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Autor	Katarzyna Żmija
Tytuł	Determinanty i perspektywy prowadzenia działalności rolniczej w małych gospodarstwach rolnych z pozarolniczą działalnością gospodarczą
Title	Determinants and Prospects of Conducting Agricultural Activities in Small Farms with Non-Agricultural Activities
Słowa kluczowe	działalność pozarolnicza, pozarolnicza gospodarka wiejska, małe gospodarstwa rolne, rolnictwo
Key words	non-agricultural activities, non-farm rural economy, small farms, agriculture
Abstrakt	Celem opracowania jest identyfikacja czynników wynikających z prowadzenia działalności pozarolniczej w małych gospodarstwach rolnych oraz zbadanie ich wpływu na prowadzoną w nich rolniczą działalność produkcyjną. Poznanie tych prawidłowości umożliwi świadome stymulowanie ze strony państwa małych gospodarstw w celu rozwijania działalności pozarolniczej, która zapewni im dodatkowe, a często wiodące źródło dochodów. Zaprezentowano wyniki własnych badań ankietowych przeprowadzonych wśród osób posiadających małe gospodarstwa rolne, prowadzących równocześnie działalność rolniczą i pozarolniczą. Wyniki badań wykazały, iż w większości przypadków prowadzona działalność pozarolnicza pozwala na bardziej efektywne wykorzystanie zasobów gospodarstwa rolnego dzięki możliwości zastosowania ich również na potrzeby prowadzenia działalności pozarolniczej. Charakter wpływu działalności pozarolniczej na działalność rolniczą zależy jednak w dużym stopniu od jej rodzaju i stopnia powiązania z gospodarstwem rolnym.
Abstract	The aim of the study is to identify factors resulting from non-agricultural activities in small farms and to examine their impact on the agricultural production carried out in these farms. Understanding these processes will help the state develop a way to encourage these small farms to develop non-agricultural activities, which will provide them with an additional, and often primary, source of income. The results of the authors’ surveys conducted among farmers possessing small farms, conducting both agricultural and non-agricultural activities, are presented. The research results showed that in most cases, non-agricultural activities can allow farm resources to be used more efficiently. However, the nature of the impact of non-agricultural activities on agricultural activities depends on the type of activities, and on their level of connection with the agricultural holding.
Cytowanie	Żmija K. (2018) Determinanty i perspektywy prowadzenia działalności rolniczej w małych gospodarstwach rolnych z pozarolniczą działalnością gospodarczą.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 18(33), z. 2: 342-352
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Pełny tekst	PRS_2018_T18(33)_n2_s342.pdf

Autor	Tetyana Bilyk, Volodymyr Ivanyshyn, Oleg Kucher
Tytuł	MARKETING STRATEGY FORMATION FOR THE DEVELOPMENT OF ORGANIC PRODUCTION IN THE UKRAINE
Title
Słowa kluczowe	marketing strategies, organic production, organic product sales, government support
Key words
Abstrakt	The article examines the state and prospects of organic production by agricultural enterprises in the Ukraine. Existing natural, climatic and soil potential for the production of organic agricultural products as well as their export and consumption in the domestic market are characterized. It was noted that the development of organic production is one of the main priorities of the agrarian sector of the Ukrainian economy. State support for the development of this type of production is being implemented, as reflected in ‘3 + 5’ as a strategy for the development of the agrarian sector of the economy for the period until 2020. Attention is drawn to the instability of the environment, insufficient development of demand and limitations of financial resources, which hinder the realization of Ukraine’s potential in this segment of the agrarian sector. The conclusion on the necessity of applying marketing strategies for promoting and marketing organic products on domestic and foreign markets is drawn. The model of forming a marketing strategy of organic production development in the Ukraine is offered.
Abstract
Cytowanie	Bilyk T., Ivanyshyn V., Kucher O.
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Pełny tekst	ESARE_2018_n1_s34.pdf

Autor	Kateryna Voloshchuk, Yuliia Voloshchuk, Vitaliy Voloshchuk
Tytuł	INNOVATIVE DEVELOPMENT OF UKRAINE
Title
Słowa kluczowe	innovation, innovative development, strategy, digital economy
Key words
Abstrakt	It is determined that in economic science there is no single approach to the interpretation of the concept of ‘innovation’. It is suggested that taking into account the radical changes that are in the world economy today it is necessary to use the extended concept of innovation, which should be understood as the results of the development transformation, research, ideas and their combination into a radically new or improved technological, economic, social solution, the results of which can be applied in practice. The main indicators that determine the level of innovation development of a country or region and provide an opportunity to determine the impact on economic development are covered. The place of Ukraine in such ratings according to indicators of innovative development in 2017, 2018 and problems that cause their low level are defined. The improvement directions of the innovative development level of the country are defined and the real steps taken by the government of the country to correct the negative trends through the introduction of digital transformation of the country’s economy, the transition from raw material to high-tech production and the basis of innovative IT technologies and communications are shown.
Abstract
Cytowanie	Voloshchuk K., Voloshchuk Y., Voloshchuk V.
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Pełny tekst	ESARE_2018_n1_s62.pdf

Autor	Konrad Turkowski
Tytuł	TOWARDS SUSTAINABLE AQUACULTURE IN POLAND
Title
Słowa kluczowe	aquaculture, adaptation, sustainability
Key words
Abstrakt	In the late 1980s, inland aquaculture in Poland produced about 20 and 4 thousand tonnes of carp and trout, respectively. In 2016, the total volume of the sector’s production increased to over 35 thousand tonnes, including 18 and 16 thousand tonnes of the two species and above 1 thousand tonnes of another fish. This constitutes 94% of total catches of inland fish and about 15% including sea fishing. Globally, roughly 50% of seafood supply is produced by aquaculture, and farmed fish production exceeds that of farmed beef. The EU’s Blue Growth Strategy identifies aquaculture as a sector which could boost economic growth across Europe. The key challenges in the Polish aquaculture sector is significant production growth to 49 thousand tonnes by 2020 and increasing its competitiveness by using resources more effectively, supporting the market by building distribution chains, improving the quality of products and marketing, as well as increasing contribution to environmental protection.
Abstract
Cytowanie	Turkowski K.
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Pełny tekst	ESARE_2018_n1_s92.pdf

Autor	Vincenzo Allocca, Fulvio Celico, Elisabetta Marzano, Miriam Tramontano
Tytuł	THE GREY WATERFOOTPRINT OF CATTLE GRAZING: A CASE OF STUDY FOR ITALY
Title
Słowa kluczowe	grey water footprint, cattle grazing, microbial contaminant, karst aquifer, southern Apennines, Italy
Key words
Abstrakt	Water footprint accounting has contributed to show that livestock production, and dairy production in particular, have a non-negligible impact in terms of freshwater appropriation (Palhares and Mezzopane, 2015). In this line of research, Allocca et al (2018) have contributed to the scientific debate pointing out that livestock grazing can have a substantial effect in terms of the environment-related grey water footprint (GWFenv) originating from microbial contamination. However, cattle grazing can be a source of contamination also for chemical parameters, precisely nitrate, nitrite and ammonium. Albeit the microbial impact of cattle grazing has been documented by Allocca et al. (2018), they did not take into account possible consequences of the grazing activity in terms of chemical contamination, namely nitrates. This aspect is worth to be examined, since nitrates are important parameters to be evaluated when establishing guidelines for protecting aquatic life and/or ambient water quality for recreation use.
Abstract
Cytowanie	Allocca V., Celico F., Marzano E., Tramontano M.
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Pełny tekst	ESARE_2018_n1_s98.pdf

Autor	Michal Borychowski
Tytuł	LABOUR PRODUCTIVITY IN THE LIQUID BIOFUELS SECTOR IN SELECTED EUROPEAN UNION COUNTRIES
Title
Słowa kluczowe	biofuels, production, turnover, job creation, labour productivity in the liquid biofuel sector
Key words
Abstrakt	The development of the liquid biofuels sector has been dynamic for more than 10 years, but from the very beginning of this process has been accompanied by a number of controversies as the production and use of liquid biofuels have both positive and negative effects. These consequences primary concern socio-economic and environmental areas. The most important economic benefits are connected with production, turnover and employment in the biofuels industry and the development of agriculture through higher demand on agricultural commodities. The aim of the paper was to quantify labour productivity in the liquid biofuels sector in European Union countries. It is hypothesized that highly developed countries (measured by GDP per capita) have higher labour productivity in the liquid biofuels industry than poorer European Union countries. The second hypothesis states that countries with high liquid biofuel production have higher labour productivity than other countries. The period under research covered the years 2009–2015. The data are mainly from Eurostat, EurObserv’ER consortium and World Bank. This research provides the general conclusion that a high level of economic development is not accompanied by high labour productivity (two types) in the liquid biofuels sector (there is no significant positive correlation). The same applies to the relation between biofuel production volume and labour productivity. The research proves that a high level of GDP per capita or the big scale of biofuel production (and use) is not a determinant of high labour productivity in this sector.
Abstract
Cytowanie	Borychowski M.
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Pełny tekst	ESARE_2018_n1_s116.pdf

Autor	Emmanuel Essel
Tytuł	IMPACT OF LAND CONFLICT ON AGRICULTURE PRODUCTION: A CASE STUDY OF THE ALAVANYOS AND NKONYAS OF GHANA
Title
Słowa kluczowe	impact, land conflict, agricultural production
Key words
Abstrakt	Conflict largely is and has always been part of all human endeavours, however one particular area where conflict has created problems has been land conflict where tribes owing to their beliefs and cultures feel that lands they occupy has been a heritage property that had been handed down from generation. Land remains an important natural capital for every nation and individuals, and because of this, it is not unusual that there is land conflict across the world, especially in developing nations like Ghana where a huge population depends on agriculture for their livelihood. A case of a protracted land conflict in Ghana is between the people of Nkonya. and Alavanyo. The objective of this paper was to access the impact of land conflict between the Nkonyans and Alavanyos of Ghana on agriculture production. It also professes some recommendations. The paper was conducted as a desk study and the author relied mainly on secondary data.
Abstract
Cytowanie	Essel E.
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Pełny tekst	ESARE_2018_n1_s182.pdf

Autor	Oleksandra Mandych, Arkadii Mykytas, Liliia Prokopchuk
Tytuł	THE ECONOMIC ASPECTS OF SOLAR ENERGY PRODUCTION BY HOUSEHOLDS IN UKRAINE
Title
Słowa kluczowe	solar power, electricity, household electric energy, solar panels, bioeconomics
Key words
Abstrakt	In recent decades considerable attention has been paid to alternative and renewable energy. Among the alternative sources, the sun’s energy is most appealing. Therefore, the development of solar energy, in the long run, is one of the top priorities. In practice, there are numerous barriers to the growth of the solar energy market. First of all, economic: fairly high prices for solar systems and payback period; the absence of working capital from manufacturing enterprises, the absence of specific mechanisms for stimulating production in the form of subsidies, tax exemptions, preferential tariff policies, etc. Therefore, research into the development of solar energy, as a real tool for a comprehensive solution to economic and environmental problems, is becoming increasingly relevant. The paper considers the energy policy of the use of renewable energy sources in rural areas. The theoretically feasible and technically achievable potential of solar energy in the territory of Ukraine was characterized. It was noted that the sun is the most affordable supplier of energy on earth today. The use of solar radiation is expedient for the development of thermal and electric energy and is possible throughout the territory of Ukraine. The dynamics of the commissioning of solar power plants by private households was analysed. The attention is focused on the application of the ‘green’ tariff, which stimulates the increase in the number of solar projects implemented in households. A financial model of private households of choosing a solar power plant option was proposed. The problems were identified and the possibilities of using solar energy for ensuring energy independence of households and profit generation were assessed. The forecast for the development of solar energy of the period up to 2020 was made.
Abstract
Cytowanie	Mandych O., Mykytas A., Prokopchuk L.
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Pełny tekst	ESARE_2018_n1_s231.pdf

Autor	Andriy Popovych
Tytuł	CROSS BORDER LISTING AS MEANS OF AGRICULTURAL ENTERPRISE FINANCING
Title
Słowa kluczowe	agriculture holding, international IPO, ARIMA model
Key words
Abstrakt	The international shares placement via IPO on the WSE by several Ukrainian companies, mainly from the sector of agricultural production and processing, makes an appealing case of relatively quick and inexpensive access to foreign borrowing markets. The WIG Ukraine index shows optimistic start, period of positive gains, dramatic fall at one point and significant volatility afterwards due to both the political and macroeconomic upheavals in the home country as well as internal problems of emitents. The comparison with other indexes of WSE and other exchanges reasonably suggests that the latter reason was the main cause of the deterioration of the indicator. The investigation on the parameters of the regression model that describe time series of WIG-Ukraine index with the help of the ARIMA model reveals that short-time predictions dominate investors decisions.
Abstract
Cytowanie	Popovych A.
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Pełny tekst	ESARE_2018_n1_s309.pdf

Autor	Volodymyr Kharchenko, Hanna Kharchenko
Tytuł	MODELLING OF INVESTMENT SUPPORT OF USE OF RESOURCE POTENTIAL OF AGRICULTURAL ENTERPRISES
Title
Słowa kluczowe	modelling, investment support, capital investment, resource potential, agricultural enterprise
Key words
Abstrakt	In the study the features and dynamics of investment support of Ukrainian agricultural enterprises are investigated. It concerns estimated investment in fixed assets of Ukrainian agrarian enterprises by sources of financing. It is proved that investment support is the most important prerequisite for the effective functioning and development of agricultural enterprises, as it contributes to an increase in resource potential, thus increasing industry efficiency, strengthening the country’s food security, creating preconditions for the development of the social sphere and increasing soil fertility. The main problems of enticing investments in the agrarian sphere are considered. Integral indicators of ensuring and efficiency of the use of resources in agricultural production is calculated. Modelling of investment support for the use of resource potential of agricultural enterprises is carried out. The optimal directions of increase of investment support of use of resource potential of Ukrainian agricultural enterprises are offered.
Abstract
Cytowanie	Kharchenko V., Kharchenko H.
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Pełny tekst	ESARE_2018_n1_s321.pdf

Autor	Przemysław Suchodolski
Tytuł	OVERVIEW OF ECONOMICAL THEORETICAL CONCEPTS ASSOCIATED WITH THE ECONOMIC EFFICIENCY RESEARCH OF STATE FORESTS NATIONAL FOREST HOLDING
Title
Słowa kluczowe	State Forest National Forest Holding, economic efficiency, monopoly, transaction costs
Key words
Abstrakt	The State Forests National Forest Holding is responsible for the management of forests owned by the State Treasury. The assessment of the economic effectiveness is difficult due to characteristic of Stare Forests, which is surrounded through legal restrictions. Economic efficiency in relation to National Forest Holding is understood as an activity aimed at achieving the goal by available resources. Evaluation of economic efficiency is based on technical, production and allocation efficiency. Economic theories, most suitable for the specification of National Forest Holding, focus around the New Institutional Economy. Economic concepts which solve sub-problems related to the research, refer to the monopolistic character of the entity and its basic function, that is self-financing.
Abstract
Cytowanie	Suchodolski P.
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Pełny tekst	ESARE_2018_n1_s175.pdf

Autor	Alesia Efremova
Tytuł	ROLE OF POULTRY INDUSTRY IN PUBLIC FOOD SUPPLY
Title
Słowa kluczowe	livestock, poultry industry, poultry meat, egg, food supplies
Key words
Abstrakt	Within the framework of implementation of overarching national tasks, special attention is paid to the food production and the matter of keeping up with the consumer demand for quality food, which is of national significance. The poultry industry is able to make its fairly considerable contribution into solving the problems of the consumer demand for valuable healthy food products; and to create conditions for the national food security owing to this industry economic growth based on its production potential development and strengthening. The domestic and foreign practice clearly demonstrates that it is possible to provide the population with quality food within a relatively short term, primarily due to the increase of egg and poultry meat production. The poultry industry is not only the most dynamic and fast-growing branch of the livestock farming, but also it has the most intensive production methods. The aim of this article is to determine the influence and the role of the poultry industry on providing the population with food supplies in present-day conditions in the world.
Abstract
Cytowanie	Efremova A.
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Pełny tekst	ESARE_2018_n2_s29.pdf

Autor	Aleksandra Kowalska
Tytuł	UNFAIR INFORMATION PRACTICES RELATED TO MEAT AND MEAT PRODUCTS IN POLAND
Title
Słowa kluczowe	food adulteration, mislabelling, meat and meat products
Key words
Abstrakt	The aim of this paper was to recognize the scale and types of the food adulteration practices associated with meat and meat products from Poland. The vulnerability of food supply chains to fraud/adulteration is growing as a result of globalisation, which is expanding the scope and scale of the incidence of food fraud/adulteration. Both the intentional and unintentional adulteration of food can lead to a public health threat, and cause severe economic consequences. Meat and meat products are the most common targets for adulteration in Poland and the EU. Since meat and meat products hold a key position in food production and consumption in Poland, it is in both the industry’s and government’s interests to eliminate adulteration in the meat supply chain. The methodological approach was to first review the literature to define and outline the challenge of food adulteration, and then to build a database on the basis of IJHARS decisions regarding adulterated meat and meat products, and to analyse them in detail. An analysis of the data revealed that most cases infringed Article 7.1(a) of Regulation (EU) 1169/2011 on the provision of food information to consumers concerning fair information practices.
Abstract
Cytowanie	Kowalska A.
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Pełny tekst	ESARE_2018_n2_s37.pdf

Autor	Tsvihun Inna
Tytuł	SOCIAL-DEMOGRAPHIC FACTORS FOR DEVELOPMENT OF AGRICULTURAL TERRITORIES OF POLAND AND UKRAINE
Title
Słowa kluczowe	rural areas, depopulation, birth rate, mortality, population structure, aging
Key words
Abstrakt	Rural areas are an important component of the national economy and perform the following functions: efficient and competitive production; rational saving and protection of natural resources; assistance to rural population expanded reproduction; insurance of employment, proper level and quality of life as well as the revival of historical and the formation of new cultural traditions. The aim of the study is to assess the sociodemographic development of rural areas of the Ukraine and Poland and to identify common and distinctive features of their development. In order to assess the level of rural area development, the following indicators were used: rural population size and structure, fertility, mortality and expected life expectancy of the rural population. The aim of the study is to assess trends in the development of demographic processes and to develop proposals for the sustainable development of Ukrainian rural areas, taking into account the experience of Poland.
Abstract
Cytowanie	Inna T.
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Pełny tekst	ESARE_2018_n2_s294.pdf

Autor	Sebastian Jarzebowski
Tytuł	ECONOMIC PERSPECTIVE OF SHORT SUPPLY CHAINS
Title
Słowa kluczowe	short food supply chain, supply chain management, sustainable development
Key words
Abstrakt	Within the framework of the paper, the author introduces issues connected to short food supply chains. There are many different forms of short food supply chains (SFSC), but they share a common characteristic of reduced numbers of intermediaries between the farmer or food producer, and the consumer. The growing interest in SFSCs is shown in the paper – this reflects mainly the consumer demand for quality and traceability, given the alarming health crises in food markets. From a customers’ point of view, SFSCs transfer more complete information about the origin of the food and, for producers, SFSCs retain a higher share of added value. The overview on the impact of short supply chains is provided in the paper. The results of the analysis show that the supply chain may have some beneficial economic effects. It is noticed that the SFSCs have potential to increase farm value added (profit allocation), promote sustainable farming systems, diversify production and contribute to local economic development.
Abstract
Cytowanie	Jarzebowski S.
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Pełny tekst	ESARE_2018_n2_s360.pdf

Autor	Saliha Çelik, Hatice Öztemiz, Harun Uçak
Tytuł	MONITORING THE FRESH FRUITS AND VEGETABLES SUPPLY CHAIN IN TURKEY
Title
Słowa kluczowe	agricultural supply chain, fresh fruits and vegetables, Turkey, restructuring of agricultural supply chains, food safety and food losses.
Key words
Abstrakt	Turkey’s bio-diversity, geographical structure and climatic conditions, makes it possible to produce a wide variety of fruits and vegetables. Although, the high production capacity, half of the vegetables and fruits are lost during the supply chain processes from farmer to the end consumer because of the long and complex structure of the supply chain. At the same time the current supply chain structure leads to huge gaps between producer and consumer prices. The aim of this study is to determine the structure of the fresh fruit and vegetable supply chain in Turkey and develop alternative supply chain forms to prevent the “price differences” and “product losses” from farmer to the final consumer. The study included descriptive analyses with secondary data as well as literature review. In addition, this study emphasizes the asymmetric power relationship in the agricultural supply chain. The asymmetric power relationship is explained by the price differences between the farmer and the final consumer. The research findings suggest that the transition from the existing multi-intermediated supply chain to the non-intermediated model must be done in a gradual way and through strengthening of the farmers.
Abstract
Cytowanie	Çelik S., Öztemiz H., Uçak H.
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Pełny tekst	AMME_2018_n1_s149.pdf

Autor	Agnieszka Drzymała
Tytuł	Handel żywnością między UE a Japonią
Title	Food Trade between the European Union and Japan
Słowa kluczowe	współpraca gospodarcza, handel, żywność, Japonia, Unia Europejska
Key words	economic cooperation, trade, food, Japan, EU
Abstrakt	Ważnym zagadnieniem jest handel żywnością w skali świata. Jeśli chodzi o Unię Europejską to posiada ona odpowiednie zasoby wystarczające na pokrycie zapotrzebowania ludności UE na żywność, nadwyżki produkcji własnej może eksportować i wymieniać na inne produkty bądź usługi z innymi krajami. Natomiast egzotyczny dla Europejczyków azjatycki kraj, jakim jest Japonia wydaje się nie być istotnym partnerem pod względem wymiany handlowej żywnością. Celem opracowania jest zaprezentowanie dokładnej analizy wielkości eksportu i importu żywności według nomenklatury SITC oraz HS oraz perspektyw rozwoju wzajemnej współpracy między Unią Europejską a Japonią.
Abstract	Food trade is an important element of the global economy. As far as the European Union is concerned, it has sufficient resources to cover the EU population's demand for food, and it can export and exchange its own excess production for other products or services with other countries. However, Japan does not appear to be a significant partner in terms of food imports and exports. The aim of the study is to present a detailed analysis of the volume of food exports and imports according to the SITC and HS nomenclature and the perspectives for the development of mutual cooperation between the European Union and Japan.
Cytowanie	Drzymała A. (2018) Handel żywnością między UE a Japonią.Zeszyty Naukowe SGGW w Warszawie - Problemy Rolnictwa Światowego, t. 18(33), z. 3: 91-101
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Pełny tekst	PRS_2018_T18(33)_n3_s91.pdf

Autor	Beata Kuziemska, Krzysztof Pakuła, Krystyna Pieniak-Lendzion, Joanna Trębicka
Tytuł	Produkcja jabłek w Polsce – aspekty środowiskowe, ekonomiczne i logistyczne
Title	The production of apple in Poland – environmental, economics and logistics aspects
Słowa kluczowe	jabłka, rynek, produkcja, opłacalność, perspektywy rozwoju
Key words	apples, market, production, profitability, development perspectives
Abstrakt	Celem pracy była ocena warunków środowiskowo-ekonomicznych uprawy jabłek w Polsce, w tym warunków glebowo-klimatycznych, poziomu produkcji i jej opłacalności oraz struktury zagospodarowania na podstawie materiałów źródłowych za pomocą metody opisowej i porównawczej. Polska ze względu na swoje dobre warunki glebowo-klimatyczne jest największym producentem jabłek w Unii Europejskiej i jednym z większych w skali świata. W strukturze zagospodarowania tych owoców dominuje przetwórstwo (produkcja soku zagęszczonego), następnie export i bezpośrednie spożycie. Zwiększenie wartości współczynnika opłacalności produkcji jabłek wymaga stałej optymalizacji warunków uprawy, wprowadzenia koncepcji logistyki do sprawnego zarządzania zaopatrzeniem, produkcją i dystrybucją oraz poszukiwania nowych rynków zbytu i efektywnych sposobów zagospodarowania nadpodaży owoców.
Abstract	The aim of this paper was to assess the environmental and economic conditions of apple cultivation in Poland, including soil and climate conditions, production level and its profitability, the structure of management based on source materials using a descriptive and comparative method. Due to good soil and climatic conditions, Poland is the largest producer of apples in the EU and one of the largest in the world. In the utilization structure of these fruits is dominated by food processing (especially production of concentrated juice), followed by export and direct consumption. Increasing the values of profitability production index, requires optimization of cultivation conditions, introduction of the logistics concept for efficient management of supply, production and distribution as well as searching for new markets and effective ways of managing the oversupply of fruit.
Cytowanie	Kuziemska B., Pakuła K., Pieniak-Lendzion K., Trębicka J. (2018) Produkcja jabłek w Polsce – aspekty środowiskowe, ekonomiczne i logistyczne.Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, nr 122: 81-93
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Pełny tekst	EIOGZ_2018_n122_s81.pdf

Autor	Marcin Chrząścik
Tytuł	Kluczowe bariery komunikacyjne w zarządzaniu procesami produkcji reklam audiowizualnych w sektorze usług multimedia design
Title	KEY COMMUNICATION BARRIERS IN MANAGING THE PRODUCTION PROCESSES OF AUDIOVISUAL ADVERTISING IN THE MULTIMEDIA DESIGN SERVICES SECTOR
Słowa kluczowe	komunikacja, zarządzanie procesami, reklama audiowizualna, multimedia design
Key words	communication, process management, audiovisual advertisement, multimedia design
Abstrakt	Studia przypadków wielu twórców projektów reklamowych oraz doświadczenie rynkowe autora pozwoliły postawić pewne hipotezy na temat istnienia barier w kooperacji pomiędzy zamawiającymi usługi reklamowe, a ich faktycznymi zleceniobiorcami. Istnieje też szereg legend rynkowych na temat konfliktów pomiędzy tymi graczami. W artykule przedstawiono zarówno teoretyczne ujęcie procesów komunikacyjnych zachodzących pomiędzy uczestnikami rynku oraz wyniki badań własnych.
Abstract	Case studies of many creators of advertising projects and market experience of the author allowed to make some hypotheses about the existence of barriers in cooperation between contracting advertising services and their actual contractors. There are also many original market legends on the conflicts between these players. The article presents both: the theoretical approach to communication processes occurring between market participants and the results of own research on the subject.
Cytowanie	Chrząścik M. (2018) Kluczowe bariery komunikacyjne w zarządzaniu procesami produkcji reklam audiowizualnych w sektorze usług multimedia design.Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing [t.], nr 20(69): 37-47
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Pełny tekst	PEFIM_2018_n69_s37.pdf

Autor	Andrii Doronin, Olena Polishchuk, Olena Rybchak
Tytuł	Crop production as the basis of the production of alternative fuels
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Słowa kluczowe
Key words
Abstrakt
Abstract
Cytowanie	Doronin A., Polishchuk O., Rybchak O.
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Pełny tekst	TIRR_2018_n10_s23.pdf