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Autor	Anna Kondak, Adrian Konior, Beata Tarczydło
Tytuł	SELECTED UNDERTAKINGS OF SHARING TRANSPORT SERVICES BY CONTEMPORARY CONSUMERS: RESEARCH RESULTS
Title	Wybrane przedsięwzięcia współdzielonych przez współczesnych konsumentów usług transportowych. Wyniki badań
Słowa kluczowe	consumers behaviour, sharing services and/or products, sharing economy, sharing transport services in the Polish market, case studies, research results and recommendations.
Key words	zachowania konsumentów, współdzielenie usług i/lub produktów, ekonomia współdzielenia, przedsięwzięcia współdzielenia usług transportowych z rynku polskiego, studia przypadków, rezultaty badań i rekomendacje.
Abstrakt	The primary objective of the paper is to discuss examples of sharing transport services in the Polish market as manifestations of the application of the idea of the sharing economy by contemporary consumers. Based on the essence of the considered concept and/or economy model, a review of previous studies was made and subjects for the authors’ own research were selected. The case study and online survey methods were used. In particular, services offered under the Traficar, Uber, and Wavelo brands were analysed. The research that was conducted made it possible to identify the determinants, as well as the advantages and disadvantages, of this type of market practice. It also allowed to develop certain recommendations for marketers interested in the methodical application of sharing services and/or products.
Abstract	Celem głównym opracowania było omówienie przykładów współdzielenia przez współczesnych konsumentów usług transportowych z rynku polskiego jako przejawu zastosowania idei ekonomii współdzielenia. Wychodząc od istoty uwzględnianej koncepcji i/lub modelu gospodarki, dokonano przeglądu dotychczasowych badań i wybrano obiekty do badań własnych autorów opracowania. Zastosowano metody studiów przypadków i ankietę internetową. W szczególności objęto analizą przedsięwzięcia oferowane pod markami Traficar, Uber i Wavelo. Przeprowadzone badania umożliwiły zidentyfikowanie uwarunkowań oraz zalet i wad tego typu praktyk rynkowych. Pozwoliły także na wypracowanie pewnych rekomendacji dla marketerów zainteresowanych metodycznym wdrażaniem współdzielenia usług i/lub produktów.
Cytowanie	Kondak A., Konior A., Tarczydło B. (2020) SELECTED UNDERTAKINGS OF SHARING TRANSPORT SERVICES BY CONTEMPORARY CONSUMERS: RESEARCH RESULTS.Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 23(72): 222-236
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Pełny tekst	PEFIM_2020_n72_s222.pdf

Autor	Natalia Bezat, Sebastian Jarzębowski
Tytuł	Innovative Tools and Techniques as a Factor Supporting Small and Medium Enterprises in the Agri-Food Sector
Title	Innovative Tools and Techniques as a Factor Supporting Small and Medium Enterprises in the Agri-Food Sector
Słowa kluczowe	agri-food sector, innovations, quality management, mechatronics, packaging design
Key words	agri-food sector, innovations, quality management, mechatronics, packaging design
Abstrakt	The goal of the paper was to focus on the agri-food sector from a perspective of innovation. In the article, the current situation related to innovative tools and techniques identified in the agri-food sector was presented. The attention was focused on the benefits resulting from the application of innovative solutions in three areas: food safety, mechatronics, and packaging design. The empirical part of the paper includes a description and a summary of case studies on innovations implementations conducted within the framework of the Interreg I-CON project.
Abstract	The goal of the paper was to focus on the agri-food sector from a perspective of innovation. In the article, the current situation related to innovative tools and techniques identified in the agri-food sector was presented. The attention was focused on the benefits resulting from the application of innovative solutions in three areas: food safety, mechatronics, and packaging design. The empirical part of the paper includes a description and a summary of case studies on innovations implementations conducted within the framework of the Interreg I-CON project.
Cytowanie	Bezat N., Jarzębowski S. (2018) Innovative Tools and Techniques as a Factor Supporting Small and Medium Enterprises in the Agri-Food Sector.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 18(33), z. 4: 192-198
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Pełny tekst	PRS_2018_T18(33)_n4_s192.pdf

Autor	Raqif Huseynov, Harshavardhan Kummitha, Michał Wojtaszek
Tytuł	Development of Agritourism in the Light of Economics: Case Studies of Italy and Poland
Title	Development of Agritourism in the Light of Economics: Case Studies of Italy and Poland
Słowa kluczowe	agritourism, local communities, economic benefits, Poland, Italy
Key words	agritourism, local communities, economic benefits, Poland, Italy
Abstrakt	Recreational activities pertaining to farmlands are receiving increased attention from both research and practice. One of the major reasons for this heightened importance attributed to farmland tourism is due partly to its potential to advance the local economy and to the benefits it brings for farmers and visitors. Thus, analyzing the role of agritourism in advancing socio-economic prosperity is of pivotal importance. With this background, the paper discusses the economic benefits of agritourism. The results reported in the paper are related to organizations located in Poland and Italy. Agritourism can bring several economic benefits in the countries and regions. What is interesting, the average income from agritourism is about one-third of the overall household income of farmers. Moreover, food service is a crucial factor in the success of agritourism as it brings extra money to farmers. It shows the importance of the relationship between the income obtained from agritourism activities and the benefits local communities gain by engaging in multiple tourism promotion activities.
Abstract	Recreational activities pertaining to farmlands are receiving increased attention from both research and practice. One of the major reasons for this heightened importance attributed to farmland tourism is due partly to its potential to advance the local economy and to the benefits it brings for farmers and visitors. Thus, analyzing the role of agritourism in advancing socio-economic prosperity is of pivotal importance. With this background, the paper discusses the economic benefits of agritourism. The results reported in the paper are related to organizations located in Poland and Italy. Agritourism can bring several economic benefits in the countries and regions. What is interesting, the average income from agritourism is about one-third of the overall household income of farmers. Moreover, food service is a crucial factor in the success of agritourism as it brings extra money to farmers. It shows the importance of the relationship between the income obtained from agritourism activities and the benefits local communities gain by engaging in multiple tourism promotion activities.
Cytowanie	Huseynov R., Kummitha H., Wojtaszek M. (2018) Development of Agritourism in the Light of Economics: Case Studies of Italy and Poland.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 18(33), z. 1: 143-148
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Pełny tekst	PRS_2018_T18(33)_n1_s143.pdf

Autor	Justyna Kaźmierczak, Artur Łabuz
Tytuł	MULTI-LEVEL MARKETING. FEATURES AND CONTROVERSY
Title
Słowa kluczowe	marketing, network of connections, commission system, business model.
Key words
Abstrakt	Multi-Level Marketing is a kind of novelty in the business reality. The greatest popularity gained in Western countries, where it functions as a kind of hybrid method in distribution of the goods with the design of the sales network. It is one of the most secure business models. In Poland the awareness of this type of activity is still small and remains a wide spectrum of scientific research. This situation has led to the creation of this article. The aim of the publication is to highlight the problems of Multi-Level Marketing, an indication of the essence of this phenomenon, and show how far is different than traditional marketing. The article presents the system of functioning of this kind of business, how it works a system of charging commissions and indicated a practical example of this system. Considerations based on literature studies and case studies.
Abstract
Cytowanie	Kaźmierczak J., Łabuz A.
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Pełny tekst	AMME_2018_n1_s25.pdf

Autor	Rasa Rukuižienė
Tytuł	Formalization of brand marketing management in the food industry
Title	Formalization of brand marketing management in the food industry
Słowa kluczowe
Key words	brand management, marketing, formalization
Abstrakt
Abstract	The article helps to identify interrelated factors of the formalization of brand marketing management using applied strategic marketing tools. The brand marketing management framework is constructed on the market research results – new marketing mix. Consequently, valuable brands and new food products are more successful in market at the lowest costs under more intensive promotional activity. Customers always fix their choice at an advantage in consumption of new brands with (in)tangible attributies – quality, use convenience, time savings, image or variety by personal experience. Producers try to gain from new brand marketing management and try to form new consumption trends together with intermediaries. The theoretical and empirical researches were provided on the basis of scientific literature, case studies, primary data collection, surveys, primary data analysis and synthesis. A questionnaire was used to identify brand marketing management tools and the results of using them. The answers to research problems are formulated on the base of situation in the B2B and B2C markets of food brands. The research was framed to demonstrate that the formalization of brand marketing management can be impelemented succesfully by forming target marketing strategy and marketing communication.
Cytowanie	Rukuižienė R.
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Pełny tekst	AMME_2017_n2_s89.pdf

Autor	Anna Kudlińska-Chylak
Tytuł	Innowacyjne usługi żywieniowe na przykładzie targów śniadaniowych
Title	Innovative food services on the example of breakfast fairs
Słowa kluczowe	innowacje, targ, posiłek, śniadanie, biesiadowanie, weekend
Key words	innovations, fair, meal, breakfast, feasting, weekend
Abstrakt	Celem publikacji jest analiza nowych trendów na rynku usług żywieniowych. Przykładem innowacyjności są targi śniadaniowe oraz śniadania ludzi biznesu w lokalach gastronomicznych. Targi śniadaniowe obejmują obszar związany z usługami żywieniowymi i zabawą. W szerszym znaczeniu można mówić o spożywaniu posiłków na świeżym powietrzu, pozyskiwaniu produktów od lokalnych producentów oraz zacieśnianiu więzi sąsiedzkich. Targi są miejscem, gdzie można obcować z muzyką, uczestniczyć w warsztatach oraz zabawach. Cieszą się one coraz większą popularnością w dużych miastach Polski, takich jak: Warszawa, Poznań, Sopot. Jako metodę badawczą wykorzystano case study oraz obserwację własną.
Abstract	Introduction of innovative solutions is observed in many areas of the food market and food services. Among the examples of innovations one can find breakfast fairs, business people breakfasts in restaurants, special offer breakfasts in restaurants etc. The purpose of the publication is to analyze new trends in the market of food services based on the example of the breakfast fairs. These include combining nutritional services, having fun and socialising. In a broader sense we can talk about eating meals in the open air, obtaining products from local producers and strengthening neighborly bonds. While visiting such fairs one can listen to the music, participate in workshops and games. They become increasingly popular in major Polish cities, including Warsaw, Poznan, Sopot. The research methods used were case studies and personal observation.
Cytowanie	Kudlińska-Chylak A. (2016) Innowacyjne usługi żywieniowe na przykładzie targów śniadaniowych.Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, nr 115: 163-170
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Pełny tekst	EIOGZ_2016_n115_s163.pdf

Autor	Yelto Zimmer
Tytuł	UNDERSTANDING GLOBAL AGRICULTURE THROUGH AGRI BENCHMARK
Title	Objaśnianie globalnego rolnictwa przez agri benchmark
Słowa kluczowe	ekonomia systemów produkcji, koszty produkcji, FADN, zmiany strukturalne w rolnictwie
Key words	economics of production systems, cost of production, FADN, structural change in agriculture
Abstrakt	Understanding global trends and perspectives in agriculture is challenging. This paper presents the concept and some selected findings from agri benchmark regarding the perspectives of European sugar beet production, Latin American beef production and specialty crops in Kazakhstan. These case studies illustrate that the agri benchmark approach allows the identification of the drivers of growers’ decision making and their relevant options. Hence it is possible to assess likely future developments under changing economic framework conditions. In contrast, projections based on previous trends do not seem to yield meaningful results. In addition, the case studies demonstrate the value of having access to reliable farm level data which have been derived from a production system approach. At least in crops, FADN based cost of production estimates seem not to add value.
Abstract	Rozumienie globalnych tendencji i perspektyw rozwojowych w rolnictwie stanowi wyzwanie. Artykuł prezentuje pojęcie i kilka wybranych wniosków z agri benchmark dotyczących perspektyw produkcji buraka cukrowego w Europie, produkcji wołowiny w Ameryce Łacińskiej oraz produkcję upraw specjalnych w Kazachstanie. Przeprowadzone badania wskazują, że podejście agri benchmark pozwala identyfikować czynniki powodujące podejmowanie decyzji przez hodowców. Umożliwia to także oszacowanie przyszłego rozwoju w zmieniających się warunkach struktury ekonomicznej.
Cytowanie	Zimmer Y. (2013) UNDERSTANDING GLOBAL AGRICULTURE THROUGH AGRI BENCHMARK.Roczniki Naukowe Ekonomii Rolnictwa i Rozwoju Obszarów Wiejskich, t. 100, z. 4: 144-152
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Pełny tekst	RNR_2013_n4_s144.pdf

Autor	Robert Seliga, Joanna Sułkowska
Tytuł	Wykorzystanie marketingu społecznego w profilaktyce zdrowia
Title	THE APPLICATION OF SOCIAL MARKETING IN HEALTH PREVENTION
Słowa kluczowe
Key words
Abstrakt	Zmiany zachodzące w gospodarce, społeczeństwie wpływają na proces kształtowania się systemu opieki zdrowotnej. Do ogólnie rozumianego systemu opieki zdrowotnej zaliczyć można działania związane z profilaktyką zdrowia. Koncepcja marketingu społecznego zwiększa swój udział w działaniach na rzecz profilaktyki zdrowia. Celem artykułu jest przedstawienie możliwości aplikacji koncepcji marketingu społecznego w obszar profilaktyki zdrowotnej w Polsce. Ilustracja empiryczna roli marketingu społecznego w odniesieniu do profilaktyki zdrowia została oparta o trzy studia przypadku oraz o ilościowe wyniki badań własnych. Ilościowe badania mają charakter pilotażowy i stanowią jedynie wstęp do dalszych rozważań i badań w podjętym temacie. Przedstawione w artykule wyniki badań są wycinkiem ogólnych badań prowadzonych w zakresie profilaktyki zdrowia poprzez działania marketingowe.
Abstract	Changes in the economy, society, influence the formation of the health care system. The health care system generally, include the activities related to the prevention of health. Noticeable is the increase of the participation of the concept of social marketing in promoting health prevention. The purpose of this article is to present the possibilities of the concept of social marketing applications in the area of preventive health care in Poland. An empirical illustration of the role of social marketing for health prevention is based on three case studies and the quantitative results of the study. Quantitative research is a pilot and are only a prelude to further discussion and research undertaken in the topic. The results presented in this paper are a segment of the general research in the field of preventive health through marketing activities.
Cytowanie	Seliga R., Sułkowska J. (2013) Wykorzystanie marketingu społecznego w profilaktyce zdrowia.Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 10(59): 672-683
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Pełny tekst	PEFIM_2013_n59_s672.pdf

Autor	Dariusz Strzębicki
Tytuł	Sprzedaż produktów rolnych przez Internet
Title	Selling of agricultural products via the Internet
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Key words
Abstrakt	W opracowaniu zaprezentowano przykłady wykorzystania Internetu w sprzedaży produktów rolnych. Na podstawie analizy polskich i zagranicznych przypadków autor omówił różne formy elektronicznej sprzedaży produktów rolnych zarówno typu B2C, jak i B2B. W opracowaniu omówiono sposoby funkcjonowania oraz korzyści z wykorzystania różnych rynków elektronicznych i sklepów internetowych produktów rolnych dla rolników oraz nabywców.
Abstract	The paper discusses examples of the Internet usage as a marketing channel for sale of agricultural products. The paper includes Polish and foreign case studies with description of various forms of electronic sale, both of the B2C and B2B types. The paper discusses operation of various electronic marketplaces and electronic stores of agricultural products. The author also listed advantages and benefits of using electronic agricultural marketplaces for farmers and customers.
Cytowanie	Strzębicki D. (2011) Sprzedaż produktów rolnych przez Internet.Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 5(54): 176-196
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Pełny tekst	PEFIM_2011_n54_s176.pdf

Autor	Jana Dufková, Milada Šťastná, Frantisek Toman
Tytuł	How to improve landscape sustainability?
Title	How to improve landscape sustainability?
Słowa kluczowe
Key words	sustainability, land use, Route Planner, sources, information
Abstrakt
Abstract	Almost every professional sector has embarked on the move toward sustainability. European landscapes are facing rapid changes in land use, where understanding and management of this process is essential. Sustainability has become a widely acknowledged dimension of huma actions, but still little stress is put on education in sustainability. This paper identifies focus of education, gives suggestions for improvements and presents a new tool for education and training in sustainable land use – “Route Planner”. As results, it provides all users with new interesting facts on sustainability in the European Union and additional materials related to sustainable land use and Sustainability Impact Assessments (SIA). Users got the access to updated information regarding approximately 3000 courses on offer in this topic area throughout the European Union as well as case studies to compare sustainability practices in these countries in comparison to other parts of the world. Furthermore the end result of the information chain also leads the user to a collection of links such as interesting websites and further reading in the topic area
Cytowanie	Dufková J., Šťastná M., Toman F. (2007) .Scientific Journal Warsaw University of Life Sciences SGGW - Problems of World Agriculture, t. 1(16), z. : 80-87
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Pełny tekst	PRS_2007_T1(16)_n_s80.pdf

Autor	Anna Kłoczko-Gajewska
Tytuł	Aktywność obywatelska na wsi – studium przypadku czterech wsi na Podlasiu
Title	Social Activeness in Rural Societies – Four Case Studies from Podlasie Region
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Abstrakt
Abstract	In Central and Eastern Europe societies had problems in self-organising and creating civil virtues during transformation period. Polish citizens are still reluctant to join organisations, it is observed especially in rural areas. However it is people inhabiting rural areas who organize informally most often. This paper presents case studies of four villages in Podlasie region, in which citizens organized protests against closing their children’s primary schools. The analysis concerns group activeness before these protests, forms of the protests themselves, and activeness of the citizens after the decisions concerning the schools were taken by local authorities. It is concluded that willingness to associate and taking proper measures by citizens results among others from earlier experience in self-organising. Sometimes developing social activeness of local communities requires external help (such as mediation) or support of local authorities
Cytowanie	Kłoczko-Gajewska A. (2006) Aktywność obywatelska na wsi – studium przypadku czterech wsi na Podlasiu.Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, nr 59: 121-137
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Pełny tekst	EIOGZ_2006_n59_s121.pdf