Annals of Marketing Management and Economics 2015 1 (1)

Autor	Rasim Abutalibov, Seymur Guliyev,
Tytuł	Factors affecting the consumer behaviours of Azerbaijani students
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Key words	customer, consumer behaviour, youth, organization, needs, Qafqaz University
Abstrakt
Abstract	Changes in consumer purchasing behaviours have become important, especially to companies operating on a global scale, which must understand the unique cultural qualities of each country and influencing factors of work. Every human being has different physiological, and biological needs. Although social factors have more influence on consumer needs in some countries, there are others in which religious, cultural and economic factors influence consumer needs as well. Hence, if companies wish to succeed, they have to evaluate consumer behaviours effectively and efficiently. There are a number of factors– globalization, national, religious, and family relations, to name a few – working to influence modern youths in the Republic of Azerbaijan. For this paper, we conducted a survey among 81 students at Qafqaz University, a prominent Azerbaijani private university, in order to identify their purchasing power and the factors that influence their decision-making.
Cytowanie	Abutalibov R., Guliyev S.
Pełny tekst	AMME_2015_n1_s5.pdf
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Autor	Jarosław Gołębiewski,
Tytuł	Evolution of theory of marketing – a micro- and a macro approach
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Key words	micromarketing, macromarketing, the development of marketing theory
Abstrakt
Abstract	In the early 20th century, the pioneers of marketing theory attempted to define the scope of content of the new academic discipline of marketing. They looked at such concepts as functions, institutions, goods and, later, interregional trade. These approaches were considered an integral part of marketing as a whole. The paradigm shift that took place in the 1950s gave rise to many other schools: marketing management, marketing systems, consumer behaviour, macromarketing, social exchange and the history of marketing. A result of the growing fragmentation of the discipline was the increasing independence of individual schools, which focused mainly on their own narrow perspectives, neither attaching importance to the achievements of the remaining ones nor caring to integrate them into a coherent whole. Further development of marketing theory will require research focused not only on the managerial perspective, but taking into account the broader social and economic context.
Cytowanie	Gołębiewski J.
Pełny tekst	AMME_2015_n1_s13.pdf
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Autor	Wojciech Grzegorczyk,
Tytuł	The interrelationships between a company’s marketing and finances
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Key words	marketing, controlling, marketing investments
Abstrakt
Abstract	Marketing is responsible for the relationships between a company and its environment and corporate finance deals with the accumulation of financial resources and their allocation for the company’s purposes. The mutual interrelations between marketing and finance in an enterprise are present at the stage of marketing strategy development, in the course of its implementation and during the evaluation of its effects. All of the company’s marketing decisions have a financial aspect since they involve certain costs and bring in profits in the form of the company’s revenue. To gain a permanent competitive advantage, enterprises must foster cooperation between controlling/management accounting and marketing specialists. This cooperation should involve providing the marketing department with information acquired by analysing the financial reports (balance sheets, profit and loss accounts, cash flow statements) of the company itself and its competitors.
Cytowanie	Grzegorczyk W.
Pełny tekst	AMME_2015_n1_s23.pdf
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Autor	Alfred Franke, Katarzyna Hys,
Tytuł	(Not) using private labels – the dilemma of independent aftermarket companies in Poland
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Key words	Independent Automotive Aftermarket (IAM), SDCM in Poland, private label (PL), national brand (NB) – called in the automotive business “established brands”, possibilities and barriers of development
Abstrakt
Abstract	In the present study, we discuss the role of private label (PL) in the context of the development of the independent automotive market (IAM) in Poland. We also seek to define a structural model for PLs, with regard to the IAM market in Poland. The article presents the results of the analysis of the literature on the subject as well as of interactive pilot research conducted among 80% of the IAM market in Poland. The research was conducted on 28 November 2013, during the 8th conference organised by the Association of Automotive Parts Distributors and Producers in Warsaw. In Poland, private labels are used most of all by trading companies. Independent aftermarket companies represent the sector of production and distribution. This difference is the result of decisions concerning the implementation of private labels in the automotive industry. Although the notion of private labels is known in the automotive industry there are barriers to introducing them nationally. The article presents the challenges and limitations of developing PL among Polish IAM entrepreneurs and proposes a PL strategy model. The overview and research results will allow IAM decision-makers to analyse the possibilities and threats that implementing private labels into their structures carries. As far as we know, the analysis and research presented here are among the first empirical explorations aimed at filling the IAM knowledge gap. Moreover, there is no comparative international research in this field, suggesting the need for further in-depth research. The analysis and research material makes the paper an original contribution to the development in this field.
Cytowanie	Franke A., Hys K.
Pełny tekst	AMME_2015_n1_s33.pdf
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Autor	Timothy Isle, Andre Mostert,
Tytuł	On motivation and enterprise education – ensuring manageable goals and objectives
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Key words	motivation, entrepreneurial, student enterprise, enterprise education, curriculum development, utility maximization, intrinsic motivation, extrinsic motivation, risk taking,managerial ability, business ideas, enterprise education outcomes
Abstrakt
Abstract	There is growing recognition that the standard approach to motivation, referred to as Motivation 2.0 is not necessary adequate for assessing the contemporary drivers for students and budding entrepreneurs. Some have argued that the concept of goal setting may act as much as an inhibitor as a motivator. This perspective on goal setting can, prima facie, be very relevant to the entrepreneurial educator. In this research exercise the contemporary thinking on motivation and motivational approached will be explored and applied to the development of entrepreneurial education curriculum development and pedagogic structures. Those entrusted with the nurturing and development of any innate entrepreneurial potential must ensure that the teaching and learning environment is dynamic and as individualized as possible. Key to any individualized delivery mechanism is a coherent understanding of motivational factors and activities. Effective curriculum development for entrepreneurial training demands an integrated understanding of motivators which must be driven extracurricular, while enterprise education continues to become embedded in educational delivery structures. This paper addresses these demands and acts as a primer for how this could be achieved.
Cytowanie	Isle T., Mostert A.
Pełny tekst	AMME_2015_n1_s53.pdf
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Autor	Dagmar Lesakova,
Tytuł	Attributes of satisfaction with foodshops among older shoppers
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Key words	satisfaction, retail store, seniors, shopping experience
Abstrakt
Abstract	The purpose of this paper is to propose a framework that can be used to develop a clear and conceptually consistent, context-specific system for assessing older people’s satisfaction with the experience of food shopping. In particular, I suggest a method for identifying their satisfaction level with the shopping experience and discuss areas of satisfaction and perceived dissatisfaction in this segment of the population. I pose the question: “What are the areas in which seniors perceive dissatisfaction when shopping for foodstuffs?”. I also explore the influence of age and health condition on satisfaction levels. To identify satisfaction, 12 attributes of the internal and external store environments were reviewed by a sample of senior respondents, who were asked to rate the attributes for the food store where they regularly/most frequently shop. While the results indicate a general trend towards satisfaction, areas of dissatisfaction do exist, including with the aspects of price policy, internal store environment and staff courtesy. This suggests that retail managers should pay more attention to seniors, as not all older consumers perceive their needs to be satisfactorily met.
Cytowanie	Lesakova D.
Pełny tekst	AMME_2015_n1_s65.pdf
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Autor	Joanna Rakowska,
Tytuł	The Absorption and Main Effects of EU Funding for Investments in Transport in Poland Under Operational Programmes 2007–2013(2015)
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Key words	Operational Programmes 2007–2013, structural funds, transport infrastructure, Poland
Abstrakt
Abstract	The aim of the paper is to define the main effects, value and share of EU funding allocated in Poland under Operational Programmes 2007–2013(2015) in the transport infrastructure projects total, by different categories of projects as well as by individual operational programmes. Under all Operational Programmes 2007–2013 beneficiaries in Poland signed 2774 contracts for transportation infrastructure projects of a total value of 167.2 billion PLN, of which 98.5 billion PLN had come from EU structural funds, as of 31 December, 2014. Although 2774 transportation infrastructure projects made up only 2.7% of all contracts, they enabled the absorption of nearly 35% of total EU funding allocated to Poland in 2007–2013 and made up a significant share of 33% of the total value of all projects carried out in Poland under the 2007–2013 OPs.
Cytowanie	Rakowska J.
Pełny tekst	AMME_2015_n1_s75.pdf
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Autor	Joanna Szwacka-Mokrzycka,
Tytuł	An interdisciplinary approach to marketing
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Key words	the concept of “marketing”, interdisciplinary approach to marketing, market mechanism
Abstrakt
Abstract	This article looks at the issue of the interdisciplinary approach to marketing. The purpose of this study is to present the contribution of various sciences to the creation and emergence of marketing as an independent discipline of science. The subsequent parts of this study are devoted to the relationship between marketing and related sciences. In addition, this paper illustrates a pioneering approach to marketing and the directions of its evolution, including the emergence of the extended concept of marketing.
Cytowanie	Szwacka-Mokrzycka J.
Pełny tekst	AMME_2015_n1_s85.pdf
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Autor	Ágnes Urbánné Treutz,
Tytuł	Factors influencing quality of life and life satisfaction in Hungary
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Key words	place markerting, tourism, happiness, quality of life, society
Abstrakt
Abstract	I take a good look at the happiness and the the factors that influence quality of life, such as the divorce rate, unemployment, trust, participation in civil society organisations, assessments of the quality of governance, and religion. I examine these factors in the Hungarian population, as a potential domestic tourist-target group. I also look at how happiness is defined and the happiness-generating characteristics of traveling in tourism. Overall, by means of my work I gain an overview of the psychological factors behind the decision-making of one target group doing place marketing.
Cytowanie	Urbánné Treutz Á.
Pełny tekst	AMME_2015_n1_s93.pdf
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