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Annals of Marketing Management and Economics, 2017 |
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Galchynska J. Methodogical frameworks of marketing research in the bioenergy market
Autor | Julia Galchynska |
Tytuł | Methodogical frameworks of marketing research in the bioenergy market |
Title | Methodogical frameworks of marketing research in the bioenergy market |
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Key words | marketing research, methods, SWOT analysis, PEST analysis, bioenergy |
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Abstract | The paper summarises and analyzes the methodological bases of marketing research of the bioenergy market. One of the key elements of such research is the study of the environment in which the biofuel manufacturer operates. The article examines SWOT andPEST analyses as marketing research methods and tools of Ukraine’s bioenergy market. The process of implementing marketing research in the biofuels market is investigated, and the impact of macro factors on the results of current and future activities of the industry is considered and evaluated.environment in which the biofuel manufacturer operates. The article examines SWOT andPEST analyses as marketing research methods and tools of Ukraine’s bioenergy market.The process of implementing marketing research in the biofuels market is investigated, andthe impact of macro factors on the results of current and future activities of the industry isconsidered and evaluated. |
Cytowanie | Galchynska J. |
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Pełny tekst | AMME_2017_n1_s5.pdf |
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Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, 2008 |
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Dziedzic S. Społeczno-kulturowe uwarunkowania rozwoju bezpośredniej sprzedaży produktów rolniczych
Autor | Sylwia Dziedzic |
Tytuł | Społeczno-kulturowe uwarunkowania rozwoju bezpośredniej sprzedaży produktów rolniczych |
Title | SOCIO-CULTURAL DEVELOPMENT’S CONDITIONS OF DIRECT SALE OF AGRICULTURAL PRODUCTS |
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Abstract | The contemporary enterprises which represent sector of agricultural products direct sales are forced to act properly within dynamic milieu to analyze it. The authors’ strategic analysis was carried out to simulate further phenomenon in the external milieu of agricultural enterprise which is dealing with direct sales of agricultural products. There was also defined their strategic importance for enterprise. PEST analysis was conducted in the context of socio-cultural dimension by use of expert method. The detailed outcomes from analysis were presented in the article |
Cytowanie | Dziedzic S. (2008) Społeczno-kulturowe uwarunkowania rozwoju bezpośredniej sprzedaży produktów rolniczych.Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, nr 67: 117-125 |
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Pełny tekst | EIOGZ_2008_n67_s117.pdf |
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Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, 2008 |
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Dziedzic S., Woźniak L. Techniczno-technologiczne uwarunkowania rozwoju bezpośredniej sprzedaży produktów rolniczych
Autor | Sylwia Dziedzic, Leszek Woźniak |
Tytuł | Techniczno-technologiczne uwarunkowania rozwoju bezpośredniej sprzedaży produktów rolniczych |
Title | TECHNICAL AND TECHNOLOGICAL DEVELOPMENT’S CONDITIONS OF DIRECT SALE OF AGRICULTURAL PRODUCTS |
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Abstrakt | |
Abstract | The contemporary enterprises which represent sector of agricultural products direct sales are forced to act properly within dynamic milieu to analyze it. The authors’ strategic analysis was carried out to simulate further phenomenon in the external milieu of agricultural enterprise which is dealing with direct sales of agricultural products. There was also defined their strategic importance for enterprise. PEST analysis was conducted in the context of technical-technological dimension by use of expert method. The detailed outcomes from analysis were presented in the article |
Cytowanie | Dziedzic S., Woźniak L. (2008) Techniczno-technologiczne uwarunkowania rozwoju bezpośredniej sprzedaży produktów rolniczych.Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, nr 67: 127-136 |
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Pełny tekst | EIOGZ_2008_n67_s127.pdf |
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![pdf](http://sj.wne.sggw.pl/img/pdf.png) |