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Autor	Katarzyna Himstedt, Tomasz Kacprzak
Tytuł	The Influence of the Russian Embargo on the Economic Situation of Apple Producers in the Eastern Part of the Masovia Province
Title	The Influence of the Russian Embargo on the Economic Situation of Apple Producers in the Eastern Part of the Masovia Province
Słowa kluczowe	embargo, Russia, apple market
Key words	embargo, Russia, apple market
Abstrakt	The article concerns the effects of the Russian embargo on apple producers in Poland. Scientific literature is quite poor in this field, mainly information articles in industry literature and media information are available. The literature was reviewed in this respect and two studies (questionnaire and interview) were carried out. The information obtained allowed us to draw conclusions about the very large negative impact of the embargo on the apple market and to learn about its characteristics. New markets do not generate sufficient demand, in 2018 apple prices dropped below production costs, but this does not reflect in a drop in prices in stores, which means that price speculations take place, and the situation is used by realtors. It is necessary to quickly return to the Russian market, because soon it will be unrecoverable for Polish fruit farmers. It is also necessary to put pressure on the European Union's policy, because nowadays it is the Polish farmers who bear its effects to the greatest extent.
Abstract	The article concerns the effects of the Russian embargo on apple producers in Poland. Scientific literature is quite poor in this field, mainly information articles in industry literature and media information are available. The literature was reviewed in this respect and two studies (questionnaire and interview) were carried out. The information obtained allowed us to draw conclusions about the very large negative impact of the embargo on the apple market and to learn about its characteristics. New markets do not generate sufficient demand, in 2018 apple prices dropped below production costs, but this does not reflect in a drop in prices in stores, which means that price speculations take place, and the situation is used by realtors. It is necessary to quickly return to the Russian market, because soon it will be unrecoverable for Polish fruit farmers. It is also necessary to put pressure on the European Union's policy, because nowadays it is the Polish farmers who bear its effects to the greatest extent.
Cytowanie	Himstedt K., Kacprzak T. (2019) The Influence of the Russian Embargo on the Economic Situation of Apple Producers in the Eastern Part of the Masovia Province.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 2: 54-64
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Pełny tekst	PRS_2019_T19(34)_n2_s54.pdf

Autor	Izabella Bakos, Anikó Khademi-Vidra
Tytuł	Alternative Local Food Shopping Communities in Hungary
Title	Alternative Local Food Shopping Communities in Hungary
Słowa kluczowe	local food, consumer communities, food consumer behaviour, questionnaire study, cluster analysis
Key words	local food, consumer communities, food consumer behaviour, questionnaire study, cluster analysis
Abstrakt	As a result of concerns about the long-term sustainability of globalized retail trade and the stronger presence of health conscious consumer behaviour, governments and groups of conscious consumers worldwide are increasingly focusing on the promotion and development of local food systems and small-scale retail chains and the production of quality local food products to promote the market. In our paper, we would like to give an overview of community-led alternative types of local food systems, with particular attention to shopping community-type consumer and consumer communities. We also describe the main results of our primary research in the population and the shopping community. During the questionnaire we revealed general consumer behaviour and the demand and attitude of local food, the popularity of the customer communities in the settlement of the respondents. In the survey conducted among members of the consumer community, we looked at the analytical areas designated as a target in the population questionnaire for the purpose of comparability and our aim was to explore the sociometrics and lifestyles of communities as well as their community experiences and possible developments. Our hypothesis is that there is a close correlation between the respondents with higher education and income and the preferences of local food. Furthermore, it is assumed that there is a significant difference between the food consumption behaviors of the two samples examined.
Abstract	As a result of concerns about the long-term sustainability of globalized retail trade and the stronger presence of health conscious consumer behaviour, governments and groups of conscious consumers worldwide are increasingly focusing on the promotion and development of local food systems and small-scale retail chains and the production of quality local food products to promote the market. In our paper, we would like to give an overview of community-led alternative types of local food systems, with particular attention to shopping community-type consumer and consumer communities. We also describe the main results of our primary research in the population and the shopping community. During the questionnaire we revealed general consumer behaviour and the demand and attitude of local food, the popularity of the customer communities in the settlement of the respondents. In the survey conducted among members of the consumer community, we looked at the analytical areas designated as a target in the population questionnaire for the purpose of comparability and our aim was to explore the sociometrics and lifestyles of communities as well as their community experiences and possible developments. Our hypothesis is that there is a close correlation between the respondents with higher education and income and the preferences of local food. Furthermore, it is assumed that there is a significant difference between the food consumption behaviors of the two samples examined.
Cytowanie	Bakos I., Khademi-Vidra A. (2019) Alternative Local Food Shopping Communities in Hungary.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 2: 7-21
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Pełny tekst	PRS_2019_T19(34)_n2_s7.pdf

Autor	Karolina Anielak
Tytuł	Fintech as a Source of Financial Innovations on the Polish Financial Services Market
Title	Fintech as a Source of Financial Innovations on the Polish Financial Services Market
Słowa kluczowe	Fintech, financial innovations, banks
Key words	Fintech, financial innovations, banks
Abstrakt	The paper presents the definition of innovation, advancement and development of the Fintech sector on the global scale, with particular emphasis put on Poland. Fintechs, i.e. IT companies that provide increasingly more modern solutions for customers active on the financial markets are not fully described in the literature on the subject. The aim of the paper was to present a comprehensive definition of Fintech, show the scale of this type of ventures around the world and in Poland, and analyze the forms and potential of the cooperation of Fintech companies with financial services entities, in particular with the banks. The article uses a critical analysis of the literature of mainly English-language studies from the last 5 years, indicating the state of financial innovations and their importance on the global scale. The author analyzed statistical data from PWC Global Fintech Report, CitiGPS reports, Capgemini reports and KPMG, which enabled her to present the value of global investments in Fintech. The performed cause and effect analysis indicates that investments in the Fintech sector are becoming more and more popular, that this market will be growing due to cooperation, among others, with the banks which want to meet the requirements of their customers using more advanced technologies.
Abstract	The paper presents the definition of innovation, advancement and development of the Fintech sector on the global scale, with particular emphasis put on Poland. Fintechs, i.e. IT companies that provide increasingly more modern solutions for customers active on the financial markets are not fully described in the literature on the subject. The aim of the paper was to present a comprehensive definition of Fintech, show the scale of this type of ventures around the world and in Poland, and analyze the forms and potential of the cooperation of Fintech companies with financial services entities, in particular with the banks. The article uses a critical analysis of the literature of mainly English-language studies from the last 5 years, indicating the state of financial innovations and their importance on the global scale. The author analyzed statistical data from PWC Global Fintech Report, CitiGPS reports, Capgemini reports and KPMG, which enabled her to present the value of global investments in Fintech. The performed cause and effect analysis indicates that investments in the Fintech sector are becoming more and more popular, that this market will be growing due to cooperation, among others, with the banks which want to meet the requirements of their customers using more advanced technologies.
Cytowanie	Anielak K. (2019) Fintech as a Source of Financial Innovations on the Polish Financial Services Market.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 1: 162-171
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Pełny tekst	PRS_2019_T19(34)_n1_s162.pdf

Autor	Paweł Jankowski, Agnieszka Tul-Krzyszczuk
Tytuł	The Impact of Innovation on the Global Competitiveness of Polish Meat and Dairy Enterprises
Title	The Impact of Innovation on the Global Competitiveness of Polish Meat and Dairy Enterprises
Słowa kluczowe	innovation, competitiveness, meat, dairy, enterprise, global market, Poland
Key words	innovation, competitiveness, meat, dairy, enterprise, global market, Poland
Abstrakt	The aim of the study was to analyse innovations implemented in the milk and meat industries, and their impact on increasing competitiveness. The study showed that the 2010-12 period saw the most product and process innovations being introduced. On the other hand, innovations in marketing were found to be more popular in 2013. Three groups of similar innovations were distinguished. The milk industry stood out when it comes to the extent of innovations implemented. Fewer innovations were found in the poultry meat industry. Beef and pork meat processing was the least innovative. The innovativeness of enterprises is greater with larger numbers of employees and the increase in scope of their field of operation. The implementation of innovations resulted in: improvement of the quality of goods (services), increase in stock, productive capabilities and revenues from sales, emergence of new markets, increase in competitiveness and prestige of the firm. Those are confirmed by the very good performance of foreign trade and better competitiveness rates of Polish meat producers.
Abstract	The aim of the study was to analyse innovations implemented in the milk and meat industries, and their impact on increasing competitiveness. The study showed that the 2010-12 period saw the most product and process innovations being introduced. On the other hand, innovations in marketing were found to be more popular in 2013. Three groups of similar innovations were distinguished. The milk industry stood out when it comes to the extent of innovations implemented. Fewer innovations were found in the poultry meat industry. Beef and pork meat processing was the least innovative. The innovativeness of enterprises is greater with larger numbers of employees and the increase in scope of their field of operation. The implementation of innovations resulted in: improvement of the quality of goods (services), increase in stock, productive capabilities and revenues from sales, emergence of new markets, increase in competitiveness and prestige of the firm. Those are confirmed by the very good performance of foreign trade and better competitiveness rates of Polish meat producers.
Cytowanie	Jankowski P., Tul-Krzyszczuk A. (2019) The Impact of Innovation on the Global Competitiveness of Polish Meat and Dairy Enterprises.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 1: 120-132
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Pełny tekst	PRS_2019_T19(34)_n1_s120.pdf

Autor	Arkadiusz Piwowar
Tytuł	Development of the Agricultural Biogas Market in Poland – Production Volume, Feedstocks, Activities and Behaviours of Farmers
Title	Development of the Agricultural Biogas Market in Poland – Production Volume, Feedstocks, Activities and Behaviours of Farmers
Słowa kluczowe	low carbon agriculture, agricultural biogas plants, Poland
Key words	low carbon agriculture, agricultural biogas plants, Poland
Abstrakt	The activity and efficiency of agricultural biogas plants are important issues in the field of low-emission development in rural areas and in agribusiness. The essence of the problems concerns mainly sustainable waste management in agricultural production. The main purpose of this study is to analyze the volume of agricultural biogas production in Poland and the structure of consumption of raw materials used for production of agricultural biogas. The analyses were carried out in the period of 2011–2017. The paper also presents results of empirical research on the agricultural practices as part of the subject area of the development of the agricultural biogas market in Poland. The aim of the questionnaire surveys of agricultural holdings was to obtain information on the use of the biomass from field crops and grasslands for energy purposes and the interest in the development of agricultural production towards the cultivation of energy crops. The results of the analyses were presented in the spatial arrangement of research.
Abstract	The activity and efficiency of agricultural biogas plants are important issues in the field of low-emission development in rural areas and in agribusiness. The essence of the problems concerns mainly sustainable waste management in agricultural production. The main purpose of this study is to analyze the volume of agricultural biogas production in Poland and the structure of consumption of raw materials used for production of agricultural biogas. The analyses were carried out in the period of 2011–2017. The paper also presents results of empirical research on the agricultural practices as part of the subject area of the development of the agricultural biogas market in Poland. The aim of the questionnaire surveys of agricultural holdings was to obtain information on the use of the biomass from field crops and grasslands for energy purposes and the interest in the development of agricultural production towards the cultivation of energy crops. The results of the analyses were presented in the spatial arrangement of research.
Cytowanie	Piwowar A. (2019) Development of the Agricultural Biogas Market in Poland – Production Volume, Feedstocks, Activities and Behaviours of Farmers.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 1: 88-97
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Pełny tekst	PRS_2019_T19(34)_n1_s88.pdf

Autor	Piotr Dubicki, Piotr Kułyk
Tytuł	Uwarunkowania zachowań konsumentów na rynku żywności ekologicznej
Title	Determinants of Consumer Behavior on the Organic Food Market
Słowa kluczowe	świadomość ekologiczna, żywność ekologiczna, zachowania konsumentów
Key words	the ecological awareness, organic food, consumer behaviour
Abstrakt	Poznanie zmieniających się potrzeb konsumentów jest ważnym elementem budowania przewagi konkurencyjnej przedsiębiorstwa. Celem artykułu jest przedstawienie zachowań konsumentów na lokalnym rynku produktów ekologicznych. W artykule przedstawiono zagadnienia związane z rynkiem żywności ekologicznej. Zdefiniowano i scharakteryzowano pojęcie produktu ekologicznego, omówiono kontrolę i certyfikację produkcji ekologicznej oraz czynniki wpływające na jakość żywności i popyt na produkty ekologiczne. Przeprowadzono badanie ankietowe na rynku lokalnym mające na celu scharakteryzowanie uwarunkowań zachowań konsumentów na rynku żywności ekologicznej. Na podstawie przeprowadzonych badań ankietowych i analizy danych statystycznych można zauważyć, że współczesny konsument jest świadomy tego co kupuje. Jakość i skład produktu to najważniejsze czynniki, które wpływają na podejmowane przez nich decyzję. Konsumenci coraz częściej rezygnują z konsumpcji żywności tradycyjnej na korzyść produktów ekologicznych.
Abstract	Understanding the changing needs of consumers is an important element of building a competitive advantage of the company. The aim of the article is to present consumer behavior on the local market of organic products. The article presents issues related to the organic food market. The concept of organic product was defined and characterized, control and certification of organic production as well as factors affecting food quality and demand for organic products were discussed. In addition, a survey was conducted on the local market to show the determinants of consumer behaviour on the organic food market. Based on the surveys carried out and the analysis of statistical data, it can be seen that the modern consumer is aware of what he is buying. The quality and composition of the product are the most important factors that influence the decision they make. Consumers are increasingly giving up the consumption of traditional food in favor of organic products.
Cytowanie	Dubicki P., Kułyk P. (2019) Uwarunkowania zachowań konsumentów na rynku żywności ekologicznej.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 1: 79-87
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Pełny tekst	PRS_2019_T19(34)_n1_s79.pdf

Autor	Mariusz Hamulczuk, Oksana Makarchuk, Edgardo Sica
Tytuł	Price Behaviour and Market Integration: Preliminary Evidencefrom the Ukrainian and European Union Rapeseed Markets
Title	Price Behaviour and Market Integration: Preliminary Evidencefrom the Ukrainian and European Union Rapeseed Markets
Słowa kluczowe	price behavior, horizontal market integration, Ukraine, European Union, rapeseed market
Key words	price behavior, horizontal market integration, Ukraine, European Union, rapeseed market
Abstrakt	This paper aims to provide preliminary evidence about the existence of horizontal integration between the rapeseed markets in Ukraine (UA) and the European Union (EU). To this end, both a trade analysis and a price analysis were carried out. In particular, the trade analysis was performed using yearly trade flows between the UA and EU, whereas price co-movement was assessed by means of linear vector error correction model (VECM) applied to weekly prices for rapeseed from 2008 to 2018. Our findings provide evidence of strong integration between the UA and EU markets in terms of the trade of rapeseeds, rape cake, and rape oil, as well as high horizontal rapeseed price transmission between the two economies.
Abstract	This paper aims to provide preliminary evidence about the existence of horizontal integration between the rapeseed markets in Ukraine (UA) and the European Union (EU). To this end, both a trade analysis and a price analysis were carried out. In particular, the trade analysis was performed using yearly trade flows between the UA and EU, whereas price co-movement was assessed by means of linear vector error correction model (VECM) applied to weekly prices for rapeseed from 2008 to 2018. Our findings provide evidence of strong integration between the UA and EU markets in terms of the trade of rapeseeds, rape cake, and rape oil, as well as high horizontal rapeseed price transmission between the two economies.
Cytowanie	Hamulczuk M., Makarchuk O., Sica E. (2019) Price Behaviour and Market Integration: Preliminary Evidencefrom the Ukrainian and European Union Rapeseed Markets.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 1: 47-58
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Pełny tekst	PRS_2019_T19(34)_n1_s47.pdf

Autor	Marcin Żekało
Tytuł	Economic Results of Winter Wheat and Winter Rye Production in Organic Farms – a Case Study
Title	Economic Results of Winter Wheat and Winter Rye Production in Organic Farms – a Case Study
Słowa kluczowe	organic production, direct costs, profitability, Poland
Key words	organic production, direct costs, profitability, Poland
Abstrakt	Studies on the economics of agricultural production in organic farms are carried out on a small scale but deliver important information about the situation of organic agricultural producers. The aim of this paper is to examine the economic and production results of organic farms cultivating winter wheat and winter rye in relation to the results of conventional farms (by way of case study). The paper used actual accounting data collected in the Agrokoszty system and Polish FADN and direct interviews with organic farmers. For detailed comparison of the economic results the methodology of calculating gross margin was used. When compared to conventional farms, the winter wheat and winter rye production results were weaker in organic farms, and a lower yield of grain was demonstrated. The selling price of organic grain was more favourable only for winter wheat. The surveyed farmers indicate the will to continue organic production. However, it is necessary to develop the organic product market and for further financial support for this production sector.
Abstract	Studies on the economics of agricultural production in organic farms are carried out on a small scale but deliver important information about the situation of organic agricultural producers. The aim of this paper is to examine the economic and production results of organic farms cultivating winter wheat and winter rye in relation to the results of conventional farms (by way of case study). The paper used actual accounting data collected in the Agrokoszty system and Polish FADN and direct interviews with organic farmers. For detailed comparison of the economic results the methodology of calculating gross margin was used. When compared to conventional farms, the winter wheat and winter rye production results were weaker in organic farms, and a lower yield of grain was demonstrated. The selling price of organic grain was more favourable only for winter wheat. The surveyed farmers indicate the will to continue organic production. However, it is necessary to develop the organic product market and for further financial support for this production sector.
Cytowanie	Żekało M. (2019) Economic Results of Winter Wheat and Winter Rye Production in Organic Farms – a Case Study.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 2: 248-255
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Pełny tekst	PRS_2019_T19(34)_n2_s248.pdf

Autor	Ewa Halicka, Małgorzata Jackowska, Krystyna Rejman, Agata Szczebyło
Tytuł	Analysis of the Global Pulses Market and Programs Encouraging Consumption of This Food
Title	Analysis of the Global Pulses Market and Programs Encouraging Consumption of This Food
Słowa kluczowe	pulses, global market, production, consumption
Key words	pulses, global market, production, consumption
Abstrakt	The prevalence of diet-related diseases together with global population growth and the imbalance of ecosystems determine an urgent need to change existing dietary patterns and make food market more sustainable. A widely available alternative to food of animal origin are plant sources of protein, including pulses. The aim of this paper was to analyse the global pulses market and to review programs encouraging the increase of pulses consumption. The production and consumption of this food were analysed globally, regionally, and in selected countries using FAOSTAT data. The situation on the Polish market was presented additionally on the base of GUS (Central Statistical Office) data. Finally, the SWOT method was used to assess the market and indicate the possibility of giving up part of the meat consumption for pulses
Abstract	The prevalence of diet-related diseases together with global population growth and the imbalance of ecosystems determine an urgent need to change existing dietary patterns and make food market more sustainable. A widely available alternative to food of animal origin are plant sources of protein, including pulses. The aim of this paper was to analyse the global pulses market and to review programs encouraging the increase of pulses consumption. The production and consumption of this food were analysed globally, regionally, and in selected countries using FAOSTAT data. The situation on the Polish market was presented additionally on the base of GUS (Central Statistical Office) data. Finally, the SWOT method was used to assess the market and indicate the possibility of giving up part of the meat consumption for pulses
Cytowanie	Halicka E., Jackowska M., Rejman K., Szczebyło A. (2019) Analysis of the Global Pulses Market and Programs Encouraging Consumption of This Food.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 3: 85-96
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Pełny tekst	PRS_2019_T19(34)_n3_s85.pdf

Autor	Jakub Olipra
Tytuł	Change in Seasonality Pattern of EU Farmgate Milk Price
Title	Change in Seasonality Pattern of EU Farmgate Milk Price
Słowa kluczowe	farmgate milk price, seasonality, forecasting, globalization, panel regressions
Key words	farmgate milk price, seasonality, forecasting, globalization, panel regressions
Abstrakt	Since 2007 farmgate milk prices in EU have become much more volatile and their seasonal pattern has stopped being so explicit. The purpose of this research is to test the hypothesis that seasonality still plays an important role in shaping farmgate milk prices in EU while its amplitude decreases together with the growing integration of the EU milk market with the global market. The aforementioned issues are investigated using Census X-12 procedure of price decomposition and panel random effects model. The results indicate that after 2007 the role of seasonality in determining EU farmgate milk prices has significantly decreased which partially results from the higher integration of the EU milk market with the global market. Nevertheless, seasonality remains an important factor determining the farmgate milk prices in EU. It can be expected that with the further globalization of the milk market, the significance of seasonality in determining farmgate milk prices in EU will be diminishing.
Abstract	Since 2007 farmgate milk prices in EU have become much more volatile and their seasonal pattern has stopped being so explicit. The purpose of this research is to test the hypothesis that seasonality still plays an important role in shaping farmgate milk prices in EU while its amplitude decreases together with the growing integration of the EU milk market with the global market. The aforementioned issues are investigated using Census X-12 procedure of price decomposition and panel random effects model. The results indicate that after 2007 the role of seasonality in determining EU farmgate milk prices has significantly decreased which partially results from the higher integration of the EU milk market with the global market. Nevertheless, seasonality remains an important factor determining the farmgate milk prices in EU. It can be expected that with the further globalization of the milk market, the significance of seasonality in determining farmgate milk prices in EU will be diminishing.
Cytowanie	Olipra J. (2019) Change in Seasonality Pattern of EU Farmgate Milk Price.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 3: 75-84
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Pełny tekst	PRS_2019_T19(34)_n3_s75.pdf

Autor	Klaudia Gurkowa, Anna Kowalska
Tytuł	Changes in Potato Production and Consumption in Poland in 2001-2019
Title	Changes in Potato Production and Consumption in Poland in 2001-2020
Słowa kluczowe	potato, production, consumption, evolution
Key words	potato, production, consumption, evolution
Abstrakt	The aim of the article is to analyse and assess changes in the potato market in Poland. The area of potato cultivation in Poland is gradually decreasing. The scale of this phenomenon is very large - unparalleled in any other country. Unprocessed, fresh potato are replaced more and more often with ready-made preserves and cereal products, e.g. groats, rice and pasta. The study uses statistical materials published by The Institute of Agricultural and Food Economics - National Research Institute and the Central Statistical Office. The time range of these data covers the years 2001-2019. During the development of the data, the basic methods of statistical analysis were used, i.e. correlation, change dynamics, arithmetic mean and standard deviation.
Abstract	The aim of the article is to analyse and assess changes in the potato market in Poland. The area of potato cultivation in Poland is gradually decreasing. The scale of this phenomenon is very large - unparalleled in any other country. Unprocessed, fresh potato are replaced more and more often with ready-made preserves and cereal products, e.g. groats, rice and pasta. The study uses statistical materials published by The Institute of Agricultural and Food Economics - National Research Institute and the Central Statistical Office. The time range of these data covers the years 2001-2019. During the development of the data, the basic methods of statistical analysis were used, i.e. correlation, change dynamics, arithmetic mean and standard deviation.
Cytowanie	Gurkowa K., Kowalska A. (2019) Changes in Potato Production and Consumption in Poland in 2001-2019.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 3: 46-56
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Pełny tekst	PRS_2019_T19(34)_n3_s46.pdf

Autor	Yuriy Hubeni, Volodymyr Krupa
Tytuł	Land Transformations in Ukraine: Problems and Expectations
Title	Land Transformations in Ukraine: Problems and Expectations
Słowa kluczowe	land reform, land relations, agricultural land market, moratorium, land lease
Key words	land reform, land relations, agricultural land market, moratorium, land lease
Abstrakt	The analysis of urgent problems of land relations transformation and of forming agricultural land market in Ukraine is carried out in the article. The general characteristic of main reform stages is given. The reasons of lasting action of the moratorium on agricultural land sale-purchase being the chief obstacle for complete market development are defined. Supporters' and opponents' arguments about moratorium canceling, population estimation of advantages and threats of land circulation are described. The results of the research project "Farmers' land expectation" made by the authors are given. The project purpose was studying population rational expectations concerning the directions of further land reform development and its results. The research was conducted on the local level in rural surrounding, which is characterized by high competition level among agrarian business subjects at agricultural land lease market. Landowners' and other interested group people' opinions concerning lease cost, potential sale price, inclination towards land sale, possibilities of farmers' common farming on their own land, leaseholders' participation in social and economic development of rural areas are examined. High level of farmers' uncertainty about land market indicators because of knowledge lack and low level of land reform information support is established.
Abstract	The analysis of urgent problems of land relations transformation and of forming agricultural land market in Ukraine is carried out in the article. The general characteristic of main reform stages is given. The reasons of lasting action of the moratorium on agricultural land sale-purchase being the chief obstacle for complete market development are defined. Supporters' and opponents' arguments about moratorium canceling, population estimation of advantages and threats of land circulation are described. The results of the research project "Farmers' land expectation" made by the authors are given. The project purpose was studying population rational expectations concerning the directions of further land reform development and its results. The research was conducted on the local level in rural surrounding, which is characterized by high competition level among agrarian business subjects at agricultural land lease market. Landowners' and other interested group people' opinions concerning lease cost, potential sale price, inclination towards land sale, possibilities of farmers' common farming on their own land, leaseholders' participation in social and economic development of rural areas are examined. High level of farmers' uncertainty about land market indicators because of knowledge lack and low level of land reform information support is established.
Cytowanie	Hubeni Y., Krupa V. (2019) Land Transformations in Ukraine: Problems and Expectations.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 3: 23-34
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Pełny tekst	PRS_2019_T19(34)_n3_s23.pdf

Autor	Nazli Ceylan
Tytuł	Revealed Comparative Advantage of Turkish and Hungarian Wheat Sectors
Title	Revealed Comparative Advantage of Turkish and Hungarian Wheat Sectors
Słowa kluczowe	wheat sector, revealed comparative advantage, Hungary, Turkey
Key words	wheat sector, revealed comparative advantage, Hungary, Turkey
Abstrakt	Hungary and Turkey have a considerable share in world wheat markets. In 2018, Hungary’s export value of wheat and wheat flour reached to 411 million euros and it formed 32 per cent of overall cereal & milling industry export value of the country. Export value of Turkey for the same commodities was 875 million euros in the same period and it formed 77 per cent of total cereal & milling industry export value (International Trade Centre, 2019). Considering their potential and recent upward trends in trade, this study aims to determine the competitiveness of the wheat sectors in Hungary and Turkey. The study examines the competitiveness level of both countries by using Balassa’s Revealed Comparative Advantage index and Michaely index. The examination range covers the 10-year period between 2009 and 2018. Majority of data in this work was obtained and derived from International Trade Centre database. According to analysis results, Hungary has a higher degree of specialization vis-a-vis Turkey.
Abstract	Hungary and Turkey have a considerable share in world wheat markets. In 2018, Hungary’s export value of wheat and wheat flour reached to 411 million euros and it formed 32 per cent of overall cereal & milling industry export value of the country. Export value of Turkey for the same commodities was 875 million euros in the same period and it formed 77 per cent of total cereal & milling industry export value (International Trade Centre, 2019). Considering their potential and recent upward trends in trade, this study aims to determine the competitiveness of the wheat sectors in Hungary and Turkey. The study examines the competitiveness level of both countries by using Balassa’s Revealed Comparative Advantage index and Michaely index. The examination range covers the 10-year period between 2009 and 2018. Majority of data in this work was obtained and derived from International Trade Centre database. According to analysis results, Hungary has a higher degree of specialization vis-a-vis Turkey.
Cytowanie	Ceylan N. (2019) Revealed Comparative Advantage of Turkish and Hungarian Wheat Sectors.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 19(34), z. 3: 16-22
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Pełny tekst	PRS_2019_T19(34)_n3_s16.pdf

Autor	Piotr Kułyk, Mariola Michałowska
Tytuł	Cena a gotowość do zapłaty za określone produkty ekologiczne na przykładzie mieszkańców województwa lubuskiego
Title	Price and readiness to pay for specific ecological products on the example of the inhabitants of the Lubuskie Voivodeship
Słowa kluczowe	produkt ekologiczny, cena, dochody i wydatki gospodarstw domowych, gotowość do zapłaty
Key words	green products, price, household income and expenditure of households, readiness to pay
Abstrakt	Rozwój rynku żywności ekologicznej nastąpił w wyniku m.in. zwiększającej się świadomości konsumentów na temat zdrowego odżywiania, troski o swoich najbliższych, a także rozprzestrzeniania się informacji o przekroczeniach dotyczących poziomu pestycydów w żywności, norm dioksyn w mięsie i wielu innych toksycznych związków chemicznych. Na uwagę zasługuje również zwiększająca się dostępność żywności ekologicznej. Coraz większa liczba sklepów ma w swojej ofercie asortymentowej żywność pochodzącą z upraw i hodowli ekologicznych, co w efekcie wpływa na zwiększenie popytu na ten rodzaj żywności. Zachowania konsumenta dotyczące produktów ekologicznych są determinowane nie tylko zwiększającą się świadomością ekologiczną, ale zależą od wielu czynników, wśród których istotną rolę odgrywają czynniki ekonomiczne. Poznanie uwarunkowań zakupu ekoproduktów ma kluczowe znaczenie w rozwoju rynku żywności ekologicznej. Celem niniejszego opracowania jest, po pierwsze, zidentyfikowanie czynników determinujących zachowania konsumentów na rynku produktów ekologicznych, ze szczególnym uwzględnieniem ekonomicznych. Po drugie, ustalenie zależności między poziomem przeciętnego miesięcznego dochodu na osobę a liczbą osób w gospodarstwie domowym. Niewątpliwie wyższe ceny produktów ekologicznych w porównaniu z ich odpowiednikami konwencjonalnymi oraz niskie dochody konsumentów ograniczają ich nabywanie. Artykuł zawiera wyniki przeprowadzonego badania ankietowego wśród respondentów w województwie lubuskim. Wyniki badania wskazują, że gotowość do zapłaty wyższej ceny wynika nie tylko z dostrzegalnej jakości produktów, walorów smakowych, składu produktu, stylu życia, czy też walorów zapachowych, ale także z dbałości o stan środowiska naturalnego oraz zdrowie swoje i swoich najbliższych.
Abstract	The development of the organic food market has resulted from, among others, an increasing consumer awareness of healthy eating, caring for their loved ones, as well as the spread of information on exceedances regarding the level of pesticides in food, standards of dioxins in meat and many other toxic chemicals. Noteworthy is also the increasing availability of organic food. An increasing number of stores have in their range of products food from organic farming, which in effect affects the increase in demand for this type of food. Consumer behaviour regarding organic products is determined not only by increasing ecological awareness, but depends on many factors, among which economic factors play an important role. Understanding the conditions of purchasing ecoproducts is crucial in the development of the organic food market. The aim of this study is, fi rstly, to identify the factors determining consumer behaviour on the market of organic products, with particular emphasis on economic factors. Secondly, establishing the relationship between the level of average monthly income per person and the number of people in the household. Undoubtedly, higher prices of organic products compared to their conventional counterparts and low income of consumers limit their purchase. The article contains the results of a survey carried out among respondents in the Lubuskie Voivodeship. The results of the study show that the higher willingness to pay results not only from the perceived quality of products, taste values, product composition, lifestyle, or fragrance values, but also from care for the natural environment and the health of both themselves and their relatives.
Cytowanie	Kułyk P., Michałowska M. (2019) Cena a gotowość do zapłaty za określone produkty ekologiczne na przykładzie mieszkańców województwa lubuskiego.Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, nr 125: 59-72
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Pełny tekst	EIOGZ_2019_n125_s59.pdf

Autor	Arkadiusz Marchewka
Tytuł	The impact of foreign direct investment (FDI) on job creation in rural areas in Poland
Title	Wpływ bezpośrednich inwestycji zagranicznych (BIZ) na tworzenie miejsc pracy na obszarach wiejskich w Polsce
Słowa kluczowe	Foreign direct investment, rural areas, labor market
Key words	bezpośrednie inwestycje zagraniczne, obszary wiejskie, rynek pracy
Abstrakt	The purpose of this article is to present the influence of Foreign Direct Investment (FDI) on labor market in rural areas in Poland. Based on subject literature and statistical data, the author examines enterprises with at least 10% of foreign ownership in the context of their impact on the quantitative sphere of labor market, i.e. creating jobs. The article presents theoretical aspects of FDI effects on the host country’s economy and characteristics of enterprises with foreign capital in polish rural areas, including their size, investment expenditures and revenue and type of activity based on classification of business activities. In analyzed research period 2014–2017, the number of entities with foreign capital in rural areas decreased by 17%, from 4.4 to 3.7 thousand. Despite the decline in the number of enterprises, the number of employees increased by 23.2%, from 225 to 277 thousand. This research shows that in last of the analyzed year foreign companies were employing 1,938 million people, what accounted for 15% of private sector workers in Poland. About 14% of them were employed in companies localized in rural areas. The vast majority of jobs in companies with foreign capital in rural areas were created by entities involved in manufacturing activities. In these fi rms, about 149 thousand people were employed, accounting for 56% of workers employed in companies with foreign capital in rural areas in Poland.
Abstract	Celem artykułu jest przedstawienie wpływu bezpośrednich inwestycji zagranicznych (BIZ) na rynek pracy na obszarach wiejskich w Polsce. Na podstawie literatury przedmiotu oraz danych statystycznych dokonano analizy oddziaływania przedsiębiorstw, które mają co najmniej 10% udziałów zagranicznych, na sferę ilościową rynku pracy, tj. tworzenie miejsc pracy. W artykule przedstawiono teoretyczne aspekty wpływu BIZ na gospodarkę kraju przyjmującego oraz charakterystykę przedsiębiorstw z kapitałem zagranicznym na obszarach wiejskich, z uwzględnieniem ich wielkości, nakładów inwestycyjnych, przychodów oraz rodzaju działalności na podstawie Polskiej Klasyfi kacji Działalności (PKD 2007). W analizowanym okresie badawczym (2014–2017) liczba podmiotów z kapitałem zagranicznym na obszarach wiejskich zmniejszyła się o 17%, z 4,4 tys. do 3,7 tys. Pomimo spadku liczby przedsiębiorstw, liczba pracujących w nich osób wzrosła o 23,2%, z 225 tys. do 277 tys. W ostatnim z analizowanych lat, firmy z kapitałem zagranicznym zatrudniały 1,938 mln osób, co stanowiło 15% pracowników sektora prywatnego w Polsce. Około 14% z nich było zatrudnionych w podmiotach zlokalizowanych na obszarach wiejskich. Zdecydowana większość miejsc pracy została utworzona przez podmioty zaangażowane w działalność produkcyjną. W przedsiębiorstwach prowadzących tego rodzaju działalność zatrudnionych było około 149 tys. osób, co stanowiło 56% pracowników wszystkich firm z kapitałem zagranicznym na obszarach wiejskich w Polsce.
Cytowanie	Marchewka A. (2019) The impact of foreign direct investment (FDI) on job creation in rural areas in Poland.Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, nr 125: 45-57
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Pełny tekst	EIOGZ_2019_n125_s45.pdf

Autor	Konrad Michalski
Tytuł	Megatrendy rozwojowe współczesnej branży pocztowej
Title	DEVELOPMENT MEGATRENDS OF THE CONTEMPORARY POSTAL INDUSTRY
Słowa kluczowe	megatrendy rozwojowe, KEP, logistyka 4.0, komodyzacja, operator pocztowy
Key words	development megatrends, CEP branch, logistics 4.0, commodization, postal operator.
Abstrakt	Branża pocztowa, której tradycyjnym produktem są list i paczka, traktowana jest obecnie jako część szerszego rynku KEP (kurier, ekspres, paczka). Dla rynku KEP można zidentyfikować zjawiska rozwojowe (megatrendy) mające wpływ na jego funkcjonowanie w dłuższej perspektywie. Wiedza o tych zjawiskach powinna być podstawą każdej decyzji o strategicznym charakterze.Celem opracowania jest usystematyzowanie istoty zmian w otoczeniu branży pocztowej. Niektóre zjawiska w otoczeniu tego rynku już przyczyniły się do komodyzacji (utraty wartości i konieczności redefinicji podstawowych założeń) niektórych rodzajów usług, a w odniesieniu do innych, do ich całkowitego zniknięcia z rynku. Megatrendy w otoczeniu branży pocztowej decydują o tym, że publiczni operatorzy stoją dzisiaj przed koniecznością zmiany modeli funkcjonowania. Być może, w niedalekiej przyszłości, konieczność zmian będzie dotyczyć także paradygmatów zarządzania. Artykuł podejmuje tematykę branży pocztowej z perspektywy wyzwań w zakresie zarządzania, gdzie zauważyć można istotną lukę w polskim piśmiennictwie. Opracowanie ma charakter teoretyczny z aspektami praktycznymi i jest oparty na przeglądzie literatury naukowej oraz popularno-naukowej. W artykule dokonano aktualizacji literatury z punktu widzenia obecnego stanu rzeczy branży pocztowej. Wykorzystano wtórne źródła danych.
Abstract	The postal industry, whose historical product are letter and parcel, is now treated as a part of the wider CEP market (courier, express, parcel). It is possible to identify, for the CEP market, development phenomena (megatrends) affecting its long-term functioning. The knowledge of these phenomena should be the basis for any strategic decision. The aim of the study is to systematize the essence of changes taking place in the environment of the postal industry. Some phenomena, surrounding this market, have already contributed to the commodization (the loss of value and the need to redefine the basic assumptions) of the certain types of services, and in relation to others, to their complete disappearance from the market. Megatrends in the environment of the postal industry decide that public operators face nowadays the necessity to change their operating models. Perhaps, in the near future, the need for a change will also apply to management paradigms. The article addresses the subject of the postal industry from the perspective of management challenges, where one can notice a significant gap in Polish literature. The study has a theoretical character with practical aspects and is based on a review of scientific and popular science literature. The article updates the literature taking into account the current state of the postal industry`s affairs. Secondary data sources were used.
Cytowanie	Michalski K. (2019) Megatrendy rozwojowe współczesnej branży pocztowej.Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 21(70): 172-185
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Pełny tekst	PEFIM_2019_n70_s172.pdf

Autor	Eugeniusz Michalski
Tytuł	STRATEGIES FOR INTERNATIONAL ENTERPRISE COMPETITION
Title
Słowa kluczowe	business, environment, reputation, market, barriers
Key words	biznes, środowisko, renoma, rynek, bariery
Abstrakt	The main aim of this paper is analyzed the role, importance and methodology for creating the strategies for international competition, as well as the ways of implementing and evaluating the selected strategies. This is done by applying exploratory, descriptive and casual methods to outperform competitors and determine the scope of an enterprise’s engagement in international business. The article examines forces and steps of planning, implementing and evaluating a business strategy. Enterprises must recognize and compare the factors that compose foreign environments, especially the state and local governmental politics, legal regulations, economic and financial forces, cultural differences, business ethics, technological development, infrastructure, natural resources protections, sociological and demographic issues. Three competitive strategies have been distinguished: cost leadership, differentiation and focus. Virtues of M. Porter’s five forces model: threat of new entry, competitive rivalry, supplier power, buyer power and threat of substitutes have been considered. The selection of the target markets and recognizing customers preferences belong to the most important tasks of strategic planning. An enterprise can select three levels of international involvement: passive participation, active involvement and taking the international position. Foreign countries impose barriers on international trade, but international agreements facilitate healthy competition.
Abstract	Głównym celem artykułu jest analiza roli, znaczenia i metodologii opracowywania koncepcji strategii międzynarodowego biznesu oraz sposobów wdrażania i oceny wybranych strategii. Realizacja tego zadania została przeprowadzona przez zastosowanie badań odkrywczych, rozstrzygających i przyczynowych. Przedstawiono, metody pokonania konkurentów i skale zaangażowania przedsiębiorstwa w prowadzenie międzynarodowego biznesu. Artykuł rozpatruje czynniki determinujące międzynarodową przewagę konkurencyjną i etapy jej planowania, wdrażania i oceny. Przedsiębiorstwa musza poznać i porównywać czynniki determinujące obce środowisko, a w szczególności krajowa politykę regulacje prawne, czynniki ekonomiczne i finansowe, różnice kulturowe, etykę prowadzenia biznesu, postęp technologiczny, infrastrukturę, ochronę naturalnego środowiska oraz kwestie społeczne i demograficzne. Wyniki analizy pozwoliły na wyróżnienie najbardziej cenionych przedsiębiorstw na świecie. Trzy strategie konkurowania zostały omówione: lidera niskich kosztów, dywersyfikacji i koncentracji. Wyróżniono walory pięciu czynników konkurencji M. Portera: nasilenia istniejącej konkurencji, zagrożenia ze strony nowych konkurentów, negocjacyjnej siły dostawców, negocjacyjnej siły nabywców i zagrożenia pojawienia się nowych substytutów. Wybór rynków docelowych i rozpoznanie preferencji konsumentów stanowi ważny element planowania strategicznego. Przedsiębiorstwo może dokonać wyboru trzy poziomy międzynarodowego zaangażowania: udział bierny, aktywne zaangażowanie i ustalenie pozycji międzynarodowej. Obcy kraj może nakładać bariery na handel międzynarodowy, lecz międzynarodowe porozumienia ułatwiają wolną konkurencje.
Cytowanie	Michalski E. (2019) STRATEGIES FOR INTERNATIONAL ENTERPRISE COMPETITION .Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 21(70): 160-171
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Pełny tekst	PEFIM_2019_n70_s160.pdf

Autor	Urszula Konarzewska, Grażyna Michalczuk
Tytuł	Znaczenie raportowania niefinansowego w inwestowaniu społecznie odpowiedzialnym
Title	THE IMPORTANCE OF NON-FINANCIAL REPORTING IN SOCIALLY RESPONSIBLE INVESTING
Słowa kluczowe	inwestowanie społecznie odpowiedzialne, raportowanie niefinansowe, rynki finansowe, społeczna odpowiedzialność biznesu
Key words	socially responsible investing, non-financial reporting, financial markets, corporate social responsibility
Abstrakt	Inwestorzy coraz częściej opierają swoje decyzje nie tylko na parametrach finansowych, ale również na kryteriach społeczno-środowiskowych, związanych ze zdolnością danego podmiotu do tworzenia wartości dla społeczeństwa, a także łagodzenia negatywnych skutków prowadzonej działalności gospodarczej. Podejmowanie racjonalnych decyzji inwestycyjnych zwiększa zapotrzebowanie na informacje niefinansowe, dające możliwość obiektywnej oceny, czy i w jakim stopniu przedsiębiorstwo respektuje aspekty związane z obszarem środowiskowym, odpowiedzialnością społeczną i ładem korporacyjnym. Celem artykułu jest identyfikacja trendów związanych z funkcjonowaniem rynku inwestycji społecznie odpowiedzialnych oraz roli jaką w procesie jego rozwoju pełnić może raportowanie niefinansowe. Punktem wyjścia do tak sformułowanego celu była analiza literatury przedmiotu, umożliwiająca przedstawienie teoretycznych podstaw koncepcji społecznie odpowiedzialnego inwestowania. W dalszej części artykułu skoncentrowano się na analizie raportów oraz baz danych ukazujących tendencje w zakresie społecznie odpowiedzialnego inwestowania, a także raportowania niefinansowego na świecie, a także w Polsce. Przeprowadzone badania wykazały, że inwestowanie społecznie odpowiedzialne cieszy się coraz większą popularnością wśród inwestorów na całym świecie. Istotny z punktu widzenia podejmowania decyzji inwestycyjnych staje się dostęp do wiarygodnych informacji niefinansowych. Jak pokazały badania, raportowanie niefinansowe jest dziedziną rozwijającą się zarówno na świecie, jak i w Polsce. Istotną kwestią staje się jednak zapewnienie odpowiedniej jakości, przejrzystości oraz porównywalności danych tego typu. Rozwiązaniem jest sporządzanie raportów w oparciu o standardy, zwłaszcza te opracowywane przez GRI.
Abstract	Investors increasingly base their decisions not only on financial parameters, but also on socio-environmental criteria related to company’s ability to create value for society and to limit the negative effects of business activity. Making the rational investment decisions increases the need for non-financial information which provide the possibility of objective evaluation of whether and to what extent company respects the issues connected with environmental area, social responsibility and corporate governance. The aim of the article is to identify trends associated with the functioning of the socially responsible investments market and the role non-financial reporting can play in its development. The starting point for the implementation of a such formulated purpose was the analysis of the subject-related literature which allowed to present theoretical basis of the concept of socially responsible investing. Next, the paper focuses on the analysis of reports and databases showing trends of socially responsible investing and non-financial reporting both globally and in Poland. The conducted analysis showed that socially responsible investing is becoming increasingly popular among investors around the world. An important aspect in the process of investment decision‐making is to provide access to reliable non-financial information. As demonstrated by research, non-financial reporting is a rapidly growing field in the world and in Poland. However, it is important to ensure the suitable quality, transparency and comparability of this type pf data. The solution is to prepare reports on the basis of standards, especially those developed by GRI.
Cytowanie	Konarzewska U., Michalczuk G. (2019) Znaczenie raportowania niefinansowego w inwestowaniu społecznie odpowiedzialnym.Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 21(70): 146-159
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Pełny tekst	PEFIM_2019_n70_s146.pdf

Autor	Dominika Kordela
Tytuł	Przedsiębiorstwa rodzinne na rynku papierów wartościowych – doświadczenia z rynku niemieckiego
Title	FAMILY ENTERPRISES ON THE SECURITIES MARKET - EXPERIENCE FROM GERMANY
Słowa kluczowe	przedsiębiorstwa rodzinne, rynek papierów wartościowych, finansowanie przedsiębiorstw.
Key words	family enterprises, security market, enterprises financing.
Abstrakt	W artykule podjęto problematykę związaną z giełdowymi przedsiębiorstwami rodzinnymi. Autorka prezentuje znaczenie przedsiębiorstw rodzinnych w gospodarce Niemiec oraz ocenę wykorzystania przez niemieckie przedsiębiorstwa rodzinne finansowania udziałowego. Celem artykułu jest przedstawienie przesłanek skłaniających niemieckie przedsiębiorstwa rodzinne do debiutu giełdowego oraz charakterystyka giełdowych przedsiębiorstw rodzinnych w Niemczech. Ze względu na przeglądowy charakter artykułu, główną metodą badawczą wykorzystaną dla realizacji celu jest krytyczna analiza zagranicznej i polskiej literatury przedmiotu, na postawie której zaprezentowano wyniki najistotniejszych badań niemieckich przedsiębiorstw rodzinnych. Wykorzystano również elementy statystyki opisowej oraz metodę opisową. Przedstawione analizy i oceny wskazują, że przedsiębiorstwa rodzinne w Niemczech mają znaczący wpływ na gospodarkę realną, jak również są istotne dla giełdy papierów wartościowych, co wyrażone jest m.in.: liczbą debiutów giełdowych oraz liczbą notowanych firm rodzinnych. W porównaniu do nierodzinnych przedsiębiorstw obecnych na giełdzie charakteryzują się niższą sumą bilansową i niższymi obrotami. Natomiast ocena korzyści związanych z obecnością na giełdzie zależna jest m.in. od wielkości przedsiębiorstwa.
Abstract	In this article the author focuses on family firms, which are listed on stock exchange. The article presents the importance of family businesses in both the real economy in Germany as well as the activity of the German family businesses on the securities market in terms of the usage of the equity. The aim of the article is to present the most important reasons of IPO and the characteristic of family businesses that are listed on stock exchange. Indeed article shows in the review results of the most important studies of German family businesses that are listed on stock exchange. In the article following methods were used: critical analysis of the literature, as well as components of descriptive statistic and descriptive method. Analysis and the assessment show that family businesses in Germany have a significant impact on the real economy. They are also important issuers on the stock exchange, which is expressed, among others, by the number of both IPOs and listed companies. In comparison to non- family enterprises the family firms listed on stock exchange are characterized by lower balance sheet total and lower turnover. However, the assessment of benefits related to the presence on the stock exchange depends, among the size of the enterprise.
Cytowanie	Kordela D. (2019) Przedsiębiorstwa rodzinne na rynku papierów wartościowych – doświadczenia z rynku niemieckiego.Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 21(70): 104-117
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Pełny tekst	PEFIM_2019_n70_s104.pdf

Autor	Bartosz Gomoła, Ewa Jaska, Agnieszka Werenowska
Tytuł	Wykorzystanie influencer marketingu w kreowaniu wizerunku marki
Title	THE USE OF INFLUENCER MARKETING IN CREATING THE BRAND IMAGE
Słowa kluczowe	influencer marketing, marka, influencer, wizerunek, ambasador marki
Key words	influencer marketing, brand, influencer, image, brand ambassador
Abstrakt	Celem artykułu jest zdefiniowanie influencer marketingu i jego wykorzystania w procesie kreowania wizerunku marki oraz podejmowania decyzji zakupowych. Scharakteryzowano pojęcie influencera, zastosowanie Facebooka i Instagramu w tym zakresie. Wykorzystując przykłady 4 marek ( Żywiec Zdrój, Huawei, Daniel Wellington, NA-KD) opisano udział ambasadorów i influencerów w procesie kreowania wizerunku marek oraz promocji ich produktów. Przeprowadzono badanie ankietowe aby zweryfikować założenie badawcze dotyczące wpływu influencerów na rozpoznawalność i wizerunek marki oraz podejmowanie decyzji zakupowych. Marki Daniel Wellington oraz NA-KD wykorzystano do zilustrowania potencjału istniejącego w twórcach posiadających małe zasięgi na platformach społecznościowych, a marki Żywiec Zdrój i Huawei współpracowały z rozpoznawalnymi influencerami będącymi równocześnie ich ambasadorami (M. Wojciechowska i K. Wojewódzki). Jak wynika z przeprowadzonego badania ambasadorowie marek a zarazem influencerzy zwiększają rozpoznawalność marki i wpływają na jej wizerunek wśród konsumentów. Z kolei polecenie influencera ma większy wpływ na podejmowanie decyzji zakupowych niż ambasadorzy marek. Przeprowadzono analizę literatury przedmiotu i materiałów źródłowych, wykorzystano metodę studium przypadku i sondażu diagnostycznego.
Abstract	The study aims to explore the phenomenon of influencer marketing and determine the influence of ambassadors and influencers on brand recognisability and creating a brand image. The paper defines the term influencer and investigates the use of Facebook and Instagram to propel a brand. The study uses the examples of 4 brands (Żywiec Zdrój, Huawei, Daniel Wellington and NA-KD) to describe the contribution of ambassadors and influencers to the brand image and product promotion. The study involved a questionnaire carried out to verify the research assumption regarding the impact of influencers on brand recognition and image, as well as consumers’ purchasing decisions. The brands Daniel Wellington and NA-KD were helpful in illustrating the potential existing in influencers with limited number of followers on social platforms while brands like Żywiec Zdrój and Huawei cooperated with widely recognized influencers who are also their ambassadors (Martyna Wojciechowska and Kuba Wojewódzki). The conducted research showed that brand ambassadors and influencers increase brand recognition and influence its image as perceived by consumers. The influencer's recommendation has a greater impact on purchasing decisions than brand ambassadors. The study involved the review of literature and source materials, the case study method and the diagnostic survey.
Cytowanie	Gomoła B., Jaska E., Werenowska A. (2019) Wykorzystanie influencer marketingu w kreowaniu wizerunku marki.Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 21(70): 56-67
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Pełny tekst	PEFIM_2019_n70_s56.pdf