| 301. |
Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, 2017 |
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Kozioł-Kaczorek D. The Plant Production in Norway
| Autor | Dorota Kozioł-Kaczorek |
| Tytuł | The Plant Production in Norway |
| Title | |
| Słowa kluczowe | plant production, climate conditions, topography, subsidies, agriculture in Norway |
| Key words | |
| Abstrakt | A problem of the Norwegian agricultural policy, a description of the current types of subsidies for plant production and ongoing changes in the plant production in the years 2001 – 2016 is presented in this paper. There are also short information about topography of Norway and climate conditions. The main aim of the publication is to characterize changes in the plant production in the considered period. There is not too many publications about the Norwegian agriculture and plant production. The data from Statistiska Sentralbyrå (Statistics Norway) were used in the quantitative analysis. The results indicate the slight changes in the plant production in Norwegian agriculture i.e. decrease of number of holdings with plant, decrease of area of crops and size of yields. |
| Abstract | |
| Cytowanie | Kozioł-Kaczorek D. (2017) The Plant Production in Norway.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 17(32), z. 4: 172-181 |
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| Pełny tekst | PRS_2017_T17(32)_n4_s172.pdf |
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| 302. |
Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, 2017 |
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Graszewicz M., Łapińska J., Zdunek-Rosa E. Poland's Competitive Position in Trade in Agri-Food Products with the United Kingdom – Selected Aspects
| Autor | Maurycy Graszewicz, Justyna Łapińska, Ewa Zdunek-Rosa |
| Tytuł | Poland's Competitive Position in Trade in Agri-Food Products with the United Kingdom – Selected Aspects |
| Title | |
| Słowa kluczowe | competitive position, agri-food products, foreign trade |
| Key words | |
| Abstrakt | Thirteen years have passed since Poland's accession to the European Union. This is a period long enough to make some generalisations over the accession results. This paper focuses on assessing the competitive position of Poland in trade in agri-food products with one of its most important trading partners – the United Kingdom. For this purpose, quantitative indexes of competitive positioning were used, in particular, the trade coverage ratio as well as the revealed comparative advantage indexes – RCAi and LFIi. The conducted analyses show that Poland's competitive position in agri-food trade with the United Kingdom improved markedly over the period considered. The dynamic growth in trade, especially in exports, a significant increase in the trade balance surplus, and generally favourable comparative advantage indexes for Poland show that the period of EU membership has been well utilised by Polish food producers. Polish food is increasingly eagerly bought by demanding British consumers. |
| Abstract | |
| Cytowanie | Graszewicz M., Łapińska J., Zdunek-Rosa E. (2017) Poland's Competitive Position in Trade in Agri-Food Products with the United Kingdom – Selected Aspects.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 17(32), z. 4: 199-209 |
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| Pełny tekst | PRS_2017_T17(32)_n4_s199.pdf |
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| 303. |
Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, 2017 |
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Parlińska A., Parlińska M. The Crop Insurance Systems in Poland Towards the EU
| Autor | Agnieszka Parlińska, Maria Parlińska |
| Tytuł | The Crop Insurance Systems in Poland Towards the EU |
| Title | |
| Słowa kluczowe | crop insurance, subsidies, risk |
| Key words | |
| Abstrakt | The increasing number of unfavorable conditions of agricultural production causes the farmers to suffer severe losses in their activity. At the same time, the increase in the profitability of agricultural production, the support of numerous European Union funds, led to increased interest in insurance as an instrument supporting agricultural risk management. Hence, both the agricultural industry and the insurance industry see the need to create an effective agricultural and livestock insurance system. The paper examines the changes and scope of crop insurance in Poland towards the European Countries. There were presented issues connecting to policies, regulation and state aid rules, crop insurance level in EU countries and characteristic of the crop insurance market – case study Poland. There was used descriptive and comparative methods, as well as the selected statistical method. The analysis was performed in the years 2005-2016. |
| Abstract | |
| Cytowanie | Parlińska A., Parlińska M. (2017) The Crop Insurance Systems in Poland Towards the EU.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 17(32), z. 4: 228-235 |
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| Pełny tekst | PRS_2017_T17(32)_n4_s228.pdf |
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| 304. |
Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, 2017 |
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Czernyszewicz E., Gantner M., Kopczyńska K., Król K. Konkurencyjność polskich odmian orzechów laskowych w zależności od ich jakości określonej właściwościami fizykochemicznymi
| Autor | Eugenia Czernyszewicz, Magdalena Gantner, Klaudia Kopczyńska, Katarzyna Król |
| Tytuł | Konkurencyjność polskich odmian orzechów laskowych w zależności od ich jakości określonej właściwościami fizykochemicznymi |
| Title | Competitiveness of Polish cultivars of hazelnuts depending on their quality determined by physicochemical properties |
| Słowa kluczowe | orzechy laskowe, konkurencyjność, jakość, prażenie, aktywność wody, tekstura, barwa |
| Key words | hazelnuts, competitiveness, quality, roasting, water activity, texture, color |
| Abstrakt | Celem pracy jest porównanie jakości orzechów laskowych uprawianych w Polsce do orzechów importowanych, dokonane na podstawie oceny zmian ich właściwości fizykochemicznych w zależności od zastosowanych parametrów prażenia. Materiałem badawczym były orzechy dwóch odmian leszczyny uprawianej w Polsce: ‘Olbrzym z Halle’ i ‘Cosford’. Próbki poddano obróbce cieplnej w dziewięciu kombinacjach: w temperaturze 110°C, 130°C i 160°C, każda w czasie 15, 30 i 60 min. Badano takie parametry, jak: aktywność wody, barwa powierzchni łuski wewnętrznej (brązowej) i powierzchni czystego jądra orzecha oraz jego twardość. Proces prażenia spowodował obniżenie aktywności wody, zmniejszenie jasności (L*) jąder orzechów laskowych niezależnie od odmiany i wzrost wartości indeksu brązowienia (BI). Głównym parametrem decydującym o tych zmianach była temperatura. Ponadto, wraz ze zwiększaniem się temperatury procesu, twardość orzechów zmniejszała się, a ich struktura stawała się bardziej krucha i delikatna. Orzechy odmiany ‘Cosford’ charakteryzowały się większą twardością w stanie surowym w porównaniu do orzechów odmiany ‘Olbrzym z Halle’. Najwyższą jakość orzechów niezależnie od odmiany zapewniało prażenie w 130°C przez 30 min. Orzechy obu odmian prażone w tych parametrach charakteryzowały się porównywalną, dużą łatwością w usuwaniu z nich brązowej łuski wewnętrznej. Dobór optymalnych parametrów procesów technologicznych może wpłynąć na poprawę właściwości przetwórczych orzechów laskowych uprawianych w Polsce, co w konsekwencji umożliwi osiągnięcie konkurencyjności względem zagranicznych odmian i zwiększy szansę ich eksportu, a także wykorzystanie ich krajowej produkcji cukierniczej. |
| Abstract | The aim of the study is to compare the quality of hazelnuts grown in Poland in opposition to imported ones, based on their changes in physicochemical properties depending on the roasting parameters. The plant material was two hazelnuts cultivars grown in Poland: ‘Olbrzym z Halle’ and ‘Cosford’. The samples were roasted at nine specific temperatures and time conditions: at 110°C, 130°C and 160°C, each at 15, 30 and 60 min. Parameters such as water activity, color of the inner (brown) skin of the husk and color of the pure kernel’s surface and hardness were investigated. The roasting process reduced water activity, decreased luminosity (L*) of kernel hazelnuts irrespective of cultivar and increased browning index (BI) value. The main parameter determining these changes was temperature. In addition, as the process temperature increased the hardness of the nuts and their structure became more fragile and delicate. Nuts of ‘Cosford’ cultivar were characterized by higher hardness compared to the nuts of ‘Olbrzym z Halle’ cultivar. The temperature of 130° for 30 min provided the best quality of the roasted nuts, regardless of the cultivar. Nuts of both cultivars, roasted in these parameters were characterized by comparable, high ease of removal of the brown inner skin. The selection of optimal parameters of technological process can improve the processing properties of Polish hazelnuts and, consequently, ensure their competitive advantage against nuts grown in other countries. This fact could increase both the chance of their export as well as the use in Polish confectionery production. |
| Cytowanie | Czernyszewicz E., Gantner M., Kopczyńska K., Król K. (2017) Konkurencyjność polskich odmian orzechów laskowych w zależności od ich jakości określonej właściwościami fizykochemicznymi.Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, nr 118: 127-138 |
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| Pełny tekst | EIOGZ_2017_n118_s127.pdf |
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| 305. |
Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, 2017 |
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Pera J. Linear and Non-linear Relationships Between Shares of the Agri-food Industries of the Warsaw Stock Exchange. Risk Aspect
| Autor | Jacek Pera |
| Tytuł | Linear and Non-linear Relationships Between Shares of the Agri-food Industries of the Warsaw Stock Exchange. Risk Aspect |
| Title | |
| Słowa kluczowe | shares, risk, causal linear relationship, non- causal linear relationship, agri-food industry |
| Key words | |
| Abstrakt | Despite a wide range of research on the agricultural market conducted so far, relatively little attention has been devoted to a comprehensive analysis of linear and non-linear causality in relation to the entire agri-food sector in Poland, in the context of risk. The objective of this study is therefore to analyze the linear and non-linear relationships between shares of WSE's agri-food industry sectors in terms of risk. The study covered three sectors of agri-food sector currently existing on the WSE (29 listed companies): Foods (21 listed companies), Agricultural Production and Fisheries (5 listed companies) and Food and Foodstuffs and fast-trafficking foodstuffs (3 listed companies). The existence of linear relationships was verified using the test procedure proposed by Hong, Liu, Wang and Łęt, while non-linear relationships were verified using the Diks-Panchenko, Orzeszko and Osińska tests’s. The study was carried out on the basis of data from companies of the agri-food industry listed on the Warsaw Stock Exchange in the period from 1 May 2010 to 1 May 2017. The chosen research methodology was dictated by the correlation with investment risk on the WSE. The strongest and most enduring dependencies have been found in the agricultural and fisheries sectors. In the foodstuff sector and the fast-marketable sector, the risk of investment in the listed companies was temporary. |
| Abstract | |
| Cytowanie | Pera J. (2017) Linear and Non-linear Relationships Between Shares of the Agri-food Industries of the Warsaw Stock Exchange. Risk Aspect.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 17(32), z. 4: 249-262 |
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| Pełny tekst | PRS_2017_T17(32)_n4_s249.pdf |
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| 306. |
Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, 2017 |
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Rytko A. The Economic Development in the Context of the Development of Foreign Trade in Poland – a Comparison to some EU Countries
| Autor | Anna Rytko |
| Tytuł | The Economic Development in the Context of the Development of Foreign Trade in Poland – a Comparison to some EU Countries |
| Title | |
| Słowa kluczowe | economic growth, export diversification, export competitiveness, comparative advantage |
| Key words | |
| Abstrakt | The themes of the impact of foreign trade on economic growth has been repeatedly assumed by investigators and were most often related to various aspects: the openness of the economies, economic prosperity, competitiveness and diversification of export. The objective of the research was the evaluation of changes in economic development and the development of foreign trade in Poland comparing them with the EU and some EU countries. Particular attention was given to the issue of diversification and competitiveness of exports by putting the hypothesis that the greater product diversification of Polish export, the greater its competitiveness, which leads to economic growth. The work uses the following test methods: descriptive methods, statistical methods, the indexing methods of which Indicator of the Absolute Deviations and Revealed Comparative Advantages were calculated. Export diversification can lead to speeding up the pace of economic growth. By analyzing in detail the situations in Poland can conclude that it is advisable to diversify of the export structure. |
| Abstract | |
| Cytowanie | Rytko A. (2017) The Economic Development in the Context of the Development of Foreign Trade in Poland – a Comparison to some EU Countries.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 17(32), z. 4: 271-279 |
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| Pełny tekst | PRS_2017_T17(32)_n4_s271.pdf |
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| 307. |
Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, 2017 |
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Kłobukowski F., Skotnicka M., Śmiechowska M. Prospects for Development of Highly Satiating Foods in Poland
| Autor | Filip Kłobukowski, Magdalena Skotnicka, Maria Śmiechowska |
| Tytuł | Prospects for Development of Highly Satiating Foods in Poland |
| Title | |
| Słowa kluczowe | functional food, highly satiating food, obesity, Poland |
| Key words | |
| Abstrakt | The high level of competition between food products on the market has encouraged the development of various types of functional foods. Consumer demands and requirements for both medicinal and healthy products has caused food manufacturers to widen their product offerings. The objective of this study was to present the legal status of functional food production and sales, as well as analyse the possibilities of developing customized foods, in particular, highly satiating foods. In this time of obesity epidemic, the use of specifically designed food products which suppress hunger and give the feeling of satiety could be an effective tool in preventing obesity and controlling body mass. There is an optimistic prognoses that this type of food will be introduced on the Polish market. |
| Abstract | |
| Cytowanie | Kłobukowski F., Skotnicka M., Śmiechowska M. (2017) Prospects for Development of Highly Satiating Foods in Poland.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 17(32), z. 4: 280-291 |
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| Pełny tekst | PRS_2017_T17(32)_n4_s280.pdf |
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| 308. |
Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, 2017 |
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Smoluk-Sikorska J. Distribution of Organic Food in Poland
| Autor | Joanna Smoluk-Sikorska |
| Tytuł | Distribution of Organic Food in Poland |
| Title | |
| Słowa kluczowe | organic food, distribution, retail, product range, supply sources, price level, Poland |
| Key words | |
| Abstrakt | Distribution of organic food in Poland has a number of weaknesses resulting from low and irregular supply as well as dispersion of producers and intermediaries. The paper presents the outcomes of research carried out in 2012 in three types of retail outlets offering organic food, i.e. specialist shops, groceries and retail networks. The investigation was conducted in the form of in-depth interviews using a standardised questionnaire. As the research shows, only in specialist stores does the product range satisfy consumer needs, whereas in the other outlets it is limited generally to processed products. Wholesalers, organic farms and brokers are the main providers of the surveyed retail outlets; nevertheless, specialist shops use the services of more providers than the other types of outlets. Low supply of organic food results in high retail prices. Specialist shops and groceries apply margins up to 40% on average, while retail networks have margins up to 20%. |
| Abstract | |
| Cytowanie | Smoluk-Sikorska J. (2017) Distribution of Organic Food in Poland.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 17(32), z. 4: 292-301 |
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| Pełny tekst | PRS_2017_T17(32)_n4_s292.pdf |
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| 309. |
Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, 2017 |
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Orlykovskyi M., Wicki L., Zaburanna L. Agriculture in Poland and Ukraine – Potential and Dynamics of Changes in Production
| Autor | Mykola Orlykovskyi, Ludwik Wicki, Lesia Zaburanna |
| Tytuł | Agriculture in Poland and Ukraine – Potential and Dynamics of Changes in Production |
| Title | |
| Słowa kluczowe | productivity gap, agriculture efficiency, production factors, agriculture development |
| Key words | |
| Abstrakt | The article attempts to compare the importance of agriculture and the dynamics of its development in Ukraine and Poland. The most important constraints on the development of Ukrainian agriculture were identified, including the unregulated land market, lack of coherent support programs for agriculture and rural areas, poorly developed infrastructure of the agricultural environment and lack of capital for development. It was found that agriculture in Ukraine is characterized by a high growth rate of productivity and production. The observed output gap in relation to agriculture in Poland is about 10 years. The agricultural sector in Ukraine has about 10% share in generating GDP and as much as 40% share in exports. Such high importance can be maintained even in the conditions of economic development, as there are large reserves in the development of agribusiness. The most important development factors include the introduction of a coherent program for the development of the agribusiness sector, including production of goods with high added value and increasing the availability of capital for the development of agriculture. A great opportunity is the development of trade in the conditions of affiliation with the EU. |
| Abstract | |
| Cytowanie | Orlykovskyi M., Wicki L., Zaburanna L. (2017) Agriculture in Poland and Ukraine – Potential and Dynamics of Changes in Production.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 17(32), z. 4: 326-338 |
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| Pełny tekst | PRS_2017_T17(32)_n4_s326.pdf |
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| 310. |
Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, 2017 |
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Zaremba Ł. Vegetables Price Volatility in Poland – Onion and Carrot Case
| Autor | Łukasz Zaremba |
| Tytuł | Vegetables Price Volatility in Poland – Onion and Carrot Case |
| Title | |
| Słowa kluczowe | price volatility, seasonal fluctuations, standard deviation, producer export price, onion, carrot |
| Key words | |
| Abstrakt | There are the producers who takes the weakest position on the agricultural market. Their activity is especially exposed to the risk factors. Price volatility which stays behind the price risk is one of the most important threats for producers’ incomes. Economic stability is a base for investment and development. That is why the price volatility is worth to having a look at. There are two species examined in this paper: onion and carrot. Both have a significant share in Polish vegetable production. Onion crops are mostly exported but carrot is being sold on the domestic market. Apart from the sales market there was no significant difference in analyzed period between farm-gate price volatility for both species. The measured volatility was getting lower in consecutive years of analyzed period; only in years of unfavorable weather conditions there were some growth. The analyze was conducted with usage of descriptive statistic on the logarithmic rates of return. |
| Abstract | |
| Cytowanie | Zaremba Ł. (2017) Vegetables Price Volatility in Poland – Onion and Carrot Case.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 17(32), z. 4: 339-345 |
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| Pełny tekst | PRS_2017_T17(32)_n4_s339.pdf |
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| 311. |
Annals of Marketing Management and Economics, 2017 |
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Larina Y. Innovation and marketing strategies of enterprises on the innovative food products market
| Autor | Yaroslava Larina |
| Tytuł | Innovation and marketing strategies of enterprises on the innovative food products market |
| Title | Innovation and marketing strategies of enterprises on the innovative food products market |
| Słowa kluczowe | |
| Key words | innovation, innovative product, innovative food product, innovative strategy, FMCG sector |
| Abstrakt | |
| Abstract | The purpose of the present paper is to identify the particular use of marketing strategies for innovative products and to define the features thereof. Innovative food products can be defined as those made of unconventional materials, with the use of the latest technologies and new methods of processing and storage, and/or innovative tools of marketing promotion. In the paper I show that innovative strategy is a leading functional strategy of high-tech enterprises. It involves producing a comprehensive set of measures for improving technological aspects of the production process, changes in the company’s organisational structure, and the implementation of modern management technologies. The strategy requires companies to act consistently, which allows them to position themselves in the market. A change in strategy is a response to changing external conditions. Innovative food products belong to the FMCG market, which is characterised by tough competition and oversupply. Forming effective strategies, creating successful brands and profitable business activity in this market requires an approach tailored to this market. Strategies of leading brands in the FMCG sector include seeking out prospects in emerging markets, acquiring leaders in profitable and attractive segments and forming alliances with competitors. |
| Cytowanie | Larina Y. |
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| Pełny tekst | AMME_2017_n1_s33.pdf |
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| 312. |
Annals of Marketing Management and Economics, 2017 |
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Bober B., Olkiewicz M. Managing the safety of clinical nutrition as an important element of comprehensive health satisfaction
| Autor | Benedykt Bober, Marcin Olkiewicz |
| Tytuł | Managing the safety of clinical nutrition as an important element of comprehensive health satisfaction |
| Title | Managing the safety of clinical nutrition as an important element of comprehensive health satisfaction |
| Słowa kluczowe | |
| Key words | quality, management, clinical nutrition, food safety |
| Abstrakt | |
| Abstract | The health of society treated as a set of potential consumers requires effective action and a multidisciplinary approach. For the paper, a survey (a proprietary questionnaire) was used to determine the impact of quality and the factors determining it. Excessiveconsumption of high-energy food is the cause of diet-related diseases, aggravating both household budgets and the healthcare system. Healthy eating habits and the elements of food production safety should be monitored by a food security system. Such a system should be based on permanent control of nutritional, health-related characteristics and the presence of harmful substances to minimise the risk of disease. The process of improving threat detection systems is based on scientific risk analysis, the results of which form the basis for comprehensive risk management in clinical nutrition. Understanding patients’ opinions about the importance of quality nutrition in public hospitals may be among the determinants for improved multidirectional activities and increase the effectiveness of safe clinical nutrition. This aspect plays an important role in health education. |
| Cytowanie | Bober B., Olkiewicz M. |
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| Pełny tekst | AMME_2017_n1_s69.pdf |
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| 313. |
Annals of Marketing Management and Economics, 2017 |
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Zavalniuk K. Diversification as a modern growth strategy in agriculture
| Autor | Kateryna Zavalniuk |
| Tytuł | Diversification as a modern growth strategy in agriculture |
| Title | Diversification as a modern growth strategy in agriculture |
| Słowa kluczowe | |
| Key words | strategy, marketing strategy, diversification, agrarian groups, agricultural enterprises |
| Abstrakt | |
| Abstract | The aim of the article is to examine the theoretical foundations of diversification strategy and identify the characteristics of its application in agriculture. The relevance of diversification strategy research is that its implementation allows additional income to be made, ensures financial stability for enterprise when demand for basic products fluctuates, and strengthens the competitive position in chosen markets. The importance for enterprise of implementing growth strategy is discussed, as is the economic essence of “marketing strategy”. Dynamic changes in the market force producers to review their activity and seek a more optimum development strategy. Diversification can be the optimal strategy when market conditions are uncertain. The article analyzes the essence and types of diversification along with the benefits and disadvantages of diversification strategy. As a result of the research, features of diversification strategy for the agricultural sector were analysed, the essence of which may be found in the unification of agricultural products with other kinds of activity. This is done to decrease the risk arising from receding demand for main agricultural products. The study found that the most effective and least risky strategy is vertical diversification, which involves obtaining a synergistic effect and reducing transaction costs (through the use of a single production chain from field to consumer). |
| Cytowanie | Zavalniuk K. |
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| Pełny tekst | AMME_2017_n1_s123.pdf |
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| 314. |
Annals of Marketing Management and Economics, 2017 |
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Larina Y., Rafalska V. The place of lessors of land shares in the system of agricultural marketing in Ukraine
| Autor | Yaroslava Larina, Valentyna Rafalska |
| Tytuł | The place of lessors of land shares in the system of agricultural marketing in Ukraine |
| Title | The place of lessors of land shares in the system of agricultural marketing in Ukraine |
| Słowa kluczowe | |
| Key words | agricultural marketing, agricultural market, specific features of agriculturalmarketing, lessors, lessees, land share owners, rental payments |
| Abstrakt | |
| Abstract | Ukraine’s agricultural sector is developing quickly. While providing solutions to matters of the agricultural industry, marketing should be considered as targeted management of modern agricultural business. One of the specific features of the agricultural marketis limitation of land and how production depends on it. More than 80% of agricultural lands are leased to agricultural growers and producers. Under the current conditions of agricultural activity of a business, there is an increase in competitiveness between lessors overreissue of land share lease agreements. Lessors, who are the owners of land shares, have to take their place in the market environment of agricultural businesses and in the system of agricultural marketing in general, since they both perform the functions of the key asset provider, i.e. the land bank and partially the consumer of products made by this business. |
| Cytowanie | Larina Y., Rafalska V. |
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| Pełny tekst | AMME_2017_n2_s65.pdf |
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| 315. |
Annals of Marketing Management and Economics, 2017 |
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Rukuižienė R. Formalization of brand marketing management in the food industry
| Autor | Rasa Rukuižienė |
| Tytuł | Formalization of brand marketing management in the food industry |
| Title | Formalization of brand marketing management in the food industry |
| Słowa kluczowe | |
| Key words | brand management, marketing, formalization |
| Abstrakt | |
| Abstract | The article helps to identify interrelated factors of the formalization of brand marketing management using applied strategic marketing tools. The brand marketing management framework is constructed on the market research results – new marketing mix. Consequently, valuable brands and new food products are more successful in market at the lowest costs under more intensive promotional activity. Customers always fix their choice at an advantage in consumption of new brands with (in)tangible attributies – quality, use convenience, time savings, image or variety by personal experience. Producers try to gain from new brand marketing management and try to form new consumption trends together with intermediaries. The theoretical and empirical researches were provided on the basis of scientific literature, case studies, primary data collection, surveys, primary data analysis and synthesis. A questionnaire was used to identify brand marketing management tools and the results of using them. The answers to research problems are formulated on the base of situation in the B2B and B2C markets of food brands. The research was framed to demonstrate that the formalization of brand marketing management can be impelemented succesfully by forming target marketing strategy and marketing communication. |
| Cytowanie | Rukuižienė R. |
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| Pełny tekst | AMME_2017_n2_s89.pdf |
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| 316. |
Annals of Marketing Management and Economics, 2017 |
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Boshnjaku A., Kapaj A., Muca E., Thoma L. Brand awareness and consumer profile for milk: case of the Tirana market, Albania
| Autor | Anila Boshnjaku, Ana Kapaj, Etleva Muca, Ledia Thoma |
| Tytuł | Brand awareness and consumer profile for milk: case of the Tirana market, Albania |
| Title | Brand awareness and consumer profile for milk: case of the Tirana market, Albania |
| Słowa kluczowe | |
| Key words | brand awareness, milk sector in Albania |
| Abstrakt | |
| Abstract | Nowadays, it is quite important that business companies understand brand awareness and consumer profile for their products and services. They can take advantage of this information to properly adapt their marketing strategies to the needs of their targetedmarkets and segments. This research paper aims at measuring brand awareness and consumer profile for different types of milk in Tirana. Through a set of face to face questionnaires, it is revealed that those in charge of purchases in the household are pretty aware of the vast majority of the milk brands available in Tirana market. They also give high evaluation scores to the most known brands. On the other hand, consumers’ profile for different types of milk (UHT vs. pasteurized or fresh) seems to differ based on some specific socio-economic variables of the household and the person in charge of the purchases. The consumers with the highest income and education level are more aware about food safety importance. Such consumers are leaned more towards purchasing UHT milk. |
| Cytowanie | Boshnjaku A., Kapaj A., Muca E., Thoma L. |
| HTML | wersja html |
| Pełny tekst | AMME_2017_n2_s113.pdf |
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Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing, 2017 |
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Bojkowska E., Kisiel R., Marks-Bielska R. Obrót ziemią rolniczą w opiniach rolników z województwa warmińsko-mazurskiego
| Autor | Emilia Bojkowska, Roman Kisiel, Renata Marks-Bielska |
| Tytuł | Obrót ziemią rolniczą w opiniach rolników z województwa warmińsko-mazurskiego |
| Title | AGRICULTURAL LAND TRADE AS SEEN BY FARMERS FROM THE PROVINCE OF WARMIA AND MAZURY |
| Słowa kluczowe | producent rolny, nieruchomość rolna, obrót ziemią rolniczą |
| Key words | farmer, agricultural real estate, agricultural land trade |
| Abstrakt | Celem przeprowadzonych badań była ocena wpływu wprowadzenia ustawy o wstrzymaniu sprzedaży nieruchomości Zasobu Własności Rolnej Skarbu Państwa na obrót ziemią rolniczą. Badania ankietowe z wykorzystaniem autorskiego kwestionariusza wywiadu zostały przeprowadzone wśród 120 producentów rolnych w trzech powiatach (iławski, olsztyński i ostródzki) woj. warmińsko-mazurskiego. Badania przeprowadzono w pierwszym kwartale 2016 r. Kwerenda literaturowa, analiza ustawy z dnia 16 kwietnia 2016 r. o wstrzymaniu sprzedaży nieruchomości Zasobu Własności Rolnej Skarbu Państwa oraz o zmianie niektórych ustaw wykazały m.in., że wprowadzenie ww. aktu prawnego, w zamierzeniu ustawodawcy, powinno przyczynić się do racjonalnego wykorzystania szczególnego zasobu, w związku z jego specyficznymi cechami (m.in. niepowiększalność, nieprzemieszczalność, podstawowy czynnik produkcji rolniczej) jakim jest ziemia. Badani rolnicy (3/4 z nich) wskazali na mogące wystąpić dla nich utrudnienia w obrocie ziemią wraz z wprowadzeniem ustawy o wstrzymaniu sprzedaży nieruchomości z Zasobu Własności Rolnej Skarbu Państwa. Za największe ograniczenie uznano fakt, że nabywcami mogą być tylko rolnicy indywidualni (41,67%), a także wzrost liczby formalności, które trzeba wypełnić w związku z nabyciem/sprzedażą ziemi (40,00%). Wyniki uzyskanych badań potwierdzają fakt, że w Polsce ważne miejsce zajmuje nierynkowy (rodzinny) obrót ziemią rolniczą, bowiem ponad 2/3 badanych otrzymało gospodarstwo od rodziców lub teściów, a kolejne ponad 13% odziedziczyło po najbliższych. Najczęściej otrzymane, bądź odziedziczone gospodarstwo powiększano dokupując lub wydzierżawiając ziemię. Skutki wprowadzenia ww. ustawy, również w związku z faktem wielu wyjątków, możliwością uzyskania stosownych zgód na zbycie/nabycie będą widoczne w przyszłości, co powinno być przedmiotem dalszych badań. |
| Abstract | The aim of this study has been to explore how the Act on Halting Sale of Real Estate of the State Treasury Agricultural Property Stock influenced the trade of agricultural land. The survey, based on a questionnaire designed by the author, covered 120 farmers from three districts (the Districts of Iława, Olsztyn and Ostróda) in the Province of Warmia and Mazury, Poland. The survey was conducted in the first quarter of 2016. The results, together with a review of the literature as well as an analysis of the Act of 16 April 2016 on Act on Halting Sale of Real Estate of the State Treasury Agricultural Property Stock and Amending Certain Other Acts, have shown that the above law should contribute to more rational management of this specific resource, i.e. farmland (not expandable, not movable, essential for agricultural production), which was the legislator’s intention. Many of the farmers who responded to the questionnaire (3/4 of respondents) implicated certain restrictions in land trade that they may encounter due to the above act of law, of which the strictest are the farmland purchase being restricted to individual, private farmers (41.67% of indications) and more paperwork connected to the land sale/purchase (40.0% indications). The research results confirm that non-market (familial) land trade in Poland occupies an important position, as over 2/3 of the respondents have received their farms from parents or parents-in-law, and another 13% have inherited farms from other relatives. Farms which had been either donated or inherited were then enlarged by adding farmland purchased or rented. The consequences of the above Act, also because of numerous exceptions it makes provisions for, e.g. a possibility to apply for a special permit to sell or buy land, will be seen in the future, and therefore deserve further studies. |
| Cytowanie | Bojkowska E., Kisiel R., Marks-Bielska R. (2017) Obrót ziemią rolniczą w opiniach rolników z województwa warmińsko-mazurskiego.Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 18(67): 113-122 |
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| Pełny tekst | PEFIM_2017_n67_s113.pdf |
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Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, 2017 |
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Nowacki R., Wasilik K. Znajomość i zaufanie wobec certyfikatów zrównoważonej konsumpcji a idea społecznej odpowiedzialności przedsiębiorstw w perspektywie młodych konsumentów
| Autor | Robert Nowacki, Katarzyna Wasilik |
| Tytuł | Znajomość i zaufanie wobec certyfikatów zrównoważonej konsumpcji a idea społecznej odpowiedzialności przedsiębiorstw w perspektywie młodych konsumentów |
| Title | Knowledge and confidence in sustainable production certificates and the idea of corporate social responsibility from the point of view of young consumers |
| Słowa kluczowe | społeczna odpowiedzialność przedsiębiorstw, zrównoważona produkcja i konsumpcja, młodzi konsumenci |
| Key words | corporate social responsibility, sustainable production and consumption, young consumers |
| Abstrakt | Funkcjonowanie w warunkach zrównoważonego rozwoju wymaga od przedsiębiorstw uwzględniania nie tylko własnych interesów ekonomicznych, ale też zwracania uwagi na kwestie ogólnogospodarcze i społeczne, w tym dotyczące zrównoważonej konsumpcji. Celem artykułu jest analiza zależności między deklarowaną znajomością i zainteresowaniem działaniami z zakresu społecznej odpowiedzialności przedsiębiorstw (CSR) wśród młodych konsumentów a znajomością i zaufaniem wobec znaków, a także certyfikatów potwierdzających zrównoważoną produkcję. Podstawą rozważań są wyniki badania ilościowego prowadzonego na ogólnopolskiej próbie konsumentów w wieku 19–35 lat. Uzyskane wyniki badania pozwalają stwierdzić, że znajomość idei CSR w znacznie większym stopniu determinuje znajomość certyfikatów i zaufanie wobec nich niż cechy demograficzno-ekonomiczne młodych konsumentów. |
| Abstract | Functioning under the conditions of sustainable development requires companies to take into account not only their own economic interests but also to pay attention to general economic and social issues, including sustainable consumption. The aim of the article is to analyze the relationship between the declared awareness and interest in corporate social responsibility (CSR) activities among young consumers and the familiarity with and trust in the certificates confirming adherence to sustainable production principles. The results of quantitative research conducted on a sample of consumers aged 19–35 form the basis for this discussion. The findings of the study indicate that the knowledge of the CSR concept is determined by the knowledge of the certificates and trust in them to a much greater degree than by the demographic and economic characteristics of young consumers. |
| Cytowanie | Nowacki R., Wasilik K. (2017) Znajomość i zaufanie wobec certyfikatów zrównoważonej konsumpcji a idea społecznej odpowiedzialności przedsiębiorstw w perspektywie młodych konsumentów.Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, nr 118: 95-109 |
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| Pełny tekst | EIOGZ_2017_n118_s95.pdf |
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Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing, 2017 |
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Podlińska O. Przetwórstwo spożywcze w Polsce na tle krajów Unii Europejskiej
| Autor | Olga Podlińska |
| Tytuł | Przetwórstwo spożywcze w Polsce na tle krajów Unii Europejskiej |
| Title | FOOD PROCESSING IN POLAND AGAINST THE EUROPEAN UNION COUNTRIES |
| Słowa kluczowe | przetwórstwo spożywcze, przemysł, przemysł spożywczy |
| Key words | food processing, industry, food industry |
| Abstrakt | Celem artykułu jest ukazanie pozycji polskiego przetwórstwa spożywczego na tle przetwórstwa spożywczego w krajach Unii Europejskiej oraz przedstawienie przetwórstwa spożywczego w Polsce na tle całego przemysłu. Realizację podjętej tematyki rozpoczęto od studiów literaturowych pozycji krajowych jak i międzynarodowych. W części empirycznej wykorzystano dane publikowane przez Europejski Urząd Statystyczny EUROSTAT oraz Główny Urząd Statystyczny GUS. W celu zobrazowania pozycji przetwórstwa spożywczego posłużono się udziałem procentowym produkcji sprzedanej przemysłu spożywczego w ogólnej wartości produkcji sprzedanej przemysłu. Biorąc pod uwagę udział całkowitej wartość produkcji sprzedanej w krajach Unii Europejskiej w 2016 r. Polska znalazła się wśród liderów krajów członkowskich, zajmując szóstą pozycję. Z udziałem 4% uplasowała się za Niemcami, Włochami, Francją, Wielką Brytanią i Hiszpanią. Zestawienia w opracowaniu dotyczą lat 2015 i 2016. |
| Abstract | The aim of the article is to present the position of the Polish food processing sector in the context of food processing in the European Union countries and to present the food processing in Poland against the whole industry production. The execution of the subject in question started with the literature studies of national and international positions. In the empirical part the data published by the European Statistical Office EUROSTAT and the Central Statistical Office of Poland (GUS) were used. The share of the sold food industry production in the total value of the sold industrial production was used to illustrate the position of the food processing sector. Taking into account the total value of sold production in the European Union countries in 2016, Poland was among the leaders of the member states, occupying the sixth position. With the share of 4% it was placed after Germany, Italy, France, Great Britain and Spain. The comparisons are for the years 2015 and 2016. |
| Cytowanie | Podlińska O. (2017) Przetwórstwo spożywcze w Polsce na tle krajów Unii Europejskiej.Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 18(67): 137-145 |
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| Pełny tekst | PEFIM_2017_n67_s137.pdf |
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Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing, 2017 |
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Bórawski P., Czaplicka J., Kochanowicz Z. Porównanie wybranych aspektów działań promocyjnych prowadzonych przez gminy wiejskie, miejsko-wiejskie i miejskie
| Autor | Piotr Bórawski, Justyna Czaplicka, Zdzisław Kochanowicz |
| Tytuł | Porównanie wybranych aspektów działań promocyjnych prowadzonych przez gminy wiejskie, miejsko-wiejskie i miejskie |
| Title | Comparison of selected aspects of promotional activities conducted by rural, urban-rural and urban communities |
| Słowa kluczowe | gmina, promocja, instrumenty promocyjne gminy |
| Key words | community, promotion, commune promotional instruments |
| Abstrakt | Celem badań było porównanie wybranych aspektów działań promocyjnych prowadzonych przez gminy miejsko-wiejskie i miejskie oraz gminy wiejskie. W ramach celu głównego realizowano następujące cele szczegółowe: rozpoznanie działań promocyjnych stosowanych przez badane gminy, rozpoznanie form współpracy badanych z gminami partnerskimi, dokonanie oceny ważkości czynników decydujących o atrakcyjności turystycznej gminy w opinii badanych, dokonanie oceny ważkości barier w rozwoju turystyki w badanej gminie. Grupę badawczą stanowiło 81 gmin z siedmiu województw Polski. Zastosowano metodę sondażu diagnostycznego z wykorzystaniem techniki ankiety według standaryzowanego kwestionariusza. Kwestionariusz ankiety wypełniały osoby odpowiedzialne w gminie za podejmowanie działań promocyjnych. Stwierdzono, że między działaniami promocyjnym prowadzonymi przez gminy miejsko-wiejskie i miejskie oraz gminy wiejskie występują różnice w rodzaju stosowanych instrumentów oraz stopniu wykorzystywania poszczególnych działań. Ponadto badania wskazują, iż gminy wiejskie rzadziej niż gminy miejsko-wiejskie nawiązują współpracę z innymi podmiotami. Analiza odpowiedzi respondentów pokazała również ważność czynników świadczących o atrakcyjności turystycznej oraz bariery jakie mogą utrudniać rozwój turystyki w gminach. Interesującym obszarem do prowadzenia kolejnych badań jest poziom zidentyfikowania i promowania produktu turystycznego na poziomie lokalnym. |
| Abstract | The aim of the study was to recognize and compare selected aspects of promotion activities conducted by urban-rural, urban communities, and rural communities. Within the framework of the main objective the following specific objectives were fulfilled: recognition of promotional measures applied by the examined communities, recognition of the forms of cooperation between communities, assessment of the importance of factors determining the tourist attractiveness of the community in the opinion of the respondents, and evaluation of the importance of barriers in the development of tourism in the studied municipality. The research group was comprised of 81 municipalities from seven Polish voivodeships. The diagnostic applied was a method using a survey technique according to a standardized questionnaire. The survey questionnaire was filled by responsible persons within the municipality, for undertaking promotional activities. It has been found that there are differences in the type of instruments used, and the extent to which individual activities are used, between promotional activities carried out by urban-rural, urban communities, and rural communities. In addition, research indicates that rural communities are less likely than urban / rural municipalities to offer cooperation with other entities. The analysis of respondents' responses also showed the importance of the supporting factors in the attractiveness of tourism and the barriers that may hinder the development of tourism in municipalities. The level of identification and promotion of a tourist product at the local level is an interesting area for further research. |
| Cytowanie | Bórawski P., Czaplicka J., Kochanowicz Z. (2017) Porównanie wybranych aspektów działań promocyjnych prowadzonych przez gminy wiejskie, miejsko-wiejskie i miejskie.Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 17(66): 83-95 |
| HTML | wersja html |
| Pełny tekst | PEFIM_2017_n66_s83.pdf |
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