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Autor	Barbara Wyrzykowska
Tytuł	Rodzaje powiązań integracyjnych w agrobiznesie
Title	The Types of Integration Connections in Agrobusiness
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Abstract	Common actions play the rising role in today' s world. The integration processes on an international scale influence on the integration processes between branches of agriculture and food processing industry on the country or region scale. There are distinguished two main types of integration: vertical and horizontal; sometimes it is said about diagonal (or cross) integration. It is also said about complete and indirect integration. The best possibilities of development both of the main integration forms exist in an agrobusiness. The agrobusiness is the part of the traditional economy and includes all of the elements necessary to the food producing and delivering to consumers.
Cytowanie	Wyrzykowska B. (2004) Rodzaje powiązań integracyjnych w agrobiznesie.Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, nr 53: 57-76
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Pełny tekst	EIOGZ_2004_n53_s57.pdf

Autor	Wojciech Pizło
Tytuł	Zastosowanie marketingu internetowego w „Indykpolu"
Title	The Use of the Internet Marketing in "Indykpol"
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Abstract	The paper presents the use of the Internet in marketing actions of one of the biggest food processing industry enterprises in Poland - "Indykpol". In the paper the general characteristic of the company: the history, the origin of the capital group "Indykpol" and marketing actions done by the capital group are presented. The marketing strategy of the company, the strategy realized by the Internet, and problems of the Internet marketing development in the capital group were also presented.
Cytowanie	Pizło W. (2004) Zastosowanie marketingu internetowego w „Indykpolu".Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, nr 53: 159-174
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Pełny tekst	EIOGZ_2004_n53_s159.pdf