The case study of the Polish fruit and vegetable producers competitive activities

Słowa kluczowe

brak

Key words

fruit and vegetable producers cost-price competitiveness quality competitiveness innovation competitiveness marketing competitiveness

Streszczenie

brak

Abstract

This paper analyses the competitiveness of fruit and vegetable producers. Research was carried out as an attempt to identify the variables that determine companies’ ability to achieve a competitive advantage. The results of qualitative research are presented in the paper. Interdependence of entrepreneurs’ opinions for both domestic and foreign markets was examined by means of ordinal correlation measures. The paper evaluates the different forms of cost-price, quality, innovation and marketing competitiveness