The factors influencing the growth in dropshipping orders during the COVID-19 pandemic

Aleksandra Górecka1, Paulina Zborowska2
1 Warsaw University of Life Sciences – SGGW, Institute of Economics and Finance, Department of Logistics, 2 Warsaw University of Life Sciences – SGGW, Faculty of Economics
https://doi.org/10.22630/EIOL.2020.5.3.22
Górecka, Aleksandra; ORCID: 0000-0002-2679-561X (Warsaw University of Life Sciences – SGGW, Institute of Economics and Finance, Department of Logistics)
Zborowska, Paulina (Warsaw University of Life Sciences – SGGW, Faculty of Economics)
The factors influencing the growth in dropshipping orders during the COVID-19 pandemic
Czynniki wpływające na wzrost liczby zamówień w modelu dropshipping w czasie pandemii COVID-19
Ekonomika i Organizacja Logistyki, 2020, vol.5, nr 3, s. 65-76

Słowa kluczowe

dropshipping Polish market COVID-19

Key words

dropshipping polski rynek COVID-19

Streszczenie

The paper aimed to investigate the most significant factors influencing the growth in orders in the dropshipping model in Poland. The research was conducted during the pandemic time and was compared with the results in the levels in orders in 2019. The main factors that have impacts on the growth in the level of orders were introduced out of B2B and B2C variables. The results present that apart from the product type, the payment method, marketing by supplier entity, and the number of suppliers is crucial for a dropshipping business model.

Abstract

Celem artykułu było zbadanie najważniejszych czynników wpływających na wzrost zamówień w modelu dropshipping w Polsce. Badania przeprowadzono w okresie pandemii COVID-19 i porównano z wynikami w zakresie poziomów zamówień w 2019 roku. Czynniki mające wpływ na wzrost poziomu zamówień (zmienne) podzielono na dwie grupy: B2B i B2C. Wyniki wskazują, że poza rodzajem produktu kluczowe dla wzrostu zamówień w modelu biznesowym dropshipping były: dostępne sposoby płatności, rozwiązania marketingowe, dostawcy oraz liczba dostawców sklepu.

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