Idzik M., Stańko A. Ekonomiczne uwarunkowania oraz tendencje zachowań konsumentów na rynku dóbr FMCG
| Autor | Marcin Idzik, Aneta Stańko |
| Tytuł | Ekonomiczne uwarunkowania oraz tendencje zachowań konsumentów na rynku dóbr FMCG |
| Title | Economics Conditions of Tendencies of Consumer’s Behavior on the Fast Moving Consumer Goods Market |
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| Abstract | The article presents the results of public opinion poll about purchase habit. The data covering the period from 1998 to 2004, showing the changes of a liking for shopping. Consumer’s behavior is close to be European standard. The dissertation shows main economic factor of shopping decision. The shopping preferences are linked to household income, which influence also the food consumption level. Inadequate financial means cause the changes of consumer’s habits. Customers show most interest in those shops which compete with others via attractive prices. The main reasons of the choice of main shopping outlet are: low prices, high quality of products, proximity to home, pleasant staff, attractiveness of offered goods, habit, business hours, plus promotions and sales. |
| Cytowanie | Idzik M., Stańko A. (2006) Ekonomiczne uwarunkowania oraz tendencje zachowań konsumentów na rynku dóbr FMCG.Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, nr 59: 101-112 |
| HTML | wersja html |
| Pełny tekst | EIOGZ_2006_n59_s101.pdf |
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