| Autor | Wojciech Pizło |
| Tytuł | Zastosowanie marketingu internetowego w „Indykpolu" |
| Title | The Use of the Internet Marketing in "Indykpol" |
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| Abstrakt | |
| Abstract | The paper presents the use of the Internet in marketing actions of one of the biggest food processing industry enterprises in Poland - "Indykpol". In the paper the general characteristic of the company: the history, the origin of the capital group "Indykpol" and marketing actions done by the capital group are presented. The marketing strategy of the company, the strategy realized by the Internet, and problems of the Internet marketing development in the capital group were also presented. |
| Cytowanie | Pizło W. (2004) Zastosowanie marketingu internetowego w „Indykpolu".Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, nr 53: 159-174 |
| HTML | wersja html |
| Pełny tekst | EIOGZ_2004_n53_s159.pdf |
