Sikora, Małgorzata
Badania marketingowe w Polsce i ich odbiór społeczny
Marketing Research in Poland and its Social Perception
Zeszyty Naukowe SGGW - Ekonomika i Organizacja Gospodarki Żywnościowej, 2009, vol., nr 74, s. 27-38
Abstract
In the paper authors present opinions of marketing research participants about legitimacy of the research, reasons to begin it and preferred forms and methods of participation. Authors also approximated an evaluation of creditability of gained research results.