policies including EU climate, energy, and environmental regulations, Poland’s program to improve air quality, and subsidies for the replacement of inefficient stoves used by households. This article focuses on the growth of the wood pellet industry, imports and exports in Poland, and wood pellet quality and use by households. The main issues faced by the EU wood pellet sector between 2013 and 2016 are further considered in the context of opinions of Polish wood pellet manufacturers. Industry opinions were collected in response to an open-ended question that probed for the main issues faced by wood pellet producers during the survey implemented by the authors in 2019. Respondents identified difficulties in obtaining raw material for pellet production and poor pellet quality as major problems. Although the majority did not feel concerned about competition from imported wood pellets, a small number of respondents viewed such competition as a problem reflecting the reversal of decreasing imports in 2017. Overall, the domestic wood pellet industry can be expected to grow because of increasing pressure to expand the use of renewable energy and will be driven by the household sector switching to more efficient, wood burning stoves. Additionally, the expanding area of private Polish forests may become a source of much-needed raw material for wood pellet manufacturing. |
Cytowanie | Florkowski W., Klepacka A. (2019) The Wood Pellet Sector: Barriers to Growth and Opinions of Manufacturers in Poland.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 4: 9-18 |
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Pełny tekst | PRS_2019_T19(34)_n4_s9.pdf |
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26. |
Economic Sciences for Agribusiness and Rural Economy, 2019 |
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Bajan B., Mrówczyńska-Kamińska A. MEASURING THE AGRIBUSINESS GDP IN EUROPEAN UNION COUNTRIES
Autor | Bartłomiej Bajan, Aldona Mrówczyńska-Kamińska |
Tytuł | MEASURING THE AGRIBUSINESS GDP IN EUROPEAN UNION COUNTRIES |
Title | |
Słowa kluczowe | agribusiness, GDP, European Union |
Key words | |
Abstrakt | The purpose of this paper was to measure the Gross Domestic Product of the agribusiness in European Union countries and to determine its contribution to national economies. The agribusiness GDP was measured using a proprietary method based on input–output tables. The study covered all 28 European Union countries and relied on 2014 data, the most recent available information in the World Input–Output Database (used as data source). The study found the prevalence of two relationships; (i): the higher the development level of a country, the lower the share of agribusiness GDP in the national economy; (ii): as the country develops, the share of the 2nd agribusiness aggregate in the GDP becomes relatively smaller compared to that of other agribusiness aggregates. A known problem faced in these analyses is that the I/O tables are published with a huge delay and are only available for some countries. Therefore, the studies on agribusiness measurement for all European Union countries in one period are relatively scarce in the relevant literature. Also, a proprietary method of agribusiness GDP measurement was used which takes account of the particular role of the food industry. |
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Cytowanie | Bajan B., Mrówczyńska-Kamińska A. |
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Pełny tekst | ESARE_2019_n3_s15.pdf |
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27. |
Economic Sciences for Agribusiness and Rural Economy, 2019 |
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Dibrova A., Dibrova L., Dibrova M., Krylov Y. PERSPECTIVE DEVELOPMENT OF THE GRAIN MARKET AND ITS REGULATION MECHANISM IN UKRAINE
Autor | Anatolii Dibrova, Larysa Dibrova, Maksym Dibrova, Yaroslav Krylov |
Tytuł | PERSPECTIVE DEVELOPMENT OF THE GRAIN MARKET AND ITS REGULATION MECHANISM IN UKRAINE |
Title | |
Słowa kluczowe | grain market, grain production, mechanism, state regulation, logistics, export potential |
Key words | |
Abstrakt | The article gives an economic assessment of the current state of the grain industry development, determinesthe main factors influencing the formation of demand and supply on the grain market. The lack of efficiencyof the mechanism of regulation of the grain market in Ukraine is substantiated on the basis of the obtainedvalues of “market price support” indicators per 1 t of grain and “nominal coefficient of protection of producers”used in the countries of the Organization for Economic Co-operation and Development (OECD). Theforecasts of gross collections of cereals and legumes, as well as their volumes of domestic consumption inUkraine for the period up to 2025 are estimated. The state of transport and logistics infrastructure of the grainmarket of Ukraine is estimated. Based on the analysis carried out, strategic guidelines for the development ofthe grain market and its regulation mechanism are proposed. |
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Cytowanie | Dibrova A., Dibrova L., Dibrova M., Krylov Y. |
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Pełny tekst | ESARE_2019_n3_s67.pdf |
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28. |
Economic Sciences for Agribusiness and Rural Economy, 2019 |
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Babytska o., Berbenets O., Pavlenko O., Prykhodko T., Zhmaylova O. THE ROLE OF NUTRIA MEAT PRODUCTION IN THE CONTEXT OF UKRAINE FOOD SECURITY
Autor | olga Babytska, Olena Berbenets, Olena Pavlenko, Tamara Prykhodko, Olga Zhmaylova |
Tytuł | THE ROLE OF NUTRIA MEAT PRODUCTION IN THE CONTEXT OF UKRAINE FOOD SECURITY |
Title | |
Słowa kluczowe | food security, meat production, nutria breeding, effectiveness of production, expert evaluations |
Key words | |
Abstrakt | The article presents the role and potential of the nutria breeding development as analternative livestock sector in the context of Ukraine's food security. A comparative analysisof qualitative characteristics of meat by species of animals was conducted. The efficiency ofnutria breeding by types of enterprises with a short-term forecast is analyzed. By expertevaluations determined the weight of the 5 main problems of the industry, which constitutethe next steps of a comprehensive research of nutria breeding. |
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Cytowanie | Babytska o., Berbenets O., Pavlenko O., Prykhodko T., Zhmaylova O. |
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Pełny tekst | ESARE_2019_n3_s95.pdf |
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29. |
Economic Sciences for Agribusiness and Rural Economy, 2019 |
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Rysz M. CHANGES IN PRODUCTION AND VOLATILES OF FOREIGN TRADE INDUSTRY FRUIT IN POLAND OVER THE YEARS 2010 - 2017
Autor | Maria Rysz |
Tytuł | CHANGES IN PRODUCTION AND VOLATILES OF FOREIGN TRADE INDUSTRY FRUIT IN POLAND OVER THE YEARS 2010 - 2017 |
Title | |
Słowa kluczowe | share of fruit, export, import, supply, fruit consumption |
Key words | |
Abstrakt | The purpose of the work was to determine changes in production in Polish foreign trade and the level of fruitthat are being consumed by Polish consumers from 2010 to 2017. The article analyses quantitative and valuablechanges in export, import and the balance of Polish fruit turnover. The article presents the share of fruitharvest in Poland in the context of global and European production, the importance of Polish fruit export andimport, as well as the results of statistical analysis of the impact of fruit supply on the consumption of theseproducts in Polish households from 2010 to 2017. The research shows that the supply of fruit on the Polishmarket did not have a significant impact on the amount of their consumption in households. |
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Cytowanie | Rysz M. |
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Pełny tekst | ESARE_2019_n3_s124.pdf |
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30. |
Economic Sciences for Agribusiness and Rural Economy, 2019 |
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Jaska E., Werenowska A. USING CHATBOTS IN MARKETING COMMUNICATION
Autor | Ewa Jaska, Agnieszka Werenowska |
Tytuł | USING CHATBOTS IN MARKETING COMMUNICATION |
Title | |
Słowa kluczowe | marketing, chatbot, communication |
Key words | |
Abstrakt | The e-commerce industry is constantly growing and becoming a strong competition for stationary outlets.More and more e-stores are deciding to use new communication solutions. Many of them use so-called bots.The article presents the possibilities of using virtual assistants, the analysis of the literature on the subject andthe results of conducted surveys on the use and familiarity of chatbots among recipients and managers.In the application of virtual assistants, managers see a chance to increase the possibility of effective communicationwith simultaneous reduction of the costs of carrying out this process. The benefits of this solutionsupport the intensive and versatile use of it. At the same time, customers opt for direct contact with a consultant.That is why the perfect combination is to have both a chatbot and a real consultant. |
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Cytowanie | Jaska E., Werenowska A. |
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Pełny tekst | ESARE_2019_n3_s153.pdf |
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31. |
Turystyka i Rozwój Regionalny, 2019 |
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Jabkowski D., Szalaty N., Wiza P. Poziom świadomości konsumentów w zakresie terroryzmu żywnościowegojako przykład współczesnego zagrożenia dla przemysłu rolno-spożywczego
Autor | Dawid Jabkowski, Norbert Szalaty, Paulina L. Wiza |
Tytuł | Poziom świadomości konsumentów w zakresie terroryzmu żywnościowegojako przykład współczesnego zagrożenia dla przemysłu rolno-spożywczego |
Title | The level of consumer awareness in the field of food terrorism as an example of the modern threat to the agri-food industry |
Słowa kluczowe | terroryzm żywnościowy, bezpieczeństwo żywności, przemysł spożywczy, nowe zagrożenia |
Key words | food terrorism, food safety, food industry, new threats |
Abstrakt | Celem artykułu było zaprezentowanie świadomości konsumentów z zakresu terroryzmu żywnościowego jako nowego zagrożenia w przemyśle spożywczym. Terroryzm żywnościowy to nowe zjawisko, które w XXI wieku stanowi wyzwanie dla przemysłu spożywczego. Polega na celowym skażeniu żywności przy wykorzystaniu substancji biologicznych, chemicznych i fizycznych. Na każdym etapie produkcji żywności może dojść do intencjonalnego skażenia żywności. Do zrealizowania celu zastosowano badania ankietowe, które zostały przeprowadzone z wykorzystaniem portalu internetowego. W badaniach wzięło udział 120 respondentów z Wielkopolski. Na podstawie literatury przedmiotu oraz przeprowadzonych badań ankietowych stwierdzono, iż konsumenci nie są w pełni świadomi, że żywność może być celem ataku terrorystów. Według badanych osób, terroryzm żywnościowy ma charakter globalny i może wystąpić na każdym etapie łańcucha żywnościowego. Z racji, że terroryzm żywnościowy jest zjawiskiem nowym w gospodarce, metody wykorzystywane przez terrorystów oraz potencjalne skutki zagrożenia nie są do końca znane. |
Abstract | The aim of the article was to present consumer awareness in the field of food terrorism as a new threat in the food industry. Food terrorism is a new phenomenon, which in the XXI century is a challenge for the food industry. It consists in intentional contamination of food with the use of biological, chemical and physical substances. At every stage of food production may be to intentional contamination. The article attempts to discuss the phenomenon of food terrorism and consumer awareness in the field of food terrorism. In order to carry out surveys, which were carried out using the internet portal. 120 respondents from all of Wielkopolska participated in the research. Based on literature data and surveys, it was found that consumers are not fully aware that food can be the target of a terrorist attack. According to the surveyed, food terrorism is global and can occur at every stage of the food chain. Due to the fact that food terrorism is a new phenomenon in the economy, the methods used by terrorists and the potential effects of the threat are not fully known. |
Cytowanie | Jabkowski D., Szalaty N., Wiza P. |
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Pełny tekst | TIRR_2019_n12_s115.pdf |
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32. |
Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing, 2018 |
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Strzębicki D. Rola postów facebookowych w komunikacji marketingowej przedsiębiorstw przemysłu spożywczego
Autor | Dariusz Strzębicki |
Tytuł | Rola postów facebookowych w komunikacji marketingowej przedsiębiorstw przemysłu spożywczego |
Title | THE ROLE OF FACEBOOK POSTS IN MARKETING COMMUNICATION OF FOOD INDUSTRY ENTERPRISES |
Słowa kluczowe | portale społecznościowe, Facebook, posty, komunikacja marketingowa, spółdzielnie mleczarskie. |
Key words | social networks, Facebook, posts, marketing communication, dairy cooperatives. |
Abstrakt | Celem artykułu było określenie aktywności przedsiębiorstw przemysłu spożywczego w zakresie zamieszczania postów na stronach facebookowych. Analizie treści poddano pięć stron facebookowych polskich spółdzielni mleczarskich. Strony facebookowe różniły się od siebie pod względem częstości publikacji postów, ich zróżnicowania tematycznego oraz zaangażowania konsumentów w postaci liczby „polubień”, komentarzy i udostępnień. Główną funkcją publikowanych postów była reklama produktów oraz promocja określonych wzorców konsumpcji związanych z oferowanymi produktami. Spółdzielnie mleczarskie poprzez posty dzieliły się chętnie z konsumentami swą wiedzą ekspercką w zakresie przygotowywania posiłków. |
Abstract | The purpose of the article was to determine the activity of food industry enterprises in the area of posting on Facebook pages. Five fanpages of Polish dairy cooperatives were analyzed. Fanpages differed from each other in terms of the frequency of posting, their thematic diversity and consumer engagement in the form of a number of "likes", comments and sharing. The main function of published posts was to advertise products and promote specific consumption patterns related to the products offered. In their posts, dairy co-operatives shared their expert knowledge with consumers in the field of meal preparation. |
Cytowanie | Strzębicki D. (2018) Rola postów facebookowych w komunikacji marketingowej przedsiębiorstw przemysłu spożywczego.Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 19(68): 262-271 |
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Pełny tekst | PEFIM_2018_n68_s262.pdf |
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33. |
Economic Sciences for Agribusiness and Rural Economy, 2018 |
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Comanescu I., Foris D., Foris T. TRENDS IN ROMANIAN AGRITOURISM IN THE CONTEXT OF SUSTAINABLE TOURISM DEVELOPMENT
Autor | Ioana Comanescu, Diana Foris, Tiberiu Foris |
Tytuł | TRENDS IN ROMANIAN AGRITOURISM IN THE CONTEXT OF SUSTAINABLE TOURISM DEVELOPMENT |
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Słowa kluczowe | agritourism, agritourism infrastructure and accommodation capacity, tourist arrivals, sustainable development |
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Abstrakt | Agritourism plays an important role for sustainable development, acting as integrator for other economic sectors, like agriculture, transport, services, preserving the traditions and historical heritage. This study presents the analysis of the evolution of the agritourism infrastructure and of the main tourism indicators for Romania as agritourism travel destination, emphasizing the importance of this sector in the development of the tourism industry. Quantitative and comparative analyses were carried out regarding the total number and the existing accommodation capacity for tourist boarding houses and agritourist boarding houses and the numerical evolution for domestic arrivals and international arrivals throughout the period between 2006 and 2016. In conclusion, Romania is an important agritourism destination, well known at national and international level for its natural and anthropic resources in rural areas. |
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Cytowanie | Comanescu I., Foris D., Foris T. |
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Pełny tekst | ESARE_2018_n1_s81.pdf |
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34. |
Economic Sciences for Agribusiness and Rural Economy, 2018 |
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Borychowski M. LABOUR PRODUCTIVITY IN THE LIQUID BIOFUELS SECTOR IN SELECTED EUROPEAN UNION COUNTRIES
Autor | Michal Borychowski |
Tytuł | LABOUR PRODUCTIVITY IN THE LIQUID BIOFUELS SECTOR IN SELECTED EUROPEAN UNION COUNTRIES |
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Słowa kluczowe | biofuels, production, turnover, job creation, labour productivity in the liquid biofuel sector |
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Abstrakt | The development of the liquid biofuels sector has been dynamic for more than 10 years, but from the very beginning of this process has been accompanied by a number of controversies as the production and use of liquid biofuels have both positive and negative effects. These consequences primary concern socio-economic and environmental areas. The most important economic benefits are connected with production, turnover and employment in the biofuels industry and the development of agriculture through higher demand on agricultural commodities. The aim of the paper was to quantify labour productivity in the liquid biofuels sector in European Union countries. It is hypothesized that highly developed countries (measured by GDP per capita) have higher labour productivity in the liquid biofuels industry than poorer European Union countries. The second hypothesis states that countries with high liquid biofuel production have higher labour productivity than other countries. The period under research covered the years 2009–2015. The data are mainly from Eurostat, EurObserv’ER consortium and World Bank. This research provides the general conclusion that a high level of economic development is not accompanied by high labour productivity (two types) in the liquid biofuels sector (there is no significant positive correlation). The same applies to the relation between biofuel production volume and labour productivity. The research proves that a high level of GDP per capita or the big scale of biofuel production (and use) is not a determinant of high labour productivity in this sector. |
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Cytowanie | Borychowski M. |
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Pełny tekst | ESARE_2018_n1_s116.pdf |
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35. |
Economic Sciences for Agribusiness and Rural Economy, 2018 |
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Kharchenko V., Kharchenko H. MODELLING OF INVESTMENT SUPPORT OF USE OF RESOURCE POTENTIAL OF AGRICULTURAL ENTERPRISES
Autor | Volodymyr Kharchenko, Hanna Kharchenko |
Tytuł | MODELLING OF INVESTMENT SUPPORT OF USE OF RESOURCE POTENTIAL OF AGRICULTURAL ENTERPRISES |
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Słowa kluczowe | modelling, investment support, capital investment, resource potential, agricultural enterprise |
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Abstrakt | In the study the features and dynamics of investment support of Ukrainian agricultural enterprises are investigated. It concerns estimated investment in fixed assets of Ukrainian agrarian enterprises by sources of financing. It is proved that investment support is the most important prerequisite for the effective functioning and development of agricultural enterprises, as it contributes to an increase in resource potential, thus increasing industry efficiency, strengthening the country’s food security, creating preconditions for the development of the social sphere and increasing soil fertility. The main problems of enticing investments in the agrarian sphere are considered. Integral indicators of ensuring and efficiency of the use of resources in agricultural production is calculated. Modelling of investment support for the use of resource potential of agricultural enterprises is carried out. The optimal directions of increase of investment support of use of resource potential of Ukrainian agricultural enterprises are offered. |
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Cytowanie | Kharchenko V., Kharchenko H. |
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Pełny tekst | ESARE_2018_n1_s321.pdf |
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36. |
Economic Sciences for Agribusiness and Rural Economy, 2018 |
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Efremova A. ROLE OF POULTRY INDUSTRY IN PUBLIC FOOD SUPPLY
Autor | Alesia Efremova |
Tytuł | ROLE OF POULTRY INDUSTRY IN PUBLIC FOOD SUPPLY |
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Słowa kluczowe | livestock, poultry industry, poultry meat, egg, food supplies |
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Abstrakt | Within the framework of implementation of overarching national tasks, special attention is paid to the food production and the matter of keeping up with the consumer demand for quality food, which is of national significance. The poultry industry is able to make its fairly considerable contribution into solving the problems of the consumer demand for valuable healthy food products; and to create conditions for the national food security owing to this industry economic growth based on its production potential development and strengthening. The domestic and foreign practice clearly demonstrates that it is possible to provide the population with quality food within a relatively short term, primarily due to the increase of egg and poultry meat production. The poultry industry is not only the most dynamic and fast-growing branch of the livestock farming, but also it has the most intensive production methods. The aim of this article is to determine the influence and the role of the poultry industry on providing the population with food supplies in present-day conditions in the world. |
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Cytowanie | Efremova A. |
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Pełny tekst | ESARE_2018_n2_s29.pdf |
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37. |
Economic Sciences for Agribusiness and Rural Economy, 2018 |
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Kowalska A. UNFAIR INFORMATION PRACTICES RELATED TO MEAT AND MEAT PRODUCTS IN POLAND
Autor | Aleksandra Kowalska |
Tytuł | UNFAIR INFORMATION PRACTICES RELATED TO MEAT AND MEAT PRODUCTS IN POLAND |
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Słowa kluczowe | food adulteration, mislabelling, meat and meat products |
Key words | |
Abstrakt | The aim of this paper was to recognize the scale and types of the food adulteration practices associated with meat and meat products from Poland. The vulnerability of food supply chains to fraud/adulteration is growing as a result of globalisation, which is expanding the scope and scale of the incidence of food fraud/adulteration. Both the intentional and unintentional adulteration of food can lead to a public health threat, and cause severe economic consequences. Meat and meat products are the most common targets for adulteration in Poland and the EU. Since meat and meat products hold a key position in food production and consumption in Poland, it is in both the industry’s and government’s interests to eliminate adulteration in the meat supply chain. The methodological approach was to first review the literature to define and outline the challenge of food adulteration, and then to build a database on the basis of IJHARS decisions regarding adulterated meat and meat products, and to analyse them in detail. An analysis of the data revealed that most cases infringed Article 7.1(a) of Regulation (EU) 1169/2011 on the provision of food information to consumers concerning fair information practices. |
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Cytowanie | Kowalska A. |
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Pełny tekst | ESARE_2018_n2_s37.pdf |
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38. |
Economic Sciences for Agribusiness and Rural Economy, 2018 |
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Pilvere I., Rizojewa-Silava A., Zeverte-Rivza S. AGRICULTURE MODELLING IN THE EUROPEAN UNION
Autor | Irina Pilvere, Aleksandra Rizojewa-Silava, Sandija Zeverte-Rivza |
Tytuł | AGRICULTURE MODELLING IN THE EUROPEAN UNION |
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Słowa kluczowe | agriculture, simulation, models, system |
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Abstrakt | Agriculture is an important sector of the national economy. Modelling in agriculture is extensively used to evaluate and simulate the development of this industry. There are two main purposes for the development of agricultural models: to develop a scientific understanding of a particular system and obtain information in order to justify agricultural policy decisions and predict their implications. The purpose of this study is to analyse the models used in agriculture in the European Union (EU). To reach these purposes, the following research tasks were set: (1) to analyse the theoretical aspects of simulation modelling; (2) to explore the key agricultural simulation models employed in the EU. The research found that simulation modelling is often used in agriculture by policy makers. There are eight key models of different complexity which are being used to predict the development of the agricultural sector in the EU. |
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Cytowanie | Pilvere I., Rizojewa-Silava A., Zeverte-Rivza S. |
HTML | wersja html |
Pełny tekst | ESARE_2018_n2_s45.pdf |
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39. |
Economic Sciences for Agribusiness and Rural Economy, 2018 |
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Domagalska-Grędys M. EXCHANGE OF INFORMATION AND EDUCATION IN COOPERATION BETWEEN AGRICULTURAL HOLDINGS MAINTAINING CONSERVATIVE BREED ANIMALS
Autor | Marta Domagalska-Grędys |
Tytuł | EXCHANGE OF INFORMATION AND EDUCATION IN COOPERATION BETWEEN AGRICULTURAL HOLDINGS MAINTAINING CONSERVATIVE BREED ANIMALS |
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Słowa kluczowe | cooperation goals, knowledge exchange and education, livestock conservative breeds, principal component analysis (PCA) |
Key words | |
Abstrakt | The development by means of cooperation, an exchange of knowledge and education is of crucial importance in the contemporary knowledge-based economy. The goal of the study was to determine important goals in cooperation with regard to the scope of knowledge and education of agricultural holdings maintaining conservative breed animals in the region of fragmented agriculture (South-Eastern Poland). The studied entities contribute to an increased biodiversity and maintenance of small agricultural holdings. The conditions of cooperation basing on an exchange of knowledge and education are laid down based on the results of a questionnaire study conducted among 145 agricultural holdings and principal component analyses (PCA). The evaluation of the exchange of knowledge and education varied within the industry. The highest degree of approval for the exchange of knowledge and education was among breeders of pigs and cows, the lowest among sheep breeders. It was demonstrated that participation in fairs and trainings improved the evaluation of analysed cooperation. |
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Cytowanie | Domagalska-Grędys M. |
HTML | wersja html |
Pełny tekst | ESARE_2018_n2_s81.pdf |
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40. |
Economic Sciences for Agribusiness and Rural Economy, 2018 |
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Zuba-Ciszewska M. STRUCTURAL CHANGES IN THE DAIRY INDUSTRY AND THEIR IMPACT ON THE EFFICIENCY OF DAIRIES – A POLISH EXAMPLE
Autor | Maria Zuba-Ciszewska |
Tytuł | STRUCTURAL CHANGES IN THE DAIRY INDUSTRY AND THEIR IMPACT ON THE EFFICIENCY OF DAIRIES – A POLISH EXAMPLE |
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Słowa kluczowe | dairy industry, efficiency, changes, milk market |
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Abstrakt | The purpose of this paper was to determine structural changes in Poland’s dairy industry and assess their impact on the efficiency of dairies. It was not until the mid-nineties that the process of concentrating milk processing and the rationalization of its production began in the country. Technical and economical work efficiency have improved. By also taking the dynamic increase in sales profitability into account, one can draw some positive conclusions about the intensive management seen within the dairy sector. Dairies should not only improve their position on the domestic and foreign markets, but also strengthen vertical integration with milk producers. |
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Cytowanie | Zuba-Ciszewska M. |
HTML | wersja html |
Pełny tekst | ESARE_2018_n2_s116.pdf |
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