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Autor	Wojciech Pizło
Tytuł	Strategia, struktura oraz działania marketingowe firmy Hoop S.A.
Title	Strategy, Structure and Marketing· Actions of the Firm Hoop S.A.
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Abstract	The paper presents the use of the Internet in marketing actions of the enterprise Hoop S.A. In the paper organization structure of company in 2004, development of Internet marketing and action in integrated Internet marketing was showed. The relationship between classical marketing and Internet marketing and using Internet marketing in the future are also analyzed.
Cytowanie	Pizło W. (2005) Strategia, struktura oraz działania marketingowe firmy Hoop S.A..Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, nr 55: 149-160
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Pełny tekst	EIOGZ_2005_n55_s149.pdf

Autor	Artur Kowalczyk, Mirosław Wasilewski
Tytuł	Ocena konkurencyjności spółdzielni mleczarskich
Title	The evaluation of Dairy Cooperatives' Competitiveness
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Abstract	The study presents the comparative analysis of competitiveness' level of dairy cooperatives, which exports their products to the UE market and cooperatives from Świętokrzyskie province, which are not entitled to the export to the UE market. Cooperatives exporting their products to the UE market (group A) in the years 1998-2001 showed the increase of milk processing while in cooperatives from Świętokrzyskie province the decrease ensued. The cooperatives from group A were also characterized by three times higher level of average delivery of milk as well as the share in the purchase of extra class milk. In 2001 cooperatives Świętokrzyskie province incurred loss while group A cooperatives achieved increasing significant profit. The competitive strength of milk · deliverers is larger in a group of cooperatives in Świętokrzyskie province because those cooperatives do not achieve the cost advantage for the sake of the low concentration of the production. The biggest threat to dairy cooperatives is in the buyers' strong influence on the volume of sale and in buyers' possibility to change a cooperative delivering them dairy products. The level of competition's intensity in the scope of products offered by cooperatives was similar, highest in the case of milk, cheese, sour and sour cream and lowest in case of powder milk and butter. The necessity of covering large capital needs as well as difficulties in access to distribution channels were described as largest barriers to entry and considerable small barrier is the competitive activity of already existing enterprises. In the opinion of cooperatives' managers the possibility of appearing new substitutes of dairy products, except for butter, is low.
Cytowanie	Kowalczyk A., Wasilewski M. (2004) Ocena konkurencyjności spółdzielni mleczarskich.Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, nr 52: 47-62
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Pełny tekst	EIOGZ_2004_n52_s47.pdf

Autor	Krystyna Krzyżanowska
Tytuł	Kompetencja komunikacyjna menedżera jako czynnik skutecznego zarządzania przedsiębiorstwem
Title	The Manager's Communicational Competence as a Factor of an Effective Management of a Company
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Abstract	Concepts of communication, forms of communication, verbal and unverbal communication in an enterprise are presented in the article. They determine an effective management of a company. The management of the communication process in a company requires: reconnaissance of barriers to effective communication and finding methods to overcome them. Abilities of reading unverbal signals, sending verbal signals consistent with unverbal signals and ability of active listening and reading feedback are very useful in this field.
Cytowanie	Krzyżanowska K. (2004) Kompetencja komunikacyjna menedżera jako czynnik skutecznego zarządzania przedsiębiorstwem.Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, nr 52: 33-45
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Pełny tekst	EIOGZ_2004_n52_s33.pdf

Autor	Wojciech Pizło
Tytuł	Zastosowanie marketingu internetowego w „Indykpolu"
Title	The Use of the Internet Marketing in "Indykpol"
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Abstract	The paper presents the use of the Internet in marketing actions of one of the biggest food processing industry enterprises in Poland - "Indykpol". In the paper the general characteristic of the company: the history, the origin of the capital group "Indykpol" and marketing actions done by the capital group are presented. The marketing strategy of the company, the strategy realized by the Internet, and problems of the Internet marketing development in the capital group were also presented.
Cytowanie	Pizło W. (2004) Zastosowanie marketingu internetowego w „Indykpolu".Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, nr 53: 159-174
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Pełny tekst	EIOGZ_2004_n53_s159.pdf

Autor	Barbara Grzybowska, Małgorzata Juchniewicz
Tytuł	Innowacje produktowe i ich uwarunkowania w przedsiębiorstwach przemysłu spożywczego
Title	Product Innovations and Their Conditioning in Food Industry Enterprises
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Abstract	The research was carried out in food industry enterprises from meat, creamery and the aggregate food sectors. Reasons of innovative processes initiation, number and range of product innovations undertaken by analyzed companies are presented in the paper. There are also presented respondents' opinions upon factors which could raise or restrict the proficiency of innovative activities.
Cytowanie	Grzybowska B., Juchniewicz M. (2004) Innowacje produktowe i ich uwarunkowania w przedsiębiorstwach przemysłu spożywczego.Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, nr 52: 63-77
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Pełny tekst	EIOGZ_2004_n52_s63.pdf

Autor	Anna Matuszyk
Tytuł	Szanse i zagrożenia sektora małych i średnich przedsiębiorstw wobec przystąpienia Polski do Unii Europejskiej
Title	Chances and Threats of Small and Medium Enterprises Sector in Poland Towards Joining European Union
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Abstract	The process of integration with European Union means lots of changes in the functioning conditions of enterprises. They must adjust to norms and standards that are obligatory in EU. Polish market became a part of uniform European market. This situation forced economic entities to start adaptation processes to new conditions. Small and medium enterprises, that are the basis of economy, are particularly sensitive for changes in business environment. Their special needs should be taken into consideration. Majority of Polish entrepreneurs are satisfied with joining European Union. They lead business with countries that are members of EU.
Cytowanie	Matuszyk A. (2004) Szanse i zagrożenia sektora małych i średnich przedsiębiorstw wobec przystąpienia Polski do Unii Europejskiej.Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, nr 54: 115-127
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Pełny tekst	EIOGZ_2004_n54_s115.pdf