Marketing in Polish enterprises – Mazowieckie voivodship and beyond

Stanisław Kaczmarczyk
Nicolaus Copernicus University in ToruĔ, Poland
Kaczmarczyk, Stanisław (Nicolaus Copernicus University in ToruĔ, Poland)
Marketing in Polish enterprises – Mazowieckie voivodship and beyond
Annals of Marketing Management and Economics, 2015, vol.1, nr 2, s. 35-45

Key words

scientific research marketing activities Polish enterprises enterprises in Mazowieckie Voivodship

Abstract

The analysis was based on data gained from scientific research done in 2010-2011 by the research team at the Marketing and Commerce Department at Nicolaus Copernicus University. The article describes and compares data on marketing conditions in Mazovia’s enterprises with data on Polish enterprises from the country as a whole. The main focus is a comparative analysis of chosen marketing activities and tools used by all the companies under consideration. The issues discussed are among the practical and theoretical aspects of contemporary marketing in Poland, especially in Mazowieckie Voivodship.