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Autor	Agnieszka Gałecka, Marzena Ganc
Tytuł	Stabilność finansowa gmin wiejskich województwa lubelskiego w latach 2016-2020
Title	FINANCIAL STABILITY OF RURAL MUNICIPALITIES IN POLAND’S LUBLIN VOIVODESHIP IN 2016-2020
Słowa kluczowe	stabilność finansowa, gminy wiejskie, analiza wskaźnikowa, płynność finansowa
Key words	financial stability, rural municipalities, ratio analysis, financial liquidity
Abstrakt	Stabilność usług publicznych oraz sytuacja finansowa samorządów lokalnych ma istotny wpływ na rozwój gospodarczy kraju, jak również trwający od lat proces reform politycznych zmierzających do promowania wydajności jednostek sektora publicznego, ich zrównoważonych budżetów oraz stabilności finansowej. Jest to pojęcie różnie definiowane, co wynika m.in. z jego wieloaspektowości oraz braku precyzyjnie określonych miar do oceny tego zjawiska.Celem głównym pracy była ocena stabilności finansowej gmin wiejskich województwa lubelskiego w latach 2016-2020. W ramach celu głównego przeprowadzono analizę wskaźnikową oraz badania ankietowe. Artykuł powstał w oparciu o studia literatury przedmiotu, sprawozdania z wykonania budżetów badanych gmin publikowane przez Regionalną Izbę Obrachunkową w Lublinie oraz kwestionariusz ankiety.Na podstawie przeprowadzonych analiz stwierdzono że badane gminy w latach 2016-2020 odnotowały trwałość w zakresie polityki fiskalnej, stabilny poziom płynności finansowej i zadłużenia, aczkolwiek stosunkowo niski poziom samodzielności dochodowej. Kryzys w 2020 roku wywołany pandemią Covid-19 spowodował znaczny wzrost wydatków bieżących jednostek samorządu terytorialnego w porównaniu do dochodów, które były mniejsze niż planowano, aczkolwiek nie wpłynął na znaczne pogorszenie wyników finansowych badanych gmin. W opinii ankietowanych (wójtów) zdecydowana większość gmin wiejskich województwa lubelskiego była stabilna finansowo a pandemia Covid-19 na ogół nie miała istotnego wpływu na jej poziom.
Abstract	The stability of public services and the financial situation of local governments has a significant impact on a nation’s economic development. It also affects the long-standing process of political reforms aimed at promoting the efficiency of public sector units, their balanced budgets and financial stability. It is a concept defined in different ways, which is due, among other things, to its multifaceted nature and the lack of precisely defined measures to assess this phenomenon.The main objective of the paper was to assess the financial stability of rural municipalities in Poland’s Lublin voivodeship in 2016-2020. Within the framework of the main objective, ratio analysis and survey research was conducted. The paper was based on the study of literature on the subject, reports on the implementation of budgets in the studied municipalities published by the Regional Chamber of Accounts in Lublin, and a survey questionnaire.Based on the analyses, it was found that the studied municipalities in 2016-2020 recorded sustainability in terms of fiscal policy, and a stable level of financial liquidity and debt, albeit with a relatively low level of revenue independence. The crisis in 2020 caused by the Covid-19 pandemic caused a significant increase in the current expenditures of local government units compared to revenues, which were less than planned, although it did not significantly worsen thefinancial performance of the surveyed municipalities. In the opinion of the respondents (heads of rural municipalities), the vast majority of rural municipalities in the Lublin voivodeship were financially stable and the Covid-19 pandemic generally did not have a significant impact on theirlevels of stability.
Cytowanie	Gałecka A., Ganc M. (2022) Stabilność finansowa gmin wiejskich województwa lubelskiego w latach 2016-2020.Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 27(76): 18-29
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Pełny tekst	PEFIM_2022_n76_s18.pdf

Autor	S.H. Pushpa Malkanthi, S.D. Dilini Rathnachandra
Tytuł	Female Farmers’ Agricultural Information Needs and Food Production: A Case Study of Imbulpe ds Division in Sri Lanka
Title	Female Farmers’ Agricultural Information Needs and Food Production: A Case Study of Imbulpe ds Division in Sri Lanka
Słowa kluczowe	agricultural information, Imbulpe, information needs, Sri Lanka, women farmers
Key words	agricultural information, Imbulpe, information needs, Sri Lanka, women farmers
Abstrakt	The study was conducted to find out female farmers’ agricultural information needs and their impact on food production, in the Imbulpe DS Division in Sri Lanka. Of the female farmers in the area, 238 were taken as the sample for the study from seven selected Grama Niladhari (GN) divisions in the area. Female farmers were selected by using a simple random sampling method from these purposively selected GN divisions. A pre-tested, interviewer-administered questionnaire survey was used as the primary data collection method from March to July 2019. Data analysis was done by using descriptive statistics and chi-square analysis. The result revealed that the majority (62.6%) of respondents were middle aged (40-59 years), married, and belonged to families with 4-5 members. Most respondents (64.3 %) had studied up to junior secondary education level. Their average farm land size is 0.84 acres and they have farming experience of about 15 years. Most of the respondents mentioned that they had obtained higher levels of information needs about improved crop varieties. In addition, female farmers reported that they moderately need information on application of agrochemicals, improved market systems and modern farming technologies. Extension agents and other female farmers act as their major sources of agricultural information and ICT equipment acts as the least important agricultural information source in this area. Moreover, there is a significant positive association between the agricultural information needs and food production. Therefore, providing necessary agricultural information and enhanced utilization of ICT tools for agricultural information sources, and encouraging female farmers to participate in farming societies will lead to enhanced food production in this area.
Abstract	The study was conducted to find out female farmers’ agricultural information needs and their impact on food production, in the Imbulpe DS Division in Sri Lanka. Of the female farmers in the area, 238 were taken as the sample for the study from seven selected Grama Niladhari (GN) divisions in the area. Female farmers were selected by using a simple random sampling method from these purposively selected GN divisions. A pre-tested, interviewer-administered questionnaire survey was used as the primary data collection method from March to July 2019. Data analysis was done by using descriptive statistics and chi-square analysis. The result revealed that the majority (62.6%) of respondents were middle aged (40-59 years), married, and belonged to families with 4-5 members. Most respondents (64.3 %) had studied up to junior secondary education level. Their average farm land size is 0.84 acres and they have farming experience of about 15 years. Most of the respondents mentioned that they had obtained higher levels of information needs about improved crop varieties. In addition, female farmers reported that they moderately need information on application of agrochemicals, improved market systems and modern farming technologies. Extension agents and other female farmers act as their major sources of agricultural information and ICT equipment acts as the least important agricultural information source in this area. Moreover, there is a significant positive association between the agricultural information needs and food production. Therefore, providing necessary agricultural information and enhanced utilization of ICT tools for agricultural information sources, and encouraging female farmers to participate in farming societies will lead to enhanced food production in this area.
Cytowanie	Malkanthi S., Rathnachandra S. (2021) Female Farmers’ Agricultural Information Needs and Food Production: A Case Study of Imbulpe ds Division in Sri Lanka.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 21(36), z. 2: 22-32
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Pełny tekst	PRS_2021_T21(36)_n2_s22.pdf

Autor	S.H. Pushpa Malkanthi
Tytuł	Outlook of Present Organic Agriculture Policies and Future Needs in Sri Lanka
Title	Outlook of Present Organic Agriculture Policies and Future Needs in Sri Lanka
Słowa kluczowe	conventional agriculture, organic agriculture, organic farming policies, Sri Lanka
Key words	conventional agriculture, organic agriculture, organic farming policies, Sri Lanka
Abstrakt	Many countries are formulating organic agriculture or organic farming policies aimed at sustainable agricultural development. Therefore, the objectives of this study were: to understand the present situation of organic agriculture policies in Sri Lanka and also in other countries where successful organic agriculture is operating; identify problems in the organic agriculture sector; and suggest potential policy measures to be implemented in Sri Lanka in future. The research was conducted in two stages. In the first stage, a thorough literature review was conducted to study the suitable policies available in other countries and also in Sri Lanka at present. In the second stage, two field surveys were carried out using pre-tested questionnaires, from December 2019 to May 2020, in order to gather farmers’ and extension officers’ information related to organic farming policy suggestions. According to the findings of the literature review, organic systems in some countries are more integrated with national strategic plans and visions. Those governments are more involved in new initiatives and farmers are encouraged to go organic through reliable and feasible policies. Although Sri Lanka has a high potential for organic agriculture, at present it is at an initial stage. While most organic products in Sri Lanka go to the export market, a small portion is kept at local markets. Demand for organic products in export as well as domestic markets is increasing. Even though there are seven international food certification agencies operating in the country as external inspection and certification bodies, a limited number of accredited certifications exist for products on the domestic market. Results of the farmers’ survey showed that even if farmers have a significant level of knowledge, few of them practice organic farming due to several existing problems. Moreover, extension officers have also identified similar types of problems that are faced by the farmers related to organic farming. Evaluation of Strengths, Weaknesses, Opportunities and Threats (SWOT) related to organic agriculture in the country helped to identify key problems facing policy-makers when balancing the supply and demand sides of organic products. Also, in developing organic agriculture, an effective linkage and coordination among government and private participants is crucial. Therefore, in Sri Lanka in this context, strategic focus on policy support for organic agriculture is needed. Current organic farming programs need to be revised in order to formulate policies covering all areas related to production, handling, processing, certification, labeling and marketing, in order to bring the benefits of organic agriculture to farmers, marketers and consumers in a fair manner.
Abstract	Many countries are formulating organic agriculture or organic farming policies aimed at sustainable agricultural development. Therefore, the objectives of this study were: to understand the present situation of organic agriculture policies in Sri Lanka and also in other countries where successful organic agriculture is operating; identify problems in the organic agriculture sector; and suggest potential policy measures to be implemented in Sri Lanka in future. The research was conducted in two stages. In the first stage, a thorough literature review was conducted to study the suitable policies available in other countries and also in Sri Lanka at present. In the second stage, two field surveys were carried out using pre-tested questionnaires, from December 2019 to May 2020, in order to gather farmers’ and extension officers’ information related to organic farming policy suggestions. According to the findings of the literature review, organic systems in some countries are more integrated with national strategic plans and visions. Those governments are more involved in new initiatives and farmers are encouraged to go organic through reliable and feasible policies. Although Sri Lanka has a high potential for organic agriculture, at present it is at an initial stage. While most organic products in Sri Lanka go to the export market, a small portion is kept at local markets. Demand for organic products in export as well as domestic markets is increasing. Even though there are seven international food certification agencies operating in the country as external inspection and certification bodies, a limited number of accredited certifications exist for products on the domestic market. Results of the farmers’ survey showed that even if farmers have a significant level of knowledge, few of them practice organic farming due to several existing problems. Moreover, extension officers have also identified similar types of problems that are faced by the farmers related to organic farming. Evaluation of Strengths, Weaknesses, Opportunities and Threats (SWOT) related to organic agriculture in the country helped to identify key problems facing policy-makers when balancing the supply and demand sides of organic products. Also, in developing organic agriculture, an effective linkage and coordination among government and private participants is crucial. Therefore, in Sri Lanka in this context, strategic focus on policy support for organic agriculture is needed. Current organic farming programs need to be revised in order to formulate policies covering all areas related to production, handling, processing, certification, labeling and marketing, in order to bring the benefits of organic agriculture to farmers, marketers and consumers in a fair manner.
Cytowanie	Malkanthi S. (2021) Outlook of Present Organic Agriculture Policies and Future Needs in Sri Lanka.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 21(36), z. 3: 55-72
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Pełny tekst	PRS_2021_T21(36)_n3_s55.pdf

Autor	Kinga Smolińska
Tytuł	The functioning of the local group of actions “Brama Lubuska”in thre opinion of residents of member communes
Title
Słowa kluczowe	Local Action Group, local development, Leader, rural areas, counties
Key words
Abstrakt	The aim of the article is to present the level of knowledge about the Leaderprogramme and the Local Action Group among the inhabitants of the LAG “Brama Lubuska” areaconsisting of 14 member communes. The study was carried out by means of a questionnairesurvey on a sample of 200 inhabitants of communes comprising the LAG “Brama Lubuska” in2015 and 2020. Most of the inhabitants have heard about the Leader programme and the LocalAction Group. In addition, respondents are positive about the group’s initiative and activities.It is possible to notice an increase in satisfaction with the quality of advice provided at theLAG headquarters. The inhabitants are beginning to notice the undertakings carried out underthe Leader initiative in the area of member communes. As the main source of information onthe LAG and Leader, the respondents indicate the media, leaflets and information received incommune offices.
Abstract
Cytowanie	Smolińska K.
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Pełny tekst	TIRR_2021_n15_s105.pdf

Autor	S.H. Pushpa Malkanthi, S.D. Dilini Rathnachandra, W.A. Ruwani N. Weerasinghe
Tytuł	Consumers’ Awareness on Organic Food: Case of Urban Sri Lanka
Title	Consumers’ Awareness on Organic Food: Case of Urban Sri Lanka
Słowa kluczowe	consumers’ awareness, organic food, regression analysis, urban consumer, Sri Lanka
Key words	consumers’ awareness, organic food, regression analysis, urban consumer, Sri Lanka
Abstrakt	The organic food market is rapidly expanding all over the world with the recent rise of concern in food safety and environmental protection. Thus, examining information about consumers’ awareness on organic food is one of the inspiring areas for producers and marketers to capture a greater market share successfully. Therefore, this study aimed at analyzing the consumer awareness towards organic food products while addressing socio-demographic factors affecting consumer awareness on organic food, knowledge of consumers about organic food, and their purchasing pattern. A sample of 600 consumers was selected from the main cities of six urban districts in Sri Lanka for the study. Data were collected via a consumer survey using a pre-tested questionnaire, from November 2018 to May 2019. The data analysis was carried out using frequencies, percentages, and multiple linear regression analysis. According to the results, the majority of the respondents were married females. The results revealed that Sri Lankan consumers have a better awareness on organic food. The results of the regression analysis highlighted that the consumers’ awareness is significantly affected by factors such as gender, marital status, education, and monthly income. Although most respondents have a good level of awareness on organic food, their buying trend is at a lower level. The findings of the study play an important role in promoting the organic food market and are essential for food marketing planners, researchers, and policymakers to enhance the organic food industry in the country in the future.
Abstract	The organic food market is rapidly expanding all over the world with the recent rise of concern in food safety and environmental protection. Thus, examining information about consumers’ awareness on organic food is one of the inspiring areas for producers and marketers to capture a greater market share successfully. Therefore, this study aimed at analyzing the consumer awareness towards organic food products while addressing socio-demographic factors affecting consumer awareness on organic food, knowledge of consumers about organic food, and their purchasing pattern. A sample of 600 consumers was selected from the main cities of six urban districts in Sri Lanka for the study. Data were collected via a consumer survey using a pre-tested questionnaire, from November 2018 to May 2019. The data analysis was carried out using frequencies, percentages, and multiple linear regression analysis. According to the results, the majority of the respondents were married females. The results revealed that Sri Lankan consumers have a better awareness on organic food. The results of the regression analysis highlighted that the consumers’ awareness is significantly affected by factors such as gender, marital status, education, and monthly income. Although most respondents have a good level of awareness on organic food, their buying trend is at a lower level. The findings of the study play an important role in promoting the organic food market and are essential for food marketing planners, researchers, and policymakers to enhance the organic food industry in the country in the future.
Cytowanie	Malkanthi S., Rathnachandra S., Weerasinghe W. (2021) Consumers’ Awareness on Organic Food: Case of Urban Sri Lanka.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 21(36), z. 4: 25-36
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Pełny tekst	PRS_2021_T21(36)_n4_s25.pdf

Autor	S.H. Pushpa Malkanthi, S.D. Dilini Rathnachandra
Tytuł	Determinants of Women’s Empowerment and Household Poverty Reduction in Imbulpe DS Division, Sri Lanka
Title	Determinants of Women’s Empowerment and Household Poverty Reduction in Imbulpe DS Division, Sri Lanka
Słowa kluczowe	empowerment, poverty reduction, women farmers, Imbulpe, Sri Lanka
Key words	empowerment, poverty reduction, women farmers, Imbulpe, Sri Lanka
Abstrakt	Women empowerment and poverty reduction are interrelated key driving forces to achieve the sustainable development of a country. However, most of the women farmers in rural areas have lack of access to adequate assets and resources, credit facilities and freedom of decision making within the households. Therefore, women empowerment is a timely important requirement to reduce the household poverty among them. This study was conducted to identify the determinants of empowerment of women farmers and also roles of them in reduction of poverty in Imbulpe Divisional Secretariat (DS) Division in Sri Lanka. In this study, 238 women farmers were selected using simple random sampling method, from purposively identified seven Grama Niladhari (GN) divisions in this area. Primary data was gathered from a field survey using a pre-tested, self-administered questionnaire from May to July 2019. Descriptive statistics and chi-square analysis were used as the statistical methods in data analyzing process. The result revealed that, age, education, monthly income of the respondents, economic resource accessibility, participation in decision making and freedom of mobility act as the determinants of empowerment of women farmers. The moderately significant positive nature of relationship was showed between the age of the women farmers and their role in poverty reduction. And also, the level of education, monthly income, economic resources accessibility of the respondents and participation of decision making within the household of the women farmers were showed moderately significant positive relationship with their role in poverty reduction. Therefore, encourage women farmers as rural entrepreneurs while performing their farming practices to earn additional income, enhance economic resource accessibility and motivate women farmers to express their ideas for enhance the active participation in the household decision making process are timely important requirements to empower women farmers and enhance their role in poverty reduction.
Abstract	Women empowerment and poverty reduction are interrelated key driving forces to achieve the sustainable development of a country. However, most of the women farmers in rural areas have lack of access to adequate assets and resources, credit facilities and freedom of decision making within the households. Therefore, women empowerment is a timely important requirement to reduce the household poverty among them. This study was conducted to identify the determinants of empowerment of women farmers and also roles of them in reduction of poverty in Imbulpe Divisional Secretariat (DS) Division in Sri Lanka. In this study, 238 women farmers were selected using simple random sampling method, from purposively identified seven Grama Niladhari (GN) divisions in this area. Primary data was gathered from a field survey using a pre-tested, self-administered questionnaire from May to July 2019. Descriptive statistics and chi-square analysis were used as the statistical methods in data analyzing process. The result revealed that, age, education, monthly income of the respondents, economic resource accessibility, participation in decision making and freedom of mobility act as the determinants of empowerment of women farmers. The moderately significant positive nature of relationship was showed between the age of the women farmers and their role in poverty reduction. And also, the level of education, monthly income, economic resources accessibility of the respondents and participation of decision making within the household of the women farmers were showed moderately significant positive relationship with their role in poverty reduction. Therefore, encourage women farmers as rural entrepreneurs while performing their farming practices to earn additional income, enhance economic resource accessibility and motivate women farmers to express their ideas for enhance the active participation in the household decision making process are timely important requirements to empower women farmers and enhance their role in poverty reduction.
Cytowanie	Malkanthi S., Rathnachandra S. (2021) Determinants of Women’s Empowerment and Household Poverty Reduction in Imbulpe DS Division, Sri Lanka.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 21(36), z. 4: 76-90
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Pełny tekst	PRS_2021_T21(36)_n4_s76.pdf

Autor	Vladimír Fuga, Elena Horska
Tytuł	DUAL FOOD QUALITY IN SLOVAKIA VERSUS EUROPEAN STATES: ARE CUSTOMERS CONCERNED?
Title
Słowa kluczowe	dual quality, product, customers preferences, food
Key words
Abstrakt	Recently, the topic of dual food quality has been intensively discussed in the media, as well as becoming an issue for European Union institutions. In the presented work, we answer the question of whether the topic of dual food quality is just as interesting for consumers as it is for the media and politicians. In March 2018, a questionnaire survey was conducted on the quality and availability of local foods. A total of 1 984 respondents answered, with 1 224 of them taking the opportunity to answer a general open question regarding the quality and choice of food. Almost 22% of respondents expressed satisfaction with the quality of local foods. Moreover, about 32% expressed a desire for a wider selection of goods with no complaint about quality. The wording of the answers expresses remarkably high confidence in local foods. Only 36 respondents mentioned foods of foreign origin. Opinions on foreign food were either positive, neutral, or negative. Consumer comments have shown that they do not perceive differences in food quality as an issue of interest. Furthermore, it is not possible to unequivocally say whether foreign products are perceived as of higher or lower quality. We recommend repeating a similar survey while the idea of dual quality is not instilled in the respondent during the survey. A similar survey can be conducted in other European countries as wel
Abstract
Cytowanie	Fuga V., Horska E.
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Pełny tekst	ESARE_2021_n5_s39.pdf

Autor	Agnieszka Strzelecka, Danuta Zawadzka
Tytuł	Factors determining the tendency of rural households in Central Pomerania to save – PILOT study results
Title	Czynniki determinujące skłonność wiejskich gospodarstw domowych Pomorza Środkowego do oszczędzania - wyniki badania pilotażowego
Słowa kluczowe	rural household, propensity to save, income, Central Pomerania, Poland.
Key words	wiejskie gospodarstwo domowe, skłonność do oszczędzania, dochód, Pomorze Środkowe, Polska.
Abstrakt	The aim of this research is to identify factors affecting the propensity of rural households to save, on the example of 100 entities in Central Pomerania, based on pilot studies (direct questionnaire technique) using the logistic regression model. The study assumes that the dependent variable is the occurrence of savings in the household in 2018. The selection of independent variables for the logistic regression model was made on the basis of literature studies. The results of the analysis confirmed that statistically significant parameters for the variables were: average monthly net income per one person in the household, diversification of the income sources and the share of expenses on food and non-alcoholic beverages in total household consumption expenditure. The first two parameters increase the probability of saving by rural households of Central Pomerania. The last of these parameters reduces the chance of deferring consumption through savings.
Abstract	Celem badań jest identyfikacja czynników wpływających na skłonność do oszczędzania wiejskich gospodarstw domowych na przykładzie 100 podmiotów na terenie Pomorza Środkowego, w oparciu o wykonane badania pilotażowe (technika ankiety bezpośredniej), przy zastosowaniu modelu regresji logistycznej. W badaniu przyjęto, iż zmienną zależną jest występowanie oszczędności w gospodarstwie domowym w 2018 roku. Doboru zmiennych niezależnych do budowy modelu regresji logistycznej dokonano na podstawie przeprowadzonych studiów literaturowych. Wyniki analiz potwierdziły, iż statystycznie istotnymi parametrami przy zmiennych okazały się: przeciętny miesięczny dochód netto na jedną osobę w gospodarstwie domowym, dywersyfikacja źródeł utrzymania oraz udział wydatków na żywność i napoje bezalkoholowe w wydatkach konsumpcyjnych ogółem gospodarstwa domowego. Dwa pierwsze parametry zwiększają prawdopodobieństwo oszczędzania przez wiejskie gospodarstw domowe Pomorza Środkowego. Ostatni z wymienionych parametrów zmniejsza szansę na odroczenie konsumpcji w czasie w drodze oszczędności.
Cytowanie	Strzelecka A., Zawadzka D. (2020) Factors determining the tendency of rural households in Central Pomerania to save – PILOT study results.Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 23(72): 180-190
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Pełny tekst	PEFIM_2020_n72_s180.pdf

Autor	Nining Kusnanik, Nurhasan Nurhasan, Panji Pambudi
Tytuł	Sustainable development of sport tourism in Banyuwangi
Title
Słowa kluczowe	sport tourism role, the effect on local content, sustainable development strategy
Key words
Abstrakt	This research has an aim to examine the role of Sport Tourism through the program ofBanyuwangi festival (B-Fest) and the impact of local content and deciding sustainable strategyof Sport Tourism Development. This research uses descriptive associative research methodwith qualitative and quantitative approach. Data Collection method done by observation,direct interview, questionnaire and collect the data from related instance. The result of thisanalysis shows that: (1) Banyuwangi Festival Program (B-fest) successfully increase the numberof visitor in Kawah Ijen and Pulau Merah within total contribution of 75.9%; (2) The effectof sport tourism toward the change of local community in Kawah Ijen, on economic aspectcontribute 100%. On social aspect contribute 11.6%. Environmental aspect, edelweiss flowerno longer to be seen, Javan lutung and deer are rarely to be seen. Social Aspect contribute 2.6%toward people prosperity, 0.2% toward local satisfaction, 12.7% toward people participation;(3) Development strategy on sustainable sport tourism using the model of Sport tourismParticipation and oriented to tourism characteristic.
Abstract
Cytowanie	Kusnanik N., Nurhasan N., Pambudi P.
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Pełny tekst	TIRR_2020_n13_s117.pdf

Autor	Naume Maponya, Isaac Oluwatayo
Tytuł	Economic Efficiency of Table Grape Production in Waterberg and Sekhukhune Districts, Limpopo Province, South Africa
Title	Economic Efficiency of Table Grape Production in Waterberg and Sekhukhune Districts, Limpopo Province, South Africa
Słowa kluczowe	efficiency, farmers, table grapes, South Africa, stochastic frontier model
Key words	efficiency, farmers, table grapes, South Africa, stochastic frontier model
Abstrakt	Table grape production plays an important role in the economy of many countries in Africa. It serves as a source of income for the people who are engaged in its production and being one of the enterprises that is labour-intensive, thereby providing employment for more people. The main purpose of this study was to analyse the economic efficiency of table grape production in Waterberg and Sekhukhune Districts of Limpopo province, South Africa. The study used primary data collected through administration of structured questionnaires on a sample of 12 farmers by employing a snowball sampling method. Analytical tools employed include descriptive statistics (such as tables and frequencies), Stochastic Frontier Model and Technical Inefficiency Model.Results from data analysis revealed that in terms of efficiency, farming experience (p<0.01), educational level (p<0.05), household size (p<0.10) and age of farmer (p<0.10) were associated with increased efficiency indicating that these factors play important roles in ensuring that resources used in the production of table grapes enhanced productivity and were not wasted. Also, technical efficiency among farmers was found to range from 0.8 to 1, with a mean of 0.89, thus implying a major possibility for improvement in production. However, the allocative efficiency was found to range from 0.47 to 1, with a mean of 0.68. This indicates that some farmers were finding it difficult to allocate their resources efficiently. Again, economic efficiency ranges from 0.56 to 1, with a mean of 0.73, an indication that most of the farmers were economically efficient. Meanwhile, some of the constraints faced by these farmers include high electricity bills and labour costs, water shortages as well as instability around land policy. The study therefore recommends capacity building of farmers through education and other skill enhancement programmes. Also, provision of incentives to encourage youth participation in farming through internship programmes is very important to increase farm productivity.
Abstract	Table grape production plays an important role in the economy of many countries in Africa. It serves as a source of income for the people who are engaged in its production and being one of the enterprises that is labour-intensive, thereby providing employment for more people. The main purpose of this study was to analyse the economic efficiency of table grape production in Waterberg and Sekhukhune Districts of Limpopo province, South Africa. The study used primary data collected through administration of structured questionnaires on a sample of 12 farmers by employing a snowball sampling method. Analytical tools employed include descriptive statistics (such as tables and frequencies), Stochastic Frontier Model and Technical Inefficiency Model.Results from data analysis revealed that in terms of efficiency, farming experience (p<0.01), educational level (p<0.05), household size (p<0.10) and age of farmer (p<0.10) were associated with increased efficiency indicating that these factors play important roles in ensuring that resources used in the production of table grapes enhanced productivity and were not wasted. Also, technical efficiency among farmers was found to range from 0.8 to 1, with a mean of 0.89, thus implying a major possibility for improvement in production. However, the allocative efficiency was found to range from 0.47 to 1, with a mean of 0.68. This indicates that some farmers were finding it difficult to allocate their resources efficiently. Again, economic efficiency ranges from 0.56 to 1, with a mean of 0.73, an indication that most of the farmers were economically efficient. Meanwhile, some of the constraints faced by these farmers include high electricity bills and labour costs, water shortages as well as instability around land policy. The study therefore recommends capacity building of farmers through education and other skill enhancement programmes. Also, provision of incentives to encourage youth participation in farming through internship programmes is very important to increase farm productivity.
Cytowanie	Maponya N., Oluwatayo I. (2020) Economic Efficiency of Table Grape Production in Waterberg and Sekhukhune Districts, Limpopo Province, South Africa.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 20(35), z. 3: 36-52
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Pełny tekst	PRS_2020_T20(35)_n3_s36.pdf

Autor	Agnieszka Baruk
Tytuł	PROSUMERIC ACTIVITY OF CONTEMPORARY FINAL PURCHASERS VS. THEIR RELATIONSHIPS WITH OFFERORS
Title	Aktywność prosumpcyjna współczesnych nabywców finalnych a relacje łączące ich z oferentami
Słowa kluczowe	final purchaser, relationships, offeror, prosumption
Key words	nabywca finalny, relacje, oferent, prosumpcja
Abstrakt	The article is of a theoretical and empirical nature. To prepare the theoretical part the available literature on marketing and consumer behaviour was cognitively and critically analysed. The results of the analysis allowed for identifying a knowledge gap and a research gap in this area. So far, purchaser activity in the context of relationships and image has not been analysed, especially in relation to offerors perceived as the initiators of communication and creation behaviours of purchasers. Therefore, the aim of the article was to define the significance of mutual relationships between purchasers and offerors in relation to the activity of final purchasers. A research hypothesis was verified: that the perception of offerors as the initiators of the activity of final purchasers differentiates the range of this activity. In order to achieve the goal and check the formulated hypothesis, a nationwide empirical research was conducted. The research involved a questionnaire for collecting primary data, which was afterwards statistically analysed by means of cluster analysis and the Kruskal-Wallis test. The results revealed that good relationships were important or very important for the majority of respondents. The perception of offerors was significant as far as the form of marketing activity for purchasers are concerned. However, it is possible to note statistically significant differentiation in the case of two forms of purchaser activity. So, the research hypothesis turned out to be valid only for these two forms.
Abstract	Artykuł ma character opracowania teoretyczno-empirycznego. Do przygotowania części teoretycznej wykorzystano metodę analizy poznawczo-krytycznej światowej literatury przedmiotu z zakresu marketingu i zachowań konsumenckich. Wyniki tej analizy pozwoliły na zidentyfikowanie luki wiedzy i luki badawczej. Dotychczas bowiem nie analizowano zakresu aktywności nabywców w kontekście relacyjno-wizerunkowym, zwłaszcza w odniesieniu do sposobu postrzegania oferentów jako inicjatorów komunikacyjnych i kreatywnych zachowań nabywców. Dlatego też, celem artykułu było określenie znaczenia, jakie mają wzajemne relacje między nabywcami, a oferentami w odniesieniu do zakresu aktywności nabywców finalnych. Weryfikacji poddano hipotezę badawczą mówiącą, iż sposób postrzegania oferentów jako inicjatorów aktywności nabywców finalnych różnicuje jej zakres. Dążąc do osiągnięcia wymienionego celu oraz sprawdzenia sformułowanej hipotezy przeprowadzono ogólnopolskie badania empiryczne, podczas których do zebrania danych pierwotnych wykorzystano metodę badania ankietowego. Zebrane dane pierwotne poddano analizie statystycznej, w trakcie której zastosowano metodę analizy skupień oraz test Kruskala-Wallisa. Okazało się, że dla większości ankietowanych dobre relacje z oferentami były ważne lub wręcz bardzo ważne. Sposób postrzegania oferentów miał znaczenie, jeśli chodzi o zakres form aktywności marketingowej nabywców. Jednak o zróżnicowaniu statystycznie istotnym można mówić w przypadku dwóch form aktywności. Tym samym więc stwierdzenie zawarte w hipotezie badawczej w przypadku respondentów okazało się prawdziwe tylko dla nich.
Cytowanie	Baruk A. (2020) PROSUMERIC ACTIVITY OF CONTEMPORARY FINAL PURCHASERS VS. THEIR RELATIONSHIPS WITH OFFERORS.Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 24(73): 7-19
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Pełny tekst	PEFIM_2020_n73_s7.pdf

Autor	Monika Pasternak-Malicka
Tytuł	Pozytywne i negatywne konsekwencje szarej strefy postrzeganej jako „zręczność podatkowa” podmiotów gospodarczych i gospodarstw domowych
Title	POSITIVE AND NEGATIVE CONSEQUENCES OF THE GRAY ECONOMY "TAX DEXTERITY" OF BUSINESS ENTITIES AND HOUSEHOLDS
Słowa kluczowe	szara strefa, gospodarka nieobserwowalna, oszustwa podatkowe, skutki szarej strefy
Key words	gray market, unobservable economy, tax fraud, effects of the gray economy
Abstrakt	Artykuł podejmuje problematykę szarej strefy. W pierwszej części została ujęta definicja szarej strefy w kontekście oszustw podatkowych oraz skala zjawiska w Polsce. W kolejnych przedstawione zostały negatywne i pozytywne skutki szarej strefy wymieniane w literaturze przedmiotu. W trzecim punkcie zaprezentowano fragmenty badań ankietowych dotyczących opisywanego problemu badawczego. W ostatniej części publikacji wskazano działania instytucjonalne oddziałujące na rozmiary szarej strefy w Polsce. Podstawowym celem niniejszej publikacji jest prezentacja pozytywnych i negatywnych konsekwencji występowania szarej strefy rozumianej jako oszustwo podatkowe i wskazania, które z nich przeważają w ocenie subiektywnej badanych podmiotów gospodarczych i gospodarstw domowych. W ramach artykułu zostały także zasygnalizowane rozwiązania instytucjonalne mające na celu ograniczyć badane zjawisko. Realizacja celu wymagała wykorzystania metod opisowo-statystycznych, a w szczególności analizy kształtowania się zakresu gospodarki nieobserwowalnej w Polsce i wybranych krajach. W artykule posłużono się badaniami ankietowymi z lat 2010-2019, w celu dokonania próby jakościowej oceny skutków zjawiska szarej strefy.
Abstract	The article addresses the issue of the gray economy. In the first part the definition of the shadow economy in the context of tax evasion and the scale of the phenomenon in Poland are included. The following shows the negative and positive effects of the gray economy listed in the literature on the subject. In the third part fragments of a questionnaire survey were described concerning the problem. In the last part of the article, institutional activities affecting the size of the shadow economy in Poland are presented. The main purpose of this publication is to present the positive and negative consequences of the shadow economy, understood as tax evasion, and indicate which consequences prevail in the subjective assessment of the surveyed business entities and households. The article also indicates actions aimed at limiting the studied phenomenon. The implementation of the objective required the use of descriptive and statistical methods, in particular analysis of the shape and scope of the unobservable economy in Poland and selected countries. The direct-questionnaire method was also used. The article uses fragments of author-conducted study from 2010-2019 in order to make a qualitative attempt to assess the effects of the gray zone phenomenon.
Cytowanie	Pasternak-Malicka M. (2020) Pozytywne i negatywne konsekwencje szarej strefy postrzeganej jako „zręczność podatkowa” podmiotów gospodarczych i gospodarstw domowych.Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 24(73): 128-142
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Pełny tekst	PEFIM_2020_n73_s128.pdf

Autor	Mirosław Sołtysiak
Tytuł	Seniorzy na rynku usług bankowych w Polsce
Title	SENIORS ON THE MARKET OF BANKING SERVICES IN POLAND
Słowa kluczowe	usługi bankowe, ubankowienie, pokolenie 65+
Key words	banking services, banking, generation 65+
Abstrakt	Cel – Określenie preferencji przedstawicieli Polaków zaliczanych do grupy wiekowej 65+ w korzystaniu z podstawowych rodzajów produktów na rynku bankowym.  Metoda badań – Badania ankietowe przeprowadzone na grupie 569 respondentów zaliczanych do generacji 65+; wykonane przy pomocy kwestionariusza ankietowego w okresie od marca do maja 2018 r. Poprzedzone badaniem pilotażowym zrealizowanym w styczniu 2018 r. Wynik – Określono zachowania Polaków zaliczanych do generacji 65+ na rynku usług bankowych. Oszacowano poziom zainteresowania produktami bankowymi i poziom aktywności w korzystania tych produktów oraz ustalono preferowane sposoby realizacji usług bankowych. Dokonano analiza portfela produktów bankowych tego segmentu klientów. Oryginalność/Wartość – Wyniki badań stanowią poszerzenie stanu wiedzy na temat zachowań klientów zaliczanych do generacji 65+ na polskim rynku usług bankowych.
Abstract	Objective - To determine the preferences of Polish representatives included in the group of those aged 65+ in using the basic types of products on the banking market. Test method - Survey conducted on a group of 569 respondents belonging to the generation of those aged 65+; made with the use of a questionnaire from March to May 2018. Preceded by a pilot study carried out in January 2018. Result - The behavior of Poles belonging to the generation of those aged 65+ on the banking services market was defined. The level of interest in banking products and the level of activity in using these products was estimated, as well as the preferred ways to implement banking services. An analysis of the banking products portfolio of this customer segment was made. Originality / Value - The results of the research are an extension of the state of knowledge about the behavior of clients belonging to those aged 65+ on the Polish banking services market.
Cytowanie	Sołtysiak M. (2020) Seniorzy na rynku usług bankowych w Polsce.Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 24(73): 214-231
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Pełny tekst	PEFIM_2020_n73_s214.pdf

Autor	Mariola Szewczyk-Jarocka
Tytuł	UNDECLARED WORK OF SOCIALLY EXCLUDED PEOPLE IN LIGHT OF SURVEY RESEARCH
Title	Nierejestrowana praca osób wykluczonych społecznie w świetle badań ankietowych
Słowa kluczowe	undeclared work, socially excluded people, opinion surveys
Key words	praca nierejestrowana, osoby wykluczone społecznie, badania opinii
Abstrakt	Undeclared work is conducted without entering into an official employment relationship. The aim of the research is to present opinions of respondents on the local labor market about work performed outside of an actual contract by socially excluded people. The analysis was conducted using a survey of the opinions of socially excluded people registered at the Municipal Labor Office in the city of Plock. The analysis included the results of surveys received from 350 respondents, including 195 people surveyed using paper questionnaires and 155 people surveyed using a questionnaire posted on the Internet in 2018. The analyses included the distribution of answers to survey question within the entire sample together with verification of the statistical significance between the answers and such variables as: sex, age, education and period of being registered in the Municipal Employment Office.
Abstract	Praca nierejestrowana jest wykonywana bez nawiązania oficjalnego stosunku pracy. Celem badania jest przedstawienie opinii respondentów na lokalnym rynku pracy na temat pracy wykonywanej poza faktycznym kontraktem przez osoby wykluczone społecznie. Analiza została przeprowadzona za pomocą badania opinii osób wykluczonych społecznie zarejestrowanych w Miejskim Urzędzie Pracy w Płocku. W analizie uwzględniono wyniki ankiet otrzymanych od 350 respondentów, w tym 195 osób ankietowanych za pomocą kwestionariuszy papierowych oraz 155 osób ankietowanych za pomocą kwestionariusza zamieszczonego w Internecie w 2018 r. Analizy obejmowały rozkład odpowiedzi na pytania ankietowe w całej próbie wraz z weryfikacją istotności statystycznej między odpowiedziami, a takimi zmiennymi jak: płeć, wiek, wykształcenie I okres rejestracji w Miejskim Urzędzie Pracy.
Cytowanie	Szewczyk-Jarocka M. (2020) UNDECLARED WORK OF SOCIALLY EXCLUDED PEOPLE IN LIGHT OF SURVEY RESEARCH.Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 24(73): 244-254
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Pełny tekst	PEFIM_2020_n73_s244.pdf

Autor	Ogheneruemu Obi-Egbedi, Omowunmi Ogungbite, Isaac Oluwatayo
Tytuł	Genetically Modified Crops’ Technology and its Awareness among Smallholder Farmers in Nigeria
Title	Genetically Modified Crops’ Technology and its Awareness among Smallholder Farmers in Nigeria
Słowa kluczowe	GMOs, smallholder farmers, awareness for GM crops, Credible seed sources, Agricultural technology
Key words	GMOs, smallholder farmers, awareness for GM crops, Credible seed sources, Agricultural technology
Abstrakt	Genetically Modified (GM) crops are crops modified through genetic engineering to improve their quality. Although safety concerns about genetically modified organisms (GMOs) are still being debated, the food security benefits have led to adoption by many counties. In Nigeria, where most farmers are uneducated and likely unaware of the agricultural technology, the government approved its first biotechnology crop for commercialization in 2018. Level of farmers’ awareness is crucial to acceptance of GM crops, although; this has not been fully explored in the literature. Therefore, this study aimed to assess farmers’ awareness for GM crops and the factors that determine their awareness in Oyo state, Nigeria, using primary data collected in 2018 with the aid of well-structured questionnaires from 242 smallholder farmers. Principal component analysis and Tobit regression model were used for data analysis. Results showed that farmers were aged 43 years with farm size of 3.57 ha, farming experience of 14 years and 11 years of education. Most farmers were male (71.90%), married (67.36%), not members of farmer groups (64.46%) and sourced their seeds from non-credible sources (85.12%). Most farmers (52.07%) had either not heard of or did not know of any benefits/costs of GM crops, hence; were not aware of GM crops. Factors that influenced awareness of GM crops were being a male farmer, years of education and source of seeds. The study concluded that increasing years of education and ensuring use of credible seed sources will increase awareness of the costs and benefits of GM crops among farmers.
Abstract	Genetically Modified (GM) crops are crops modified through genetic engineering to improve their quality. Although safety concerns about genetically modified organisms (GMOs) are still being debated, the food security benefits have led to adoption by many counties. In Nigeria, where most farmers are uneducated and likely unaware of the agricultural technology, the government approved its first biotechnology crop for commercialization in 2018. Level of farmers’ awareness is crucial to acceptance of GM crops, although; this has not been fully explored in the literature. Therefore, this study aimed to assess farmers’ awareness for GM crops and the factors that determine their awareness in Oyo state, Nigeria, using primary data collected in 2018 with the aid of well-structured questionnaires from 242 smallholder farmers. Principal component analysis and Tobit regression model were used for data analysis. Results showed that farmers were aged 43 years with farm size of 3.57 ha, farming experience of 14 years and 11 years of education. Most farmers were male (71.90%), married (67.36%), not members of farmer groups (64.46%) and sourced their seeds from non-credible sources (85.12%). Most farmers (52.07%) had either not heard of or did not know of any benefits/costs of GM crops, hence; were not aware of GM crops. Factors that influenced awareness of GM crops were being a male farmer, years of education and source of seeds. The study concluded that increasing years of education and ensuring use of credible seed sources will increase awareness of the costs and benefits of GM crops among farmers.
Cytowanie	Obi-Egbedi O., Ogungbite O., Oluwatayo I. (2020) Genetically Modified Crops’ Technology and its Awareness among Smallholder Farmers in Nigeria.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 20(35), z. 4: 58-67
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Pełny tekst	PRS_2020_T20(35)_n4_s58.pdf

Autor	Arkadiusz Piwowar
Tytuł	Development of the Agricultural Biogas Market in Poland – Production Volume, Feedstocks, Activities and Behaviours of Farmers
Title	Development of the Agricultural Biogas Market in Poland – Production Volume, Feedstocks, Activities and Behaviours of Farmers
Słowa kluczowe	low carbon agriculture, agricultural biogas plants, Poland
Key words	low carbon agriculture, agricultural biogas plants, Poland
Abstrakt	The activity and efficiency of agricultural biogas plants are important issues in the field of low-emission development in rural areas and in agribusiness. The essence of the problems concerns mainly sustainable waste management in agricultural production. The main purpose of this study is to analyze the volume of agricultural biogas production in Poland and the structure of consumption of raw materials used for production of agricultural biogas. The analyses were carried out in the period of 2011–2017. The paper also presents results of empirical research on the agricultural practices as part of the subject area of the development of the agricultural biogas market in Poland. The aim of the questionnaire surveys of agricultural holdings was to obtain information on the use of the biomass from field crops and grasslands for energy purposes and the interest in the development of agricultural production towards the cultivation of energy crops. The results of the analyses were presented in the spatial arrangement of research.
Abstract	The activity and efficiency of agricultural biogas plants are important issues in the field of low-emission development in rural areas and in agribusiness. The essence of the problems concerns mainly sustainable waste management in agricultural production. The main purpose of this study is to analyze the volume of agricultural biogas production in Poland and the structure of consumption of raw materials used for production of agricultural biogas. The analyses were carried out in the period of 2011–2017. The paper also presents results of empirical research on the agricultural practices as part of the subject area of the development of the agricultural biogas market in Poland. The aim of the questionnaire surveys of agricultural holdings was to obtain information on the use of the biomass from field crops and grasslands for energy purposes and the interest in the development of agricultural production towards the cultivation of energy crops. The results of the analyses were presented in the spatial arrangement of research.
Cytowanie	Piwowar A. (2019) Development of the Agricultural Biogas Market in Poland – Production Volume, Feedstocks, Activities and Behaviours of Farmers.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 1: 88-97
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Pełny tekst	PRS_2019_T19(34)_n1_s88.pdf

Autor	Izabella Bakos, Anikó Khademi-Vidra
Tytuł	Alternative Local Food Shopping Communities in Hungary
Title	Alternative Local Food Shopping Communities in Hungary
Słowa kluczowe	local food, consumer communities, food consumer behaviour, questionnaire study, cluster analysis
Key words	local food, consumer communities, food consumer behaviour, questionnaire study, cluster analysis
Abstrakt	As a result of concerns about the long-term sustainability of globalized retail trade and the stronger presence of health conscious consumer behaviour, governments and groups of conscious consumers worldwide are increasingly focusing on the promotion and development of local food systems and small-scale retail chains and the production of quality local food products to promote the market. In our paper, we would like to give an overview of community-led alternative types of local food systems, with particular attention to shopping community-type consumer and consumer communities. We also describe the main results of our primary research in the population and the shopping community. During the questionnaire we revealed general consumer behaviour and the demand and attitude of local food, the popularity of the customer communities in the settlement of the respondents. In the survey conducted among members of the consumer community, we looked at the analytical areas designated as a target in the population questionnaire for the purpose of comparability and our aim was to explore the sociometrics and lifestyles of communities as well as their community experiences and possible developments. Our hypothesis is that there is a close correlation between the respondents with higher education and income and the preferences of local food. Furthermore, it is assumed that there is a significant difference between the food consumption behaviors of the two samples examined.
Abstract	As a result of concerns about the long-term sustainability of globalized retail trade and the stronger presence of health conscious consumer behaviour, governments and groups of conscious consumers worldwide are increasingly focusing on the promotion and development of local food systems and small-scale retail chains and the production of quality local food products to promote the market. In our paper, we would like to give an overview of community-led alternative types of local food systems, with particular attention to shopping community-type consumer and consumer communities. We also describe the main results of our primary research in the population and the shopping community. During the questionnaire we revealed general consumer behaviour and the demand and attitude of local food, the popularity of the customer communities in the settlement of the respondents. In the survey conducted among members of the consumer community, we looked at the analytical areas designated as a target in the population questionnaire for the purpose of comparability and our aim was to explore the sociometrics and lifestyles of communities as well as their community experiences and possible developments. Our hypothesis is that there is a close correlation between the respondents with higher education and income and the preferences of local food. Furthermore, it is assumed that there is a significant difference between the food consumption behaviors of the two samples examined.
Cytowanie	Bakos I., Khademi-Vidra A. (2019) Alternative Local Food Shopping Communities in Hungary.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 2: 7-21
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Pełny tekst	PRS_2019_T19(34)_n2_s7.pdf

Autor	Bartosz Gomoła, Ewa Jaska, Agnieszka Werenowska
Tytuł	Wykorzystanie influencer marketingu w kreowaniu wizerunku marki
Title	THE USE OF INFLUENCER MARKETING IN CREATING THE BRAND IMAGE
Słowa kluczowe	influencer marketing, marka, influencer, wizerunek, ambasador marki
Key words	influencer marketing, brand, influencer, image, brand ambassador
Abstrakt	Celem artykułu jest zdefiniowanie influencer marketingu i jego wykorzystania w procesie kreowania wizerunku marki oraz podejmowania decyzji zakupowych. Scharakteryzowano pojęcie influencera, zastosowanie Facebooka i Instagramu w tym zakresie. Wykorzystując przykłady 4 marek ( Żywiec Zdrój, Huawei, Daniel Wellington, NA-KD) opisano udział ambasadorów i influencerów w procesie kreowania wizerunku marek oraz promocji ich produktów. Przeprowadzono badanie ankietowe aby zweryfikować założenie badawcze dotyczące wpływu influencerów na rozpoznawalność i wizerunek marki oraz podejmowanie decyzji zakupowych. Marki Daniel Wellington oraz NA-KD wykorzystano do zilustrowania potencjału istniejącego w twórcach posiadających małe zasięgi na platformach społecznościowych, a marki Żywiec Zdrój i Huawei współpracowały z rozpoznawalnymi influencerami będącymi równocześnie ich ambasadorami (M. Wojciechowska i K. Wojewódzki). Jak wynika z przeprowadzonego badania ambasadorowie marek a zarazem influencerzy zwiększają rozpoznawalność marki i wpływają na jej wizerunek wśród konsumentów. Z kolei polecenie influencera ma większy wpływ na podejmowanie decyzji zakupowych niż ambasadorzy marek. Przeprowadzono analizę literatury przedmiotu i materiałów źródłowych, wykorzystano metodę studium przypadku i sondażu diagnostycznego.
Abstract	The study aims to explore the phenomenon of influencer marketing and determine the influence of ambassadors and influencers on brand recognisability and creating a brand image. The paper defines the term influencer and investigates the use of Facebook and Instagram to propel a brand. The study uses the examples of 4 brands (Żywiec Zdrój, Huawei, Daniel Wellington and NA-KD) to describe the contribution of ambassadors and influencers to the brand image and product promotion. The study involved a questionnaire carried out to verify the research assumption regarding the impact of influencers on brand recognition and image, as well as consumers’ purchasing decisions. The brands Daniel Wellington and NA-KD were helpful in illustrating the potential existing in influencers with limited number of followers on social platforms while brands like Żywiec Zdrój and Huawei cooperated with widely recognized influencers who are also their ambassadors (Martyna Wojciechowska and Kuba Wojewódzki). The conducted research showed that brand ambassadors and influencers increase brand recognition and influence its image as perceived by consumers. The influencer's recommendation has a greater impact on purchasing decisions than brand ambassadors. The study involved the review of literature and source materials, the case study method and the diagnostic survey.
Cytowanie	Gomoła B., Jaska E., Werenowska A. (2019) Wykorzystanie influencer marketingu w kreowaniu wizerunku marki.Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 21(70): 56-67
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Pełny tekst	PEFIM_2019_n70_s56.pdf

Autor	Joanna Błach, Monika Wieczorek-Kosmala
Tytuł	Przesłanki działań odpowiedzialnych społecznie w kontekście czynników kreacji wartości przedsiębiorstwa: wyniki badań
Title	MOTIVES FOR SOCIALLY RESPONSIBLE ACTIVITIES IN THE CONTEXT OF VALUE CREATION FACTORS: RESEARCH RESULTS
Słowa kluczowe	odpowiedzialność społeczna przedsiębiorstwa, czynnik kreacji wartości przedsiębiorstwa, teoria interesariuszy
Key words	corporate social responsibility, value creation factors, stakeholder theory
Abstrakt	Artykuł prezentuje wyniki badań empirycznych, wpisujących się w nurt dotyczący związku pomiędzy aktywnością przedsiębiorstwa w obszarze działań społecznie odpowiedzialnych, a efektywnością działalności. Wiele z dotychczas przeprowadzonych badań empirycznych koncentrowało się na zależnościach zachodzących pomiędzy działaniami CSR a miarami kreacji wartości przedsiębiorstwa. W niniejszych badaniach przyjęto natomiast inną optykę, pozwalającą na ocenę związku pomiędzy działaniami CSR a czynnikami istotnymi dla kreacji wartości przedsiębiorstwa (w oparciu o wyniki badania ankietowego). Celem badań była weryfikacja hipotezy o występowaniu zależności pomiędzy realizacją działań CSR a rangą korzyści z tych działań, identyfikowanych w aspektach i obszarach działalności o kluczowym znaczeniu dla poprawy zdolności do kreacji wartości przedsiębiorstwa. Badania wykazały, że przedsiębiorstwa, które wykazują się wyższą aktywnością działań CSR oraz podejmujące takie działania regularnie, wyżej oceniły korzyści z tym związane, istotne dla poprawy zdolności do kreacji wartości.
Abstract	The paper presents the results of an empirical study on the relationship between a company’s CSR activities and its performance. Most previous empirical investigations were focused on the interdependencies between CSR activity and metrics of value creation. However, this study adopted a different approach to the problem. Using the data obtained in the questionnaire, the study examined the relationship between CSR activity (its frequency) and the relevance of the benefits of responsible activities that directly or indirectly influence the value creation process. The main purpose was to verify the hypothesis that there are statistically significant interdependencies between companies’ CSR activities and the given benefits of responsible activities as value drivers. The result has shown that companies which are more involved in CSR activities (more regularly) tend to rank higher the benefits of CSR activities that are relevant value drivers
Cytowanie	Błach J., Wieczorek-Kosmala M. (2019) Przesłanki działań odpowiedzialnych społecznie w kontekście czynników kreacji wartości przedsiębiorstwa: wyniki badań .Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 22(71): 38-49
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Pełny tekst	PEFIM_2019_n71_s38.pdf

Autor	Tatiana Bludova, Oleksiy Kudenko, Volodymyr Tokar, Natalia Wasilewska
Tytuł	EVALUATION OF TARGET MARKET SEGMENTS FOR ENTERPRISES
Title
Słowa kluczowe	market segmentation, psychographic factors, relevant factors, questionnaires, respondents.
Key words
Abstrakt	The purpose of the article is to substantiate the emergence of new – and the development of existing – factors and segmentation criteria for meeting consumer needs and increasing the efficiency of marketing activities for Ukrainian enterprises under modern market conditions. The object of the research is to analyze the process of development and any increases in the effectiveness of marketing segmentation. The subject of research is the theoretical, methodical and practical provisions of the formation of targeted marketing segmentation for the markets of Ukrainian enterprises. The goal of the research is to evaluate the direction and type of market segmentation that determines future target segments for enterprises and their share of existing markets. We present the characteristics of enterprises that work on market relations for the production and sale of computer devices that provide network connections. Our method was to estimate the direction and type of market segmentation in order to determine the prospective segments for such enterprises and their share of the existing market. In order to evaluate the attractiveness of target segments for Ukrainian enterprises, a survey was conducted to validate customer reactions. The analyzed variables included: the length of time a person uses his/her computer device; the reasons for possible changes and important settings when choosing a computer device; the timeframe for buying a computer device. The results of the questionnaire are separated by gender, social and geographic factors, as well as by family composition and age of respondents, taking into account the stages of their life cycle, as well as their educational level and professions – for three enterprises. Particular attention was paid to the psychographic factors of occupation and social class. The questionnaire also contained a self-assessment section on the psychological qualities of the consumer and on their psychography, which we analyzed. The hypotheses presented by individual factors and the consumer segment, separated by the results of the survey, and the analysis of the respondents' answers, are presented. Confirmation of the hypotheses and isolation of the consumer segment are given.
Abstract
Cytowanie	Bludova T., Kudenko O., Tokar V., Wasilewska N. (2019) EVALUATION OF TARGET MARKET SEGMENTS FOR ENTERPRISES.Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 22(71): 223-237
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Pełny tekst	PEFIM_2019_n71_s223.pdf