Modern marketing strategies and organizational management in the era of globalization

Janek Dziwulski1, Wiesław Harasim2
1 Lublin University of Technology, Poland, 2 Warsaw College of Promotion, Poland
https://doi.org/10.22630/AMME.2015.1.2.12
Dziwulski, Janek (Lublin University of Technology, Poland)
Harasim, Wiesław (Warsaw College of Promotion, Poland)
Modern marketing strategies and organizational management in the era of globalization
Annals of Marketing Management and Economics, 2015, vol.1, nr 2, s. 25-33

Key words

modern marketing strategies intellectual capital human capital

Abstract

The article highlights the importance of components of intellectual capital in developing the organisation’s strategy. Information and modern technologies are the key to effective implementation of the marketing strategy of the company.