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Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, 2021 |
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Daniłowska A., Duisenbekova A. Assessment of Food Security in the East Kazakhstan Region
Autor | Alina Daniłowska, Aigerim Duisenbekova |
Tytuł | Assessment of Food Security in the East Kazakhstan Region |
Title | Assessment of Food Security in the East Kazakhstan Region |
Słowa kluczowe | sustainability, agriculture, agri-food policy, food security |
Key words | sustainability, agriculture, agri-food policy, food security |
Abstrakt | The article assesses the food security of one region of Kazakhstan - the East Kazakhstan region. In the analyses, criteria such as the level of the region’s food independence, the degree of satisfaction of the population’s physiological needs in basic food, and the level of economic availability of food were applied. The research has shown that the food security in the East Kazakhstan region was at an acceptable level. However, some threats to food security were identified, including: a high level of income differentiation among the households of the East Kazakhstan region, an increase in the price index for food products, and a significant proportion of the population with incomes below the subsistence minimum. The results of the evaluation can be useful for creating agri-food policy measures that will ensure, maintain and improve the level of food security at both a regional and national level. |
Abstract | The article assesses the food security of one region of Kazakhstan - the East Kazakhstan region. In the analyses, criteria such as the level of the region’s food independence, the degree of satisfaction of the population’s physiological needs in basic food, and the level of economic availability of food were applied. The research has shown that the food security in the East Kazakhstan region was at an acceptable level. However, some threats to food security were identified, including: a high level of income differentiation among the households of the East Kazakhstan region, an increase in the price index for food products, and a significant proportion of the population with incomes below the subsistence minimum. The results of the evaluation can be useful for creating agri-food policy measures that will ensure, maintain and improve the level of food security at both a regional and national level. |
Cytowanie | Daniłowska A., Duisenbekova A. (2021) Assessment of Food Security in the East Kazakhstan Region.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 21(36), z. 3: 4-13 |
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Pełny tekst | PRS_2021_T21(36)_n3_s4.pdf |
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Economic Sciences for Agribusiness and Rural Economy, 2021 |
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Balińska A., Olejniczak W. CERTIFICATION OF HIGH-QUALITY FOOD PRODUCTSIN THE PERCEPTION OF STUDENTS
Autor | Agata Balińska, Wioletta Olejniczak |
Tytuł | CERTIFICATION OF HIGH-QUALITY FOOD PRODUCTSIN THE PERCEPTION OF STUDENTS |
Title | |
Słowa kluczowe | food products, high quality, certification |
Key words | |
Abstrakt | This study aimed to investigate the perception of high-quality food products by young consumers, theirrecognition of logos assigned to registered products, and their experience in purchasing this type of product.The study involved desk research, computer-assisted web interviews (CAWI), and observation. The resultsof the survey conducted on a sample of 329 students of Warsaw University of Life Sciences (SGGW) showedthat the respondents’ recognition of high-quality food products was low. More than half of the respondentsdeclared that they do not pay attention to labels when shopping for food, while those who buy certified foodproducts indicated the following reasons: curiosity, promotion, or loyalty to a specific product. Almost one infour respondents declared that they do not buy imitations of original products covered by the registration. |
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Cytowanie | Balińska A., Olejniczak W. |
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Pełny tekst | ESARE_2021_n5_s15.pdf |
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Turystyka i Rozwój Regionalny, 2021 |
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Blenda N., Rybchak V. Features of food market formation in Ukraine
Autor | Nataliia Blenda, Vitaliy Rybchak |
Tytuł | Features of food market formation in Ukraine |
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Słowa kluczowe | food market, food products, self-sufficiency, export, import |
Key words | |
Abstrakt | The article examines the peculiarities of the formation of the food market of Ukraine and trends in its development. The actual capacity of the domestic market for certain products has been determined, taking into account the decrease in the average per capita consumption of certain food products by the population and the reduction in the population of Ukraine. It is established that the growth of gross output of agricultural products has improved the level of self-sufficiency in food in Ukraine. Meeting the needs of the population in food, within its purchasing power, is almost entirely provided by domestic products, except fruits, berries, and grapes. The level and dynamics of import dependence of the food market as a whole and in the context of individual product groups are determined. |
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Cytowanie | Blenda N., Rybchak V. |
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Pełny tekst | TIRR_2021_n16_s5.pdf |
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Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, 2021 |
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Malkanthi S., Rathnachandra S., Weerasinghe W. Consumers’ Awareness on Organic Food: Case of Urban Sri Lanka
Autor | S.H. Pushpa Malkanthi, S.D. Dilini Rathnachandra, W.A. Ruwani N. Weerasinghe |
Tytuł | Consumers’ Awareness on Organic Food: Case of Urban Sri Lanka |
Title | Consumers’ Awareness on Organic Food: Case of Urban Sri Lanka |
Słowa kluczowe | consumers’ awareness, organic food, regression analysis, urban consumer, Sri Lanka |
Key words | consumers’ awareness, organic food, regression analysis, urban consumer, Sri Lanka |
Abstrakt | The organic food market is rapidly expanding all over the world with the recent rise of concern in food safety and environmental protection. Thus, examining information about consumers’ awareness on organic food is one of the inspiring areas for producers and marketers to capture a greater market share successfully. Therefore, this study aimed at analyzing the consumer awareness towards organic food products while addressing socio-demographic factors affecting consumer awareness on organic food, knowledge of consumers about organic food, and their purchasing pattern. A sample of 600 consumers was selected from the main cities of six urban districts in Sri Lanka for the study. Data were collected via a consumer survey using a pre-tested questionnaire, from November 2018 to May 2019. The data analysis was carried out using frequencies, percentages, and multiple linear regression analysis. According to the results, the majority of the respondents were married females. The results revealed that Sri Lankan consumers have a better awareness on organic food. The results of the regression analysis highlighted that the consumers’ awareness is significantly affected by factors such as gender, marital status, education, and monthly income. Although most respondents have a good level of awareness on organic food, their buying trend is at a lower level. The findings of the study play an important role in promoting the organic food market and are essential for food marketing planners, researchers, and policymakers to enhance the organic food industry in the country in the future. |
Abstract | The organic food market is rapidly expanding all over the world with the recent rise of concern in food safety and environmental protection. Thus, examining information about consumers’ awareness on organic food is one of the inspiring areas for producers and marketers to capture a greater market share successfully. Therefore, this study aimed at analyzing the consumer awareness towards organic food products while addressing socio-demographic factors affecting consumer awareness on organic food, knowledge of consumers about organic food, and their purchasing pattern. A sample of 600 consumers was selected from the main cities of six urban districts in Sri Lanka for the study. Data were collected via a consumer survey using a pre-tested questionnaire, from November 2018 to May 2019. The data analysis was carried out using frequencies, percentages, and multiple linear regression analysis. According to the results, the majority of the respondents were married females. The results revealed that Sri Lankan consumers have a better awareness on organic food. The results of the regression analysis highlighted that the consumers’ awareness is significantly affected by factors such as gender, marital status, education, and monthly income. Although most respondents have a good level of awareness on organic food, their buying trend is at a lower level. The findings of the study play an important role in promoting the organic food market and are essential for food marketing planners, researchers, and policymakers to enhance the organic food industry in the country in the future. |
Cytowanie | Malkanthi S., Rathnachandra S., Weerasinghe W. (2021) Consumers’ Awareness on Organic Food: Case of Urban Sri Lanka.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 21(36), z. 4: 25-36 |
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Pełny tekst | PRS_2021_T21(36)_n4_s25.pdf |
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5. |
Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing, 2020 |
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Lemanowicz M. INDICATIONS OF CONSUMERS’ PROSUMER BEHAVIOUR ON THE FOOD MARKET
Autor | Marzena Lemanowicz |
Tytuł | INDICATIONS OF CONSUMERS’ PROSUMER BEHAVIOUR ON THE FOOD MARKET |
Title | Przejawy zachowań prosumpcyjnych konsumentów na rynku żywności |
Słowa kluczowe | prosumption, prosumer behaviour, consumer trends, food market |
Key words | prosumpcja, zachowania prosumpcyjne, trendy konsumenckie, rynek żywności. |
Abstrakt | The objective of this article was to identify examples of prosumer behaviour in the food market, to examine the degree of customer involvement and to measure the attitudes (opinions) of respondents regarding customer engagement in creation/improvement of a product. The most popular activities undertaken by consumers in the field of prosumption were selected and consumer involvement in various types of marketing campaigns organized by producers was determined. The survey was conducted among 320 respondents. The conducted research indicates consumer activity in the field of prosumption; however, respondents mainly manifest behaviour that do not require them to be very active. Sharing opinions on purchased food products is one of the manifestations of prosumer behaviour and these actions are undertaken with great frequency and willingness. The study also identified consumer participation in creating new products and improving existing ones. Over half of the respondents (64.4%) declared that they participated in these activities, however their participation is rare or very rare. In addition, consumers express positive opinions about the organization of such activities by companies and most of them believe that there are too few such activities on the market. |
Abstract | Celem artykułu było zidentyfikowanie przykładów zachowań prosumpcyjnych na rynku żywności, określenie stopnia zaangażowania konsumentów w te działania i pomiar postaw (opinii) respondentów dotyczących zaangażowania klienta w tworzenie/ulepszanie produktów. Na podstawie przeprowadzonych badań wyłoniono najbardziej popularne działania podejmowane przez konsumentów z zakresu prosumpcji, określono zaangażowanie konsumentów w różnego rodzaju akcje marketingowe organizowane przez producentów. Badanie ankietowe przeprowadzono w grupie 320 respondentów. Wyniki przeprowadzonych badań wskazują, że wyrażanie opinii na temat zakupionych produktów spożywczych jest jednym z przejawów zachowań prosumpcyjnych i działania te podejmowane są z dużą częstotliwością i chęcią. W badaniu zidentyfikowano również uczestnictwo konsumentów w kreowaniu nowych produktów i ulepszaniu już istniejących. Ponad połowa respondentów (64,4%, 206 osób) zadeklarowała, ze uczestniczy w tych działaniach, jednakże udział ten jest rzadki bądź bardzo rzadki. Przeprowadzone badania wskazują na aktywność konsumentów w zakresie prosumpcji, jednakże respondenci przejawiają głównie zachowania nie wymagające od nich dużej aktywności. Ponadto konsumenci wyrażają pozytywne opinie na temat organizowania tego typu działań przez firmy i większość z nich uważa, że na rynku jest ich za mało. |
Cytowanie | Lemanowicz M. (2020) INDICATIONS OF CONSUMERS’ PROSUMER BEHAVIOUR ON THE FOOD MARKET.Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 24(73): 81-91 |
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Pełny tekst | PEFIM_2020_n73_s81.pdf |
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Ekonomika i Organizacja Logistyki, 2020 |
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Maciąg A., Stangierska D. Assessment of the place of purchase of vegetables and fruits as expressed by consumers
Autor | Agnieszka Maciąg, Dagmara Stangierska |
Tytuł | Assessment of the place of purchase of vegetables and fruits as expressed by consumers |
Title | Ocena miejsca zakupu warzyw i owoców w opinii konsumentów |
Słowa kluczowe | place of purchase, fruits and vegetables, consumers |
Key words | miejsce zakupu, warzywa i owoce, konsumenci |
Abstrakt | According to studies, Poland is the leader in the production of certain fruits and vegetables as well as certain food products. The development of discount chains is where the changes are visibly heading. The article presents the results of the most common places to buy fruits and vegetables. The research was carried out on a sample of 812 people. Research shows that consumers most often buy fruits and vegetables in super and hypermarkets, with supermarkets being chosen most often when purchasing all food products. The smallest percentage of respondents declared making food purchases in bazaars and markets. The place of purchase is an important factor for choosing food. |
Abstract | Jak wynika z badań, Polska jest liderem w produkcji niektórych owoców i warzyw, a także producentem wybranej żywności. Najbardziej widoczny kierunek zmian stanowi rozwój sieci dyskontowych. W artykule zaprezentowano wyniki dotyczące najczęstszego miejsca zakupu żywności owoców i warzyw, które uzyskano na próbie 812 osób. Jak wynika z badań, konsumenci najczęściej kupują owoce i warzywa w super- i hipermarketach, markety natomiast są wybierane najczęściej w przypadku zakupu całej żywności. Najmniejszy odsetek respondentów dokonuje zakupu żywności na bazarach i targowiskach. Dla 70% respondentów miejsce zakupu jest istotnym czynnikiem decydującym o wyborze żywności. |
Cytowanie | Maciąg A., Stangierska D. |
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Pełny tekst | EIOL_2020_T5_n3_s57.pdf |
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7. |
Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing, 2019 |
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Biernat-Jarka A. ASSESSMENT OF GREENING IN THE CONTEXT OF PROVIDING ENVIRONMENTAL PUBLIC GOODS IN AGRICULTURE
Autor | Agnieszka Biernat-Jarka |
Tytuł | ASSESSMENT OF GREENING IN THE CONTEXT OF PROVIDING ENVIRONMENTAL PUBLIC GOODS IN AGRICULTURE |
Title | |
Słowa kluczowe | Common Agricultural Policy, public goods, greening, environmental protection, Poland, European Union |
Key words | |
Abstrakt | The article discusses the concept of providing environmental public goods through agriculture. The theoretical goal of the discussion was to present the concept of greening under the EU's Common Agricultural Policy. This concept was developed on the basis of available literature and from EU and Polish documents. The concrete goal is to assess greening instruments in terms of their implementation and compliance by farmers. A review of the available literature on the subject allows the assumption that the greening instrument implemented under the CAP has contributed to an intensification of activities by farmers in the field of environmental protection. The article was prepared based on source materials, monographs and scientific articles as well as Eurostat data. The article also presents the results of Eurobarometer surveys that show the expectations of EU citizens towards the European Union's CAP in the field of environmental and climate protection. Results of surveys have shown that on the one hand, the European Union should be responsible for ensuring healthy and safe food products for consumers, while on the other hand the goal of the Common Agricultural Policy should be to ensure an appropriate standard of living for farmers. |
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Cytowanie | Biernat-Jarka A. (2019) ASSESSMENT OF GREENING IN THE CONTEXT OF PROVIDING ENVIRONMENTAL PUBLIC GOODS IN AGRICULTURE.Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 22(71): 18-27 |
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Pełny tekst | PEFIM_2019_n71_s18.pdf |
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Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, 2019 |
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Kiełbasa B., Popa D., Sargo A., Trojak M. New Approaches to Developing the Integral Indicator Methodology for Estimating the Financial Efficiency of Agricultural Entities in Poland, the Republic of Moldova, and EU Countries
Autor | Barbara Kiełbasa, Daniela Popa, Aliona Sargo, Mariusz Trojak |
Tytuł | New Approaches to Developing the Integral Indicator Methodology for Estimating the Financial Efficiency of Agricultural Entities in Poland, the Republic of Moldova, and EU Countries |
Title | New Approaches to Developing the Integral Indicator Methodology for Estimating the Financial Efficiency of Agricultural Entities in Poland, the Republic of Moldova, and EU Countries |
Słowa kluczowe | agro-sector, European Union, correlation and regression, financial efficiency, food product, financial economy, productivity & profitability, resource efficiency |
Key words | agro-sector, European Union, correlation and regression, financial efficiency, food product, financial economy, productivity & profitability, resource efficiency |
Abstrakt | Economic literature pays a great deal of attention to economic and financial efficiency, expressed in terms of competition, concentration, productivity and profitability. This paper provides an all-embracing framework for the various existing theories in this area and illustrates these theories with practical applications. Currently, changing the size of the production potential in agricultural units in the Republic of Moldova depends to a great extent on the influence of different trends in the modification of production resources: the reduction of labor resources and agricultural land, quantitative and qualitative changes in fixed assets, and in current assets, etc.The notion of resource potential means the totality of the volume of all resources (natural, labor, material, intellectual, information, etc.) on specific enterprises, territories, branches, regions. Evaluating a broad field of research, the paper describes profit maximizing food products and demonstrates how several widely-used products can be fit into this framework. The authors also present an overview of the current major trends in the food sector and relate them to the assumptions for food products, thereby displaying their relevance and timeliness. The results include a set of recommendations for future research on this topic.The design, methodology and approach of this research is to explain why efficiency can help obtain a profit surplus, and to measure this efficiency. For quality of methodology we apply a range of statistical methods, as well as the strategic capability of organisations – made up of resources and competences. One way to approach the stategic capability of an organisation is to consider its strengths and weaknesses (for example, where it has a competitive advantage, profit, efficiency or disadvantage). Based on our research and results, we sought to understand the concepts of financial effciency and to apply these concepts to practical situations. At the start of each analysis entrepreneurship plays an important role. Most organisations have to innovate constantly to obtain profit and efficiency for food products. They need to be first into a market, or simply a follower of customers in developing new products and services. Original studies in Moldova and Poland regarding farm concentration in terms of Gini Coefficient, Gini Index and Concentration Index of the utilized agricultural area. Original calculus formula to determine the Concentration Index of the UAA for the top 10% largest farms in Moldova and UK. |
Abstract | Economic literature pays a great deal of attention to economic and financial efficiency, expressed in terms of competition, concentration, productivity and profitability. This paper provides an all-embracing framework for the various existing theories in this area and illustrates these theories with practical applications. Currently, changing the size of the production potential in agricultural units in the Republic of Moldova depends to a great extent on the influence of different trends in the modification of production resources: the reduction of labor resources and agricultural land, quantitative and qualitative changes in fixed assets, and in current assets, etc.The notion of resource potential means the totality of the volume of all resources (natural, labor, material, intellectual, information, etc.) on specific enterprises, territories, branches, regions. Evaluating a broad field of research, the paper describes profit maximizing food products and demonstrates how several widely-used products can be fit into this framework. The authors also present an overview of the current major trends in the food sector and relate them to the assumptions for food products, thereby displaying their relevance and timeliness. The results include a set of recommendations for future research on this topic.The design, methodology and approach of this research is to explain why efficiency can help obtain a profit surplus, and to measure this efficiency. For quality of methodology we apply a range of statistical methods, as well as the strategic capability of organisations – made up of resources and competences. One way to approach the stategic capability of an organisation is to consider its strengths and weaknesses (for example, where it has a competitive advantage, profit, efficiency or disadvantage). Based on our research and results, we sought to understand the concepts of financial effciency and to apply these concepts to practical situations. At the start of each analysis entrepreneurship plays an important role. Most organisations have to innovate constantly to obtain profit and efficiency for food products. They need to be first into a market, or simply a follower of customers in developing new products and services. Original studies in Moldova and Poland regarding farm concentration in terms of Gini Coefficient, Gini Index and Concentration Index of the utilized agricultural area. Original calculus formula to determine the Concentration Index of the UAA for the top 10% largest farms in Moldova and UK. |
Cytowanie | Kiełbasa B., Popa D., Sargo A., Trojak M. (2019) New Approaches to Developing the Integral Indicator Methodology for Estimating the Financial Efficiency of Agricultural Entities in Poland, the Republic of Moldova, and EU Countries.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 4: 103-112 |
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Pełny tekst | PRS_2019_T19(34)_n4_s103.pdf |
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Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, 2019 |
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Świetlik K. Zmienność światowych cen żywności w latach 2000-2018
Autor | Krystyna Świetlik |
Tytuł | Zmienność światowych cen żywności w latach 2000-2018 |
Title | Changeability of World Food Prices During 2000-2018 |
Słowa kluczowe | żywność, ceny żywności, indeksy cen, niestabilność cen, rynek światowy |
Key words | food, food prices, price indices, instability of prices, global market |
Abstrakt | Celem artykułu jest przedstawienie głównych kierunków zmian światowych cen artykułów rolno-spożywczych w latach 2000-2018, określenie stopnia ich zmienności i wskazanie przyczyn tych zjawisk. Głównym źródłem danych były średnie roczne indeksy cen żywności FAO. Przeprowadzone analizy pokazały, że w 2011 r. światowe ceny żywności osiągnęły poziom ponad dwuipółkrotnie wyższy niż w 2000 r., a w całym badanym okresie zwiększyły się o 85%. Najbardziej wzrosły ceny olejów roślinnych na skutek rozwoju produkcji biopaliw. Największe fluktuacje cen odnotowano na rynkach cukru i produktów mlecznych, a najmniejsze na rynku mięsa. Stwierdzono, że w długim okresie decydujący wpływ na kształtowanie się światowych cen żywności miały uwarunkowania popytowe, natomiast w okresach krótkich – szoki podażowe. |
Abstract | The aim of the paper is to present the main direction of change in global prices of farm and food products during 2000-2018, determination of the level of change and indication of the reasons for these phenomena. The main source for the data was average annual indices of food prices from the FAO. The analyses showed that in 2011 global food prices reached a level over two and a half times higher than in 2000, but during the period under investigation they increased by 85%. The greatest increase was in the price of vegetable oils due to the development of biofuels. The largest fluctuations in prices were noted in the sugar and dairy markets, and the smallest in the meat market. It was concluded that during longer periods demand had the greatest influence on global food prices, while during shorter periods it was drastic changes in supply. |
Cytowanie | Świetlik K. (2019) Zmienność światowych cen żywności w latach 2000-2018.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 2: 196-209 |
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Pełny tekst | PRS_2019_T19(34)_n2_s196.pdf |
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Turystyka i Rozwój Regionalny, 2019 |
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Goryńska-Goldmann E. Ewolucja rozwoju żywności lokalnej w kontekście ideizrównoważonej konsumpcji
Autor | Elżbieta Goryńska-Goldmann |
Tytuł | Ewolucja rozwoju żywności lokalnej w kontekście ideizrównoważonej konsumpcji |
Title | Evolution of local food development in the context of the idea of sustainable consumption |
Słowa kluczowe | rynek rolny, rynek lokalny, żywność lokalna, zrównoważona konsumpcja |
Key words | agricultural market, local market, local food, sustainable consumption |
Abstrakt | Celem artykułu była charakterystyka pojęcia i genezy żywności lokalnej oraz dyskusja nad jej znaczeniem w kontekście zrównoważonej konsumpcji. Wskazano, iż rozwinięcie rynku żywności lokalnej oparte jest na tradycji wytwarzania i spożywania produktów pochodzących z własnego gospodarstwa, stanowi efekt rozwoju metod produkcji, przechowalnictwa, transportu, dystrybucji i współpracy środowisk lokalnych. Zaprezentowano dane dotyczące rynku żywności lokalnej oraz przeprowadzono dyskusję na temat definicji żywności lokalnej. Przedstawiono producentów żywności lokalnej, jako autentycznych „strażników” systemów jej produkcji, mogących wnieść istotny wkład w popularyzację modelu zrównoważonej konsumpcji. Potwierdzono tezę o istotnym znaczeniu produktów lokalnych w realizacji idei zrównoważonej konsumpcji. Stwierdzono, że rynek żywności lokalnej stanowi szerokie pole działań i wymaga dalszych prac, następnie zasygnalizowane przyszłe kierunki badań. Artykuł ma charakter przeglądowy, a prowadząc analizę, dokonano analizy danych wtórnych, w tym także własnych badań naukowych w tym zakresie. |
Abstract | The aim of the paper was to characterize the concept and origin of local food and to discuss its meaning in the context of the sustainable consumption idea. The paper points that the development of the local food market is based on the tradition of production and consumption of food products that come from private farms and is the result of the development of production methods, as well as methods of storage, transport, distribution and cooperation between local market subjects. The paper presents data concerning the local food market and discusses the definition of local food. It shows local food producers as authentic “guardians” of local food production systems who can significantly contribute to the popularization of the sustainable consumption model. Moreover, it confirms the thesis about the importance of local products in the implementation of the idea of sustainable consumption. The local food market turns out to be a wide field of activity and requires further scientific work. The paper proposes some future research directions. It is a review that includes analysis on the basis of some secondary data, including also the author’s own scientific research in this field. |
Cytowanie | Goryńska-Goldmann E. |
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Pełny tekst | TIRR_2019_n12_s43.pdf |
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Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, 2019 |
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Bakos I., Khademi-Vidra A. Alternative Local Food Shopping Communities in Hungary
Autor | Izabella Bakos, Anikó Khademi-Vidra |
Tytuł | Alternative Local Food Shopping Communities in Hungary |
Title | Alternative Local Food Shopping Communities in Hungary |
Słowa kluczowe | local food, consumer communities, food consumer behaviour, questionnaire study, cluster analysis |
Key words | local food, consumer communities, food consumer behaviour, questionnaire study, cluster analysis |
Abstrakt | As a result of concerns about the long-term sustainability of globalized retail trade and the stronger presence of health conscious consumer behaviour, governments and groups of conscious consumers worldwide are increasingly focusing on the promotion and development of local food systems and small-scale retail chains and the production of quality local food products to promote the market. In our paper, we would like to give an overview of community-led alternative types of local food systems, with particular attention to shopping community-type consumer and consumer communities. We also describe the main results of our primary research in the population and the shopping community. During the questionnaire we revealed general consumer behaviour and the demand and attitude of local food, the popularity of the customer communities in the settlement of the respondents. In the survey conducted among members of the consumer community, we looked at the analytical areas designated as a target in the population questionnaire for the purpose of comparability and our aim was to explore the sociometrics and lifestyles of communities as well as their community experiences and possible developments. Our hypothesis is that there is a close correlation between the respondents with higher education and income and the preferences of local food. Furthermore, it is assumed that there is a significant difference between the food consumption behaviors of the two samples examined. |
Abstract | As a result of concerns about the long-term sustainability of globalized retail trade and the stronger presence of health conscious consumer behaviour, governments and groups of conscious consumers worldwide are increasingly focusing on the promotion and development of local food systems and small-scale retail chains and the production of quality local food products to promote the market. In our paper, we would like to give an overview of community-led alternative types of local food systems, with particular attention to shopping community-type consumer and consumer communities. We also describe the main results of our primary research in the population and the shopping community. During the questionnaire we revealed general consumer behaviour and the demand and attitude of local food, the popularity of the customer communities in the settlement of the respondents. In the survey conducted among members of the consumer community, we looked at the analytical areas designated as a target in the population questionnaire for the purpose of comparability and our aim was to explore the sociometrics and lifestyles of communities as well as their community experiences and possible developments. Our hypothesis is that there is a close correlation between the respondents with higher education and income and the preferences of local food. Furthermore, it is assumed that there is a significant difference between the food consumption behaviors of the two samples examined. |
Cytowanie | Bakos I., Khademi-Vidra A. (2019) Alternative Local Food Shopping Communities in Hungary.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 2: 7-21 |
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Pełny tekst | PRS_2019_T19(34)_n2_s7.pdf |
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12. |
Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, 2019 |
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Bartha Á., Horváth B. Effects of Certain Personal Attributes on Food Waste
Autor | Ákos Bartha, Bálint Horváth |
Tytuł | Effects of Certain Personal Attributes on Food Waste |
Title | Effects of Certain Personal Attributes on Food Waste |
Słowa kluczowe | food waste, consumer attitude, sustainable consumption |
Key words | food waste, consumer attitude, sustainable consumption |
Abstrakt | With the increase of food supply and the improvement of production processes, the real value of certain food products has been steadily declining over the past decades, which is certainly a trend that has seriously transformed the moral value of food, its role in society and its associated personal attitudes. According to UN and FAO estimates, in 2016, 30-35% of our food was wasted. Food waste in households is also a special area of research in terms of their high wasting rate. While exploring the causes of high amounts of consumer waste, a research group has also correlated (with mathematical models) the gradual growth rate of food waste, the US obesity epidemic and the growing supply of cheaper food products (Hall et al. 2009). In our research, we examine certain personal aspects in case of specific (e.g. functional) foods as well. A significant decrease in food waste coming from households could be attained by controlling our attitudes. Food waste, consumption awareness, eating habits, food mileage, water footprint, sustainable eating, energy efficiency: these are all terms which have to have their meaning and importance taught to people, as they contain important – affecting the level of wasting – information. Therefore, we can see that food waste itself is one of the most serious, paradoxical and global modern issues which the developed world has identified, and is trying to decrease by using national and international interventions in order to limit food supply anomalies and environmental loads as much as possible. Understanding personal attributes more precisely might be a good practice for providing future solutions, as well. |
Abstract | With the increase of food supply and the improvement of production processes, the real value of certain food products has been steadily declining over the past decades, which is certainly a trend that has seriously transformed the moral value of food, its role in society and its associated personal attitudes. According to UN and FAO estimates, in 2016, 30-35% of our food was wasted. Food waste in households is also a special area of research in terms of their high wasting rate. While exploring the causes of high amounts of consumer waste, a research group has also correlated (with mathematical models) the gradual growth rate of food waste, the US obesity epidemic and the growing supply of cheaper food products (Hall et al. 2009). In our research, we examine certain personal aspects in case of specific (e.g. functional) foods as well. A significant decrease in food waste coming from households could be attained by controlling our attitudes. Food waste, consumption awareness, eating habits, food mileage, water footprint, sustainable eating, energy efficiency: these are all terms which have to have their meaning and importance taught to people, as they contain important – affecting the level of wasting – information. Therefore, we can see that food waste itself is one of the most serious, paradoxical and global modern issues which the developed world has identified, and is trying to decrease by using national and international interventions in order to limit food supply anomalies and environmental loads as much as possible. Understanding personal attributes more precisely might be a good practice for providing future solutions, as well. |
Cytowanie | Bartha Á., Horváth B. (2019) Effects of Certain Personal Attributes on Food Waste.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 2: 22-30 |
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Pełny tekst | PRS_2019_T19(34)_n2_s22.pdf |
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13. |
Roczniki Naukowe Ekonomii Rolnictwa i Rozwoju Obszarów Wiejskich, 2018 |
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Łącka I. Działalność innowacyjna i inwestycje w maszyny i urządzenia w przemyśle spożywczym w Polsce a wyzwania współczesnej gospodarki
Autor | Irena Łącka |
Tytuł | Działalność innowacyjna i inwestycje w maszyny i urządzenia w przemyśle spożywczym w Polsce a wyzwania współczesnej gospodarki |
Title | INNOVATIVE ACTIVITY AND INVESTMENTS IN MACHINES AND DEVICES IN POLISH FOOD INDUSTRY challeng of the modern economy |
Słowa kluczowe | przemysł spożywczy, wyzwania, działalność innowacyjna, inwestycje, innowacje |
Key words | food industry, challenges, innovation activity, investments, innovations |
Abstrakt | Przemysł spożywczy w Polsce staje wobec wyzwań wynikających z obecnych i przyszłych przemian w gospodarce światowej, m.in. potrzeby optymalizacji procesów wytwórczych, zwiększenia efektywności wykorzystania zasobów, rozwiązania problemów kadrowych, wdrażania innowacji i postępu technicznego. Celem artykułu jest przedstawienie działalności innowacyjnej przedsiębiorstw tego sektora w latach 2010-2016 ze wskazaniem tendencji w tym zakresie. Ocena inwestycji w maszyny i urządzenia miała na celu ocenę stanu i perspektyw wdrażania postępu technicznego. Badania wykazały, że większość podmiotów przemysłu spożywczego jest jeszcze słabo przygotowana do wyzwań nowej gospodarki. Wskazują na to niskie nakłady na działalność innowacyjną przedsiębiorstw, struktura tych nakładów, a także wyniki działalności w badanym okresie. Z badań wynika, że producenci artykułów spożywczych i napojów zwiększyli inwestycje w maszyny i urządzenia w celu poprawy efektywności wykorzystania zasobów i modernizacji parku maszynowego. |
Abstract | Polish food industry challenges result from current and future changes in world’s economy i.e. the need of the optimization of manufacturing process, the increase of effectiveness of the use of resources, solving the personnel problems together and implementing innovations and technical progress. The aim of the article was to present the innovative activity of companies of this sector in years 2010-2016 with indicating tendencies in this scope. The analysis of investments in machines and devices aimed at evaluation of condition and prospects of technical progress of entities in food industry. The research has shown that the majority of this sector is weakly prepared to facing the challenges of new economy. This is indicated by low expenditures into the innovative activity of entities, the structure of those expenditures as well as results of activities during examined period. The analysis of the statistical data have shown that during this tested time the producers of food products and beverages have increased their investment in machines and devices in order to increase their effectiveness of the use of resources and modernize their machinery. During the research following methods were used: study of national and foreign literature, comparative analysis and elements of descriptive statistics. To analyze the innovative activity and investments of entities in machines and devices the data of public statistics was used. |
Cytowanie | Łącka I. (2018) Działalność innowacyjna i inwestycje w maszyny i urządzenia w przemyśle spożywczym w Polsce a wyzwania współczesnej gospodarki.Roczniki Naukowe Ekonomii Rolnictwa i Rozwoju Obszarów Wiejskich, t. 105, z. 2: 93-109 |
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Pełny tekst | RNR_2018_n2_s93.pdf |
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14. |
Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing, 2018 |
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Grębowiec M. Rola współczesnych innowacji sektora owoców i warzyw w procesie postrzegania i podejmowania decyzji nabywczych przez konsumentów
Autor | Mariusz Grębowiec |
Tytuł | Rola współczesnych innowacji sektora owoców i warzyw w procesie postrzegania i podejmowania decyzji nabywczych przez konsumentów |
Title | THE ROLE MODERN INNOVATIONS IN THE FRUIT AND VEGETABLE SECTOR I THE PROCESS OF PERCEIVING AND PURCHASING DECISUIONS BY CONSUMERS |
Słowa kluczowe | innowacja, rynek, konsument, owoce i warzywa, innowacyjne produkty żywnościowe |
Key words | innovation, market, consumer, fruit and vegetables, innovative food products |
Abstrakt | W artykule dokonano próby oceny innowacyjności sektora owoców i warzyw w opinii polskich konsumentów. Bazując na dostępnej literaturze, artykułach i czasopismach branżowych oraz informacjach opublikowanych na stronach internetowych scharakteryzowano zmiany na polskim rynku owoców i warzyw, innowacyjność sektora owoców i warzyw, rodzaje innowacji związanych z nowymi technologiami i procesami oraz z nowymi metodami marketingowymi i organizacyjnymi, a także wskazano trendy i bariery nabywcze konsumentów w sektorze owocowo-warzywnym. Dla pełnego zobrazowania stopnia znajomości i rozpoznawalności wybranych innowacji oraz stosunku do tego typu produktów konsumenta przeprowadzono badania ankietowe. |
Abstract | Fashion, health and convenience shape today's consumer market in innovation. The knowledge of the consumer is the key to the success of the company. The aim of the study was to evaluate the innovativeness of the fruit and vegetable sector in Poland in the opinion of Polish consumers. Based on the available literature, articles and professional journals and the information published on websites characterized by changes in the Polish market in fruit and vegetables, innovative fruit and vegetable sector, types of innovation related to new technologies and processes, and new methods of marketing and organizational and also described trends and consumer barriers in the fruit and vegetable sector. For a full presentation of the degree of knowledge and recognition of selected innovations and the relation to this type of products of the consumer survey was conducted. |
Cytowanie | Grębowiec M. (2018) Rola współczesnych innowacji sektora owoców i warzyw w procesie postrzegania i podejmowania decyzji nabywczych przez konsumentów.Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 20(69): 60-71 |
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Pełny tekst | PEFIM_2018_n69_s60.pdf |
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15. |
Economic Sciences for Agribusiness and Rural Economy, 2018 |
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Firlej K., Kubala S. THE ASSESSMENT OF EXPORT POTENTIAL OF AGRICULTURAL AND FOOD PRODUCTS IN THE VISEGRAD GROUP COUNTRIES IN THE YEARS 2005–2017
Autor | Krzysztof Firlej, Sebastian Kubala |
Tytuł | THE ASSESSMENT OF EXPORT POTENTIAL OF AGRICULTURAL AND FOOD PRODUCTS IN THE VISEGRAD GROUP COUNTRIES IN THE YEARS 2005–2017 |
Title | |
Słowa kluczowe | foreign trade, agri-food industry, the Visegrad Group |
Key words | |
Abstrakt | The foreign trade in agricultural and food products is a significant reflection of an economic situation occurring in the current functioning of agriculture, food industry and its individual trades in a given country. It is worth considering how the export of Polish agricultural and food products may be compared with the Vise grad Group countries in this area. The article deals with an attempt to assess the export potential of agricultural and food products in the Visegrad Group countries in the years 2005–2017 using a modified index for an assessment of a level of competitiveness in a foreign trade, that is the Revealed Comparative Advantage Index – RCA – by Balassa. The results of the study prove that the export of agricultural and food products in the Visegrad Group countries is vulnerable to economic trends, there is a significant degree of competitiveness regarding export of the food products of animal origin in these countries, and the greatest level of competitiveness of the foreign trade in the food products of plant origin regarding cereals, and the trade in fruit and vegetables is less and less important. |
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Cytowanie | Firlej K., Kubala S. |
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Pełny tekst | ESARE_2018_n2_s167.pdf |
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16. |
Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing, 2018 |
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Jakubczak A. Strategie greenwashing w wybranych sieciach handlowych w Polsce
Autor | Anna Jakubczak |
Tytuł | Strategie greenwashing w wybranych sieciach handlowych w Polsce |
Title | Greenwashing strategies in selected retail chains in Poland |
Słowa kluczowe | greenwasing, społeczna odpowiedzialność biznesu, społeczna odpowiedzialność konsumentów, green consumerism |
Key words | greenwasing, corporate social responsibility, consumer social responsibility, green consumerism |
Abstrakt | Problemem poruszonym w artykule jest zjawisko greenwashing, które jest coraz częściej stosowane przez biznes, aby wprowadzić konsumentów w błędne przekonanie o wizerunku firmy lub produktu, jako przyjaznego środowisku naturalnemu. Celem artykułu jest analiza strategii greenwashing stosowanych przez sklepy dyskontowe w ofercie produktów spożywczych i na ich opakowaniach przez producentów. Przeanalizowano kilkadziesiąt produktów żywnościowych organicznych oraz "udających" organiczne w dwóch popularnych sieciach dyskontowych w Polsce. Analiza wyników potwierdza, że w wybranych sieciach stosuje się nieodpowiedzialnie społecznie praktyki sprzyjające stosowaniu strategii greenwashing. |
Abstract | The problem raised in the article is the phenomenon of greenwashing increasingly used by business to introduce consumers into a misconception about the image of a company or product as environmentally friendly. The aim of the article is to analyze greenwashing strategies used by discount stores in the offer of food products in packaging and by producers of these products. Several dozen organic and organic "pretending" food products were analyzed in two popular discount chains in Poland. The analysis of the results confirms that in selected networks irresponsibly social practices favoring the use of greenwashing strategies are applied. |
Cytowanie | Jakubczak A. (2018) Strategie greenwashing w wybranych sieciach handlowych w Polsce.Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 20(69): 72-82 |
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Pełny tekst | PEFIM_2018_n69_s72.pdf |
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17. |
Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, 2018 |
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Brodzińska K. Ekologizacja rolnictwa w aspekcie polityki finansowego wsparcia
Autor | Katarzyna Brodzińska |
Tytuł | Ekologizacja rolnictwa w aspekcie polityki finansowego wsparcia |
Title | The Ecologization of Agriculture in Aspect of Financial Support Policy |
Słowa kluczowe | rolnictwo ekologiczne, wspólna polityka rolna (WPR), wsparcie finansowe |
Key words | organic farming, common agricultural policy (CAP), financial support |
Abstrakt | Celem artykułu jest rozpoznanie procesu ekologizacji rolnictwa w Polsce przy uwzględnieniu światowych tendencji rozwoju rolnictwa ekologicznego i realizowanej polityki wsparcia finansowego w ramach WPR. W analizach wykorzystano dane statystyczne Międzynarodowej Federacji Rolnictwa Ekologicznego - IFOAM i Instytutu Badań Rolnictwa Ekologicznego - FIBL oraz Głównego Inspektoratu Jakości Handlowej Artykułów Rolno-Spożywczych – GIJHARS. Z przeprowadzonych analiz wynika, że proces ekologizacji rolnictwa przebiega w różnym tempie na poszczególnych kontynentach, ale to właśnie w Europie wzrasta zarówno powierzchnia upraw, jak i dynamicznie rozwija się rynek ekologicznych produktów żywnościowych. W Polsce duży wpływ na proces ekologizacji rolnictwa ma realizowana polityka wsparcia finansowego, a powodzenie tego procesu zależy od umocnienia rynkowego ekologicznych gospodarstw rolnych (wzrostu towarowości i skrócenia łańcucha dostaw żywności) oraz budowania świadomości ekologicznej konsumentów. |
Abstract | The aim of the article is to recognize the process of greening of the agriculture in Poland in terms of worldwide development tendencies and the policy of financial support under the CAP. Analyses were conducted using statistical data from the International Federation of Organic Agriculture – IFOAM, the Institute of Organic Farming Research - FIBL and the Main Inspectorate of Trade Quality of Agricultural and Food Products – GIJHARS. Analyses showed that the process of greening of the agriculture is proceeding at different speeds on individual continents, but it is in Europe that both the area of cultivation and the market for organic food products is rapidly growing. In Poland, the implemented policy of financial support has a major impact on the process of greening of the agriculture, and the success of this process depends on the market strengthening of ecological farms (increase in commodity and shortening the food supply chain) and building ecological awareness of consumers. |
Cytowanie | Brodzińska K. (2018) Ekologizacja rolnictwa w aspekcie polityki finansowego wsparcia.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 18(33), z. 3: 49-58 |
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Pełny tekst | PRS_2018_T18(33)_n3_s49.pdf |
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18. |
Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, 2018 |
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Gutkowska K., Żakowska-Biemans S. Atrybuty zaufania dotyczące jakości jako czynnik wpływający na decyzje nabywcze konsumentów żywności
Autor | Krystyna Gutkowska, Sylwia Żakowska-Biemans |
Tytuł | Atrybuty zaufania dotyczące jakości jako czynnik wpływający na decyzje nabywcze konsumentów żywności |
Title | Credence attributes as a factor infl uencing consumer food purchasing decision |
Słowa kluczowe | żywność, konsument, determinanty wyboru, atrybuty zaufania dotyczące jakości, znaki jakości |
Key words | food, consumer, choice determinants, credence quality attributes, quality labels |
Abstrakt | W artykule przedstawiono wyniki badań dotyczących atrybutów zaufania dotyczących jakości jako czynników wpływających na wybory konsumentów żywności, zrealizowanych wśród 1203 respondentów metodą CAWI. Uzyskane dane wykorzystano w celu identyfikacji segmentów konsumentów o zróżnicowanych determinantach wyboru żywności oraz zainteresowaniu żywnością, której znakowanie wpisuje się w koncepcję atrybutów zaufania dotyczących jakości. Wyniki badań wskazują, że respondenci odnoszą się bardzo pozytywnie do żywności pochodzącej z określonego regionu lub też lokalnej produkcji. W mniejszym stopniu wybory konsumentów są warunkowane atrybutami związanymi z troską o środowisko naturalne i dobrostan zwierząt. Młodzi konsumenci są mniej zainteresowani żywnością regionalną, ale bardziej zwracają uwagę na kwestie dobrostanu zwierząt. Najwyższy poziom znajomości wszystkich spośród badanych znaków jakości odnotowano wśród respondentów przypisanych do segmentu 3, którzy częściej deklarowali regularne zakupy żywności ekologicznej, posiadali wyższy poziom wykształcenia oraz byli skłonni do podejmowania zachowań na rzecz ochrony środowiska i dobrostanu zwierząt, jak również przejawiali zainteresowanie relacją między żywnością i zdrowiem. |
Abstract | The paper presents the results of a research on the credence attributes of food as factors influencing consumer food choices using quantitative CAWI survey among 1203 respondents. The data obtained was used to identify consumer segments that differ in terms of their determinants of food choices and interest in food products labelled with reference to the credence quality attributes. The results show that the respondents are very positive about food, coming from a specific region or local production. To a lesser extent, consumer choices are determined by attributes related to the care for the environment and animal welfare. However, younger respondents were more receptive to claims related to animal welfare than regional food. The highest level of familiarity with all of the surveyed labels was noted among respondents assigned to segment 3, who were more often regular organic consumers, better educated, likely to take care for environment, concerned with animal welfare and interested in the relationship between food and health. |
Cytowanie | Gutkowska K., Żakowska-Biemans S. (2018) Atrybuty zaufania dotyczące jakości jako czynnik wpływający na decyzje nabywcze konsumentów żywności.Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, nr 121: 115-130 |
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Pełny tekst | EIOGZ_2018_n121_s115.pdf |
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Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, 2018 |
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Kowalska A. Changes in Demand and Expenses for Food in Households in Poland
Autor | Anna Kowalska |
Tytuł | Changes in Demand and Expenses for Food in Households in Poland |
Title | Changes in Demand and Expenses for Food in Households in Poland |
Słowa kluczowe | consumption, expenses, households, foodstuffs |
Key words | consumption, expenses, households, foodstuffs |
Abstrakt | The aim of the work is to assess the demand for food among households in Poland and the changes that occurred in this demand in the years 2000-2016. In addition, changes in the consumption of selected food products over a period of 10 years depending on the socio-economic group of the household have been evaluated. The research material consists of secondary data obtained from the publication of the Central Statistical Office in the years 2000-2016. The study uses descriptive statistics methods. The income situation of households in Poland during the period under review significantly improved. In the analysed years, monthly expenses on food products per one person grew slower than total expenditure and disposable income. The analysis of the research material showed a decrease in consumption of the majority of discussed food products. The increase in demand occurred in the case of yoghurts as well as cheese and curd. The analysis divided into socio-economic groups of the households showed significant variation in the consumption of sugar, fish and seafood as well as oils and fats. |
Abstract | The aim of the work is to assess the demand for food among households in Poland and the changes that occurred in this demand in the years 2000-2016. In addition, changes in the consumption of selected food products over a period of 10 years depending on the socio-economic group of the household have been evaluated. The research material consists of secondary data obtained from the publication of the Central Statistical Office in the years 2000-2016. The study uses descriptive statistics methods. The income situation of households in Poland during the period under review significantly improved. In the analysed years, monthly expenses on food products per one person grew slower than total expenditure and disposable income. The analysis of the research material showed a decrease in consumption of the majority of discussed food products. The increase in demand occurred in the case of yoghurts as well as cheese and curd. The analysis divided into socio-economic groups of the households showed significant variation in the consumption of sugar, fish and seafood as well as oils and fats. |
Cytowanie | Kowalska A. (2018) Changes in Demand and Expenses for Food in Households in Poland.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 18(33), z. 2: 166-174 |
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Pełny tekst | PRS_2018_T18(33)_n2_s166.pdf |
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20. |
Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing, 2018 |
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Nowacki R. Percepcja reklamy artykułów żywnościowych i jej znaczenie w procesach decyzyjnych konsumentów
Autor | Robert Nowacki |
Tytuł | Percepcja reklamy artykułów żywnościowych i jej znaczenie w procesach decyzyjnych konsumentów |
Title | PERCEPTION OF ADVERTISING OF FOOD PRODUCTS AND ITS IMPORTANCE IN CONSUMER DECISION-MAKING PROCESSES |
Słowa kluczowe | reklama, artykuły żywnościowe, atrakcyjność reklamy, wiarygodność reklamy. |
Key words | advertising, food products, advertising attractiveness, advertising reliability. |
Abstrakt | Celem artykułu jest ocena postrzegania i percepcji reklamy artykułów żywnościowych w społeczeństwie polskim oraz jej wpływu na decyzje zakupowe konsumentów. Podstawą artykułu są wyniki badań ankietowych przeprowadzonych w 2014 roku wśród populacji powyżej 15 roku życia. Z badań wynika, że reklamy artykułów żywnościowych dość często oceniane są jako atrakcyjne i wiarygodne, a podatność na oddziaływanie reklamy artykułów żywnościowych deklaruje niespełna połowa badanych. Występuje przy tym duże zróżnicowanie ocen z punktu widzenia zarówno cech demograficznych respondentów, jak i poszczególnych kategorii produktowych. |
Abstract | The aim of the article is to assess perception of advertising of food products in the Polish society and its impact on consumer purchasing decisions. The grounds for the article are findings of the surveys conducted in 2014 among the population aged above 15 years. The findings show that advertisements of food products are quite often assessed as attractive and reliable, while the susceptibility to the impact of advertising of food products is declared by less than half of the population surveyed. There is also great diversification of assessments from the point of view of both respondents’ demographic traits and individual product categories. |
Cytowanie | Nowacki R. (2018) Percepcja reklamy artykułów żywnościowych i jej znaczenie w procesach decyzyjnych konsumentów.Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 19(68): 143-154 |
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Pełny tekst | PEFIM_2018_n68_s143.pdf |
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