Kádeková, Zdenka (Slovak University of Agriculture in Nitra,Faculty of Economics and Management, Department of Marketing)
ECO MARKETING IN AGRICULTURE AND BARRIERS TO ORGANIC FOOD SALES
Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing, 2013, vol., nr 10(59), s. 394-401
Eco-agriculture is based on the biological approach, in which nature is a unified whole. Its aim is sustainable and ecologically balanced agricultural system producing quality food, protecting and using natural resources and landscapes in a sustainable manner. Market output of eco-agriculture is organic food. Its successful application in the market is distorted by the action of the barriers to their consumption and barriers to quality, price, situational, habit, motivation, information and trust barriers. To overcome these barriers contributes active using of eco marketing tools.