| 221. |
Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, 2017 |
|
Horin N. Eco-innovative Activity of Ukrainian SMEs
| Autor | Nataliya Horin |
| Tytuł | Eco-innovative Activity of Ukrainian SMEs |
| Title | |
| Słowa kluczowe | eco-innovation, innovative development, small, medium and large enterprises, exporters, foreign trade activity, Ukraine |
| Key words | |
| Abstrakt | The study attempts to investigate the eco-innovative activity of Ukrainian enterprises according to their size (small, medium, and large) with special focus on SMEs as the predominant group of enterprises, which ensure the innovative development of the whole national economy, and is central to the efforts to achieve environmental sustainability and green growth. The empirical analysis is based on a questionnaire survey of 254 Ukrainian enterprises of different sizes; the survey presents data on their current state and foreign trade activity, opportunities and barriers for the implementation of technological innovations and eco-innovations. The relationships between the export and eco-innovative activities is also explored. The analysis showed that SMEs are less eco-innovative in comparison with large enterprises, have fewer numbers of exporters than large firms, but exporters are more eco-innovative than non-exporters. Also, the size of the Eco-innovation Index for Ukraine was calculated. Based on the obtained results, Ukraine is an economy with a low level of eco-innovativeness, so, the study is extremely important. |
| Abstract | |
| Cytowanie | Horin N. (2017) Eco-innovative Activity of Ukrainian SMEs .Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 17(32), z. 4: 95-104 |
| HTML | wersja html |
| Pełny tekst | PRS_2017_T17(32)_n4_s95.pdf |
|
 |
| 222. |
Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, 2017 |
|
Boiko V., Hubeni Y., Olishchuk P. A Retrospective Evaluation of Rural Populations: Social and Economic Challenges, Expectations and Evaluation
| Autor | Vitalii Boiko, Yuriy Hubeni, Petro Olishchuk |
| Tytuł | A Retrospective Evaluation of Rural Populations: Social and Economic Challenges, Expectations and Evaluation |
| Title | |
| Słowa kluczowe | rural population, economic expectations, reform, agrarian transformation, sociology, Lviv, Ukraine |
| Key words | |
| Abstrakt | In 1996 and 2016, respectively, the Independent Creative Group (ICG) conducted a comprehensive sociological study "Economic reform - the eye of the village." The aim of the project was to explore the evaluation of economic reform of rural populations in 5 areas: a) economic reform; b) quality of life and expectations; c) businesses; d) agricultural transformation; e) development of farming. The research was conducted in the form of "sociological fixation" expectations, estimates and other reactions to social challenges. The object of the study was a typical village of the Lviv region. The study confirmed the simultaneous increase of confidence in economic transformation and the growth of pessimism in the impact of reforms. The rural population understands the goals and objectives of reforms, and supports private property and the market economy. The standard of living has improved significantly, but it does not cover the real expectations of the population. Farmers understand the role and importance of entrepreneurship and accept new business entities. The study showed significant structural changes in the views and assessments of rural residents of the Lviv region. There is obvious public awareness of fundamental lifestyle changes in the countryside. |
| Abstract | |
| Cytowanie | Boiko V., Hubeni Y., Olishchuk P. (2017) A Retrospective Evaluation of Rural Populations: Social and Economic Challenges, Expectations and Evaluation.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 17(32), z. 4: 105-110 |
| HTML | wersja html |
| Pełny tekst | PRS_2017_T17(32)_n4_s105.pdf |
|
 |
| 223. |
Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, 2017 |
|
Kacprzak M., Król A., Wielewska I. Human Capital on the European Labour Market
| Autor | Marzena Kacprzak, Agnieszka Król, Izabela Wielewska |
| Tytuł | Human Capital on the European Labour Market |
| Title | |
| Słowa kluczowe | human capital, European Union, labour market, competence |
| Key words | |
| Abstrakt | Efficient use of human capital and taking care of its quality in the global labour market is becoming a priority. This is primarily due to the need to function in a multicultural environment, growing competition and population aging. This article is an attempt to systematise knowledge about human capital and its use in the labour market. Attention is being drawn to the effective use of capital, including implementation of European strategies, as well as trends and challenges facing key employment issues. In addition, an effort has been made to identify key employee competencies reflecting global labour market trends. The article shows the importance of quality and investment in human resources, which is associated with the use of EU projects and programmes targeted at young people on the labour market. |
| Abstract | |
| Cytowanie | Kacprzak M., Król A., Wielewska I. (2017) Human Capital on the European Labour Market.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 17(32), z. 4: 143-150 |
| HTML | wersja html |
| Pełny tekst | PRS_2017_T17(32)_n4_s143.pdf |
|
 |
| 224. |
Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, 2017 |
|
Ferenc A., Koreleska E. Functioning of “Organics Cluster” in the French National and Regional Market of Organic Food
| Autor | Andrzej Ferenc, Ewa Koreleska |
| Tytuł | Functioning of “Organics Cluster” in the French National and Regional Market of Organic Food |
| Title | |
| Słowa kluczowe | cluster, organic food, organic farming, organic market, integration, France |
| Key words | |
| Abstrakt | The main aim of this study is to identify a model organic food cluster situated on the territory of a selected European Union country and its operation effects. In the first part of the study a selected food market of France is characterized as a reference point of further analyses and studies. The data was obtained from French domestic reports which cover years 2007-2016. Dynamics of changes has been defined as well as the trends characteristic of the analyzed period. The method of least squares has been used. Moreover, a definition and the importance of clusters has been presented on the basis of the literature of that topic. The part of the study includes a description of functioning of a selected French organic food cluster is described and evaluated. The method of case study has been used. It has been found that in 2007-2016 the eco-sector in France has developed significantly. A distinctly rising linear trend in the number of organic farms, ecological companies, ecologically cultivated land, the size of the market and degree of French people's knowledge of organic food labels has been reported for the eco-branch in France. As many as 112 projects have been implemented in the analyzed cluster. Those projects involved innovative and export undertakings which allowed to achieve a competitive advantage on the domestic market and even abroad. Positive effects also include possibility of experience exchange and financial support particularly important for young entrepreneurs. |
| Abstract | |
| Cytowanie | Ferenc A., Koreleska E. (2017) Functioning of “Organics Cluster” in the French National and Regional Market of Organic Food.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 17(32), z. 4: 151-160 |
| HTML | wersja html |
| Pełny tekst | PRS_2017_T17(32)_n4_s151.pdf |
|
 |
| 225. |
Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, 2017 |
|
Kryszak Ł., Staniszewski J. The Elasticity of Agricultural Income in the EU Member States Under Different Cost Structures
| Autor | Łukasz Kryszak, Jakub Staniszewski |
| Tytuł | The Elasticity of Agricultural Income in the EU Member States Under Different Cost Structures |
| Title | |
| Słowa kluczowe | agricultural income, cost structure, European Union, income elasticity |
| Key words | |
| Abstrakt | The aim of this paper was to determine whether the EU countries which vary in terms of their cost structure in agriculture, differ also with regard to the influence of capital-labour ratio and land supply per worker on labour profitability. It was assumed that data concerning the presence and character of those differences can contribute to better understanding of the nature of agricultural development in the EU countries. The main sources of data used in this paper were the Economic Accounts for Agriculture (Eurostat) and the FAOStat database. The study covered the period of 2004-2014. In the article it was shown that agriculture in the EU countries is varied in terms of cost structure, and in the cluster II, including mostly the countries of the so-called “new” EU, intermediate consumption is of relatively larger significance for their cost structure. In the countries of the “old” EU an important role is played by the depreciation of buildings and external services. Stronger influence of capital-labour ratio on the payment to the factor of labour was observed in the cluster II countries. In those countries, increasing capital expenditures was a more efficient strategy to increase income. |
| Abstract | |
| Cytowanie | Kryszak Ł., Staniszewski J. (2017) The Elasticity of Agricultural Income in the EU Member States Under Different Cost Structures.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 17(32), z. 4: 182-192 |
| HTML | wersja html |
| Pełny tekst | PRS_2017_T17(32)_n4_s182.pdf |
|
 |
| 226. |
Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, 2017 |
|
Davydenko N., Wasilewska N. Paradigm of Financial Provision of the Agricultural Land Restoration in Ukraine
| Autor | Nadiya Davydenko, Natalia Wasilewska |
| Tytuł | Paradigm of Financial Provision of the Agricultural Land Restoration in Ukraine |
| Title | |
| Słowa kluczowe | financial provision of agricultural land restoration, state strategy, agrarian sector, agrarian enterprises, restoration of land resources, financing programs, preferential loans |
| Key words | |
| Abstrakt | The purpose of the research was to determine the system of measures aimed at financial provision of restoration and improvement of the fertility of the agricultural lands, which are an important part of the state strategy for the development of the Ukrainian economy agrarian sector. Characteristics of land use in European countries and Ukraine were presented. The sources of financial provision of agricultural land restoration were analyzed. The measures aimed at successful restoration of fixed assets of agrarian enterprises, in particular land resources are proposed. |
| Abstract | |
| Cytowanie | Davydenko N., Wasilewska N. (2017) Paradigm of Financial Provision of the Agricultural Land Restoration in Ukraine .Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 17(32), z. 4: 41-51 |
| HTML | wersja html |
| Pełny tekst | PRS_2017_T17(32)_n4_s41.pdf |
|
 |
| 227. |
Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, 2017 |
|
Pawlak K. Importance and Comparative Advantages of the EU and US Agri-food Sector in World Trade in 1995-2015
| Autor | Karolina Pawlak |
| Tytuł | Importance and Comparative Advantages of the EU and US Agri-food Sector in World Trade in 1995-2015 |
| Title | |
| Słowa kluczowe | international competitiveness, comparative advantages, export specialisation, agri-food products, world trade, the EU, the US |
| Key words | |
| Abstrakt | The aim of the paper was to examine the evolution of the importance and comparative advantages of the EU and US agri-food sector in world trade in 1995-2015. The research is based on data from UNCTAD (United Nations Conference on Trade and Development) resources. The following indicators were used in the comparative advantage analysis: Balassa’s Revealed Comparative Advantage (RCA), Vollrath’s Revealed Competitiveness (RC), the Revealed Symmetric Comparative Advantage (RSCA), and the Lafay’s Trade Balance Index (TBI). In 1995-2015, the EU countries and the US were the largest players of world trade in agri-food products. The EU countries held comparative advantages in the global market as regards exports of products of animal origin whereas the exports of cereals, preparations of cereals, oilseeds and oleaginous fruits and meat products were the source of revealed comparative advantages for the US. Both the EU countries and the US reached high comparative advantages in trade in those assortment groups which corresponded to their highest shares in global exports and generated a high, consistently increasing positive trade balance. Therefore, their comparative advantages were the source of their favourable export specialisation profile, which is consistent with the classical comparative costs principle. |
| Abstract | |
| Cytowanie | Pawlak K. (2017) Importance and Comparative Advantages of the EU and US Agri-food Sector in World Trade in 1995-2015 .Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 17(32), z. 4: 236-248 |
| HTML | wersja html |
| Pełny tekst | PRS_2017_T17(32)_n4_s236.pdf |
|
 |
| 228. |
Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, 2017 |
|
Wiatrak A. The Scope and Conditions of the European Union's Innovation Policy
| Autor | Andrzej Wiatrak |
| Tytuł | The Scope and Conditions of the European Union's Innovation Policy |
| Title | |
| Słowa kluczowe | innovation, innovation policy, innovation policy tools |
| Key words | |
| Abstrakt | This article aims to present the nature and the many directions of support for innovation processes in the EU on the one hand and to indicate the orientations of this support that could be used by Poland, including by agribusiness, on the other. The article covers the following: the nature, objectives and tools of innovation policy implementation, evolution of the European Union’s innovation policy, characteristics of EU innovation policy measures after 2010, and characteristics of EU innovation policy measures in agribusiness after 2010. It is clear from the discussion herein that innovative actions and their support in the EU encompass not only technological but also social and environmental issues, with innovation and its support being the cornerstones of various policies, hence it is important to address them systemically. In particular, tools for implementing innovation policy and innovation partnerships at various levels play a role in this respect. The article is based on the related literature as well as documents and materials concerning the EU’s innovation policy. |
| Abstract | |
| Cytowanie | Wiatrak A. (2017) The Scope and Conditions of the European Union's Innovation Policy.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 17(32), z. 4: 316-325 |
| HTML | wersja html |
| Pełny tekst | PRS_2017_T17(32)_n4_s316.pdf |
|
 |
| 229. |
Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, 2017 |
|
Orlykovskyi M., Wicki L., Zaburanna L. Agriculture in Poland and Ukraine – Potential and Dynamics of Changes in Production
| Autor | Mykola Orlykovskyi, Ludwik Wicki, Lesia Zaburanna |
| Tytuł | Agriculture in Poland and Ukraine – Potential and Dynamics of Changes in Production |
| Title | |
| Słowa kluczowe | productivity gap, agriculture efficiency, production factors, agriculture development |
| Key words | |
| Abstrakt | The article attempts to compare the importance of agriculture and the dynamics of its development in Ukraine and Poland. The most important constraints on the development of Ukrainian agriculture were identified, including the unregulated land market, lack of coherent support programs for agriculture and rural areas, poorly developed infrastructure of the agricultural environment and lack of capital for development. It was found that agriculture in Ukraine is characterized by a high growth rate of productivity and production. The observed output gap in relation to agriculture in Poland is about 10 years. The agricultural sector in Ukraine has about 10% share in generating GDP and as much as 40% share in exports. Such high importance can be maintained even in the conditions of economic development, as there are large reserves in the development of agribusiness. The most important development factors include the introduction of a coherent program for the development of the agribusiness sector, including production of goods with high added value and increasing the availability of capital for the development of agriculture. A great opportunity is the development of trade in the conditions of affiliation with the EU. |
| Abstract | |
| Cytowanie | Orlykovskyi M., Wicki L., Zaburanna L. (2017) Agriculture in Poland and Ukraine – Potential and Dynamics of Changes in Production.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 17(32), z. 4: 326-338 |
| HTML | wersja html |
| Pełny tekst | PRS_2017_T17(32)_n4_s326.pdf |
|
 |
| 230. |
Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, 2017 |
|
Zaremba Ł. Vegetables Price Volatility in Poland – Onion and Carrot Case
| Autor | Łukasz Zaremba |
| Tytuł | Vegetables Price Volatility in Poland – Onion and Carrot Case |
| Title | |
| Słowa kluczowe | price volatility, seasonal fluctuations, standard deviation, producer export price, onion, carrot |
| Key words | |
| Abstrakt | There are the producers who takes the weakest position on the agricultural market. Their activity is especially exposed to the risk factors. Price volatility which stays behind the price risk is one of the most important threats for producers’ incomes. Economic stability is a base for investment and development. That is why the price volatility is worth to having a look at. There are two species examined in this paper: onion and carrot. Both have a significant share in Polish vegetable production. Onion crops are mostly exported but carrot is being sold on the domestic market. Apart from the sales market there was no significant difference in analyzed period between farm-gate price volatility for both species. The measured volatility was getting lower in consecutive years of analyzed period; only in years of unfavorable weather conditions there were some growth. The analyze was conducted with usage of descriptive statistic on the logarithmic rates of return. |
| Abstract | |
| Cytowanie | Zaremba Ł. (2017) Vegetables Price Volatility in Poland – Onion and Carrot Case.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 17(32), z. 4: 339-345 |
| HTML | wersja html |
| Pełny tekst | PRS_2017_T17(32)_n4_s339.pdf |
|
 |
| 231. |
Annals of Marketing Management and Economics, 2017 |
|
Bober B., Olkiewicz M. Managing the safety of clinical nutrition as an important element of comprehensive health satisfaction
| Autor | Benedykt Bober, Marcin Olkiewicz |
| Tytuł | Managing the safety of clinical nutrition as an important element of comprehensive health satisfaction |
| Title | Managing the safety of clinical nutrition as an important element of comprehensive health satisfaction |
| Słowa kluczowe | |
| Key words | quality, management, clinical nutrition, food safety |
| Abstrakt | |
| Abstract | The health of society treated as a set of potential consumers requires effective action and a multidisciplinary approach. For the paper, a survey (a proprietary questionnaire) was used to determine the impact of quality and the factors determining it. Excessiveconsumption of high-energy food is the cause of diet-related diseases, aggravating both household budgets and the healthcare system. Healthy eating habits and the elements of food production safety should be monitored by a food security system. Such a system should be based on permanent control of nutritional, health-related characteristics and the presence of harmful substances to minimise the risk of disease. The process of improving threat detection systems is based on scientific risk analysis, the results of which form the basis for comprehensive risk management in clinical nutrition. Understanding patients’ opinions about the importance of quality nutrition in public hospitals may be among the determinants for improved multidirectional activities and increase the effectiveness of safe clinical nutrition. This aspect plays an important role in health education. |
| Cytowanie | Bober B., Olkiewicz M. |
| HTML | wersja html |
| Pełny tekst | AMME_2017_n1_s69.pdf |
|
 |
| 232. |
Annals of Marketing Management and Economics, 2017 |
|
Ożarowski O. Advantages and threats of the Transatlantic Trade and Investment Partnership (TTIP)
| Autor | Oleh Ożarowski |
| Tytuł | Advantages and threats of the Transatlantic Trade and Investment Partnership (TTIP) |
| Title | Advantages and threats of the Transatlantic Trade and Investment Partnership (TTIP) |
| Słowa kluczowe | |
| Key words | Transatlantic Trade and Investment Partnership (TTIP), non-tariff trade barriers,export, import |
| Abstrakt | |
| Abstract | The Transatlantic Trade and Investment Partnership (TTIP) is a major trade pact created to further integration of the EU and US economies. In today’s low-tariff reality, the agreement concentrates on eliminating nontariff trade barriers between the states, such as the differing standards in the European union and in the United States for given consumer goods and services. Unfortunately, a number of barriers threaten ratification. The agreement remains far from implementation and it is hard to measure how the two sides would benefit from it equally. |
| Cytowanie | Ożarowski O. |
| HTML | wersja html |
| Pełny tekst | AMME_2017_n1_s81.pdf |
|
 |
| 233. |
Annals of Marketing Management and Economics, 2017 |
|
Rak M. Corporate Social Resposibility activities undertaken by enterprises
| Autor | Mateusz Rak |
| Tytuł | Corporate Social Resposibility activities undertaken by enterprises |
| Title | Corporate Social Resposibility activities undertaken by enterprises |
| Słowa kluczowe | |
| Key words | corporate philanthropy, CSR, strategy, corporate foundation |
| Abstrakt | |
| Abstract | The paper shows areas of CSR included in corporate strategy, including particularly philanthropy, which may be pursued by an external organisation. It also presents areas of corporate social responsibility, providing a background for the results of the analysis of secondary data concerning the importance of CSR for enterprise. The procedure for creating a CSR strategy is explained and the possibilities of pursuing philanthropic tasks by an external organisation are shown. Using own research (the analysis of websites of 125 corporate foundations in Poland in 2015 and the results of the survey of 46 managers from corporate foundations), author present ways of delegating philanthropic tasks to corporate foundations and how the tasks are accomplished. This article is intended for researchers studying CSR and also for company managers who think about philanthropy. |
| Cytowanie | Rak M. |
| HTML | wersja html |
| Pełny tekst | AMME_2017_n1_s109.pdf |
|
 |
| 234. |
Annals of Marketing Management and Economics, 2017 |
|
Zavalniuk K. Diversification as a modern growth strategy in agriculture
| Autor | Kateryna Zavalniuk |
| Tytuł | Diversification as a modern growth strategy in agriculture |
| Title | Diversification as a modern growth strategy in agriculture |
| Słowa kluczowe | |
| Key words | strategy, marketing strategy, diversification, agrarian groups, agricultural enterprises |
| Abstrakt | |
| Abstract | The aim of the article is to examine the theoretical foundations of diversification strategy and identify the characteristics of its application in agriculture. The relevance of diversification strategy research is that its implementation allows additional income to be made, ensures financial stability for enterprise when demand for basic products fluctuates, and strengthens the competitive position in chosen markets. The importance for enterprise of implementing growth strategy is discussed, as is the economic essence of “marketing strategy”. Dynamic changes in the market force producers to review their activity and seek a more optimum development strategy. Diversification can be the optimal strategy when market conditions are uncertain. The article analyzes the essence and types of diversification along with the benefits and disadvantages of diversification strategy. As a result of the research, features of diversification strategy for the agricultural sector were analysed, the essence of which may be found in the unification of agricultural products with other kinds of activity. This is done to decrease the risk arising from receding demand for main agricultural products. The study found that the most effective and least risky strategy is vertical diversification, which involves obtaining a synergistic effect and reducing transaction costs (through the use of a single production chain from field to consumer). |
| Cytowanie | Zavalniuk K. |
| HTML | wersja html |
| Pełny tekst | AMME_2017_n1_s123.pdf |
|
 |
| 235. |
Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, 2017 |
|
Andrzejuk A. Comparison of Agriculture Biotechnology and its Spatial Diversification among Different Countries of the World
| Autor | Adam Andrzejuk |
| Tytuł | Comparison of Agriculture Biotechnology and its Spatial Diversification among Different Countries of the World |
| Title | |
| Słowa kluczowe | agriculture biotechnology, biotech crops, biotechnology, research and development, genetically modified crops, R&D expenditures, countries |
| Key words | |
| Abstrakt | The importance of biotech crops have risen dramatically in the last two decades since their first commercialization. The area of those crops is increasing fast. Soybeans, maize, canola and cotton represent almost 100 percent of area cultivated with biotech crops globally. The number of countries growing biotech crops is also increasing, however currently the United States, Brazil and Argentina are responsible for the largest share of biotech crops among all countries. In 2016, those countries accounted for more than 81% of total world biotech crop area. Judging the potential to introduce new biotechnology, currently the country with the highest number of biotechnology companies is the US followed by Spain and France. In terms of spending on R&D the US is followed by France, Switzerland and South Korea. It must be noted that the highest number of biotech companies and the highest spending is concentrated in the US. Agricultural biotechnology constitute only a small percentage of all biotechnology R&D expenditures. |
| Abstract | |
| Cytowanie | Andrzejuk A. (2017) Comparison of Agriculture Biotechnology and its Spatial Diversification among Different Countries of the World.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 17(32), z. 4: 11-20 |
| HTML | wersja html |
| Pełny tekst | PRS_2017_T17(32)_n4_s11.pdf |
|
 |
| 236. |
Annals of Marketing Management and Economics, 2017 |
|
Boshnjaku A., Kapaj A., Muca E., Thoma L. Brand awareness and consumer profile for milk: case of the Tirana market, Albania
| Autor | Anila Boshnjaku, Ana Kapaj, Etleva Muca, Ledia Thoma |
| Tytuł | Brand awareness and consumer profile for milk: case of the Tirana market, Albania |
| Title | Brand awareness and consumer profile for milk: case of the Tirana market, Albania |
| Słowa kluczowe | |
| Key words | brand awareness, milk sector in Albania |
| Abstrakt | |
| Abstract | Nowadays, it is quite important that business companies understand brand awareness and consumer profile for their products and services. They can take advantage of this information to properly adapt their marketing strategies to the needs of their targetedmarkets and segments. This research paper aims at measuring brand awareness and consumer profile for different types of milk in Tirana. Through a set of face to face questionnaires, it is revealed that those in charge of purchases in the household are pretty aware of the vast majority of the milk brands available in Tirana market. They also give high evaluation scores to the most known brands. On the other hand, consumers’ profile for different types of milk (UHT vs. pasteurized or fresh) seems to differ based on some specific socio-economic variables of the household and the person in charge of the purchases. The consumers with the highest income and education level are more aware about food safety importance. Such consumers are leaned more towards purchasing UHT milk. |
| Cytowanie | Boshnjaku A., Kapaj A., Muca E., Thoma L. |
| HTML | wersja html |
| Pełny tekst | AMME_2017_n2_s113.pdf |
|
 |
| 237. |
Annals of Marketing Management and Economics, 2017 |
|
Li X., Rembielak G., Wilson J. International students and motivation to study at postgraduate level – some evidence from China
| Autor | Xiang Li, Grażyna Rembielak, John Wilson |
| Tytuł | International students and motivation to study at postgraduate level – some evidence from China |
| Title | International students and motivation to study at postgraduate level – some evidence from China |
| Słowa kluczowe | |
| Key words | international students, international branch campuses, students’ decision, influencers, motivators |
| Abstrakt | |
| Abstract | This paper investigates reasons why students decide to study abroad, taking into consideration push, pull and individual psychological factors. The research took place in China in a European university branch in Shanghai, where international students weresurveyed. Although up to date there was a lot of research on international students’ motivations to study abroad, testing various push and pull factors models, and there is only one piece of research looking specifically at students motivations with regards to international branch campuses but at Arabic context. The gap created the opportunity for the present investigation. This paper is the first piece of research that examines international students’ motivations to select a European university branch in China. The findings indicate that pull factors could be more important in influencing students to study at international branches of European universities. |
| Cytowanie | Li X., Rembielak G., Wilson J. |
| HTML | wersja html |
| Pełny tekst | AMME_2017_n2_s73.pdf |
|
 |
| 238. |
Annals of Marketing Management and Economics, 2017 |
|
Bil M. Population spatial mobility: essence and characteristics
| Autor | Mariana Bil |
| Tytuł | Population spatial mobility: essence and characteristics |
| Title | Population spatial mobility: essence and characteristics |
| Słowa kluczowe | |
| Key words | population spatial mobility, movement, level of spatial mobility, personalitytypes of spatial mobility, immobility |
| Abstrakt | |
| Abstract | The aim of the paper is to improve theoretical foundations of the research of the population spatial mobility as an actual socio-economic concept and development of its three-dimensional model. Two basic concepts are used to understand spatial mobility – “mobility” and “space”. The population spatial mobility is suggested to consider its property, which reflects desire, willingness and opportunities to change a place of residence in specified space-time coordinates, which is accompanied by human potential capitalization during implementation processes. Immobility as the opposite property of mobility is identified. A three-dimensional model of the population spatial mobility is considered. The characteristics of the population spatial mobility are generalized. They include: subjectivity, level and scale display, tempology, transformation, goal orientation, potentiality, functionality, the ability to adjust and measurability. All the characteristics are described. The author points out that the methodology to determine the level of the population spatial mobility needs developing. The different types of the population spatial mobility are described in order to assess its level. This is active-mobile and passive-mobile population. The structure of the population spatial mobility is formed depending on the dominance of a particular personality type. The scale of spatial mobility as an important characteristic reflects desire, willingness and opportunities of movement for a specified distance. Functionality as the characteristic of spatial mobility reveals its ability to perform such functions as movement provision, stagnation resistance, balancing and alignment, variability, alternativeness, freedom, protection, development, self-responsibility and individualization. Goal orientation shows that the mobile property of a person allows them to more quickly meet the needs through the achievement of demanded goals compared to other members of society who are immobile. The actuality of the research of the population spatial mobility in the context of human development is proved in the conclusions. |
| Cytowanie | Bil M. |
| HTML | wersja html |
| Pełny tekst | AMME_2017_n2_s5.pdf |
|
 |
| 239. |
Annals of Marketing Management and Economics, 2017 |
|
Zwierzyński P. The determinants of consumer behaviours in the furniture market
| Autor | Patryk Zwierzyński |
| Tytuł | The determinants of consumer behaviours in the furniture market |
| Title | The determinants of consumer behaviours in the furniture market |
| Słowa kluczowe | |
| Key words | furniture sector, determinants of consumers’ behaviours |
| Abstrakt | |
| Abstract | The article presents analysis of the determinants of consumer behaviours in the furniture market. Given the numerous factors that influence consumer behaviours, the author has decided to focus on the most important determinants affecting furniture purchasers’ attitudes in the Polish furniture market. The determinants are divided into indirect factors (economic, demographic and marketing) and direct ones. The he characteristics of furniture are also described. The publication is based on the literature and research conducted in the furniture market in previous years. |
| Cytowanie | Zwierzyński P. |
| HTML | wersja html |
| Pełny tekst | AMME_2017_n1_s131.pdf |
|
 |
| 240. |
Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing, 2017 |
|
Marcysiak A., Marcysiak A. Zakres różnicowania poziomu wsparcia gospodarstw środkami Wspólnej Polityki Rolnej UE
| Autor | Agata Marcysiak, Adam Marcysiak |
| Tytuł | Zakres różnicowania poziomu wsparcia gospodarstw środkami Wspólnej Polityki Rolnej UE |
| Title | RANGE OF DIFFERENTIATION OF THE SUPPORT LEVEL OF FARMS WITH MEANS OF THE COMMON AGRICULTURAL POLICY OF THE EU |
| Słowa kluczowe | dopłaty bezpośrednie, zróżnicowanie, dochód z gospodarstwa rolniczego, typ rolniczy |
| Key words | direct payments, differentiation, income from a farm, agricultural type |
| Abstrakt | Celem niniejszego opracowania jest próba ukazania zakresu różnicowania poziom wsparcia gospodarstw środkami Wspólnej Polityki Rolnej UE. Szczegółowej analizie poddano płatności bezpośrednie i płatności dla obszarów o niekorzystnych warunkach gospodarowania (ONW). Ich wielkość rozpatrywano w relacji do dochodu z gospodarstwa rolniczego. Obliczeń dokonano metodą stosowaną w europejskim systemie rachunkowości rolnej FADN (Farm Accountancy Data Network). Udział środków pochodzących z WPR w analizowanych gospodarstwach w 2015 roku w relacji do dochodu wynosił 37,5%. Istotnymi elementami różnicującymi poziom wsparcia gospodarstw środkami Wspólnej Polityki Rolnej UE okazały się wielkość ekonomiczna i typ rolniczy gospodarstwa. Podstawowymi elementami wsparcia ze środków WPR UE były płatności realizowane w ramach dopłat bezpośrednich i płatności dla obszarów o niekorzystnych warunkach gospodarowania. Stanowiły one w 2015 roku odpowiednio 70,7% i 10,5% ogólnego wsparcia. |
| Abstract | The aim of this paper is to illustrate the extent to which the level of support for farms is measured by means of the Common Agricultural Policy. A detailed analysis was made of direct payments and payments for less-favored areas (LFAs). Their size was considered in relation to farm income. The calculations were made using the method used in the European Farm Accountancy Date Network (FADN). The share of funds from the CAP in analyzed farms in relation to income in 2015 was 37.5%. The economic size and agricultural type of the farm proved to be an important element in differentiating the level of farm support from the Common Agricultural Policy. The main elements of support from the EU CAP were payments made under direct payments and payments for less-favored areas. They accounted for 70.7% and 10.5% of total support respectively in 2015. |
| Cytowanie | Marcysiak A., Marcysiak A. (2017) Zakres różnicowania poziomu wsparcia gospodarstw środkami Wspólnej Polityki Rolnej UE.Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 18(67): 102-112 |
| HTML | wersja html |
| Pełny tekst | PEFIM_2017_n67_s102.pdf |
|
 |