MODERN CHALLENGES IN THE DEVELOPMENT OF TOURISM IN RURAL AREAS

Agata Balińska1, Piotr Gabryjończyk2, Anna Sieczko3, Jan Zawadka4
1, 2, 3, 4 Faculty of Economic Sciences, Warsaw University of Life Sciences – SGGW
Balińska, Agata; ORCID: 0000-0002-8777-9955 (Faculty of Economic Sciences, Warsaw University of Life Sciences – SGGW)
Gabryjończyk, Piotr (Faculty of Economic Sciences, Warsaw University of Life Sciences – SGGW)
Sieczko, Anna; ORCID: 0000-0001-9065-0362 (Faculty of Economic Sciences, Warsaw University of Life Sciences – SGGW)
Zawadka, Jan (Faculty of Economic Sciences, Warsaw University of Life Sciences – SGGW)
MODERN CHALLENGES IN THE DEVELOPMENT OF TOURISM IN RURAL AREAS
Economic Sciences for Agribusiness and Rural Economy, 2018, vol., nr 1, s. 268-274

Słowa kluczowe

agritourism rural areas development

Streszczenie

The purpose of the article is to indicate the most important challenges for the development of rural tourism in Poland. Attention is also paid to the research problems in the field of the studied issues identified during the scientific activity of employees of the Division of Tourism and Country Development, Faculty of Economic Sciences at Warsaw University of Life Sciences – SGGW. The research method was the analysis of scientific articles published by the employees of the Department. The complexity of the issue of exploring the demand and supply side of rural tourism was indicated. Also, the most interesting or symptomatic elements for the further development of the scale and character of the described phenomenon were noted. In the forefront are the changes postulated by demand, forcing specific reactions accommodation providers. Therefore, there is a need to adjust supply side support to implement solutions that meet the expectations of tourists.