HEALTHY AND INNOVATIVE FOOD VERSUS SLOVAK CONSUMER

Elena Horska1, Vladimír Fuga2, Iveta Košovská3, Kristína Mušinská4, Ľudmila Nagyová5
1, 2, 3, 4, 5 Faculty of Economics and Management, Slovak University of Agriculture in Nitra
Horska, Elena; ORCID: 0000-0002-4973-9573 (Faculty of Economics and Management, Slovak University of Agriculture in Nitra)
Fuga, Vladimír (Faculty of Economics and Management, Slovak University of Agriculture in Nitra)
Košovská, Iveta; ORCID: 0000-0001-6131-7405 (Faculty of Economics and Management, Slovak University of Agriculture in Nitra)
Mušinská, Kristína (Faculty of Economics and Management, Slovak University of Agriculture in Nitra)
Nagyová, Ľudmila; ORCID: 0000-0002-5220-2857 (Faculty of Economics and Management, Slovak University of Agriculture in Nitra)
HEALTHY AND INNOVATIVE FOOD VERSUS SLOVAK CONSUMER
Economic Sciences for Agribusiness and Rural Economy, 2021, vol., nr 5, s. 50-55

Słowa kluczowe

healthy food functional food rational eating

JEL Classification

M31

Streszczenie

Consumers are becoming more conscious of the necessity of consuming nutritious food and opting for healthier, more functional food. We consider healthy food with functional benefits to be innovative food. The purpose of the research reported in the paper is to determine the variations in consumer perceptions of rational eating in the Slovak Republic. Even though 48.77% of respondents in the Slovak Republic eat everything and are not interested in rational eating, 43.50% follow it. The study aims to divide customers into groups (way of eating) and identify differences in rational eating perceptions based on gender, the location where they live, level of education, economic status, and net income