Kádeková Z., Kretter A. ECO MARKETING IN AGRICULTURE AND BARRIERS TO ORGANIC FOOD SALES
| Autor | Zdenka Kádeková, Anton Kretter |
| Tytuł | ECO MARKETING IN AGRICULTURE AND BARRIERS TO ORGANIC FOOD SALES |
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| Słowa kluczowe | |
| Key words | Eco-Agriculture, Eco Marketing Barriers to Consumption, Organic Food |
| Abstrakt | |
| Abstract | Eco-agriculture is based on the biological approach, in which nature is a unified whole. Its aim is sustainable and ecologically balanced agricultural system producing quality food, protecting and using natural resources and landscapes in a sustainable manner. Market output of eco-agriculture is organic food. Its successful application in the market is distorted by the action of the barriers to their consumption and barriers to quality, price, situational, habit, motivation, information and trust barriers. To overcome these barriers contributes active using of eco marketing tools. |
| Cytowanie | Kádeková Z., Kretter A. (2013) ECO MARKETING IN AGRICULTURE AND BARRIERS TO ORGANIC FOOD SALES.Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 10(59): 394-401 |
| HTML | wersja html |
| Pełny tekst | PEFIM_2013_n59_s394.pdf |
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