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Autor	Wojciech Pizło
Tytuł	Strategia, struktura oraz działania marketingowe firmy Hoop S.A.
Title	Strategy, Structure and Marketing· Actions of the Firm Hoop S.A.
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Abstract	The paper presents the use of the Internet in marketing actions of the enterprise Hoop S.A. In the paper organization structure of company in 2004, development of Internet marketing and action in integrated Internet marketing was showed. The relationship between classical marketing and Internet marketing and using Internet marketing in the future are also analyzed.
Cytowanie	Pizło W. (2005) Strategia, struktura oraz działania marketingowe firmy Hoop S.A..Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, nr 55: 149-160
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Pełny tekst	EIOGZ_2005_n55_s149.pdf

Autor	Wojciech Pizło
Tytuł	Zastosowanie marketingu internetowego w „Indykpolu"
Title	The Use of the Internet Marketing in "Indykpol"
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Abstract	The paper presents the use of the Internet in marketing actions of one of the biggest food processing industry enterprises in Poland - "Indykpol". In the paper the general characteristic of the company: the history, the origin of the capital group "Indykpol" and marketing actions done by the capital group are presented. The marketing strategy of the company, the strategy realized by the Internet, and problems of the Internet marketing development in the capital group were also presented.
Cytowanie	Pizło W. (2004) Zastosowanie marketingu internetowego w „Indykpolu".Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, nr 53: 159-174
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Pełny tekst	EIOGZ_2004_n53_s159.pdf