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Autor	Wojciech Pizło
Tytuł	Zastosowanie marketingu internetowego w „Indykpolu"
Title	The Use of the Internet Marketing in "Indykpol"
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Abstract	The paper presents the use of the Internet in marketing actions of one of the biggest food processing industry enterprises in Poland - "Indykpol". In the paper the general characteristic of the company: the history, the origin of the capital group "Indykpol" and marketing actions done by the capital group are presented. The marketing strategy of the company, the strategy realized by the Internet, and problems of the Internet marketing development in the capital group were also presented.
Cytowanie	Pizło W. (2004) Zastosowanie marketingu internetowego w „Indykpolu".Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, nr 53: 159-174
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Pełny tekst	EIOGZ_2004_n53_s159.pdf

Autor	Barbara Wyrzykowska
Tytuł	Rodzaje powiązań integracyjnych w agrobiznesie
Title	The Types of Integration Connections in Agrobusiness
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Abstract	Common actions play the rising role in today' s world. The integration processes on an international scale influence on the integration processes between branches of agriculture and food processing industry on the country or region scale. There are distinguished two main types of integration: vertical and horizontal; sometimes it is said about diagonal (or cross) integration. It is also said about complete and indirect integration. The best possibilities of development both of the main integration forms exist in an agrobusiness. The agrobusiness is the part of the traditional economy and includes all of the elements necessary to the food producing and delivering to consumers.
Cytowanie	Wyrzykowska B. (2004) Rodzaje powiązań integracyjnych w agrobiznesie.Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, nr 53: 57-76
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Pełny tekst	EIOGZ_2004_n53_s57.pdf

Autor	Barbara Grzybowska, Małgorzata Juchniewicz
Tytuł	Innowacje produktowe i ich uwarunkowania w przedsiębiorstwach przemysłu spożywczego
Title	Product Innovations and Their Conditioning in Food Industry Enterprises
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Abstract	The research was carried out in food industry enterprises from meat, creamery and the aggregate food sectors. Reasons of innovative processes initiation, number and range of product innovations undertaken by analyzed companies are presented in the paper. There are also presented respondents' opinions upon factors which could raise or restrict the proficiency of innovative activities.
Cytowanie	Grzybowska B., Juchniewicz M. (2004) Innowacje produktowe i ich uwarunkowania w przedsiębiorstwach przemysłu spożywczego.Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, nr 52: 63-77
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Pełny tekst	EIOGZ_2004_n52_s63.pdf

Autor	Wojciech Ciechomski
Tytuł	Polskie ogrodnictwo w obliczu międzynarodowej konkurencji
Title	Polish Horticulture in the Face of the International Competitiveness
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Abstract	The competitiveness of horticulture sector in Poland is decreasing due to the low productivity of factors to the production resulting :from the little and dispersed scale of production as well as :from the low level of vertical and horizontal integration of the majority of vegetable and orchard farms. Dispersed structure of the sector - reflected main1y in farms of small and medium area - impacts on the incapability to compete with food processing plants and retail net on the equal principles. There is the lack of visible and effective forms of cooperation, coordination, information and communication between different entities functioning in the production sector, food processing industry and market. It all bring about, that long-term ability to gaining profits and maintaining current position, active and effective rivalry on domestic and international markets is to a high degree threatened.
Cytowanie	Ciechomski W. (2004) Polskie ogrodnictwo w obliczu międzynarodowej konkurencji.Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, nr 54: 35-42
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Pełny tekst	EIOGZ_2004_n54_s35.pdf