Wydział Nauk Ekonomicznych SGGW w Warszawie

4 wyniki
[1-20]

Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing, 2020

Kowalska M. THE BLOG AS A COMMUNICATION TOOL IN THE ASSESSMENT OF YOUNG CONSUMERS - THE RESULTS OF EMPIRICAL RESEARCH

Autor	Magdalena Kowalska
Tytuł	THE BLOG AS A COMMUNICATION TOOL IN THE ASSESSMENT OF YOUNG CONSUMERS - THE RESULTS OF EMPIRICAL RESEARCH
Title	Blog jako narzędzie komunikacji w ocenie młodych konsumentów – wyniki badań empirycznych
Słowa kluczowe	blog, generation Y, blogosphere, online communication, influencer marketing
Key words	blog, generation Y, blogospfara, online communication, influencer marketing.
Abstrakt	The aim of the article is to explore the attitudes of young people towards the use of company blogs as a communication tool between the company and clients and source of information about products and/or the company. In the first part of the article, based on the analysis of secondary sources, the history of the development of modern blogs is presented. This part also discusses the classification of blogs and the potential of the blogosphere as a virtual community as well as the numerous benefits resulting from running a corporate blog. The second part of the study presents the results of the primary research carried out among a representative sample of young people (aged 15-24), whose aim was to recognize their attitudes towards the use of corporate blogs in marketing communication.
Abstract	Celem artykułu jest eksploracja przekonań i postaw młodych osób wobec wykorzystania blogów firmowych jako narzędzia komunikacji pomiędzy przedsiębiorstwem a klientami oraz źródła informacji o produktach i/lub firmie. W pierwszej części artykułu w oparciu o analizę źródeł wtórnych zaprezentowano historię powstania współczesnych blogów, omówiono ich klasyfikację, wskazano na potencjał blogosfery jako wirtualnej społeczności, a także omówiono liczne korzyści wynikające z prowadzenie bloga korporacyjnego. W drugiej części opracowania zaprezentowano wyniki badań pierwotnych, przeprowadzonych wśród przedstawicieli młodych osób (w wieku 15-24 lat), których celem było poznanie ich postaw względem wykorzystanie blogów korporacyjnych w komunikacji marketingowej
Cytowanie	Kowalska M. (2020) THE BLOG AS A COMMUNICATION TOOL IN THE ASSESSMENT OF YOUNG CONSUMERS - THE RESULTS OF EMPIRICAL RESEARCH.Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 23(72): 57-67
HTML	wersja html
Pełny tekst	PEFIM_2020_n72_s57.pdf

Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, 2020

Obi-Egbedi O., Ogungbite O., Oluwatayo I. Genetically Modified Crops’ Technology and its Awareness among Smallholder Farmers in Nigeria

Autor	Ogheneruemu Obi-Egbedi, Omowunmi Ogungbite, Isaac Oluwatayo
Tytuł	Genetically Modified Crops’ Technology and its Awareness among Smallholder Farmers in Nigeria
Title	Genetically Modified Crops’ Technology and its Awareness among Smallholder Farmers in Nigeria
Słowa kluczowe	GMOs, smallholder farmers, awareness for GM crops, Credible seed sources, Agricultural technology
Key words	GMOs, smallholder farmers, awareness for GM crops, Credible seed sources, Agricultural technology
Abstrakt	Genetically Modified (GM) crops are crops modified through genetic engineering to improve their quality. Although safety concerns about genetically modified organisms (GMOs) are still being debated, the food security benefits have led to adoption by many counties. In Nigeria, where most farmers are uneducated and likely unaware of the agricultural technology, the government approved its first biotechnology crop for commercialization in 2018. Level of farmers’ awareness is crucial to acceptance of GM crops, although; this has not been fully explored in the literature. Therefore, this study aimed to assess farmers’ awareness for GM crops and the factors that determine their awareness in Oyo state, Nigeria, using primary data collected in 2018 with the aid of well-structured questionnaires from 242 smallholder farmers. Principal component analysis and Tobit regression model were used for data analysis. Results showed that farmers were aged 43 years with farm size of 3.57 ha, farming experience of 14 years and 11 years of education. Most farmers were male (71.90%), married (67.36%), not members of farmer groups (64.46%) and sourced their seeds from non-credible sources (85.12%). Most farmers (52.07%) had either not heard of or did not know of any benefits/costs of GM crops, hence; were not aware of GM crops. Factors that influenced awareness of GM crops were being a male farmer, years of education and source of seeds. The study concluded that increasing years of education and ensuring use of credible seed sources will increase awareness of the costs and benefits of GM crops among farmers.
Abstract	Genetically Modified (GM) crops are crops modified through genetic engineering to improve their quality. Although safety concerns about genetically modified organisms (GMOs) are still being debated, the food security benefits have led to adoption by many counties. In Nigeria, where most farmers are uneducated and likely unaware of the agricultural technology, the government approved its first biotechnology crop for commercialization in 2018. Level of farmers’ awareness is crucial to acceptance of GM crops, although; this has not been fully explored in the literature. Therefore, this study aimed to assess farmers’ awareness for GM crops and the factors that determine their awareness in Oyo state, Nigeria, using primary data collected in 2018 with the aid of well-structured questionnaires from 242 smallholder farmers. Principal component analysis and Tobit regression model were used for data analysis. Results showed that farmers were aged 43 years with farm size of 3.57 ha, farming experience of 14 years and 11 years of education. Most farmers were male (71.90%), married (67.36%), not members of farmer groups (64.46%) and sourced their seeds from non-credible sources (85.12%). Most farmers (52.07%) had either not heard of or did not know of any benefits/costs of GM crops, hence; were not aware of GM crops. Factors that influenced awareness of GM crops were being a male farmer, years of education and source of seeds. The study concluded that increasing years of education and ensuring use of credible seed sources will increase awareness of the costs and benefits of GM crops among farmers.
Cytowanie	Obi-Egbedi O., Ogungbite O., Oluwatayo I. (2020) Genetically Modified Crops’ Technology and its Awareness among Smallholder Farmers in Nigeria.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 20(35), z. 4: 58-67
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Pełny tekst	PRS_2020_T20(35)_n4_s58.pdf

Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, 2019

Anielak K. Fintech as a Source of Financial Innovations on the Polish Financial Services Market

Autor	Karolina Anielak
Tytuł	Fintech as a Source of Financial Innovations on the Polish Financial Services Market
Title	Fintech as a Source of Financial Innovations on the Polish Financial Services Market
Słowa kluczowe	Fintech, financial innovations, banks
Key words	Fintech, financial innovations, banks
Abstrakt	The paper presents the definition of innovation, advancement and development of the Fintech sector on the global scale, with particular emphasis put on Poland. Fintechs, i.e. IT companies that provide increasingly more modern solutions for customers active on the financial markets are not fully described in the literature on the subject. The aim of the paper was to present a comprehensive definition of Fintech, show the scale of this type of ventures around the world and in Poland, and analyze the forms and potential of the cooperation of Fintech companies with financial services entities, in particular with the banks. The article uses a critical analysis of the literature of mainly English-language studies from the last 5 years, indicating the state of financial innovations and their importance on the global scale. The author analyzed statistical data from PWC Global Fintech Report, CitiGPS reports, Capgemini reports and KPMG, which enabled her to present the value of global investments in Fintech. The performed cause and effect analysis indicates that investments in the Fintech sector are becoming more and more popular, that this market will be growing due to cooperation, among others, with the banks which want to meet the requirements of their customers using more advanced technologies.
Abstract	The paper presents the definition of innovation, advancement and development of the Fintech sector on the global scale, with particular emphasis put on Poland. Fintechs, i.e. IT companies that provide increasingly more modern solutions for customers active on the financial markets are not fully described in the literature on the subject. The aim of the paper was to present a comprehensive definition of Fintech, show the scale of this type of ventures around the world and in Poland, and analyze the forms and potential of the cooperation of Fintech companies with financial services entities, in particular with the banks. The article uses a critical analysis of the literature of mainly English-language studies from the last 5 years, indicating the state of financial innovations and their importance on the global scale. The author analyzed statistical data from PWC Global Fintech Report, CitiGPS reports, Capgemini reports and KPMG, which enabled her to present the value of global investments in Fintech. The performed cause and effect analysis indicates that investments in the Fintech sector are becoming more and more popular, that this market will be growing due to cooperation, among others, with the banks which want to meet the requirements of their customers using more advanced technologies.
Cytowanie	Anielak K. (2019) Fintech as a Source of Financial Innovations on the Polish Financial Services Market.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 1: 162-171
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Pełny tekst	PRS_2019_T19(34)_n1_s162.pdf

Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, 2019

Łyżwa E. Innowacyjność w sektorze rolno-spożywczym na przykładzie gospodarki Polski i Ukrainy